The global mobile advertising market accounted for USD 13.35 Billion in 2020 and is expected to reach USD 76.08 Billion by 2028, growing at a CAGR of 24.9% from 2021 to 2028.
Market Overview
The global mobile advertising market accounted for USD 13.35 Billion in 2020 and is expected to reach USD 76.08 Billion by 2028, growing at a CAGR of 24.9% from 2021 to 2028.
Mobile advertising is a form of advertising which appears on smartphones and tablets. Market players advertise their products through SMS, banner, text ads, on the devices. Ads which mostly appear are based on the user’s browsing history, tastes and this is the result of information gathering techniques and data mining.
COVID-19 Impact Analysis
The outbreak of COVID-19 affected a number of sectors, advertising, and mobile marketing is no exception. Companies from various sectors have reduced their expenditure on traditional marketing since, end users are indoors, and they are spending most of their time on smartphones, TV, tablets, and laptops. Market players have shifted their advertising budget more on digital marketing and mobile marketing rather than investing in traditional advertising like print media, banners, and others.
Growth Factors
Technology has given customers a wide range of options. Nowadays, people are spending more time on tablets, smartphones, and other devices rather sitting in front of TV. This is due to the costs and ease of these devices, also the availability of wireless in every vertical has changed the life completely. Hence, companies are now focusing more on mobile advertising as the chances of customers seeing the ad is more on digital platform rather through the traditional form of advertising.
Additionally, introduction of AI (Artificial Intelligence) and AR (Augmented Reality) in retail to understand customer behavior is expected to significantly drive the growth. Increase in viewers access to OTT (Over The Top) platforms is expected to created more opportunities for market players to advertise their products online.
Report Scope :
Report Attribute | Details |
---|---|
Base Year | 2020 |
Historic Years | 2016 - 2020 |
Forecast Years | 2021 - 2028 |
Segments Covered | By Product Type, By Application, and By End Use |
Forecast Units | Value (USD Billion), and Volume (Units) |
Quantitative Units | Revenue in USD million/billion and CAGR from 2021 to 2028 |
Regions Covered | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World |
Countries Covered | U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others |
Number of Companies Covered | 10 companies with scope for including additional 15 companies upon request |
Report Coverage | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis. |
Customization Scope | Avail customized purchase options to meet your exact research needs. |
Organization Size Segment Analysis Preview
SMEs held a share of over 25% in 2020. Small and medium enterprises in every vertical and region are taking benefit of the existing mobile technology. SMEs have started creating their presence online through websites and mobile applications, which makes mobile advertising one of the most economical and effective marketing channels for them. SMS Marketing is a cost-effective advertising channel available and is being widely used in this segment. Location-based advertising is another chance for SMEs to reach their target audience at the right place and right time. SMEs are now shifting to digital marketing and a majority of their marketing expenses now goes to digital marketing channels.
End-Use Segment Analysis Preview
IT & telecom segment is projected to grow at a CAGR of over 22% from 2021 to 2028. Mobile advertising solutions have been finding a way into IT and Telecom vertical for over a decade now. Companies in telecommunication sector are using mobile advertising as a channel to interact & communicate with customers to improve brand awareness, customer loyalty, and generate revenue. Travel & tourism is also adapting mobile advertising channels highly to reach the target audience. Companies are highly spending in creating content which can create urge to visit he destinations among customers. Tourists can also be informed about restaurants, bars, and other things near them.
Regional Analysis Preview
North America accounted for a share of over 30% in 2020. The region is spending on mobile ad more as compared to others owing to the presence of major companies such as Facebook, Google, among others have created an opportunity for mobile advertising. Adoption of spending on digital platform more than TV is happening due to the presence of tech savvy people in the country.
Asia Pacific is projected to grow at a CAGR of over 25% during the forecast period. Rising internet users, expansion of the smartphone market, and provision of stable telecom infrastructure would aid in driving the growth. China is considered to hold the biggest mobile devices market in this region. India would also experience a rise in growth due to the expansion of advertising industry. Applications, such as TikTok are very popular among the crowd in this country, since the crowd is more on the younger side.
Key Market Players & Competitive Landscape
Some of key players in mobile advertising market are Smaato, Inc., Matomy Media Group Ltd., AppLovin Corporation, Epom Ltd., Mintegral International Ltd., Chartboost, Inc., Mobvista among others. Key players are focusing on strategies such as new product development, investment in R&D, collaborations to boost their market share.
For instance, in 2019 May, Facebook in India joined hands with advertising agencies, such as Ogilvy, Leo Burnett, McCann and Mullen Lintas, and Wunderman Thompson to launch the ‘Thumbstoppers’.
The global mobile advertising market is segmented as follows:
By Format
By Organization Size
By Category
By End-Use
By Region
List of Figures
FIG NO. 1. Market Attractiveness Analysis, By Format
FIG NO. 2. Market Attractiveness Analysis, By Organization Size
FIG NO. 3. Market Attractiveness Analysis, By Category
FIG NO. 4. Market Attractiveness Analysis, By End-Use
FIG NO. 5. Market Attractiveness Analysis, By Region
FIG NO. 6. Global Mobile Advertising Market Revenue, 2016 – 2028 (USD Million)
FIG NO. 7. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 8. Market Revenue Share, By Format, 2020 & 2028
FIG NO. 9. Global Mobile Advertising Market for Search, Revenue (USD Million) 2016 – 2028
FIG NO. 10. Comparative Revenue Analysis of Mobile Advertising Market for Search, By Country, 2020 & 2028
FIG NO. 11. Global Mobile Advertising Market for Native Social, Revenue (USD Million) 2016 – 2028
FIG NO. 12. Comparative Revenue Analysis of Mobile Advertising Market for Native Social, By Country, 2020 & 2028
FIG NO. 13. Global Mobile Advertising Market for Display, Revenue (USD Million) 2016 – 2028
FIG NO. 14. Comparative Revenue Analysis of Mobile Advertising Market for Display, By Country, 2020 & 2028
FIG NO. 15. Global Mobile Advertising Market for Video, Revenue (USD Million) 2016 – 2028
FIG NO. 16. Comparative Revenue Analysis of Mobile Advertising Market for Video, By Country, 2020 & 2028
FIG NO. 17. Global Mobile Advertising Market for In-App, Revenue (USD Million) 2016 – 2028
FIG NO. 18. Comparative Revenue Analysis of Mobile Advertising Market for In-App, By Country, 2020 & 2028
FIG NO. 19. Global Mobile Advertising Market for Websites, Revenue (USD Million) 2016 – 2028
FIG NO. 20. Comparative Revenue Analysis of Mobile Advertising Market for Websites, By Country, 2020 & 2028
FIG NO. 21. Global Mobile Advertising Market for SMS, Revenue (USD Million) 2016 – 2028
FIG NO. 22. Comparative Revenue Analysis of Mobile Advertising Market for SMS, By Country, 2020 & 2028
FIG NO. 23. Market Revenue Share, By Organization Size, 2020 & 2028
FIG NO. 24. Global Mobile Advertising Market for SMEs, Revenue (USD Million) 2016 – 2028
FIG NO. 25. Comparative Revenue Analysis of Mobile Advertising Market for SMEs, By Country, 2020 & 2028
FIG NO. 26. Global Mobile Advertising Market for Large Enterprises, Revenue (USD Million) 2016 – 2028
FIG NO. 27. Comparative Revenue Analysis of Mobile Advertising Market for Large Enterprises, By Country, 2020 & 2028
FIG NO. 28. Market Revenue Share, By Category, 2020 & 2028
FIG NO. 29. Global Mobile Advertising Market for Arts & Entertainment, Revenue (USD Million) 2016 – 2028
FIG NO. 30. Comparative Revenue Analysis of Mobile Advertising Market for Arts & Entertainment, By Country, 2020 & 2028
FIG NO. 31. Global Mobile Advertising Market for Hobbies & Interests, Revenue (USD Million) 2016 – 2028
FIG NO. 32. Comparative Revenue Analysis of Mobile Advertising Market for Hobbies & Interests, By Country, 2020 & 2028
FIG NO. 33. Global Mobile Advertising Market for Society, Revenue (USD Million) 2016 – 2028
FIG NO. 34. Comparative Revenue Analysis of Mobile Advertising Market for Society, By Country, 2020 & 2028
FIG NO. 35. Global Mobile Advertising Market for Science, Revenue (USD Million) 2016 – 2028
FIG NO. 36. Comparative Revenue Analysis of Mobile Advertising Market for Science, By Country, 2020 & 2028
FIG NO. 37. Global Mobile Advertising Market for Style & Fashion, Revenue (USD Million) 2016 – 2028
FIG NO. 38. Comparative Revenue Analysis of Mobile Advertising Market for Style & Fashion, By Country, 2020 & 2028
FIG NO. 39. Global Mobile Advertising Market for Technology & Computing, Revenue (USD Million) 2016 – 2028
FIG NO. 40. Comparative Revenue Analysis of Mobile Advertising Market for Technology & Computing, By Country, 2020 & 2028
FIG NO. 41. Global Mobile Advertising Market for Others, Revenue (USD Million) 2016 – 2028
FIG NO. 42. Comparative Revenue Analysis of Mobile Advertising Market for Others, By Country, 2020 & 2028
FIG NO. 43. Market Revenue Share, By End-Use, 2020 & 2028
FIG NO. 44. Global Mobile Advertising Market for Retail, Revenue (USD Million) 2016 – 2028
FIG NO. 45. Comparative Revenue Analysis of Mobile Advertising Market for Retail, By Country, 2020 & 2028
FIG NO. 46. Global Mobile Advertising Market for Media & Entertainment, Revenue (USD Million) 2016 – 2028
FIG NO. 47. Comparative Revenue Analysis of Mobile Advertising Market for Media & Entertainment, By Country, 2020 & 2028
FIG NO. 48. Global Mobile Advertising Market for Travel & Tourism, Revenue (USD Million) 2016 – 2028
FIG NO. 49. Comparative Revenue Analysis of Mobile Advertising Market for Travel & Tourism, By Country, 2020 & 2028
FIG NO. 50. Global Mobile Advertising Market for Automotive, Revenue (USD Million) 2016 – 2028
FIG NO. 51. Comparative Revenue Analysis of Mobile Advertising Market for Automotive, By Country, 2020 & 2028
FIG NO. 52. Global Mobile Advertising Market for Healthcare, Revenue (USD Million) 2016 – 2028
FIG NO. 53. Comparative Revenue Analysis of Mobile Advertising Market for Healthcare, By Country, 2020 & 2028
FIG NO. 54. Global Mobile Advertising Market for IT & Telecom, Revenue (USD Million) 2016 – 2028
FIG NO. 55. Comparative Revenue Analysis of Mobile Advertising Market for IT & Telecom, By Country, 2020 & 2028
FIG NO. 56. Global Mobile Advertising Market for BFSI, Revenue (USD Million) 2016 – 2028
FIG NO. 57. Comparative Revenue Analysis of Mobile Advertising Market for BFSI, By Country, 2020 & 2028
FIG NO. 58. Global Mobile Advertising Market for Others, Revenue (USD Million) 2016 – 2028
FIG NO. 59. Comparative Revenue Analysis of Mobile Advertising Market for Others, By Country, 2020 & 2028
FIG NO. 60. Global Mobile Advertising Market Revenue Share, By Region, 2020 & 2028
FIG NO. 61. North America Mobile Advertising Market Revenue, 2016 - 2028 (USD Million)
FIG NO. 62. Porter’s Five Forces Analysis for Global Mobile Advertising Market
FIG NO. 63. PEST Analysis for Global Mobile Advertising Market
FIG NO. 64. Pricing Analysis for Global Mobile Advertising Market
FIG NO. 65. Value Chain Analysis for Global Mobile Advertising Market
FIG NO. 66. Company Share Analysis, 2019
FIG NO. 67. Radar Determinant Chart, 2019
FIG NO. 68. Company Strategic Developments – Heat Map Analysis
FIG NO. 69. Inmobi Technologies Private Ltd. Business Segment Revenue Share, 2020 (%)
FIG NO. 70. Inmobi Technologies Private Ltd. Geographical Segment Revenue Share, 2020 (%)
FIG NO. 71. Market Channels
FIG NO. 72. Marketing Channel Development Trend
FIG NO. 73. Growth in World Gross Product, 2008-2018
FIG NO. 74. Research Methodology – Detailed View
FIG NO. 75. Research Methodology
List of Tables
TABLE NO. 1. Global Mobile Advertising Market: Snapshot
TABLE NO. 2. Quarterly Mobile Advertising Market Revenue by Region, 2020
TABLE NO. 3. Quarterly Mobile Advertising Market Revenue Forecast by Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
TABLE NO. 6. Global Mobile Advertising Market for Search, by Region, 2016 – 2028 (USD Million)
TABLE NO. 7. Global Mobile Advertising Market for Native Social, by Region, 2016 – 2028 (USD Million)
TABLE NO. 8. Global Mobile Advertising Market for Display, by Region, 2016 – 2028 (USD Million)
TABLE NO. 9. Global Mobile Advertising Market for Video, by Region, 2016 – 2028 (USD Million)
TABLE NO. 10. Global Mobile Advertising Market for In-App, by Region, 2016 – 2028 (USD Million)
TABLE NO. 11. Global Mobile Advertising Market for Websites, by Region, 2016 – 2028 (USD Million)
TABLE NO. 12. Global Mobile Advertising Market for SMS, by Region, 2016 – 2028 (USD Million)
TABLE NO. 13. Global Mobile Advertising Market for SMEs, by Region, 2016 – 2028 (USD Million)
TABLE NO. 14. Global Mobile Advertising Market for Large Enterprises, by Region, 2016 – 2028 (USD Million)
TABLE NO. 15. Global Mobile Advertising Market for Arts & Entertainment, by Region, 2016 – 2028 (USD Million)
TABLE NO. 16. Global Mobile Advertising Market for Hobbies & Interests, by Region, 2016 – 2028 (USD Million)
TABLE NO. 17. Global Mobile Advertising Market for Society, by Region, 2016 – 2028 (USD Million)
TABLE NO. 18. Global Mobile Advertising Market for Science, by Region, 2016 – 2028 (USD Million)
TABLE NO. 19. Global Mobile Advertising Market for Style & Fashion, by Region, 2016 – 2028 (USD Million)
TABLE NO. 20. Global Mobile Advertising Market for Technology & Computing, by Region, 2016 – 2028 (USD Million)
TABLE NO. 21. Global Mobile Advertising Market for Others, by Region, 2016 – 2028 (USD Million)
TABLE NO. 22. Global Mobile Advertising Market for Retail, by Region, 2016 – 2028 (USD Million)
TABLE NO. 23. Global Mobile Advertising Market for Media & Entertainment, by Region, 2016 – 2028 (USD Million)
TABLE NO. 24. Global Mobile Advertising Market for Travel & Tourism, by Region, 2016 – 2028 (USD Million)
TABLE NO. 25. Global Mobile Advertising Market for Automotive, by Region, 2016 – 2028 (USD Million)
TABLE NO. 26. Global Mobile Advertising Market for Healthcare, by Region, 2016 – 2028 (USD Million)
TABLE NO. 27. Global Mobile Advertising Market for IT & Telecom, by Region, 2016 – 2028 (USD Million)
TABLE NO. 28. Global Mobile Advertising Market for BFSI, by Region, 2016 – 2028 (USD Million)
TABLE NO. 29. Global Mobile Advertising Market for Others, by Region, 2016 – 2028 (USD Million)
TABLE NO. 30. Global Mobile Advertising Market Revenue, By Region, 2016 – 2028 (USD Million)
TABLE NO. 31. North America Mobile Advertising Market Revenue, By Country, 2016 – 2028 (USD Million)
TABLE NO. 32. North America Mobile Advertising Market Revenue, By Format, 2016 – 2028 (USD Million)
TABLE NO. 33. North America Mobile Advertising Market Revenue, By Organization Size, 2016 – 2028 (USD Million)
TABLE NO. 34. North America Mobile Advertising Market Revenue, By Category, 2016 – 2028 (USD Million)
TABLE NO. 35. North America Mobile Advertising Market Revenue, By End-Use, 2016 – 2028 (USD Million)
TABLE NO. 36. U.S. Mobile Advertising Market Revenue, By Format, 2016 – 2028 (USD Million)
TABLE NO. 37. U.S. Mobile Advertising Market Revenue, By Organization Size, 2016 – 2028 (USD Million)
TABLE NO. 38. U.S. Mobile Advertising Market Revenue, By Category, 2016 – 2028 (USD Million)
TABLE NO. 39. U.S. Mobile Advertising Market Revenue, By End-Use, 2016 – 2028 (USD Million)
TABLE NO. 40. Canada Mobile Advertising Market Revenue, By Format, 2016 – 2028 (USD Million)
TABLE NO. 41. Canada Mobile Advertising Market Revenue, By Organization Size, 2016 – 2028 (USD Million)
TABLE NO. 42. Canada Mobile Advertising Market Revenue, By Category, 2016 – 2028 (USD Million)
TABLE NO. 43. Canada Mobile Advertising Market Revenue, By End-Use, 2016 – 2028 (USD Million)
TABLE NO. 44. Mexico Mobile Advertising Market Revenue, By Format, 2016 – 2028 (USD Million)
TABLE NO. 45. Mexico Mobile Advertising Market Revenue, By Organization Size, 2016 – 2028 (USD Million)
TABLE NO. 46. Mexico Mobile Advertising Market Revenue, By Category, 2016 – 2028 (USD Million)
TABLE NO. 47. Mexico Mobile Advertising Market Revenue, By End-Use, 2016 – 2028 (USD Million)
TABLE NO. 48. Drivers for the Mobile Advertising Market: Impact Analysis
TABLE NO. 49. Restraints for the Mobile Advertising Market: Impact Analysis
TABLE NO. 50. Major Buyers of Mobile Advertising
TABLE NO. 51. Distributors/Traders List of Mobile Advertising
TABLE NO. 52. Global Mobile Advertising Market, Company Market Revenue, 2016 – 2019 (USD Million)
TABLE NO. 53. Global Mobile Advertising Market, Company Y-o-Y Growth, 2017 – 2019 (USD Million)
This report is based on in-depth qualitative and quantitative analyses of the global Mobile Advertising Market market. Zion Research has collected and analyzed key data belong to the global Mobile Advertising Market market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.
The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.
Various parameters have been taken into account, while estimating market size. The revenue generated by the leading industry participants in from the sales of Mobile Advertising Market across the world has been calculated through primary and secondary research.
Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc.
For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in validation of findings from secondary research and to understand key trends in the Mobile Advertising Market industry. Primary research makes up the major source of data collection and validation.
Primary Research
We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:
Participants who typically participate in such a process include, but are not limited to:
Key opinion leaders specializing in different areas corresponding to different industry verticals
Secondary Research
Secondary research sources that are typically referred to include, but are not limited to:
News articles, press releases and webcasts specific to companies operating in the market
Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Mobile Advertising Market market.
Models
Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:
Mobile advertising is a method of advertising that displays advertisements on mobile devices such as smartphones, tablets or personal digital assistants (PDAs) that have wireless connections. Advertising can take place as text ads via SMS or banner advertisements that appear embedded in mobile websites in downloaded apps or in mobile games. For instance, companies such as Google, Inc. and Facebook, Inc. use mobile advertising technology in their applications and websites. Mobile advertisements are based on individual's web browsing history, geographic location, and the data collected by shopping habits. As mobile devices typically have smaller screens than computers or laptops, this form of digital advertising is usually optimized for small displays by being concise.
The mobile advertising market plays a very important role in the consumer goods and retail industry. The mobile advertising market is driven by many drivers; upsurge in mobile device penetration is one of the major drivers which drive the growth of the mobile advertising market. Apart from the mobile device penetration, the market has various drivers which drive the growth, strategies, market positioning and their various recent developments. However, the rise in privacy and security concerns is one of the major factors restraining the growth of mobile advertising market. Special mobile advertising content for low mobile connectivity areas is one potential opportunity for the market players in this market.
The global mobile advertising market is segmented on the basis of types, solutions, devices, verticals, and regions. The type segment for the mobile advertising includes display advertising, in-app advertising, in-game advertising, and search advertising among others. Further, on the basis of solution the market for mobile advertising is segmented into advertisement campaign solutions, content delivery solutions, integrated solutions, mobile proximity solutions, and reporting and analytics solutions among others. The device segment covers the digital cameras, feature-phones, smartphones, tablets, and others. The industry verticals for mobile advertising market are banking & financial services, fast moving consumer goods (FMCG), healthcare, media and entertainment, and telecommunication & IT among others. The market is analyzed based on five regions namely North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa.
By geography, North America was the largest regional segment in the global mobile advertising market due to increased penetration of mobile devices in the region. U.S. is the key region in North America and plays a major role in the development of the future mobile advertising technologies and services. Asia Pacific is expected to emerge as the fastest growing regional segment in the forecast years due to the high percentage of young population, growing trend of social media, and the introduction of video ads. Europe is also expected to grow at a moderate rate in the forecast period.
Some of the leading companies in the global mobile advertising market are Applovin Corporation, Avazu Inc, Chartboost Inc, Facebook Inc, Flurry Inc, Google Inc, InMobi Pvt. Ltd, Matomy Media Group Ltd, Millennial Media Inc, and Smaato Inc.
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The global mobile advertising market was valued at USD 13.35 Billion in 2020.
The global mobile advertising market is expected to reach USD 76.08 Billion by 2028, growing at a CAGR of 24.9% between 2021 to 2028.
Some of the key factors driving the global mobile advertising market growth are technological development, increased spending time on mobile devices, introduction of AI and AR.
North America region held a substantial share of the mobile advertising market in 2020. Asia Pacific region is projected to grow at a significant rate.
Some of key players in mobile advertising market are Smaato, Inc., Matomy Media Group Ltd., AppLovin Corporation, Epom Ltd., Mintegral International Ltd., Chartboost, Inc., and Mobvista among others.
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