Men’s Underwear Market Size, Share, Trends, Growth and Forecast 2034

Men's Underwear Industry Perspective:

What is the anticipated size of the men's underwear market during the projection period?

The global men's underwear market size was worth around USD 42.9 billion in 2025 and is predicted to grow to around USD 73.17 billion by 2034, with a compound annual growth rate (CAGR) of roughly 6.21% between 2026 and 2034.

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Key Insights:

• As per the analysis shared by our research analyst, the global men's underwear market is estimated to grow annually at a CAGR of around 6.21% over the forecast period (2026-2034)
• In terms of revenue, the global men's underwear market size was valued at around USD 42.9 billion in 2025 and is projected to reach USD 73.17 billion by 2034.
• The men's underwear market is projected to grow at a significant rate due to the growing population and influence of e-commerce channels.
• Based on the product type, the boxer briefs segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the fabric, cotton commands the largest market share; however, modal may emerge as the fastest-growing segment.
• Based on the distribution channel, e-commerce channels will drive market sales during the forecast period.
• Based on region, Asia-Pacific is projected to propel the global market during the forecast period.

Men's Underwear Market: Overview

Men’s underwear is a range of intimate garments designed especially for the comfort and protection of male genitalia. Men’s underwear is available in different forms and fabrics, with each variant offering specific advantages and disadvantages. In addition, men’s underwear is a multi-purpose clothing piece since it is used for modesty, protection, and adornment. The most common forms of men’s underwear include boxers, briefs, jockstraps, and trunks.

During the projection period, demand for men’s underwear is expected to continue growing, driven by factors such as a rising population, changing consumer lifestyles, proliferation through online sales mediums, and demand for performance underwear. In addition, new product launches and consumer preference for natural fiber underwear will create novel growth opportunities for the men’s underwear market players. However, concerns over excessive waste and tough competition will emerge as the most prominent obstacles to steady growth.

Impact of the USA-Israel and Iran war on the Men's Underwear Market:

The USA-Israel and Iran war is projected to affect logistics and international shipping of raw materials and final goods. Market players will have to focus on creating more robust distribution or procurement networks and regional production. The war will also affect manufacturing and selling costs. It may drive demand for regionally produced men's underwear and diminish demand for international brands.

Men's Underwear Market: Dynamics

Growth Drivers

How will growing population and evolving consumer lifestyle influence the men's underwear market?

The global men’s underwear market is expected to be driven by the growing world population. According to official information, there are more than 4 billion men worldwide. The increasing number of the population reaching adulthood will further drive sales for men’s underwear in the coming years. In addition, evolving consumer lifestyles, such as demand for a variety of men’s undergarments depending on fabric, age, and expected performance has added new revenue streams for market players. Consumers are more aware of the undergarment options available in the market. They actively seek out new products to try and find out products that best meet their requirements. Evolution of shopping habits will aid accelerated market growth in the coming years.

E-commerce portals and online fashion channels to greatly influence industry revenue during the forecast period

E-commerce portals such as Amazon and regional companies, along with online fashion channels operating through social media, have immensely influenced consumer buying patterns in the last few years. As per industry analysis, e-commerce channels have driven fashion sales by over 12% annually in the last decade. Growing access to the internet and consumer electronics, along with higher public awareness, will propel the global men’s underwear market growth during the forecast period.

Restraints

Which environmental concerns will limit expansion of the men’s underwear market during the projection period?

The global men’s underwear industry is projected to be affected by mounting textile waste around the globe. As per estimates by Earth.Org, more than 92 million tonnes of textile waste is generated every year. Excess consumption is a leading contributor to growing textile waste and subsequent environmental pollution. 11.2% of global plastic waste is generated from textile and clothing items. These statistics are encouraging consumers to seek out longer-lasting products and discouraging compulsive buying behaviors.

Opportunities

Will product and material innovation generate growth opportunities for the men's underwear market leaders?

The global men’s underwear market is projected to generate growth opportunities due to product and material innovation. Industry players are actively launching new products in the market, offering improved underwear performance, comfort, and style. The ongoing use of advanced technology for research & development has further amplified consumer trust in popular men’s underwear brands.

For instance, the Elite Micro Dri-FIT ADV line of men’s undergarments owned by Nike is built with advanced sweat-wicking technology. It also offers targeted breathability zones for high-intensity training. Moreover, increasing emphasis is being laid on experimenting with materials, especially natural fibers. Research suggests that wearing undergarments made of biodegradable and natural fabric such as cotton not only offers higher comfort but also prevents bacterial growth. They are also environmentally friendly, as their degradation rate is faster than that of synthetic counterparts. In September 2025, EDN, an emerging brand in the men's clothing industry, launched a new 100% plastic-free underwear range. This range is free of endocrine disruptors, toxic synthetics, and microplastics.

Challenges

What are the leading challenges in the men’s underwear market?

The global men’s underwear industry is anticipated to be challenged by excessive competition. There is a wide range of brands offering similar products across multiple ranges. This affects brand loyalty and, in some cases, may prove overwhelming for end buyers. Moreover, rising product cost, geopolitical instability, evolving trading partnerships, and regulatory pressures will add to the existing growth barriers in the industry.

Men’s Underwear Market: Report Scope

Men's Underwear Market: Segmentation

The global men's underwear market is segmented based on product type, fabric, distribution channel, and region.

Why will the boxer briefs segment lead the men's underwear industry revenue during the forecast period?

Based on product type, the global market is divided into boxers, trunks, boxer briefs, and others. In 2025, the highest growth was listed in the boxer briefs segment. It contributed up to 43% of the global revenue. It is anticipated to deliver a CAGR of 7.89% during the forecast period due to higher preference among consumers, as boxer briefs offer higher comfort and protection.

Which will be the fastest-growing fabric during the forecast period in the men's underwear market?

Based on fabric, the global men’s underwear industry is fragmented into polyester, cotton, nylon, modal, and others. In 2025, cotton emerged as the highest revenue generator, accounting for 46% of the total market share. During the forecast period, modal is expected to emerge as the fastest-growing market with a CAGR of 8.65% since the fabric offers premium softness, improved moisture management, and sustainability.

Which factors drive demand in the online segment in the men's underwear industry?

Based on distribution channel, the global market is divided into offline and online. The most prominent segment in 2025 was the offline distribution channel. It accounted for over 73% of global revenue. Although offline channels will continue leading the market growth trends, online portals are expected to deliver the fastest CAGR of 9.56%. Expansion of e-commerce channels, ease of buying, discounted prices, and a wider range of options will aid segmental growth in the coming years.

Men's Underwear Market: Regional Analysis

Why will North America lead the men's underwear market in the coming years?

The global men's underwear market is currently led by North America. In 2025, it accounted for 36.7% of the global revenue and will grow at a CAGR of 6.59% during the forecast period. Growing consumerism across the US and Canada, higher demand for premium underwear, and product innovation will aid regional growth. Moreover, the presence of prominent luxury clothing brands such as Tommy Hilfiger, Calvin Klein, and Under Armour contributes significantly to the regional growth trends.

Why will Asia-Pacific generate the fastest CAGR in the men's underwear market during the forecast period?

Asia-Pacific is expected to emerge as the fastest-growing region in the men's underwear industry with a CAGR of 8.52% during the forecast period. In 2025, it accounted for 27.2% of the global revenue. Countries across Asia-Pacific are considered consumer markets because of their large populations and evolving lifestyles. In addition, China, India, Bangladesh, and others have robust textile manufacturing industries propelling growth across the region. Asia-Pacific is anticipated to witness higher growth for natural fiber undergarments as well as luxury products in the coming years.

Men's Underwear Market: Competitive Analysis

The global men's underwear market is led by players like:

• Perry Ellis International Inc.
• Hanesbrands Inc.
• Berkshire Hathaway Inc.
• PVH Corp.
• Naked Brand Group Inc.
• Jockey International Inc.
• Iconix Brand Group Inc.
• Ralph Lauren Corporation
• Lux Industries Limited
• Hugo Boss AG
• Penney IP LLC
• American Eagle Outfitters Inc.

What are the latest key trends in the men's underwear market?

Celebrity-owned brands and strategic partnerships

Clothing companies are actively collaborating with celebrities to reach broader consumer groups. In addition, celebrity-owned clothing brands have emerged as prominent industry trends in the last few years.

Focus on performance underwear

High-performance underwear with anti-odor, moisture-wicking, and temperature-regulating properties is projected to encounter higher demand. These products have superior acceptance among athletes and buyers with an active lifestyle.

The global men's underwear market is segmented as follows:

By Product Type

• Boxers
• Trunks
• Boxer Briefs
• Briefs
• Others

By Fabric

• Polyester
• Cotton
• Nylon
• Modal
• Others

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America