Mobile Advertising Market To Report Impressive Growth, Revenue To Surge To US$ 244.57 Billion by 2022

08-Dec-2017 | Zion Market Research

With the presence of a large pool of participants, the Global mobile advertising market is displaying a highly competitive business landscape, finds a new research report by Zion Market Research (ZMR). Applovin Corporation, Avazu Inc, Chartboost Inc, Facebook Inc, Flurry Inc, Google Inc, InMobi Pvt. Ltd, and Matomy Media Group are some of the key vendors of mobile advertising across the world. These players are focusing aggressively on innovation, as well as on including advanced technologies in their existing products. Over the coming years, they are also expected to take up partnerships and mergers and acquisitions as their key strategy for business development, states the mobile advertising market study.

Citing an instance, in September 2018, YOC AG – Germany based mobile first advertising technology firm – expanded its product line by launching  VOC Sticky Scroller, a high quality ad format with reactive scrolling functionality offering users means to control ad content via scrolling. The company sources stated that mobile advertisers can purchase the format through proprietary VIS.X programmatic tool.

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As estimated in this report, the global mobile advertising market stood at US$ 105.36 billion in 2016. Witnessing a tremendous rise during the period from 2017 to 2022, the revenue in this mobile advertising market is expected to reach US$ 244.57 billion by the end of the forecast period. The main types available in this mobile advertising market are display advertising, in-app advertising, in-game advertising, and search advertising.

Massive Rise In Mobile Internet Consumers To Magnify Market Revenue

“Tremendous rise in the proportion of mobile internet users along with massive awareness pertaining to mobile advertisement are likely to play a vital role in the expansion of mobile advertising market,” says the author of this study. Apart from this, large-scale use of mobile equipment in myriad sectors will further lucratively impact mobile advertising market size over the years ahead.

Rise in the privacy & security concerns, however, is one of the major factors that can disrupt the growth of mobile advertising market. In addition, immense increase in adoption of ad blocker solutions is forecast to shrink mobile advertising market evolution in the years to come. Nevertheless, age-group related mobile advertising contents coupled with special advertising contents for low mobile connectivity areas are projected to offer huge growth potential for industry players in this mobile advertising market. This, in turn, is projected to normalize the impact of barriers on the mobile advertising market growth, reports the study.

Browse the full " Mobile Advertising Market by Types (Display Advertising, In-App Advertising, In-Game Advertising, Search Advertising and Others), by Devices (Digital Cameras, Feature-phones, Smartphones, Tablets and Others) for Banking, Financial Services, Fast Moving Consumer Goods (FMCG) Sector, Healthcare Sector, Media and Entertainment Sector, Telecommunication & IT Sector and Other industry verticals. Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 – 2022”." report at

Extensive Use Of Mobiles & Smart Phones To Soar North America’s Dominance

Regionally, North America has been leading the worldwide mobile advertising market and is anticipated to continue on the dominant position in the years to come, states the mobile advertising market study. Massive penetration of mobiles and smartphones in the region is the main factor behind the dominance of the North America mobile advertising market. High competition witnessed between the market players for customer retention has not only significantly influenced the growth of mobile advertising market in North America but also   created value for the mobile advertising solutions & activities. In addition, government institutions and BFSI sector have made substantial contributions towards mobile advertising market size. Reportedly, the U.S. is forecast to be key regional revenue pocket.

Global Mobile Advertising Market

The global mobile advertising market is segmented as follows:

By Type

  • Display Advertising
  • In-App Advertising
  • In-Game Advertising
  • Search Advertising
  • Others

By Solution

  • Advertisement Campaign Solutions 
  • Content Delivery Solutions
  • Integrated Solutions
  • Mobile Proximity Solutions
  • Reporting and Analytics Solutions
  • Others

By Device

  • Digital Cameras
  • Feature-phones
  • Smartphones
  • Tablets
  • Others

By Industry Vertical

  • Banking & Financial Services
  • Fast Moving Consumer Goods (FMCG) Sector
  • Healthcare Sector
  • Media and Entertainment Sector
  • Telecommunication & IT Sector 
  • Media and Entertainment
  • Others

By Region

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

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