Fashion Influencer Marketing Market - Global Industry Analysis

Fashion Influencer Marketing Market - By Fashion Type (Beauty & Cosmetics, Apparel, and Jewelry & Accessories), By Influencer Type (Nanoinfluencers, Megainfluencers, Microinfluencers, and Macroinfluencers), And By Region- Global Industry Perspective, Comprehensive Analysis, and Forecast, 2021 – 2028

Published Date: 28-Jul-2021 Category: Technology & Media Report Format : PDF Pages: 120 Report Code: ZMR-6529 Status : Published

The global Fashion Influencer Marketing market accrued earnings worth approximately 2.3 (USD Billion) in 2020 and is predicted to gain revenue of about 17.2 (USD Billion) by 2028, is set to record a CAGR of nearly 39.6% over the period from 2021 to 2028.

Description

The global Fashion Influencer Marketing market accrued earnings worth approximately 2.3 (USD Billion) in 2020 and is predicted to gain revenue of about 17.2 (USD Billion) by 2028, is set to record a CAGR of nearly 39.6% over the period from 2021 to 2028. The report offers assessment and analysis of the Fashion Influencer Marketing market on a global and regional level. The study offers a comprehensive assessment of the market competition, constraints, revenue estimates, opportunities, evolving trends, and industry-validated data. The report provides historical data from 2018 to 2020 along with a forecast from 2021 to 2028 based on revenue (USD Billion).

Report Scope :

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

 

Fashion Influencer Marketing Market: Overview

Influencer marketing has been one of the most successful business strategies in fashion industry in recent years. Furthermore, influencer promotions or marketing activity in fashion sector impact consumer buying behavior patterns. Apparently, fashion influencer has become a key marketing tool on social networking site for market players. With new fashion trends and niche fashion products dominating digital space, the market for fashion influencer marketing is anticipated to accelerate in forthcoming years. In addition to this, fashion influencer marketing activities assist firms to gain competitive edge over their business rivals. Fashion brands making use of influencers as marketing tool understands the needs of target audience and help potential customers associate with fashion products.   

Fashion Influencer Marketing Market: Growth Drivers

With a view of optimizing their consumer reach and attract huge number of customers, players in fashion industry are applying influencer marketing strategies. This, in turn, will create new growth opportunities for fashion influencer marketing market in upcoming years. Technological breakthroughs in promotional business practices as well as marketing campaigns along with need for accruing high returns will steer market growth over the years ahead. Furthermore, humungous utility of social media tools for marketing of fashion products will enlarge scope of fashion influencer marketing industry during 2021-2028.

Moreover, high internet penetration in emerging economies due to low internet charges and massive subscriptions & viewership of Facebook, Twitter, Pinterest, and Instagram will drive fashion influencer marketing market trends. Surge in number of web users across the globe will result in proliferation of industry size over the prognostic timeframe. Need for enhancing customer engagement with fashion brands and increase product sales will help fashion influencer marketing industry attain new terrains of growth. Fashion influencers have helped firms improve their brand image, increase product sales, impact customer cues, and reinforce product positioning through different promotional activities on various digital channels  & media such as newspaper, TV, radio, hoardings, etc. Apart from this, necessity of creating value for fashion products has resulted in huge gains for industry players, thereby favorably influencing fashion influencer marketing market.

Global Fashion Influencer Marketing Market

Regional Landscape

North America To Establish Number One Market Position By 2028

The expansion of fashion influencer marketing industry in North America during assessment period is owing to surge in number of social media users in sub-continent and easy access to high-speed internet in countries such as Canada and the U.S. Need to improve brand value & brand presence on social media and increase visibility across internet has prompted players in the region adopt fashion influencer marketing as key promotional strategy. This, in turn, will drive regional market trends. Availability of strong network infrastructure facility in the U.S. and Canada will help in strengthening position of market in region over the coming decade. Firms headquartered in the region are trying to expand their regional base as well as global presence and this will further contribute significantly towards fashion influencer marketing market proceeds in North America.

Competitive Landscape

Key players profiled in study and favorably influencing industry expansion are Aspire IQ, IZEA, HYPR Brands, Klear, and InfluencerDB.

 The global Fashion Influencer Marketing Market is segmented as follows:

By Fashion Type

  • Beauty & Cosmetics
  • Apparel
  • Jewelry & Accessories

By Influencer Type

  • Nanoinfluencers
  • Megainfluencers
  • Microinfluencers
  • Macroinfluencers

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1. Report Description and Scope
    • 1.2. Research Scope
    • 1.3. Research Methodulogy
      • 1.3.1. Market Research Type
      • 1.3.2. Market Research Methodulogy
  • Chapter 2. Executive Summary
    • 2.1. Fashion Influencer Marketing Market, 2018–2028(USD Billion)
    • 2.2. Fashion Influencer Marketing Market: Snapshot
  • Chapter 3. Global Fashion Influencer Marketing Market– Industry Analysis
    • 3.1. Fashion Influencer Marketing Market: Market Dynamics
    • 3.2. Market Drivers
      • 3.2.1. With a view of increasing consumer reach and target huge number of audience, market players are implementing influencer marketing strategies. This will help in charting favorable roadmap for fashion influencer marketing market.
      • 3.2.2. Innovations in advertising activities as well as marketing campaigns coupled with need for gaining huge ROI will steer industry size over the years to come.
    • 3.3. Porter’s Five Forces Analysis
    • 3.4. Market Attractiveness Analysis
      • 3.4.1. Market attractiveness analysis By Fashion Type
      • 3.4.2. Market attractiveness analysis By Influencer Type
  • Chapter 4. Global Fashion Influencer Marketing Market– Competitive Landscape
    • 4.1. Company market share analysis
      • 4.1.1. Global Fashion Influencer Marketing Market: company market share, 2019
    • 4.2. Strategic development
      • 4.2.1. Acquisitions & mergers
      • 4.2.2. New service launches
      • 4.2.3. Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4. Research and development and Regional expansion
    • 4.3. Price trend analysis
  • Chapter 5. Global Fashion Influencer Marketing Market– Fashion Type Analysis
    • 5.1. Global Fashion Influencer Marketing Market overview: By Fashion Type
      • 5.1.1. Global Fashion Influencer Marketing Market share, By Fashion Type, 2020 and 2028
    • 5.2. Beauty & Cosmetics
      • 5.2.1. Global Fashion Influencer Marketing Market by Beauty & Cosmetics, 2018–2028(USD Billion)
    • 5.3. Apparel
      • 5.3.1. Global Fashion Influencer Marketing Market by Apparel, 2018–2028(USD Billion)
    • 5.4. Jewelry & Accessories
      • 5.4.1. Global Fashion Influencer Marketing Market by Jewelry & Accessories, 2018–2028(USD Billion)
  • Chapter 6. Global Fashion Influencer Marketing Market– Influencer Type Analysis
    • 6.1. Global Fashion Influencer Marketing Market overview: By Influencer Type
      • 6.1.1. Global Fashion Influencer Marketing Market share, By Influencer Type, 2020 and 2028
    • 6.2. Nanoinfluencers
      • 6.2.1. Global Fashion Influencer Marketing Market by Nanoinfluencers , 2018–2028(USD Billion)
    • 6.3. Megainfluencers
      • 6.3.1. Global Fashion Influencer Marketing Market by Megainfluencers, 2018–2028(USD Billion)
    • 6.4. Microinfluencers
      • 6.4.1. Global Fashion Influencer Marketing Market by Microinfluencers, 2018–2028(USD Billion)
    • 6.5. Macroinfluencers
      • 6.5.1. Global Fashion Influencer Marketing Market by Macroinfluencers, 2018–2028(USD Billion)
  • Chapter 7. Company Profiles
    • 7.1. Aspire IQ
      • 7.1.1. Overview
      • 7.1.2. Financials
      • 7.1.3. Service Portfulio
      • 7.1.4. Business Strategy
      • 7.1.5. Recent Developments
    • 7.2. IZEA
      • 7.2.1. Overview
      • 7.2.2. Financials
      • 7.2.3. Service Portfulio
      • 7.2.4. Business Strategy
      • 7.2.5. Recent Developments
    • 7.3. HYPR Brands
      • 7.3.1. Overview
      • 7.3.2. Financials
      • 7.3.3. Service Portfulio
      • 7.3.4. Business Strategy
      • 7.3.5. Recent Development
    • 7.4. Klear
      • 7.4.1. Overview
      • 7.4.2. Financials
      • 7.4.3. Service Portfulio
      • 7.4.4. Business Strategy
      • 7.4.5. Recent Development
    • 7.5. InfluencerDB
      • 7.5.1. Overview
      • 7.5.2. Financials
      • 7.5.3. Service Portfulio
      • 7.5.4. Business Strategy
      • 7.5.5. Recent Development

Methodology


Frequently Asked Questions

With a view of optimizing their consumer reach and attract huge number of customers, players in fashion industry are applying influencer marketing strategies. This, in turn, will create new growth opportunities for fashion influencer marketing market in upcoming years. Technological breakthroughs in promotional business practices as well as marketing campaigns along with need for accruing high returns will steer market growth over the years ahead. Furthermore, humungous utility of social media tools for marketing of fashion products will enlarge scope of fashion influencer marketing industry during 2021-2028.

Moreover, high internet penetration in emerging economies due to low internet charges and massive subscriptions & viewership of Facebook, Twitter, Pinterest, and Instagram will drive fashion influencer marketing market trends. Surge in number of web users across the globe will result in proliferation of industry size over the prognostic timeframe. Need for enhancing customer engagement with fashion brands and increase product sales will help fashion influencer marketing industry attain new terrains of growth.

According to Zion market research report, the global Fashion Influencer Marketing market accrued earnings worth approximately 2.3 (USD Billion) in 2020 and is predicted to gain revenue of about 17.2 (USD Billion) by 2028, is set to record a CAGR of nearly 39.6% over the period from 2021 to 2028.

North America will contribute lucratively towards the global market size over the estimated timeline. The regional market surge is due to surge in number of social media users in sub-continent and easy access to high-speed internet in countries such as Canada and the U.S. Need to improve brand value & brand presence on social media and increase visibility across internet has prompted players in the region adopt fashion influencer marketing as key promotional strategy. This, in turn, will drive regional market trends. Availability of strong network infrastructure facility in the U.S. and Canada will help in strengthening position of market in region over the coming decade. Firms headquartered in the region are trying to expand their regional base as well as global presence and this will further contribute significantly towards fashion influencer marketing market proceeds in North America. 

The key market participants include Aspire IQ, IZEA, HYPR Brands, Klear, and InfluencerDB.

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