E-commerce Market Growth, Size, Share, Trends, and Forecast 2030

E-commerce Market

E-commerce Market Size By Model Type (B2B and B2C), By Offering (Beauty & Fashion Products, Pharmaceutical Products, Travel & Tourism, Electronic Products, Household Products, and Food & Beverages): Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Segment, Trends And Forecast, 2022 – 2028

Category: Technology & Media Report Format : PDF Pages: 180 Report Code: ZMR-6993 Published Date: Mar-2023 Status : Published
Market Size in 2021 Market Forecast in 2028 CAGR (in %) Base Year
USD 11.04 Trillion USD 28.02 Trillion 14.8% 2021

Global E-commerce Market Size

The global E-commerce Market size accrued earnings worth approximately 11.04 (USD Trillion) in 2021 and is predicted to gain revenue of about 28.02(USD Trillion) by 2028, is set to record a CAGR of nearly 14.8% over the period from 2022 to 2028. The study provides an assessment and analysis of the E-commerce Market on a global & regional level. It offers a comprehensive assessment of the market competition, constraints, revenue estimates, opportunities, evolving trends, and industry-validated data. The report provides historical data from 2018 to 2021 along with a forecast from 2022 to 2028 based on revenue (USD Trillion).

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Global E-commerce Market: Overview

In a competitive marketplace, e-Commerce offers low risk and huge avenues for penetrating global markets. Furthermore, it helps customers in differentiating brands & enhancing customer loyalty. Moreover, online purchases & sales of products will offer retailers an opportunity to have insights into consumer purchasing patterns through captured consumer data. This, in turn, will help retailers target potential customers with help of data patterns & trends. In view of the increase witnessed in tech-savvy consumers, online channels and customer touchpoints can supplement the existing online presence of end-users along with facilitating retailers for quick testing as well as exploring newer markets. Reportedly, D2C or direct-to-consumer E-commerce offers the best opportunities for new brands to create direct relationships with end-users.

Report Scope:

Report Attributes Report Details
Report Name Global E-commerce Market Research Survey Report
Market Size in 2021 USD 11.04 Trillion
Market Forecast by 2028 USD 28.02 Trillion
Compound Annual Growth Rate CAGR of 14.8 %
Number of Pages 180
Forecast Units Value (USD Trillion), and Volume (Units)
Key Companies Covered Walmart Inc, Amazon.com. Inc, Apple Inc, Alibaba Group Holding Limited, JD.com Inc, Flipkart India Private Limited, eBay Inc, The Home Depot Inc, and Best Buy
Segments Covered By Offering, By Model Type, By Region
Regions Covered North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA)
Countries Covered North America: U.S and Canada
Europe: Germany, Italy, Russia, U.K, Spain, France, Rest of Europe
APAC: China, Australia, Japan, India, South Korea, South East Asia, Rest of Asia Pacific
Latin America: Brazil, Argentina, Chile
The Middle East And Africa: South Africa, GCC, Rest of MEA
Base Year 2020
Historical Year 2017 - 2021
Forecast Year 2022-2028
Customization Scope Avail customized purchase options to meet your exact research needs. Request For Customization
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Global E-commerce Market: Growth Factors

The expansion of e-commerce Market in foreseeable future is subject to a rise in internet penetration and smartphone use across the globe. In addition to this, information about travel & leisure, online content, e-tailing, and financial services is available online on E-commerce sites and this will drive the growth of E-commerce business. Furthermore, the optimum use of new technologies in online business activities and the rise in tech-savvy consumers will open new gates of growth for E-commerce platform market size. Apart from this, a rise in awareness about the benefits of E-commerce activities will create new growth dimensions for E-commerce industry in the coming years. Moreover, the onset of new technologies such as 4G and 5G has enhanced internet speed & connectivity, thereby driving industry trends.

With new network systems offering a seamless experience to end-users, e-commerce Market size is likely to expand by leaps & bounds in the coming years. A rise in online shopping activities will pave a way for the growth of E-commerce market. A rise in consumer income and purchasing capacity will prop up the scope of market growth in the foreseeable future. A prominent spread of the COVID pandemic has resulted in an increase in online purchases of goods, thereby further accelerating industry space.

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Global E-commerce Market: Opportunities

The global E-commerce industry refers to the online purchase and sale of goods and services. The Market has experienced rapid growth in recent years, and businesses can take advantage of a number of opportunities:

  • Global Reach: With the internet, businesses can now reach customers regardless of their location around the globe. By targeting new markets, businesses can expand their customer base and increase their sales.
  • Lower Costs: E-commerce eliminates the need for physical storefronts and reduces the costs associated with conventional retail, including rent, utilities, and personnel. This enables businesses to operate more efficiently and provide customers with lower prices.
  • Personalization: E-commerce platforms can collect data on customer preferences and purchasing patterns, enabling businesses to personalise their marketing and product offerings. This can result in increased customer retention and loyalty.
  • Mobile Commerce: With the proliferation of smartphones and tablets, an increasing number of customers are making purchases via mobile devices. Businesses that optimise their E-commerce platforms for mobile devices can increase sales by capitalising on this trend.
  • New Payment Options: E-commerce has facilitated the creation of new payment methods, such as mobile payments and digital wallets, which offer customers greater convenience and security.
  • Integration with Social Media: Social media platforms allow e-commerce industry to reach new customers and promote their products. Social media also provides a platform for customer engagement and feedback, which can assist businesses in enhancing their offerings and fostering stronger customer relationships.

The E-commerce industry analysis provides numerous opportunities for businesses to broaden their reach, reduce expenses, and increase sales. By utilising these opportunities, businesses can maintain their competitiveness in the current global market.

E-commerce Market: Regional Landscape

Asia Pacific Region To Dominate Regional Landscape By 2028

The growth of E-commerce Market size in the Asia Pacific sub-continent in near future can be due to the preference among customers and retailers to make use of B2B tools as an e-commerce platform for performing business activities. Apart from this, the presence of strong business infrastructure in countries such as Japan, Singapore, Taiwan, South Korea, India, and China is likely to benefit the growth of e-commerce market in the region. In addition to this, a large-scale surge in the number of internet users in these countries will define the expansion of E-commerce business in the sub-continent. The rise in B2B deals will culminate in massive demand for E-commerce activities and this will spearhead the progress of the Asia Pacific e-commerce market. The rise in the need for online promotions will boost regional market trends.

E-commerce Market: Competitive Landscape

Some of the major participants have strongly leveraged the growth of e-commerce market and will continue with the trend in the upcoming timespan. They are Walmart Inc., Amazon.com. Inc., Apple Inc., Alibaba Group Holding Limited, JD.com, Inc., Flipkart India Private Limited, eBay Inc., The Home Depot, Inc., and Best Buy.

The global E-commerce Market is segmented as follows:

By Model Type

  • B2B
  • B2C

By Offering

  • Beauty & Fashion Products
  • Pharmaceutical Products
  • Travel & Tourism
  • Electronic Products
  • Household Products
  • Food & Beverages

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France 
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content


FrequentlyAsked Questions

Expansion of e-commerce Market in the foreseeable future is subject to rise in internet penetration and smartphone use across the globe.

According to Zion market research report, The global E-commerce Market accrued earnings worth approximately 11.04 (USD Trillion) in 2021 and is predicted to gain revenue of about 28.02(USD Trillion) by 2028, is set to record a CAGR of nearly 14.8% over the period from 2022 to 2028.

Asia Pacific will contribute sizably towards the global Market revenue over the projected timeline. A massive increase in Ecommerce Market size in sub-continent in 2022-2028 can be due to preference among customers and retailers to make use of B2B tool as an e-commerce platform for performing business activities.    

The key Market participants leveraging business space include Walmart Inc., Amazon.com. Inc., Apple Inc., Alibaba Group Holding Limited, JD.com, Inc., Flipkart India Private Limited, eBay Inc., The Home Depot, Inc., and Best Buy.

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