The global Fashion Influencer Marketing market accrued earnings worth approximately 2.3 (USD Billion) in 2020 and is predicted to gain revenue of about 17.2 (USD Billion) by 2028, is set to record a CAGR of nearly 39.6% over the period from 2021 to 2028.
The global Fashion Influencer Marketing market accrued earnings worth approximately 2.3 (USD Billion) in 2020 and is predicted to gain revenue of about 17.2 (USD Billion) by 2028, is set to record a CAGR of nearly 39.6% over the period from 2021 to 2028. The report offers assessment and analysis of the Fashion Influencer Marketing market on a global and regional level. The study offers a comprehensive assessment of the market competition, constraints, revenue estimates, opportunities, evolving trends, and industry-validated data. The report provides historical data from 2018 to 2020 along with a forecast from 2021 to 2028 based on revenue (USD Billion).
Report Attribute | Details |
---|---|
Base Year | 2022 |
Historic Years | 2018 - 2022 |
Forecast Years | 2023 - 2030 |
Segments Covered | By Product Type, By Application, and By End Use |
Forecast Units | Value (USD Billion), and Volume (Units) |
Quantitative Units | Revenue in USD million/billion and CAGR from 2023 to 2030 |
Regions Covered | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World |
Countries Covered | U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others |
Number of Companies Covered | 10 companies with scope for including additional 15 companies upon request |
Report Coverage | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis. |
Customization Scope | Avail customized purchase options to meet your exact research needs. |
Influencer marketing has been one of the most successful business strategies in fashion industry in recent years. Furthermore, influencer promotions or marketing activity in fashion sector impact consumer buying behavior patterns. Apparently, fashion influencer has become a key marketing tool on social networking site for market players. With new fashion trends and niche fashion products dominating digital space, the market for fashion influencer marketing is anticipated to accelerate in forthcoming years. In addition to this, fashion influencer marketing activities assist firms to gain competitive edge over their business rivals. Fashion brands making use of influencers as marketing tool understands the needs of target audience and help potential customers associate with fashion products.
With a view of optimizing their consumer reach and attract huge number of customers, players in fashion industry are applying influencer marketing strategies. This, in turn, will create new growth opportunities for fashion influencer marketing market in upcoming years. Technological breakthroughs in promotional business practices as well as marketing campaigns along with need for accruing high returns will steer market growth over the years ahead. Furthermore, humungous utility of social media tools for marketing of fashion products will enlarge scope of fashion influencer marketing industry during 2021-2028.
Moreover, high internet penetration in emerging economies due to low internet charges and massive subscriptions & viewership of Facebook, Twitter, Pinterest, and Instagram will drive fashion influencer marketing market trends. Surge in number of web users across the globe will result in proliferation of industry size over the prognostic timeframe. Need for enhancing customer engagement with fashion brands and increase product sales will help fashion influencer marketing industry attain new terrains of growth. Fashion influencers have helped firms improve their brand image, increase product sales, impact customer cues, and reinforce product positioning through different promotional activities on various digital channels & media such as newspaper, TV, radio, hoardings, etc. Apart from this, necessity of creating value for fashion products has resulted in huge gains for industry players, thereby favorably influencing fashion influencer marketing market.
The expansion of fashion influencer marketing industry in North America during assessment period is owing to surge in number of social media users in sub-continent and easy access to high-speed internet in countries such as Canada and the U.S. Need to improve brand value & brand presence on social media and increase visibility across internet has prompted players in the region adopt fashion influencer marketing as key promotional strategy. This, in turn, will drive regional market trends. Availability of strong network infrastructure facility in the U.S. and Canada will help in strengthening position of market in region over the coming decade. Firms headquartered in the region are trying to expand their regional base as well as global presence and this will further contribute significantly towards fashion influencer marketing market proceeds in North America.
Key players profiled in study and favorably influencing industry expansion are Aspire IQ, IZEA, HYPR Brands, Klear, and InfluencerDB.
FrequentlyAsked Questions
With a view of optimizing their consumer reach and attract huge number of customers, players in fashion industry are applying influencer marketing strategies. This, in turn, will create new growth opportunities for fashion influencer marketing market in upcoming years. Technological breakthroughs in promotional business practices as well as marketing campaigns along with need for accruing high returns will steer market growth over the years ahead. Furthermore, humungous utility of social media tools for marketing of fashion products will enlarge scope of fashion influencer marketing industry during 2021-2028.
Moreover, high internet penetration in emerging economies due to low internet charges and massive subscriptions & viewership of Facebook, Twitter, Pinterest, and Instagram will drive fashion influencer marketing market trends. Surge in number of web users across the globe will result in proliferation of industry size over the prognostic timeframe. Need for enhancing customer engagement with fashion brands and increase product sales will help fashion influencer marketing industry attain new terrains of growth.
According to Zion market research report, the global Fashion Influencer Marketing market accrued earnings worth approximately 2.3 (USD Billion) in 2020 and is predicted to gain revenue of about 17.2 (USD Billion) by 2028, is set to record a CAGR of nearly 39.6% over the period from 2021 to 2028.
North America will contribute lucratively towards the global market size over the estimated timeline. The regional market surge is due to surge in number of social media users in sub-continent and easy access to high-speed internet in countries such as Canada and the U.S. Need to improve brand value & brand presence on social media and increase visibility across internet has prompted players in the region adopt fashion influencer marketing as key promotional strategy. This, in turn, will drive regional market trends. Availability of strong network infrastructure facility in the U.S. and Canada will help in strengthening position of market in region over the coming decade. Firms headquartered in the region are trying to expand their regional base as well as global presence and this will further contribute significantly towards fashion influencer marketing market proceeds in North America.
The key market participants include Aspire IQ, IZEA, HYPR Brands, Klear, and InfluencerDB.
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