Influencer Marketing Platform Market Size, Share, Growth Report 2030

Global Influencer Marketing Platform Market: Overview

The influencer marketing platform is a software solution that is specially designed to support brands with their influencer marketing movements. It provides the influencer with the discovery tools for agencies and brands. In addition to this, some of the influencer marketing platforms also provide a huge searchable database of potential influencers with the use of clever algorithms.

Global Influencer Marketing Platform Market: Growth Factors

The global influencer marketing platform market is growing at a significant rate. Growing need to reach the target audience & create brand image, rise in adoption of influencer marketing platform by small & mid-sized enterprises due to better affordability and rapidly expanding fashion & lifestyle industry are some of the primary factors that are fueling the growth of the global market. The influencer marketing platform minimizes the efforts by saving time as it avoids the need for spending time on social media scouting for influencers.

The platforms provide the user a list of influencers along with their present statistics. The platform also helps to set up and manage the campaigns in an easy way and also allows tracking the progress of the campaigns and optimizing them as per the requirement. In addition to this, recent influencer marketing platform has extended their services by offering third party analytics, relationship management, and influencer content amplification. Such a wide range of offerings of the influencer marketing platform has led to the adoption of the platform across several industries thereby boosting the growth of the global influencer marketing platform market.

Moreover, growing interest in video-based content and for influencer marketing rise in the necessity of big data analytics are also some of the major aspects that are propelling the growth of the global market. Furthermore, an increase in effective marketing strategies using influencer marketing techniques and the development of AI-based tools may have several opportunities for the growth of the global influencer marketing platform market over the forecast period. However, the dearth of technological awareness and minimal influence of the campaigns may restrain the growth of the global influencer marketing platform market.

The Covid-19 pandemic has resulted in an economic crisis by hampering several industries. The rapid spread of the disease enforced the government of most of the countries to impose complete lockdown and restriction on movement. Thus, most of the end-users of the global influencer marketing platform market including fashion & lifestyle, banking & financial institutes, retail & consumer goods were enforced to stop all their operational units. This led to a halt in the new product launch. The demand from the travel & tourism also declined due to restriction on traveling. All these factors adversely affected the growth of the global market.

Global Influencer Marketing Platform Market: Segmentation

The global influencer marketing platform market is classified based on component, organization size, application, end-use, and region. Based on the component, the global influencer marketing platform market is categorized into services and solutions. The organization size segment is segregated into small & medium-sized enterprises and large enterprises. The application segment is divided into compliance management & fraud detection, analytics & reporting, influencer relationship management, campaign management, search & discovery, and others. The end-use segment is split into fashion & lifestyle, travel & tourism, ad-tech, retail & consumer goods, agencies & public relations, banking & financial institutes, health & wellness, and others.

Global Influencer Marketing Platform Market: Regional Analysis

North America is estimated to generate maximum revenue in the global influencer marketing platform market during the forecast period. This is attributed to the rise in the use of social media users, the growing number of ad-blockers, and the growing necessity of compliance management and fraud detection. Europe is also expected to contribute to a significant share in the market due to the growing need for data analytics and the rise in demand from the fashion & lifestyle sector. Asia Pacific region is anticipated to be the fastest-growing region due to the increase in adoption of the platform by small enterprises to reach the target audience and growing demand from the retail & consumer goods as well as the travel & tourism sector.

Global Influencer Marketing Platform Market: Competitive Players

Mavrck, CreatorIQ, AspireIQ, Klear, Upfluence Inc., Traackr, Inc., JuliusWorks, Inc., Launchmetrics, Quotient Technology Inc., and IZEA Worldwide are some of the prominent players that are operating in the global influencer marketing platform market.

Global Influencer Marketing Platform Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.