Augmented and Virtual Reality Market - Global Industry Analysis

Augmented and Virtual Reality Market

Global Augmented and Virtual Reality Market Size & Share and Forecast 2028

Category: Technology & Media Report Format : PDF Pages: 165 Report Code: ZMR-3838 Published Date: Feb-2019 Status : Published

Augmented and Virtual Reality Market

Table Of Content

Methodology

Free Analysis

Overlaying digital content to a user’s real-time environment by making use of a camera device is termed as augmented reality. For the integration of contextual content with the real world, special 3D programs are implemented for developing augmented reality applications. Virtual reality can be termed as interactive computer-developed experience with the help of auditory, visual, and other sensory feedback.

Augmented reality (AR) and virtual reality (VR) are observed to be in high demand in the medical education sector and are significantly upgrading medical education. VR is used to offer an accurate view and facilitates users with real-time interaction. The gathered virtual information is projected and structured with the help of AR. The demand for AR and VR devices is increasing for various medical applications, such as minimally-invasive surgery among other surgical preparation assessments. The increasing demand for innovative technologies in the healthcare sector for patient care management and medical training is likely to fuel the augmented and virtual reality market in the future. However, the augmented and virtual reality applications are negatively impacted by the limited user interface, which may hinder the augmented reality and virtual reality market over the estimated timeframe. Switching to a cost-effective solution is expected to create various growth opportunities for the augmented reality and virtual reality market over the forecast timeframe. Major market players are targeting developing economies, such as India and China, for cost regulation.

Global Augmented and Virtual Reality Market

The global augmented and virtual reality market is segmented based on device, offering, application, and vertical. The device segment includes a head-mounted display (HMD), handheld device, head-up display (HUD), projector, and display wall, gesture-tracking device, and others. The offering segment is classified into hardware and software. The hardware segment is further classified into semiconductor offerings, position trackers, displays and projectors, cameras, sensors, and others. The software segment further includes cloud-based software, software development kits, VR content creation, and AR software functions. By application, the market is classified into consumer, commercial, enterprise, and others. By vertical, the augmented and virtual reality market includes entertainment and media, gaming, healthcare, aerospace and defense, manufacturing, retail, education, and others.

By region, Asia Pacific is projected to hold a substantial share of the global augmented and virtual reality market over the estimated timeframe. This can be attributed to the growing demand for augmented and virtual reality technology in the gaming sector.

Some key participants operating in the global augmented and virtual reality market are Sony, HTC, Microsoft, PTC, Google, Samsung Electronics, Zugara, DAQRI, Wikitude, Upskill, Osterhout Design Group, Magic Leap, Blippar, EON Reality, Visteon, Zugara, MAXST, Vuzix, and Continental, among others.

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