Augmented and Virtual Reality Market by Device (Head-Mounted Display (HMD), Handheld Device, Head-Up Display (HUD), Projector and Display Wall, Gesture-Tracking Device, and Others), by Offering (Hardware and Software), by Application (Consumer, Commercial, Enterprise, and Others), and by Vertical (Entertainment & Media, Gaming, Healthcare, Aerospace & Defense, Manufacturing, Retail, Education, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2025

Global augmented and virtual reality market expected to reach approximately USD 814.7 billion by 2025, at a CAGR of 63.01% between 2019 and 2025. Augmented reality uses a user’s existing environment and adds a digital element in it. Its prime function is to provide 3D digital experiences in a live environment.

20-Feb-2019 | Number of pages: 165 | Report Code: ZMR-3838 | Report Format : | Status : Published

Abstract

The report covers a forecast and an analysis of the augmented and virtual reality market on a global and regional level. The study provides historical data from 2016 and 2018 along with a forecast from 2019 to 2025 based on revenue (USD Billion). The study includes drivers and restraints for the augmented and virtual reality market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the augmented and virtual reality market on a global level.

This report offers a comprehensive analysis of the global augmented and virtual reality along with market trends, drivers, and restraints. This report includes a detailed competitive scenario and product portfolio of the key vendors. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces Model for the market has also been included. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.

Global Augmented and Virtual Reality Market

The global augmented and virtual reality market is segmented based on device, offering, application, vertical, and region. The device segment includes a head-mounted display (HMD), handheld device, head-up display (HUD), projector, and display wall, gesture-tracking device, and others. The offering segment is classified into hardware and software. The hardware segment is further classified into semiconductor offerings, position trackers, displays and projectors, cameras, sensors, and others. The software segment further includes cloud-based software, software development kits, VR content creation, and AR software functions. By application, the market is classified into consumer, commercial, enterprise, and others. By vertical, the market includes entertainment and media, gaming, healthcare, aerospace and defense, manufacturing, retail, education, and others. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each region has been further segmented into major countries, such as the U.S., Canada, Mexico, UK, France, Germany, China, India, Japan, South Korea, Brazil, Argentina, and GCC Countries.

Some key participants operating in the global augmented and virtual reality market are Sony, HTC, Microsoft, PTC, Google, Samsung Electronics, Zugara, DAQRI, Wikitude, Upskill, Osterhout Design Group, Magic Leap, Blippar, EON Reality, Visteon, Zugara, MAXST, Vuzix, and Continental, among others.

This report segments the global augmented and virtual reality market into:

Augmented and Virtual Reality Market: Device Analysis

  • Head-Mounted Display (HMD)
  • Handheld Device
  • Head-Up Display (HUD)
  • Projector and Display Wall
  • Gesture-Tracking Device
  • Others

Augmented and Virtual Reality Market: Offering Analysis

  • Hardware
    • Semiconductor Components
    • Position Trackers
    • Displays and Projectors
    • Cameras
    • Sensors
    • Others
  • Software
    • Cloud-Based Services
    • Software Development Kits
    • VR Content Creation
    • AR Software Functions

Augmented and Virtual Reality Market: Application Analysis

  • Consumer
  • Commercial
  • Enterprise
  • Others

Augmented and Virtual Reality Market: Vertical Analysis

  • Entertainment and Media
  • Gaming
  • Healthcare
  • Aerospace and Defense
  • Manufacturing
  • Retail
  • Education
  • Others

Augmented and Virtual Reality Market: Regional Analysis

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

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