Rice Snacks Market Growth, Size, Share, Trends, and Forecast 2030

Industry Perspective:

The global rice snacks market size is set for rapid growth over the forecast period. In terms of revenue, the global rice snacks market accounted for USD 197.9 Billion in 2022 and is expected to reach USD 322.3 Billion by 2030, growing at a CAGR of 6.3% during the forecast period. The market report offers quantitative and qualitative insights into the key drivers, opportunities, constraints, and challenges impacting global rice snacks industry growth.

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Global Rice Snacks Market: Overview

In some countries, rice is such an essential food that "to eat" means "to have rice." Almost half of the people across the globe get about 50 percent of their calories by eating rice. White and brown rice are the same grain, milled differently. The brown rice kernels have an intact bran layer, whereas it has been polished away in white rice. The production of the bran layer outside brown rice makes it more nutritious than white, even though some white rice is fortified. Moreover, brown rice takes a long time to cook due to the presence of a bran layer. Thus, brown rice snacks are more nutritious. Brown rice can help regulate blood sugar levels for people with diabetes.

Whole grains such as brown rice contain more fiber than packaged foods. This can lower cholesterol and reduce the risk of heart disease and stroke. Brown rice contains three different types of phenols, which are antioxidants that normally occur in plants. By preventing free radicals from destroying cells, antioxidants may decrease cancer risk. Regular bowel movements are facilitated by the insoluble fiber in brown rice. It can also avoid hemorrhoids and improve control of the intestines. Since it is gluten-free, brown rice for individuals with celiac disease is a healthy food option. Some grains may not be digested by those with celiac disease and may have trouble having all the nutrients they need.

Key Insights

• As per the analysis shared by our research analyst, the global rice snacks market is expected to grow annually at a promising CAGR of around 6.3% during the forecast period 2023-2030.
• In terms of revenue, the global rice snacks market size was valued at around USD 197.9 billion in 2022 and is expected to reach USD 322.3 billion by 2030.
• Rice snacks have gained popularity in recent years as a healthy and convenient snack option. These snacks are typically made from rice and come in a variety of flavors and forms, including chips, crackers, and puffs. They are often gluten-free, vegan, and low in fat and calories, making them an attractive choice for health-conscious consumers.
• Based on product, the rice cakes segment is predicted to cite the fastest CAGR of 7.3% during the forecast period.
• Based on distribution channel, the offline segment held the dominating market share in 2022 and is further projected to grow at a notable CAGR during the forecast period.
• Based on region, the Asia-Pacific region held the largest market share in 2022 and is further predicted to grow remarkably at a significant CAGR during the forecast period.

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Global Rice Snacks Market: Growth Factors

Surge in demand for healthier snack options and availability of wide range of rice-based snacks drive the growth of the market

The global rice snacks market is witnessing significant growth in recent years, driven by several factors. One of the major factors contributing to this growth is the increasing demand for healthier snack options. Rice snacks are considered to be a healthier alternative to traditional snacks as they are low in fat, gluten-free, and easy to digest. Another key driver of growth in the rice snacks market is the rising popularity of Asian cuisine and the use of rice in various food products. This has led to the development of a wide range of rice-based snacks, including rice cakes, chips, and crackers. Furthermore, the growth of the rice snacks market is also being fueled by the increasing demand for on-the-go and convenient snack options. Rice snacks are easy to carry and consume, making them an ideal snack for busy consumers.

Global Rice Snacks Market: Restraints

Availability of alternatives and low awareness among consumers might restrict the growth of the market

One of the key restraints for the rice snacks industry is the availability of alternatives, as there are many other healthy snack options available in the market. Additionally, the cost of production and distribution can also be a restraint, particularly for small-scale manufacturers. Moreover, the low awareness among consumers regarding the benefits of rice snacks can be a challenge for market growth. Lastly, the potential for cross-contamination during production due to shared equipment with gluten-containing products can limit the market growth for rice snacks.

Global Rice Snacks Market: Opportunities

Rise in inclination towards gluten-free and non-GMO snack options create ample opportunities for the market

One of the key opportunities is the increasing demand for gluten-free and non-GMO snack options, which creates a niche for rice-based snacks that cater to these dietary requirements. Furthermore, the use of innovative flavors, such as fusion flavors that combine different culinary traditions, presents an opportunity for manufacturers to differentiate their products and appeal to a wider consumer base. Another opportunity for the global rice snacks market is the growing trend of online sales and direct-to-consumer channels, which provides a platform for smaller manufacturers to reach a wider audience and promote their unique offerings. Additionally, the increasing awareness of healthy snacking habits and the demand for on-the-go and convenient snacks presents an opportunity for rice snacks to expand their market share. Lastly, the growing demand for organic and sustainable food products presents an opportunity for rice snacks made from organic rice and other natural ingredients, which aligns with the values of environmentally-conscious consumers.

Global Rice Snacks Market: Challenges

Fluctuation in the prices of raw materials and growing competition among players act as a challenge for the market

The rice snacks industry is not without its challenges. One of the major challenges is the increasing competition in the market, as more players enter the industry and existing players diversify their product offerings. This can lead to pricing pressures and decreased profitability for manufacturers. Another challenge is the fluctuation in the price of raw materials, such as rice, which can impact the cost of production and pricing of the final products. Moreover, maintaining the quality and taste of rice snacks can be challenging, particularly when using natural ingredients and without the use of artificial preservatives

Global Rice Snacks Market: Segmentation

The global Rice Snacks market can be segmented into products, distribution channel, and region.

Based on product, the market is bifurcated into rice cakes, rice crisps, and rice chips. The rice cakes segment held a notable market share and is further predicted to cite the fastest CAGR of 7.3% during the forecast period. The rice cakes segment of the market has been experiencing significant growth in recent years, driven by factors such as increasing demand for gluten-free and low-calorie snacks and the rising popularity of healthy snacking options. Rice cakes are a popular choice for health-conscious consumers due to their low fat and calorie content, making them a suitable option for those looking to maintain a healthy lifestyle. Additionally, the availability of various flavors and varieties of rice cakes has further boosted their popularity.

Based on distribution channel, the market is segmented into offline and online channel. The offline segment held the largest market share in 2022, occupying over 30% of the market. The major reason for the growth of this segment is that they offer a wider reach and a more personalized shopping experience for customers. Additionally, these channels offer more opportunities for brand building and marketing, which can be crucial for small and medium-sized manufacturers. The growing demand for healthy snacking options and the availability of a wide range of rice snacks are expected to further drive the growth of the offline channel segment of the market in the coming years.

Recent Developments

• In January 2022, Kameda Seika, a Japanese snack company, announced plans to expand its operations in Southeast Asia. The company aims to increase its presence in the region by launching new products and expanding its distribution network. Kameda Seika is known for its rice crackers, which are popular in Japan and other parts of Asia.
• In December 2021, Calbee, a Japanese snack company, announced a collaboration with PEZY, a tech startup, to develop new technologies for the food and agriculture industries. The collaboration aims to create new rice varieties that can be used in the production of rice snacks.

Global Rice Snacks Market: Report Scope:

Global Rice Snacks Market: Regional Analysis

Asia Pacific to rule the global market during the forecast period

Asia Pacific was the largest rice snack market in 2022, and during the forecast period, the region will continue to grow, providing full growth opportunities to the vendors. One of the main reasons that will greatly affect the growth of the demand for packaged rice snacks is the increasing customer propensity toward rice-based food products. Vendors often rely on creativity in order to improve their product lineup. Presence of growing economies that are known for rice snacks such as Japan, India, and China is expected to boost market growth. Due to the growing demand for healthy snacks, the increasing Asian American population and rising buying power, and preference for ready-to-eat snacks, the North American market is anticipated to expand in the near future.

Global Rice Snacks Market: Competitive Players

Some main participants of the rice snacks market are:

• Element Snacks Inc.
• Blue Diamond Growers
• General Mills Inc.
• Kellogg Co.
• KAMEDA SEIKA CO. LTD.
• PepsiCo Inc.
• Lundberg Family Farms
• Topco Associates LLC
• Nestle S.A.
• Hippie Snacks Inc.
• Biena Snacks LLC
• Made in Nature LLC
• GoMacro LLC
• Orion Corp.
• ITC Limited
• General Mills Inc.
• Kraft Foods Company
• Amira Nature Foods Limited
• Ricegrowers Ltd.
• Umeya Inc.

The global rice snacks market is segmented as follows:

By Product

• Rice Cakes
• Rice Crisps
• Rice Chips

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa