Business Intelligence Market - Global Industry Analysis

Market Overview

The Global Business Intelligence market accounted for USD 22.16 Billion in 2020 and is expected to reach USD 42.95 Billion by 2028, growing at a CAGR of around 8.6% between 2020 and 2028.   

Business Intelligence is a technology based process which analyses and transforms raw data into useful and actionable information for business analysis purposes. BI technologies handle the large amounts of organized and sometimes organized data to help identify, develop and create new strategic business opportunities. BI technologies help to provide historic, current and predictive views of business operations which helps executives, managers to take practical decisions. The main aim of implementing BI initiatives is to make improved business decisions, which in turn will result in revenue growth and also improve efficiency in business operations. BI allows easy interpretation of these large volumes of data, which benefits in implementing an effective strategy based on insights and can provide businesses with a competitive market advantage and long-term stability. BI comprises a combination of analytics, data management and reporting tools, various methodologies for managing and analyzing data.

COVID-19 Impact Analysis

The global Business Intelligence market has witnessed a slight decline in the growth for short term due to the lockdown enforcement placed by governments in order to contain COVID spreading. The restrictions imposed by various nations to contain COVID had stopped the production, resulting in a disruption across the whole supply chain. However, the global markets are slowly opening to their full potential and there's a surge in demand for Business Intelligence. The market would remain bullish in upcoming year.

The significant decrease in the global Business Intelligence market size in 2020 is estimated on the basis of the COVID-19 outbreak and its negative impact on the economies and industries across the globe. Various scenarios have been analyzed on the basis of inputs from various secondary sources and the current data available about the situation.

Growth Factors

Various sectors focusing on digital transformation, raising investments in analytics, increasing demand of dashboards for data visualization, increase in acceptance of cloud, and rise in data generation will drive the growth of the business intelligence market. Business intelligence is now being used by many enterprises to support a wide range of business decisions ranging from operational to strategic, which in turn making Business Intelligence market grow considerably. The benefits of implementing Business Intelligence are so many, but the data security is one of the major concern for the Business Intelligence vendors. Though, the Business Intelligence is in its early stages of growth, it will not become outdated because of the growing demand of data visualization. The initial cost for having a business intelligence tool or platform and its implementation in the organizations is very high. This will impact on the growth of Business Intelligence market as the budget is the main concern for many companies to spend on the newer technologies.

Report Scope:

Technology Segment Analysis Preview

Business Intelligence market is segmented into two types: Technology and Deployment. Mobile BI is one of the important groups of Business Intelligence which held approximately 63.2% of the overall market in 2020. Mobile BI class is expected to be the largest segment in the market due to growing demand from pharmaceutical industry. Lower cost and easy availability of the products is expected to propel the growth of Mobile BI segment. Technology class of Business Intelligence market is further sub-segmented into Mobile BI, Cloud BI and Social BI.

Deployment Segment Analysis Preview

The market is segmented into two types: Cloud BI and On-Premises BI. On-premises applications may now take advantage of cloud-based storage, networking, and software, as well as analytical capabilities. Cloud deployment enable the organization to outsource the BI infrastructure to manage BI applications. This helps the organization to increase productivity, optimize implementation timelines, and reduce operational costs. Hence, cloud deployment is expected to show a remarkable growth rate.

Key Market Players & Competitive Landscape

Major market players of Business Intelligence market comprise Microsoft, IBM, Oracle, Microstrategy, GoodData, Targit, SAS, and Tableau Software among others play an important role.

The global Business Intelligence Market is segmented as follows:

By Technology

• Mobile BI
• Cloud BI
• Social BI

By Deployment

• Cloud BI
• On-Premises BI

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

• Chapter No. 1: Introduction
  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. USP & Key Offerings
  • 1.2. Key Benefits for Stakehulders
  • 1.3. Target Audience
  • 1.4. Report Scope
• Chapter No. 2: Executive Summary
  • 2.1. Key Findings
    • 2.1.1. Top Investment Pockets
      • 2.1.1.1. Market Attractiveness Analysis, By Technology
      • 2.1.1.2. Market Attractiveness Analysis, By Deployment
    • 2.1.1.3 Market Attractiveness Analysis, By Region
  • 2.2. Market Snapshot
  • 2.3. Global Business Intelligence Market, 2016 – 2028 (USD Billion)
  • 2.4. Insights from Primary Respondents
• Chapter No. 3: COVID 19 Impact Analysis
  • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
    • 3.1.1. North America
    • 3.1.2. Europe
    • 3.1.3. Asia Pacific
    • 3.1.4. Latin America
    • 3.1.5. The Middle-East and Africa
  • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
  • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Billion)
  • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Billion)
  • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
    • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
  • 3.6. Short Term Dynamics
  • 3.7. Long Term Dynamics
• Chapter No. 4: Business Intelligence Market – Technology Segment Analysis
  • 4.1. Overview
    • 4.1.1. Market Revenue Share, By Technology, 2020 & 2028
  • 4.2. Mobile BI
    • 4.2.1. Market Size and Forecast, By Region (USD Billion)
    • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.3. Cloud BI
    • 4.3.1. Market Size and Forecast, By Region (USD Billion)
    • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.4. Social BI
    • 4.4.1. Market Size and Forecast, By Region (USD Billion)
    • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 5 Business Intelligence Market – Deployment Segment Analysis
  • 5.1. Overview
    • 5.1.1. Market Revenue Share, By Deployment, 2020 & 2028
  • 5.2. Cloud BI
    • 5.2.1. Market Size and Forecast, By Region (USD Million)
    • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 5.3. On-Premises BI
    • 5.3.1. Market Size and Forecast, By Region (USD Million)
    • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 6 Business Intelligence Market – Regional Analysis
  • 6.1. Overview
    • 6.1.1. Global Market Revenue Share, By Region, 2020 & 2028
    • 6.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million)
  • 6.2. North America
    • 6.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.2.2. North America Market Revenue, By Technology, 2016 – 2028
    • 6.2.3. North America Market Revenue, By Deployment, 2016 – 2028
    • 6.2.5. U.S.
      • 6.2.5.1. U.S. Market Revenue, By Technology, 2016 – 2028
      • 6.2.5.2. U.S. Market Revenue, By Deployment, 2016 – 2028
    • 6.2.6. Canada
      • 6.2.6.1. Canada Market Revenue, By Technology, 2016 – 2028
      • 6.2.6.2. Canada Market Revenue, By Deployment, 2016 – 2028
    • 6.2.7. Mexico
      • 6.2.7.1. Mexico Market Revenue, By Technology, 2016 – 2028
      • 6.2.7.2. Mexico Market Revenue, By Deployment, 2016 – 2028
  • 6.3. Europe
    • 6.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.3.2. Europe Market Revenue, By Technology, 2016 – 2028
    • 6.3.3. Europe Market Revenue, By Deployment, 2016 – 2028
    • 6.3.5. Germany
      • 6.3.5.1. Germany Market Revenue, By Technology, 2016 – 2028
      • 6.3.5.2. Germany Market Revenue, By Deployment, 2016 – 2028
    • 6.3.6. France
      • 6.3.6.1. France Market Revenue, By Technology, 2016 – 2028
      • 6.3.6.2. France Market Revenue, By Deployment, 2016 – 2028
    • 6.3.7. U.K.
      • 6.3.7.1. U.K. Market Revenue, By Technology, 2016 – 2028
      • 6.3.7.2. U.K. Market Revenue, By Deployment, 2016 – 2028
    • 6.3.8. Italy
      • 6.3.8.1. Italy Market Revenue, By Technology, 2016 – 2028
      • 6.3.8.2. Italy Market Revenue, By Deployment, 2016 – 2028
    • 6.3.9. Spain
      • 6.3.9.1. Spain Market Revenue, By Technology, 2016 – 2028
      • 6.3.9.2. Spain Market Revenue, By Deployment, 2016 – 2028
    • 6.3.10. Rest of Europe
      • 6.3.10.1. Rest of Europe Market Revenue, By Technology, 2016 – 2028
      • 6.3.10.2. Rest of Europe Market Revenue, By Deployment, 2016 – 2028
  • 6.4. Asia Pacific
    • 6.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.4.2. Asia Pacific Market Revenue, By Technology, 2016 – 2028
    • 6.4.3. Asia Pacific Market Revenue, By Deployment, 2016 – 2028
    • 6.4.5. China
      • 6.4.5.1. China Market Revenue, By Technology, 2016 – 2028
      • 6.4.5.2. China Market Revenue, By Deployment, 2016 – 2028
    • 6.4.6. Japan
      • 6.4.6.1. Japan Market Revenue, By Technology, 2016 – 2028
      • 6.4.6.2. Japan Market Revenue, By Deployment, 2016 – 2028
    • 6.4.7. India
      • 6.4.7.1. India Market Revenue, By Technology, 2016 – 2028
      • 6.4.7.2. India Market Revenue, By Deployment, 2016 – 2028
    • 6.4.8. South Korea
      • 6.4.8.1. South Korea Market Revenue, By Technology, 2016 – 2028
      • 6.4.8.2. South Korea Market Revenue, By Deployment, 2016 – 2028
    • 6.4.9. South-East Asia
      • 6.4.9.1. South-East Asia Market Revenue, By Technology, 2016 – 2028
      • 6.4.9.2. South-East Asia Market Revenue, By Deployment, 2016 – 2028
    • 6.4.10. Rest of Asia Pacific
      • 6.4.10.1. Rest of Asia Pacific Market Revenue, By Technology, 2016 – 2028
      • 6.4.10.2. Rest of Asia Pacific Market Revenue, By Deployment, 2016 – 2028
  • 6.5. Latin America
    • 6.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.5.2. Latin America Market Revenue, By Technology, 2016 – 2028
    • 6.5.3. Latin America Market Revenue, By Deployment, 2016 – 2028
    • 6.5.5. Brazil
      • 6.5.5.1. Brazil Market Revenue, By Technology, 2016 – 2028
      • 6.5.5.2. Brazil Market Revenue, By Deployment, 2016 – 2028
    • 6.5.6. Argentina
      • 6.5.6.1. Argentina Market Revenue, By Technology, 2016 – 2028
      • 6.5.6.2. Argentina Market Revenue, By Deployment, 2016 – 2028
    • 6.5.7. Rest of Latin America
      • 6.5.7.1. Rest of Latin America Market Revenue, By Technology, 2016 – 2028
      • 6.5.7.2. Rest of Latin America Market Revenue, By Deployment, 2016 – 2028
  • 6.6. The Middle-East and Africa
    • 6.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.6.2. The Middle-East and Africa Market Revenue, By Technology, 2016 – 2028
    • 6.6.3. The Middle-East and Africa Market Revenue, By Deployment, 2016 – 2028
    • 6.6.5. GCC Countries
      • 6.6.5.1. GCC Countries Market Revenue, By Technology, 2016 – 2028
      • 6.6.5.2. GCC Countries Market Revenue, By Deployment, 2016 – 2028
    • 6.6.6. South Africa
      • 6.6.6.1. South Africa Market Revenue, By Technology, 2016 – 2028
      • 6.6.6.2. South Africa Market Revenue, By Deployment, 2016 – 2028
    • 6.6.7. Rest of Middle-East Africa
      • 6.6.7.1. Rest of Middle-East Africa Market Revenue, By Technology, 2016 – 2028
      • 6.6.7.2. Rest of Middle-East Africa Market Revenue, By Deployment, 2016 – 2028
• Chapter No. 7: Business Intelligence Market – Industry Analysis
  • 7.1. Introduction
  • 7.2. Market Drivers
    • 7.2.1. Driving Factor 1 Analysis
    • 7.2.2. Driving Factor 2 Analysis
  • 7.3. Market Restraints
    • 7.3.1. Restraining Factor Analysis
  • 7.4. Market Opportunities
    • 7.4.1. Market Opportunity Analysis
  • 7.5. Porter’s Five Forces Analysis
  • 7.6. PEST Analysis
  • 7.7. Regulatory Landscape
  • 7.8. Technology Landscape
  • 7.9. Regional Market Trends
    • 7.9.1. North America
    • 7.9.2. Europe
    • 7.9.3. Asia Pacific
    • 7.9.4. Latin America
    • 7.9.5. The Middle-East and Africa
  • 7.10. Pricing Analysis
  • 7.11. Value Chain Analysis
  • 7.12. Downstream Buyers
  • 7.13. Distributors/Traders List
• Chapter No. 8: Competitive Landscape
  • 8.1. Company Market Share Analysis – 2020
    • 8.1.1. Global Business Intelligence Market: Company Market Share, 2020
    • 8.1.2. Global Business Intelligence Market, Company Market Revenue, 2017 – 2020 (USD Million)
    • 8.1.3. Global Business Intelligence Market, Company Y-o-Y Growth, 2017 – 2020(%)
    • 8.1.4. Global Business Intelligence Market: Radar Determinant Chart, 2020
  • 8.2. Strategic Developments
    • 8.2.1. Acquisitions & Mergers
    • 8.2.2. New Product Launch
    • 8.2.3. Regional Expansion
  • 8.3. Company Strategic Developments – Heat Map Analysis
• Chapter No. 9: Company Profiles
  • 9.1. Microsoft
    • 9.1.1. Company Overview
    • 9.1.2. Key Executives
    • 9.1.3. Product Portfolio
    • 9.1.4. Financial Overview
    • 9.1.5. Operating Business Segments
    • 9.1.6. Business Performance
    • 9.1.7. Recent Developments
  • 9.2. IBM
  • 9.3. Oracle
  • 9.4. Targit
  • 9.5. SAP
  • 9.6. Tableau Software
• Chapter No. 10: Marketing Strategy Analysis
  • 10.1. Marketing Channel
  • 10.2. Direct Marketing
  • 10.3. Indirect Marketing
  • 10.4. Marketing Channel Development Trends
  • 10.5. Economic/Pulitical Environmental Change
• Chapter No. 11: Research Methodology
  • 11.1. Research Methodology
  • 11.2. Phase I - Secondary Research
  • 11.3. Phase II - Data Modeling
    • 11.3.1. Company Share Analysis Model
    • 11.3.2. Revenue Based Modeling
  • 11.4. Phase III - Primary Research
  • 11.5. Research Limitations
    • 11.5.1. Assumptions

Table Of Figures

List of Figures 

FIG NO. 1. Market Attractiveness Analysis, By Technology
FIG NO. 2. Market Attractiveness Analysis, By Deployment
FIG NO. 4. Market Attractiveness Analysis, By Region
FIG NO. 5. Global Business Intelligence Market Revenue, 2016 – 2028 (USD Million)
FIG NO. 6. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 7. Market Revenue Share, By Technology, 2020 & 2028
FIG NO. 8. Global Business Intelligence Market for Mobile BI, Revenue (USD Million) 2016 – 2028
FIG NO. 9. Comparative Revenue Analysis of Business Intelligence Market for Mobile BI, By Country, 2020 & 2028
FIG NO. 10. Global Business Intelligence Market for Cloud BI, Revenue (USD Million) 2016 – 2028
FIG NO. 11. Comparative Revenue Analysis of Business Intelligence Market for Cloud BI, By Country, 2020 & 2028
FIG NO. 12. Global Business Intelligence Market for Social BI, Revenue (USD Million) 2016 – 2028
FIG NO. 13. Comparative Revenue Analysis of Business Intelligence Market for Social BI, By Country, 2020 & 2028
FIG NO. 16. Market Revenue Share, By Deployment, 2020 & 2028
FIG NO. 17. Global Business Intelligence Market for On-Premises BI, Revenue (USD Million) 2016 – 2028
FIG NO. 18. Comparative Revenue Analysis of Business Intelligence Market for On-Premises BI, By Country, 2020 & 2028
FIG NO. 19. Global Business Intelligence Market for Cloud BI, Revenue (USD Million) 2016 – 2028
FIG NO. 20. Comparative Revenue Analysis of Business Intelligence Market for Cloud BI, By Country, 2020 & 2028
FIG NO. 21. Global Business Intelligence Market Revenue Share, By Region, 2020 & 2028
FIG NO. 22. North America Business Intelligence Market Revenue, 2016 - 2028 (USD Million)
FIG NO. 23. Porter’s Five Forces Analysis for Global Business Intelligence Market
FIG NO. 24. PEST Analysis for Global Business Intelligence Market
FIG NO. 25. Pricing Analysis for Global Business Intelligence Market
FIG NO. 26. Value Chain Analysis for Global Business Intelligence Market
FIG NO. 27. Company Share Analysis, 2019
FIG NO. 28. Radar Determinant Chart, 2019
FIG NO. 29. Company Strategic Developments – Heat Map Analysis
FIG NO. 30. Microsoft Inc Business Segment Revenue Share, 2020 (%)
FIG NO. 40. Microsoft Inc Geographical Segment Revenue Share, 2020 (%)
FIG NO. 41. Market Channels
FIG NO. 42. Marketing Channel Development Trend
FIG NO. 43. Growth in World Gross Product, 2008-2018
FIG NO. 44. Research Methodology – Detailed View
FIG NO. 45. Research Methodology

Table Of Tables

List of Tables 

TABLE NO. 1. Global Business Intelligence Market: Snapshot
TABLE NO. 2. Quarterly Business Intelligence Market Revenue by Region, 2020
TABLE NO. 3. Quarterly Business Intelligence Market Revenue Forecast by Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
TABLE NO. 6. Global Business Intelligence Market for Mobile BI, by Region, 2016 – 2028 (USD Million)
TABLE NO. 7. Global Business Intelligence Market for Cloud BI, by Region, 2016 – 2028 (USD Million)
TABLE NO. 8. Global Business Intelligence Market for On-Premises BI, by Region, 2016 – 2028 (USD Million)
TABLE NO. 9. Global Business Intelligence Market for Cloud BI, by Region, 2016 – 2028 (USD Million)
TABLE NO. 10. Global Business Intelligence Market Revenue, By Region, 2016 – 2028 (USD Million)
TABLE NO. 11. North America Business Intelligence Market Revenue, By Country, 2016 – 2028 (USD Million)
TABLE NO. 12. North America Business Intelligence Market Revenue, By Technology, 2016 – 2028 (USD Million)
TABLE NO. 13. North America Business Intelligence Market Revenue, By Deployment, 2016 – 2028 (USD Million)  
TABLE NO. 14. U.S. Business Intelligence Market Revenue, By Technology, 2016 – 2028 (USD Million)
TABLE NO. 15. U.S. Business Intelligence Market Revenue, By Deployment, 2016 – 2028 (USD Million)
TABLE NO. 16. Canada Business Intelligence Market Revenue, By Technology, 2016 – 2028 (USD Million)
TABLE NO. 17. Canada Business Intelligence Market Revenue, By Deployment, 2016 – 2028 (USD Million)
TABLE NO. 18. Mexico Business Intelligence Market Revenue, By Technology, 2016 – 2028 (USD Million)
TABLE NO. 19. Mexico Business Intelligence Market Revenue, By Deployment, 2016 – 2028 (USD Million)
TABLE NO. 20. Drivers for the Business Intelligence Market: Impact Analysis
TABLE NO. 21. Restraints for the Business Intelligence Market: Impact Analysis
TABLE NO. 22. Major Buyers of Business Intelligence
TABLE NO. 23. Distributors/Traders List of Business Intelligence
TABLE NO. 24. Global Business Intelligence Market, Company Market Revenue, 2016 – 2019 (USD Million)
TABLE NO. 25. Global Business Intelligence Market, Company Y-o-Y Growth, 2017 – 2019 (USD Million)