Mobile Advertising Market by Types (Display Advertising, In-App Advertising, In-Game Advertising, Search Advertising and Others), by Devices (Digital Cameras, Feature-phones, Smartphones, Tablets and Others) for Banking, Financial Services, Fast Moving Consumer Goods (FMCG) Sector, Healthcare Sector, Media and Entertainment Sector, Telecommunication & IT Sector and Other industry verticals. Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 – 2022

Global mobile advertising market expected to reach USD 244.57 billion by 2022, at a CAGR 15% for the forecast period from 2017 to 2022.

08-Dec-2017 | Number of pages: 110 | Report Code: ZMR-2505 | Report Format : | Status : Published

Abstract

The global mobile advertising market report analyzes and forecasts mobile advertising market on a global and regional level. The study offers historical data of past year along with forecast from 2017 to 2022 based on revenue (USD Billion). Assessment of market dynamics gives a brief thought about the drivers and restraints for the global mobile advertising market along with the impact they have on the demand over the forecast period. Furthermore, the report includes the study of opportunities available in the mobile advertising market on a global level.

The report gives a transparent view of the mobile advertising market. We have included a detailed competitive scenario and portfolio of prominent vendor’s operative in the mobile advertising market. To understand the competitive landscape of mobile advertising market, an analysis of Porter’s Five Forces model for the market has also been included. The report offer market attractiveness analysis, wherein type, solution, devices, industrial vertical and regional segments are benchmarked based on their general attractiveness, market size, and growth rate.

The study provides a crucial view on mobile advertising market by segmenting the market based on deployment type, solution, devices, vertical and regional segments. All the type, solution, devices, vertical, and regional segments of mobile advertising market have been analyzed based on present and future trends and the market is estimated from 2014 to 2022. Type segment of the market includes display advertising, in-app advertising, in-game advertising, and search advertising among others. Further, on the basis of the solution, the market for mobile advertising is segmented into advertisement campaign solutions, content delivery solutions, integrated solutions, mobile proximity solutions, reporting and analytics solutions and others. The device segment covers digital cameras, feature-phones, smartphones, and tablets among others. The report also consists of the following vertical analysis such as banking & financial services, fast moving consumer goods (FMCG), healthcare, media and entertainment, and telecommunication & IT among others. The market is analyzed based on five regions namely North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa.

The major participants in the global mobile advertising market are Applovin Corporation, Avazu Inc, Chartboost Inc, Facebook Inc, Flurry Inc, Google Inc, InMobi Pvt. Ltd, Matomy Media Group Ltd, Millennial Media Inc and Smaato Inc.among others

The report segments of the global mobile advertising market are as follows:

Global Mobile Advertising Market: Type Segment Analysis

  • Display Advertising
  • In-App Advertising
  • In-Game Advertising
  • Search Advertising
  • Others.

Global Mobile Advertising Market: Solution Segment Analysis

  • Advertisement Campaign Solutions
  • Content Delivery Solutions
  • Integrated Solutions
  • Mobile Proximity Solutions
  • Reporting and Analytics Solutions
  • Others

Global Mobile Advertising Market: Device Segment Analysis

  • Digital Cameras
  • Feature-phones
  • Smartphones
  • Tablets
  • Others

Global Mobile Advertising Market: Industry Vertical Segment Analysis

  • Banking & Financial Services
  • Fast Moving Consumer Goods (FMCG) Sector
  • Healthcare Sector
  • Media and Entertainment Sector
  • Telecommunication & IT Sector
  • Media and Entertainment
  • Others

Global Mobile Advertising Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

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