Mobile Advertising Market By Format (Search, Native Social, Display, Video, In-App, Websites, and SMS), By Organization Size (SMEs and Large Enterprises), By Category (Arts & Entertainment, Hobbies & Interests, Society, Science, Style & Fashion, Technology & Computing, and Others), By End-Use (Retail, Media & Entertainment, Travel & Tourism, Automotive, Healthcare, IT & Telecom, BFSI, and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2028

Description

Market Overview

The global mobile advertising market accounted for USD 13.35 Billion in 2020 and is expected to reach USD 76.08 Billion by 2028, growing at a CAGR of 24.9% from 2021 to 2028.

Mobile advertising is a form of advertising which appears on smartphones and tablets. Market players advertise their products through SMS, banner, text ads, on the devices. Ads which mostly appear are based on the user’s browsing history, tastes and this is the result of information gathering techniques and data mining.

COVID-19 Impact Analysis

The outbreak of COVID-19 affected a number of sectors, advertising, and mobile marketing is no exception. Companies from various sectors have reduced their expenditure on traditional marketing since, end users are indoors, and they are spending most of their time on smartphones, TV, tablets, and laptops. Market players have shifted their advertising budget more on digital marketing and mobile marketing rather than investing in traditional advertising like print media, banners, and others.

Growth Factors

Technology has given customers a wide range of options. Nowadays, people are spending more time on tablets, smartphones, and other devices rather sitting in front of TV. This is due to the costs and ease of these devices, also the availability of wireless in every vertical has changed the life completely. Hence, companies are now focusing more on mobile advertising as the chances of customers seeing the ad is more on digital platform rather through the traditional form of advertising.

Additionally, introduction of AI (Artificial Intelligence) and AR (Augmented Reality) in retail to understand customer behavior is expected to significantly drive the growth. Increase in viewers access to OTT (Over The Top) platforms is expected to created more opportunities for market players to advertise their products online.

Report Scope :

Organization Size Segment Analysis Preview

SMEs held a share of over 25% in 2020. Small and medium enterprises in every vertical and region are taking benefit of the existing mobile technology. SMEs have started creating their presence online through websites and mobile applications, which makes mobile advertising one of the most economical and effective marketing channels for them. SMS Marketing is a cost-effective advertising channel available and is being widely used in this segment. Location-based advertising is another chance for SMEs to reach their target audience at the right place and right time. SMEs are now shifting to digital marketing and a majority of their marketing expenses now goes to digital marketing channels.

End-Use Segment Analysis Preview

IT & telecom segment is projected to grow at a CAGR of over 22% from 2021 to 2028. Mobile advertising solutions have been finding a way into IT and Telecom vertical for over a decade now. Companies in telecommunication sector are using mobile advertising as a channel to interact & communicate with customers to improve brand awareness, customer loyalty, and generate revenue. Travel & tourism is also adapting mobile advertising channels highly to reach the target audience. Companies are highly spending in creating content which can create urge to visit he destinations among customers. Tourists can also be informed about restaurants, bars, and other things near them.

Regional Analysis Preview

North America accounted for a share of over 30% in 2020. The region is spending on mobile ad more as compared to others owing to the presence of major companies such as Facebook, Google, among others have created an opportunity for mobile advertising. Adoption of spending on digital platform more than TV is happening due to the presence of tech savvy people in the country.

Asia Pacific is projected to grow at a CAGR of over 25% during the forecast period. Rising internet users, expansion of the smartphone market, and provision of stable telecom infrastructure would aid in driving the growth. China is considered to hold the biggest mobile devices market in this region. India would also experience a rise in growth due to the expansion of advertising industry. Applications, such as TikTok are very popular among the crowd in this country, since the crowd is more on the younger side.

Key Market Players & Competitive Landscape

Some of key players in mobile advertising market are Smaato, Inc., Matomy Media Group Ltd., AppLovin Corporation, Epom Ltd., Mintegral International Ltd., Chartboost, Inc., Mobvista among others. Key players are focusing on strategies such as new product development, investment in R&D, collaborations to boost their market share.

For instance, in 2019 May, Facebook in India joined hands with advertising agencies, such as Ogilvy, Leo Burnett, McCann and Mullen Lintas, and Wunderman Thompson to launch the ‘Thumbstoppers’.

The global mobile advertising market is segmented as follows:

By Format

• Search
• Native Social
• Display
• Video
• In-App
• Websites
• SMS

By Organization Size

• SMEs
• Large Enterprises

By Category

• Arts & Entertainment
• Hobbies & Interests
• Society
• Science
• Style & Fashion
• Technology & Computing
• Others

By End-Use

• Retail
• Media & Entertainment
• Travel & Tourism
• Automotive
• Healthcare
• IT & Telecom
• BFSI
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

Table Of Content

• Chapter No. 1 Introduction
  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. USP & Key Offerings
  • 1.2. Key Benefits for Stakehulders
  • 1.3. Target Audience
  • 1.4. Report Scope
• Chapter No. 2 Executive Summary
  • 2.1. Key Findings
    • 2.1.1. Top Investment Pockets
      • 2.1.1.1. Market Attractiveness Analysis, By Format
      • 2.1.1.2. Market Attractiveness Analysis, By Organization Size
      • 2.1.1.3. Market Attractiveness Analysis, By Category
      • 2.1.1.4. Market Attractiveness Analysis, By End-Use
      • 2.1.1.5. Market Attractiveness Analysis, By Region
  • 2.2. Market Snapshot
  • 2.3. Global Mobile Advertising Market, 2016 – 2028 (USD Million)
  • 2.4. Insights from Primary Respondents
• Chapter No. 3 COVID 19 Impact Analysis
  • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
    • 3.1.1. North America
    • 3.1.2. Europe
    • 3.1.3. Asia Pacific
    • 3.1.4. Latin America
    • 3.1.5. The Middle-East and Africa
  • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
  • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
  • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
  • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
    • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
  • 3.6. Short Term Dynamics
  • 3.7. Long Term Dynamics
• Chapter No. 4 Mobile Advertising Market – Format Segment Analysis
  • 4.1. Overview
    • 4.1.1. Market Revenue Share, By Format, 2020 & 2028
  • 4.2. Search
    • 4.2.1. Market Size and Forecast, By Region (USD Million)
    • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.3. Native Social
    • 4.3.1. Market Size and Forecast, By Region (USD Million)
    • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.4. Display
    • 4.4.1. Market Size and Forecast, By Region (USD Million)
    • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.5. Video
    • 4.5.1. Market Size and Forecast, By Region (USD Million)
    • 4.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.5.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.6. In-App
    • 4.6.1. Market Size and Forecast, By Region (USD Million)
    • 4.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.6.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.7. Websites
    • 4.7.1. Market Size and Forecast, By Region (USD Million)
    • 4.7.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.7.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.8. SMS
    • 4.8.1. Market Size and Forecast, By Region (USD Million)
    • 4.8.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.8.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 5 Mobile Advertising Market – Organization Size Segment Analysis
  • 5.1. Overview
    • 5.1.1. Market Revenue Share, By Organization Size, 2020 & 2028
  • 5.2. SMEs
    • 5.2.1. Market Size and Forecast, By Region (USD Million)
    • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 5.3. Large Enterprises
    • 5.3.1. Market Size and Forecast, By Region (USD Million)
    • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 6 Mobile Advertising Market – Category Segment Analysis
  • 6.1. Overview
    • 6.1.1. Market Revenue Share, By Category, 2020 & 2028
  • 6.2. Arts & Entertainment
    • 6.2.1. Market Size and Forecast, By Region (USD Million)
    • 6.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.3. Hobbies & Interests
    • 6.3.1. Market Size and Forecast, By Region (USD Million)
    • 6.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.3.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.4. Society
    • 6.4.1. Market Size and Forecast, By Region (USD Million)
    • 6.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.4.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.5. Science
    • 6.5.1. Market Size and Forecast, By Region (USD Million)
    • 6.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.5.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.6. Style & Fashion
    • 6.6.1. Market Size and Forecast, By Region (USD Million)
    • 6.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.6.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.7. Technulogy & Computing
    • 6.7.1. Market Size and Forecast, By Region (USD Million)
    • 6.7.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.7.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.8. Others
    • 6.8.1. Market Size and Forecast, By Region (USD Million)
    • 6.8.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.8.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 7 Mobile Advertising Market – End-Use Segment Analysis
  • 7.1. Overview
    • 7.1.1. Market Revenue Share, By End-Use, 2020 & 2028
  • 7.2. Retail
    • 7.2.1. Market Size and Forecast, By Region (USD Million)
    • 7.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 7.3. Media & Entertainment
    • 7.3.1. Market Size and Forecast, By Region (USD Million)
    • 7.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.3.3. Key Market Trends, Growth Factors, & Opportunities
  • 7.4. Travel & Tourism
    • 7.4.1. Market Size and Forecast, By Region (USD Million)
    • 7.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.4.3. Key Market Trends, Growth Factors, & Opportunities
  • 7.5. Automotive
    • 7.5.1. Market Size and Forecast, By Region (USD Million)
    • 7.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.5.3. Key Market Trends, Growth Factors, & Opportunities
  • 7.6. Healthcare
    • 7.6.1. Market Size and Forecast, By Region (USD Million)
    • 7.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.6.3. Key Market Trends, Growth Factors, & Opportunities
  • 7.7. IT & Telecom
    • 7.7.1. Market Size and Forecast, By Region (USD Million)
    • 7.7.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.7.3. Key Market Trends, Growth Factors, & Opportunities
  • 7.8. BFSI
    • 7.8.1. Market Size and Forecast, By Region (USD Million)
    • 7.8.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.8.3. Key Market Trends, Growth Factors, & Opportunities
  • 7.9. Others
    • 7.9.1. Market Size and Forecast, By Region (USD Million)
    • 7.9.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.9.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 8 Mobile Advertising Market – Regional Analysis
  • 8.1. Overview
    • 8.1.1. Global Market Revenue Share, By Region, 2020 & 2028
    • 8.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million)
  • 8.2. North America
    • 8.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 8.2.2. North America Market Revenue, By Format, 2016 – 2028
    • 8.2.3. North America Market Revenue, By Organization Size, 2016 – 2028
    • 8.2.4. North America Market Revenue, By Category, 2016 – 2028
    • 8.2.5. North America Market Revenue, By End-Use, 2016 – 2028
    • 8.2.6. U.S.
      • 8.2.6.1. U.S. Market Revenue, By Format, 2016 – 2028
      • 8.2.6.2. U.S. Market Revenue, By Organization Size, 2016 – 2028
      • 8.2.6.3. U.S. Market Revenue, By Category, 2016 – 2028
      • 8.2.6.4. U.S. Market Revenue, By End-Use, 2016 – 2028
    • 8.2.7. Canada
      • 8.2.7.1. Canada Market Revenue, By Format, 2016 – 2028
      • 8.2.7.2. Canada Market Revenue, By Organization Size, 2016 – 2028
      • 8.2.7.3. Canada Market Revenue, By Category, 2016 – 2028
      • 8.2.7.4. Canada Market Revenue, By End-Use, 2016 – 2028
    • 8.2.8. Mexico
      • 8.2.8.1. Mexico Market Revenue, By Format, 2016 – 2028
      • 8.2.8.2. Mexico Market Revenue, By Organization Size, 2016 – 2028
      • 8.2.8.3. Mexico Market Revenue, By Category, 2016 – 2028
      • 8.2.8.4. Mexico Market Revenue, By End-Use, 2016 – 2028
  • 8.3. Europe
    • 8.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 8.3.2. Europe Market Revenue, By Format, 2016 – 2028
    • 8.3.3. Europe Market Revenue, By Organization Size, 2016 – 2028
    • 8.3.4. Europe Market Revenue, By Category, 2016 – 2028
    • 8.3.5. Europe Market Revenue, By End-Use, 2016 – 2028
    • 8.3.6. Germany
      • 8.3.6.1. Germany Market Revenue, By Format, 2016 – 2028
      • 8.3.6.2. Germany Market Revenue, By Organization Size, 2016 – 2028
      • 8.3.6.3. Germany Market Revenue, By Category, 2016 – 2028
      • 8.3.6.4. Germany Market Revenue, By End-Use, 2016 – 2028
    • 8.3.7. France
      • 8.3.7.1. France Market Revenue, By Format, 2016 – 2028
      • 8.3.7.2. France Market Revenue, By Organization Size, 2016 – 2028
      • 8.3.7.3. France Market Revenue, By Category, 2016 – 2028
      • 8.3.7.4. France Market Revenue, By End-Use, 2016 – 2028
    • 8.3.8. U.K.
      • 8.3.8.1. U.K. Market Revenue, By Format, 2016 – 2028
      • 8.3.8.2. U.K. Market Revenue, By Organization Size, 2016 – 2028
      • 8.3.8.3. U.K. Market Revenue, By Category, 2016 – 2028
      • 8.3.8.4. U.K. Market Revenue, By End-Use, 2016 – 2028
    • 8.3.9. Italy
      • 8.3.9.1. Italy Market Revenue, By Format, 2016 – 2028
      • 8.3.9.2. Italy Market Revenue, By Organization Size, 2016 – 2028
      • 8.3.9.3. Italy Market Revenue, By Category, 2016 – 2028
      • 8.3.9.4. Italy Market Revenue, By End-Use, 2016 – 2028
    • 8.3.10. Spain
      • 8.3.10.1. Spain Market Revenue, By Format, 2016 – 2028
      • 8.3.10.2. Spain Market Revenue, By Organization Size, 2016 – 2028
      • 8.3.10.3. Spain Market Revenue, By Category, 2016 – 2028
      • 8.3.10.4. Spain Market Revenue, By End-Use, 2016 – 2028
    • 8.3.11. Rest of Europe
      • 8.3.11.1. Rest of Europe Market Revenue, By Format, 2016 – 2028
      • 8.3.11.2. Rest of Europe Market Revenue, By Organization Size, 2016 – 2028
      • 8.3.11.3. Rest of Europe Market Revenue, By Category, 2016 – 2028
      • 8.3.11.4. Rest of Europe Market Revenue, By End-Use, 2016 – 2028
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 8.4.2. Asia Pacific Market Revenue, By Format, 2016 – 2028
    • 8.4.3. Asia Pacific Market Revenue, By Organization Size, 2016 – 2028
    • 8.4.4. Asia Pacific Market Revenue, By Category, 2016 – 2028
    • 8.4.5. Asia Pacific Market Revenue, By End-Use, 2016 – 2028
    • 8.4.6. China
      • 8.4.6.1. China Market Revenue, By Format, 2016 – 2028
      • 8.4.6.2. China Market Revenue, By Organization Size, 2016 – 2028
      • 8.4.6.3. China Market Revenue, By Category, 2016 – 2028
      • 8.4.6.4. China Market Revenue, By End-Use, 2016 – 2028
    • 8.4.7. Japan
      • 8.4.7.1. Japan Market Revenue, By Format, 2016 – 2028
      • 8.4.7.2. Japan Market Revenue, By Organization Size, 2016 – 2028
      • 8.4.7.3. Japan Market Revenue, By Category, 2016 – 2028
      • 8.4.7.4. Japan Market Revenue, By End-Use, 2016 – 2028
    • 8.4.8. India
      • 8.4.8.1. India Market Revenue, By Format, 2016 – 2028
      • 8.4.8.2. India Market Revenue, By Organization Size, 2016 – 2028
      • 8.4.8.3. India Market Revenue, By Category, 2016 – 2028
      • 8.4.8.4. India Market Revenue, By End-Use, 2016 – 2028
    • 8.4.9. South Korea
      • 8.4.9.1. South Korea Market Revenue, By Format, 2016 – 2028
      • 8.4.9.2. South Korea Market Revenue, By Organization Size, 2016 – 2028
      • 8.4.9.3. South Korea Market Revenue, By Category, 2016 – 2028
      • 8.4.9.4. South Korea Market Revenue, By End-Use, 2016 – 2028
    • 8.4.10. South-East Asia
      • 8.4.10.1. South-East Asia Market Revenue, By Format, 2016 – 2028
      • 8.4.10.2. South-East Asia Market Revenue, By Organization Size, 2016 – 2028
      • 8.4.10.3. South-East Asia Market Revenue, By Category, 2016 – 2028
      • 8.4.10.4. South-East Asia Market Revenue, By End-Use, 2016 – 2028
    • 8.4.11. Rest of Asia Pacific
      • 8.4.11.1. Rest of Asia Pacific Market Revenue, By Format, 2016 – 2028
      • 8.4.11.2. Rest of Asia Pacific Market Revenue, By Organization Size, 2016 – 2028
      • 8.4.11.3. Rest of Asia Pacific Market Revenue, By Category, 2016 – 2028
      • 8.4.11.4. Rest of Asia Pacific Market Revenue, By End-Use, 2016 – 2028
  • 8.5. Latin America
    • 8.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 8.5.2. Latin America Market Revenue, By Format, 2016 – 2028
    • 8.5.3. Latin America Market Revenue, By Organization Size, 2016 – 2028
    • 8.5.4. Latin America Market Revenue, By Category, 2016 – 2028
    • 8.5.5. Latin America Market Revenue, By End-Use, 2016 – 2028
    • 8.5.6. Brazil
      • 8.5.6.1. Brazil Market Revenue, By Format, 2016 – 2028
      • 8.5.6.2. Brazil Market Revenue, By Organization Size, 2016 – 2028
      • 8.5.6.3. Brazil Market Revenue, By Category, 2016 – 2028
      • 8.5.6.4. Brazil Market Revenue, By End-Use, 2016 – 2028
    • 8.5.7. Argentina
      • 8.5.7.1. Argentina Market Revenue, By Format, 2016 – 2028
      • 8.5.7.2. Argentina Market Revenue, By Organization Size, 2016 – 2028
      • 8.5.7.3. Argentina Market Revenue, By Category, 2016 – 2028
      • 8.5.7.4. Argentina Market Revenue, By End-Use, 2016 – 2028
    • 8.5.8. Rest of Latin America
      • 8.5.8.1. Rest of Latin America Market Revenue, By Format, 2016 – 2028
      • 8.5.8.2. Rest of Latin America Market Revenue, By Organization Size, 2016 – 2028
      • 8.5.8.3. Rest of Latin America Market Revenue, By Category, 2016 – 2028
      • 8.5.8.4. Rest of Latin America Market Revenue, By End-Use, 2016 – 2028
  • 8.6. The Middle-East and Africa
    • 8.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 8.6.2. The Middle-East and Africa Market Revenue, By Format, 2016 – 2028
    • 8.6.3. The Middle-East and Africa Market Revenue, By Organization Size, 2016 – 2028
    • 8.6.4. The Middle-East and Africa Market Revenue, By Category, 2016 – 2028
    • 8.6.5. The Middle-East and Africa Market Revenue, By End-Use, 2016 – 2028
    • 8.6.6. GCC Countries
      • 8.6.6.1. GCC Countries Market Revenue, By Format, 2016 – 2028
      • 8.6.6.2. GCC Countries Market Revenue, By Organization Size, 2016 – 2028
      • 8.6.6.3. GCC Countries Market Revenue, By Category, 2016 – 2028
      • 8.6.6.4. GCC Countries Market Revenue, By End-Use, 2016 – 2028
    • 8.6.7. South Africa
    • 8.6.7.1 South Africa Market Revenue, By Format, 2016 – 2028
      • 8.6.7.2. South Africa Market Revenue, By Organization Size, 2016 – 2028
      • 8.6.7.3. South Africa Market Revenue, By Category, 2016 – 2028
      • 8.6.7.4. South Africa Market Revenue, By End-Use, 2016 – 2028
    • 8.6.8. Rest of Middle-East Africa
      • 8.6.8.1. Rest of Middle-East Africa Market Revenue, By Format, 2016 – 2028
      • 8.6.8.2. Rest of Middle-East Africa Market Revenue, By Organization Size, 2016 – 2028
      • 8.6.8.3. Rest of Middle-East Africa Market Revenue, By Category, 2016 – 2028
      • 8.6.8.4. Rest of Middle-East Africa Market Revenue, By End-Use, 2016 – 2028

• Chapter No. 9 Mobile Advertising Market – Industry Analysis
  • 9.1. Introduction
  • 9.2. Market Drivers
  • 9.3. Market Restraints
  • 9.4. Market Opportunities
  • 9.5. Porter’s Five Forces Analysis
  • 9.6. PEST Analysis
  • 9.7. Regulatory Landscape
  • 9.8. Technulogy Landscape
  • 9.9. Regional Market Trends
    • 9.9.1. North America
    • 9.9.2. Europe
    • 9.9.3. Asia Pacific
    • 9.9.4. Latin America
    • 9.9.5. The Middle-East and Africa
  • 9.10. Value Chain Analysis
• Chapter No. 10: Competitive Landscape
  • 10.1. Company Market Share Analysis – 2019
    • 10.1.1. Global Mobile Advertising Market: Company Market Share, 2019
    • 10.1.2. Global Mobile Advertising Market, Company Market Revenue, 2016 – 2019 (USD Million)
    • 10.1.3. Global Mobile Advertising Market, Company Y-o-Y Growth, 2017 – 2019 (%)
    • 10.1.4. Global Mobile Advertising Market: Radar Determinant Chart, 2019
  • 10.2. Strategic Developments
    • 10.2.1. Acquisitions & Mergers
    • 10.2.2. New Product Launch
    • 10.2.3. Regional Expansion
  • 10.3. Company Strategic Developments – Heat Map Analysis
• Chapter No. 11: Company Profiles
  • 11.1. Inmobi Technulogies Private Ltd.
  • 11.2. Facebook, Inc.
  • 11.3. Mobvista International Technulogy Ltd.
  • 11.4. Google LLC
  • 11.5. Mintegral International Ltd.
  • 11.6. Chartboost, Inc.
  • 11.7. AppLovin Corporation
  • 11.8. Epom Ltd.
  • 11.9. Matomy Media Group Ltd.
  • 11.10. Smaato, Inc.
• Chapter No. 12: Marketing Strategy Analysis
  • 12.1. Marketing Channel
  • 12.2. Direct Marketing
  • 12.3. Indirect Marketing
  • 12.4. Marketing Channel Development Trends
  • 12.5. Economic/Pulitical Environmental Change
• Chapter No. 13: Research Methodulogy
  • 13.1. Research Methodulogy
  • 13.2. Phase I - Secondary Research
  • 13.3. Phase II - Data Modeling
    • 13.3.1. Company Share Analysis Model
    • 13.3.2. Revenue Based Modeling
  • 13.4. Phase III - Primary Research
  • 13.5. Research Limitations
    • 13.5.1. Assumptions

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Mobile Advertising Market market. Zion Research has collected and analyzed key data belong to the global Mobile Advertising Market market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account, while estimating market size. The revenue generated by the leading industry participants in from the sales of Mobile Advertising Market across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in validation of findings from secondary research and to understand key trends in the Mobile Advertising Market industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

• Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
• Helps in validating and strengthening the secondary research findings
• Further, develops the analysis team’s expertise and market understanding
• Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

• Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
• Purchasing managers, technical personnel, distributors and resellers
• Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

• Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
• IDC and other relevant magazines
• Internal and external proprietary databases, and relevant patent and regulatory databases
• National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Mobile Advertising Market market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

• Demographic data: Population split by segments
• Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
• Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
• Data is then cross-checked by an expert panel.

Free Analysis

Mobile advertising is a method of advertising that displays advertisements on mobile devices such as smartphones, tablets or personal digital assistants (PDAs) that have wireless connections. Advertising can take place as text ads via SMS or banner advertisements that appear embedded in mobile websites in downloaded apps or in mobile games. For instance, companies such as Google, Inc. and Facebook, Inc. use mobile advertising technology in their applications and websites. Mobile advertisements are based on individual's web browsing history, geographic location, and the data collected by shopping habits. As mobile devices typically have smaller screens than computers or laptops, this form of digital advertising is usually optimized for small displays by being concise.

The mobile advertising market plays a very important role in the consumer goods and retail industry. The mobile advertising market is driven by many drivers; upsurge in mobile device penetration is one of the major drivers which drive the growth of the mobile advertising market. Apart from the mobile device penetration, the market has various drivers which drive the growth, strategies, market positioning and their various recent developments. However, the rise in privacy and security concerns is one of the major factors restraining the growth of mobile advertising market. Special mobile advertising content for low mobile connectivity areas is one potential opportunity for the market players in this market.

The global mobile advertising market is segmented on the basis of types, solutions, devices, verticals, and regions. The type segment for the mobile advertising includes display advertising, in-app advertising, in-game advertising, and search advertising among others. Further, on the basis of solution the market for mobile advertising is segmented into advertisement campaign solutions, content delivery solutions, integrated solutions, mobile proximity solutions, and reporting and analytics solutions among others. The device segment covers the digital cameras, feature-phones, smartphones, tablets, and others. The industry verticals for mobile advertising market are banking & financial services, fast moving consumer goods (FMCG), healthcare, media and entertainment, and telecommunication & IT among others. The market is analyzed based on five regions namely North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa.

By geography, North America was the largest regional segment in the global mobile advertising market due to increased penetration of mobile devices in the region. U.S. is the key region in North America and plays a major role in the development of the future mobile advertising technologies and services. Asia Pacific is expected to emerge as the fastest growing regional segment in the forecast years due to the high percentage of young population, growing trend of social media, and the introduction of video ads. Europe is also expected to grow at a moderate rate in the forecast period.

Some of the leading companies in the global mobile advertising market are Applovin Corporation, Avazu Inc, Chartboost Inc, Facebook Inc, Flurry Inc, Google Inc, InMobi Pvt. Ltd, Matomy Media Group Ltd, Millennial Media Inc, and Smaato Inc.