Global Brown Rice Market Size, Share, Growth Analysis Report - Forecast 2034

Global Brown Rice Market: Industry Perspective

The global brown rice market size was worth around USD 9.99 Billion in 2024 and is predicted to grow to around USD 17.38 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 5.7% between 2025 and 2034. The report analyzes the global brown rice market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the brown rice industry. The report analyzes the global brown rice market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the brown rice market.

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Global Brown Rice Market: Overview

Brown rice is similar to white rice type with an intact bran layer and cereal germ. It is an edible whole grain with only the outer hull removed. Usually, it is preferred over white rice grain due to its richness in fiber, vitamins, selenium, phosphorous, and magnesium. Rice is one of the major staple foods consumed across the globe by more than half of the world’s population. The rising number of diabetic and obese patients will increase product consumption. With its high nutritional value, it is considered a healthy diet for growing babies and toddlers. There has been growth in fitness-conscious consumers. Most of the rice is consumed and produced in Asia and Central-Asian countries like India, Pakistan, and Thailand. Due to the high export of rice to other countries, the current share in global rice consumption of these countries is slightly lesser than the total production.

Global Brown Rice Market: Growth Drivers

Increasing consumer awareness of prebiotics and gut health drives the market growth

The brown rice industry is being pushed by rising demand for high-fiber foods that help treat several chronic conditions and enhance gut health. B1, B3, and B6 vitamins, phosphorus, manganese, and iron are all present in this product. Large producers have made investments in these rice products and are reaping the rewards of the rising demand for functional foods high in fiber. Since fiber helps control blood sugar levels, research has shown that this particular rice type is linked to weight reduction. All retail outlets are now seeing an increase in the popularity of this method of quickening weight reduction. The consumption of organic thin brown rice has increased as a result of the trend toward organic food and the belief that such goods are safer.

Brown Rice Market: Restraints

Volatility in the price of rice limits the market growth

Rice price fluctuation greatly hinders global brown rice market growth since the price of thin brown rice is heavily reliant on the price of white rice. The world's second-most popular grain is rice. In many nations, it is a common food. It is mostly made in Asia and South Asia and traded all over the world. During the past ten years, countries in Europe and North America have contributed much more to global rice imports. Yet, due to its reliance on the weather, its price is extremely unpredictable. Thus, the volatility in the price of rice is expected to dominate the market growth.

Brown Rice Market: Opportunities

Increasing demand for rice from developed and developing nations provides a lucrative opportunity

Globally changing lifestyles and growing per capita incomes are driving up demand for upscale, high-quality cuisine. According to Tridge, the demand for basmati rice in the European Union would increase by 70% between 2020 and 21. Moreover, India shipped 231,930 metric tonnes of basmati rice to the EU between April 2020 and November 2020. The USDA also anticipates a 52.5 million tonne increase in aromatic rice imports from the current 1,1 million tonne level. The global brown rice market is growing as a consequence of the increased demand for premium-quality fragrant rice, which is fostering industry growth.

Brown Rice Market: Challenges

High cost of brown rice act as a major challenge to the market expansion

Since there is less oil in the bran layer of brown rice than in white rice, brown rice has a shorter shelf life. Since it takes more resources to transport and store brown rice while keeping its quality, it is more costly. All the essential vitamins, minerals, and oils are present in brown rice bran, but the same oils also speed up the pace of deterioration. Brown rice tends to be more expensive since it does contain certain nutrients, therefore even if the milling process takes longer to generate the completed product, people will pay a premium for it. White rice typically costs $2.50 for a 32-ounce bag, while brown rice costs $2.75 for a 16-ounce bag, according to Walmart 2021. Thus, the high cost of brown rice is expected to act as a major challenge for market growth over the forecast period.

Key Insights

• As per the analysis shared by our research analyst, the global brown rice market is estimated to grow annually at a CAGR of around 5.7% over the forecast period (2025-2034).
• Regarding revenue, the global brown rice market size was valued at around USD 9.99 Billion in 2024 and is projected to reach USD 17.38 Billion by 2034.
• The brown rice market is projected to grow at a significant rate due to rising health consciousness, demand for whole grains, and growing adoption of plant-based diets worldwide.
• Based on Type, the Long-Grain Brown Rice segment is expected to lead the global market.
• On the basis of Nature, the Organic segment is growing at a high rate and will continue to dominate the global market.
• Based on the Application, the Household segment is projected to swipe the largest market share.
• By Distribution Channel, the Supermarkets/Hypermarkets segment is expected to dominate the global market.
• Based on region, Asia-Pacific is predicted to dominate the global market during the forecast period.

Global Brown Rice Market: Report Scope

Global Brown Rice Market: Segmentation Analysis

The global brown rice market is segmented based on Type, Nature, Application, Distribution Channel, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2025 to 2034.

Based on Type, the global brown rice market is divided into Long-Grain Brown Rice, Medium-Grain Brown Rice, Short-Grain Brown Rice.

On the basis of Nature, the global brown rice market is bifurcated into Organic, Conventional.

By Application, the global brown rice market is split into Household, Food Industry, Restaurants & Hotels, Animal Feed.

In terms of Distribution Channel, the global brown rice market is categorized into Supermarkets/Hypermarkets, Online Retail, Convenience Stores, Specialty Stores.

The Regional, this segment includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America,and the Middle East and Africa.

Global Brown Rice Market: Regional Analysis

The Asia Pacific is expected to dominate the market during the forecast period

The Asia Pacific is expected to dominate the global brown rice market during the forecast period. The existence of the largest producer and the top consumer of grain is responsible for regional growth. Thailand is the top exporter of rice in the world, with India, Pakistan, and Thailand being the primary producers in the Asia Pacific region. For instance, according to the World Economic Forum, with a total rice export of about $16 billion in 2019, India, Thailand, Pakistan, and Vietnam were major net rice exporters. Increased consumer discretionary spending has made it possible for customers to purchase health-improving goods. The Asia-Pacific region's reliance on rice and thin brown rice as a main food source is boosting the market's expansion. Growth in the region will be boosted by dietary reforms and lifestyle modifications.

For instance, as per the survey by Habbit, almost 70% of respondents indicate a greater propensity than before to modify their diets to improve their health. Thus, the aforementioned facts support the industry growth during the forecast period.

Europe is expected to grow at the highest CAGR over the forecast period. Special rice and whole grains are quite popular in this region. Furthermore, the region has a significant possibility for product demand from customers who are concerned about their health to increase immunity and enhance overall health. The market in this region is growing as more companies are entering markets in Europe including Germany, Italy, and Spain.

North America is growing significantly during the forecast period. The growth in the North American region is owing to the growing obesity, rising health consciousness, and increasing per capita income. For instance, according to the National Health and Nutrition Examination Survey (NHANES), the prevalence of obesity in the US rose from 30.5% to 41.9% from 1999 to 2000 to March 2020. The prevalence of extreme obesity rose from 4.7% to 9.2% throughout the same period.

Global Brown Rice Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the brown rice market on a global and regional basis.

The global brown rice market is dominated by players like:

• Asia Golden Rice Co. Ltd.
• T.K. Ricemill and Ash
• KRBL Limited
• Daawat
• Kohinoor Foods Limited
• Amira Nature Foods Ltd.
• Shiva Shellac and Chemicals
• New Bharat Group Rice Mills
• LT Foods Ltd.
• Sukoyaka Brown Rice
• Kikkoman Corporation
• Lundberg Family Farms
• Chandrika Group of Mills
• Pride India FMCG Limited
• Riviana Foods Inc.
• Ebro Foods
• Agistin Biotech Pvt. Ltd.
• SunFoods LLC.
• Hain Celestial Group among others.

Global Brown Rice Market: Segmentation Analysis

The global brown rice market is segmented as follows;

By Type

• Long-Grain Brown Rice
• Medium-Grain Brown Rice
• Short-Grain Brown Rice

By Nature

• Organic
• Conventional

By Application

• Household
• Food Industry
• Restaurants & Hotels
• Animal Feed

By Distribution Channel

• Supermarkets/Hypermarkets
• Online Retail
• Convenience Stores
• Specialty Stores

Global Brown Rice Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America