Global Rice Cakes Market Size, Share, Growth Analysis Report - Forecast 2034

Global Rice Cakes Market: Industry Perspective

The global rice cakes market size was worth around USD 567.57 Million in 2024 and is predicted to grow to around USD 882.26 Million by 2034 with a compound annual growth rate (CAGR) of roughly 4.51% between 2025 and 2034. The report analyzes the global rice cakes market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the rice cakes industry.

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The report analyzes the global rice cakes market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the rice cakes industry.

Global Rice Cakes Market: Overview

Rice cakes are a popular type of snack that is made from rice grains. They are cooked, dried, and pressed into a rectangular or round shape and sold in the market under the name of rice cakes. They are an extremely popular form of snacks in certain traditions, especially in countries in East Asia. The process of making rice cakes includes cooking rice grains until they are sticky and soft. This rice form is then mashed or pounded until they form a dough-like consistency. They are further shaped into flat, round, or rectangular cakes and left to dry or may undergo more processes such as baking, frying, or steaming.

Global Rice Cakes Market: Growth Drivers

Rising health and wellness trend to create greater demand

The global rice cakes market is projected to grow owing to the rising health and wellness culture across the globe. The trend has gained higher momentum post Covid-19 as more people are mindful of what they consume and have started making changes in lifestyle or eating habits. Rice cakes are considered healthier when compared to traditional snacking items such as potato chips or cookies. They are typically low in calories and fat while being gluten-free. This makes them a preferred choice among a growing population of people who actively avoid gluten-containing food items due to personal or health reasons.

Rice Cakes Market: Restraints

Texture and taste limitations to restrict market expansion

Rice cakes are cooked and dried rice grains. The most conventional or basic range of rice cakes may be perceived as bland and not every consumer might have the appetite for such a food product, especially if they are used to consuming traditional sweet or peppery snacks. Even the rice cake variants that have undergone further processing might be unable to meet the expectations of consumers who are not used to trying basic snacking items and prefer indulgent snack experiences.

Rice Cakes Market: Opportunities

Growing demand for plant-based and vegan food products to provide growth opportunities

In recent times, the world has witnessed a growth in the number of people who are opting for plant-based or vegan diets. They are actively choosing not to consume any form of animal-based products. This could be either due to religious factors or a personal choice. As per The Vegan Society, Great Britain registered a growth of nearly 4 times in the vegan population. In 2019, the number was 600,000 whereas in 2016 it was 276,000. Moreover, the increasing awareness rate about the benefits of a plant-based diet on the ecosystem and human health has assisted in driving more people toward this diet culture which could aid the rice cakes industry alongside.

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Rice Cakes Market: Challenges

Lack of consumer awareness to challenge market growth

One of the key challenges faced by the global rice cakes market players may be in terms of a significant lack of consumer awareness related to rice cakes and their associated benefits. While these snacking items are popular in some parts of the world, they may not have many takers in other regions. Hence it becomes crucial to educate the people about the nutritional benefits, versatility, and various ways to enjoy rice cakes which can become a challenging task.

Recent Developments:

• In March 2024, Lundberg Family Farms, a leading US-based provider of organic rice products, announced the launch of a new variant of rice cake flavor called Salted Caramel. The product is different from the same flavored rice cakes in the market since it is made using real caramel. It is vegan-friendly and does not contain artificial flavoring or additives. The product became available for sale on 1st June 2024
• In February 2024, Element Snacks, a US-based leading manufacturer of chocolate-topped rice cakes, launched Sea Salt Caramel Crispy Rice Minis. They are thin and puffed rice cakes that are covered with caramel and come along with sprinkles of Kosher sea salt. These variants are classified as gluten-free and made of non-genetically modified ingredients
• In January 2024, Several units of mini rice cake bites by Drizzilicious along with drizzled popcorn products were recalled from the market as a consequence of undeclared peanut residue

Key Insights

• As per the analysis shared by our research analyst, the global rice cakes market is estimated to grow annually at a CAGR of around 4.51% over the forecast period (2025-2034).
• Regarding revenue, the global rice cakes market size was valued at around USD 567.57 Million in 2024 and is projected to reach USD 882.26 Million by 2034.
• The rice cakes market is projected to grow at a significant rate due to increasing consumer focus on health and wellness, rising demand for gluten-free and plant-based snack options, and growing innovation in flavors, ingredients, and convenient packaging.
• Based on Flavor, the Caramel segment is expected to lead the global market.
• On the basis of Type, the Puffed segment is growing at a high rate and will continue to dominate the global market.
• Based on the Packaging, the Snack-Sized segment is projected to swipe the largest market share.
• By Distribution Channel, the Retail segment is expected to dominate the global market.
• Based on region, Asia-Pacific is predicted to dominate the global market during the forecast period.

Global Rice Cakes Market: Report Scope

Global Rice Cakes Market: Segmentation Analysis

The global rice cakes market is segmented based on Flavor, Type, Packaging, Distribution Channel, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2025 to 2034.

Based on Flavor, the global rice cakes market is divided into Caramel, Chocolate, Chicken, Apple Cinnamon.

On the basis of Type, the global rice cakes market is bifurcated into Puffed, Mochi.

By Packaging, the global rice cakes market is split into Snack-Sized, Pillow Punches, Stick Packs.

In terms of Distribution Channel, the global rice cakes market is categorized into Retail, Specialty Stores, E-Commerce, Convenience Stores.

The Regional, this segment includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America,and the Middle East and Africa.

Global Rice Cakes Market: Regional Analysis

From 2025 to 2034, the rice cakes market is expected to witness significant regional growth variations, with Asia-Pacific maintaining its dominance due to the region's deep-rooted rice consumption culture, increasing health consciousness, and large population base. Countries like China, Japan, South Korea, and India are projected to drive demand, supported by growing consumer preference for low-calorie and gluten-free snacks. North America is anticipated to experience steady growth, fueled by the rising popularity of plant-based and healthy snacking options among millennials and fitness-conscious consumers. Europe is also emerging as a key market, particularly in Western countries where demand for organic, clean-label, and diet-friendly snacks is increasing. Meanwhile, Latin America and the Middle East & Africa are likely to show moderate growth, driven by expanding retail distribution channels and growing urbanization, although limited product awareness may hinder market penetration in certain areas.

Global Rice Cakes Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the rice cakes market on a global and regional basis.

The global rice cakes market is dominated by players like:

• Quaker Oats Company
• Lundberg Family Farms
• Wasa
• Lotus Foods
• Nature's Path
• Kallo Foods
• Saki Foods
• Edward & Sons Trading Co.
• Real Foods
• Lund's Swedish Pancake & Rice Cake Factory
• GG UniqueFiber
• Amanoya Shinshindo
• Le Pain des Fleurs
• Sanwa Seika Co. Ltd.
• Susukino Foods Co. Ltd.
• Moon Handbooks
• Tae Kyung Food Co. Ltd.
• Nishiki
• Little Duck Organics
• Lundberg Rice Cakes
• Lieber's Foods
• Rude Health
• TAIYO YUDEN CO. LTD.
• Kameda Seika Co. Ltd.
• GoMacro

Global Rice Cakes Market: Segmentation Analysis

The global rice cakes market is segmented as follows;

By Flavor

• Caramel
• Chocolate
• Chicken
• Apple Cinnamon

By Type

• Puffed
• Mochi

By Packaging

• Snack-Sized
• Pillow Punches
• Stick Packs

By Distribution Channel

• Retail
• Specialty Stores
• E-Commerce
• Convenience Stores

Global Rice Cakes Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America