Global Brown Rice Market: Overview
Brown rice is similar to white rice type with intact bran layer and cereal germ. It is edible whole grain with only outer hull removed. Usually it is preferred over white rice grain due to its richness in fiber, vitamin, selenium, phosphorous and magnesium. Rice is one of the major staple foods consumed across the globe by more than half of the world’s population. Rising number of diabetic and obesity patients will increase product consumption. With its high nutrition value, it is considered as healthy diet for growing babies and toddlers. There has been growth in fitness conscious consumers. Most of the rice is consumed and produced in Asia and Central-Asian countries like India, Pakistan and Thailand. Due to high export of rice to other countries, the current share in global rice consumption of these countries is slightly lesser than the total production.
Global Brown Rice Market: Growth Factor
Brown rice is high in fiber and good source of phosphorous, selenium, magnesium, niacin, thiamine and vitamin B6. Presence of fiber improves the bowel movement and promotes weight loss and also it is rich in antioxidants which help in removal of free oxygen radicals, which is a major factor for increasing demand in the brown rice market. Brown Rice market is increasing with respect to the growth of rice trade between the various countries. Brown rice market is projected to expand at a higher pace compared to white rice market, due to shifting preference towards healthy eating habits and nutrients provided by brown ricemakes it a preferred choice for many health conscious customers. Due to increasing demand, the manufacturers are focusing on launching new brown rice brands and making renewed efforts to attract health-conscious people. Demand is also arising from various Middle-East and African countries which in turn is driving the growth of brown rice market. Innovation in packaging and changing food preference such as emergence of ready-to-eat food product will result in introduction of ready-to-cook brown rice, during the forecast period. Major restraining factors include its short storage life, less presence of protein, difficult to digest for convalescent patients with weak digestion. Accumulation of arsenic is higher than white due to lesser processing. In addition, brown rice is costlier than white one. These factors may restrict the growth of brown rice market.
Global Brown Rice Market: Segmentation
The global brown rice market can be fragmented based on type, length, distribution channel and region. On the basis of type it can be segmented into sweet brown rice and brown basmati rice. Sweet rice is also known as sticky rice or glutinous ricehas higher starch content, highly consumed in South East Asian countries. On the basis of length it can segmented into long-grain brown rice, medium-grain brown rice and short-grain brown rice. Based on distribution channel, brown rice market is classified into department stores, grocery stores,super/ hyper stores, and online retailers.
Global Brown Rice Market: Regional Analysis
India, Thailand, Bangladesh and Pakistan are major producers and Thailand is world’s largest exporter of brown rice in Asia Pacific region owing to presence of largest producers and consumers of grain.Latin America has shown substantial growth with increase in farming and agricultural activities. Middle East and Africa has decent share with increase in import of product. North America has significant share in brown rice market with increase in obese population, rising income level and increasing health consciousness.
Global Brown Rice Market: Competitive Players
Some of the major market players in this market are Amira Nature Foods Ltd., Chandrika Group of Mills, Riviana Foods Inc.,T.K. Ricemill and Ash, Asia Golden Rice Co.,Ltd., Daawat, Shiva Shellac and Chemicals, Ebro Foods, Agistin Biotech Pvt. Ltd., and SunFoods, LLC., among others.
Global Brown Rice Market: Regional Segment Analysis
- North America
- U.S.
- Europe
- UK
- France
- Germany
- Asia Pacific
- China
- Japan
- India
- Latin America
- Brazil
- The Middle East and Africa
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- Full in-depth analysis of the parent market
- Important changes in market dynamics
- Segmentation details of the market
- Former, on-going, and projected market analysis in terms of volume and value
- Assessment of niche industry developments
- Market share analysis
- Key strategies of major players
- Emerging segments and regional markets
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