Consumer Goods, Market Research Reports

Digital transformation has become a key priority for consumer goods brands. Commencing with the in-depth understanding of your business, our researchers will help you develop apt business strategies to target the right customers at a right time on the right digital platform or right digital market space. We, at Zion Market Research, will help you create value proposition for your consumer products through effective analysis of your products with the help of new data analytic & business intelligence tools and machine learning methods. In addition, we also make use of market basket analysis to find customer purchasing patterns, thereby determining products that are likely to be purchased together.

How We Assist Customer Goods Firms In Preparing For Future Growth

• Consumer Insights: From food industry to consumer durable products, effectively managing the product portfolio requires new consumer insights. To promote investment and purchase of these products require mapping of consumer demand centric model with consumer choices as well as effective positioning of the product in the consumer goods category. We, at Zion, provide you with this consumer demand centric model taking into account the perceptual map of the consumer goods.
• Digital Marketing: Acquiring digital marketing maturity is a global challenge for the firms in the consumer goods business. We assist the players in the consumer goods industry combine online tools, sync operations of AdTech agencies with MarTech providers, and promote new talent & creatives to incur favourable outcomes.

Personalization: To reach the target customers, the firms are required to understand customer online searches, their needs and preferences, customer purchasing pattern, and customer purchasing behavior. We can help you in targeting the right customers, choosing right digital channels & customer touchpoints, and apt distribution channels.