Breakfast Drinks Market Trend, Share, Growth, Size and Forecast 2032

Breakfast Drinks Market Size

The global breakfast drinks market size was worth around USD 67.70 billion in 2023 and is predicted to grow to around USD 117.90 billion by 2032 with a compound annual growth rate (CAGR) of roughly 6.48% between 2024 and 2032.

The study provides historical data from 2018 to 2022 along with a forecast from 2024 to 2032 based on revenue (USD Billion). The report covers a forecast and an analysis of the Breakfast Drinks market on a global and regional level.

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Breakfast Drinks Market Overview

Breakfast drinks as the name suggests are products used in the morning, such as a healthy drink to rejuvenate the body early in the day to be energetic throughout the day. These drinks are formulated by processing cereals with milk or any other liquid ingredient. Breakfast is the most important meal of the day that often gets skipped most of the times, which has an eventual degrading effect on one’s health. Additionally, breakfast that we usually have lacks all the vitamins and minerals that one needs. This is the primary factor propelling the breakfast drinks market globally. The growing health consciousness is also driving the global breakfast drinks market. Moreover, the rising awareness about the benefits of nutritious breakfast drinks coupled with rapid distribution on e-commerce websites is likely to further aid this market.

However, consumer preference for fresh drinks over packaged ones and high product demand with low availability may restrain the breakfast drinks market. Technological advancements along with growing demand for niche market products are expected to provide new growth opportunities for the key market players in the upcoming years.

The study includes the drivers and restraints of the breakfast drinks market along with their impact on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the breakfast drinks market on a global level.

In order to give the users of this report a comprehensive view of the breakfast drinks market, we have included a competitive landscape and an analysis of Porter’s Five Forces Model for the market. The study encompasses a Market Attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.

The report provides company market share analysis to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new product offering launch, agreements, partnerships, collaborations, and joint ventures, research & development, product offering, and regional expansion of major participants involved in the market on a global and regional basis. Moreover, the study covers the product portfolio of various companies.

Breakfast Drinks Market Segmentation

The study provides a decisive view of the breakfast drinks market by segmenting it based on product offering, packaging, flavor, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2032.

By product offering, the market includes gluten-free, starch, lactose-free, high fiber, and high protein.

The packaging segment of the breakfast drinks market includes carton and P.E.T. Packaged drinks have a slightly low preference over a fresh drink among the consumers. But the ease provided by these packaging styles has made the consumers trust these products and alter their preference.

Based on flavor, the market includes banana, strawberry, coffee, chocolate, and others. The various available flavors give consumers a wide range of options to choose from and enable them to taste and enjoy the variety. The rising demand from the younger generation for different flavors is one of the major reasons to expand this segment, as they do not like the basic taste of these formulated drinks.

Breakfast Drinks Market: Report Scope

Breakfast Drinks Market Regional Analysis

The regional segment includes the historical and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. 

North America is dominating the global breakfast drinks market, due to the high income per capita of the region’s population. The regional consumers prefer quality products and have full faith in packaged products, which, in turn, increases the regional demand for premium-priced breakfast drinks. Moreover, the regional technological advancements are expected to further drive the North American breakfast drinks market in the future. The Asia Pacific region is expected to witness significant growth, owing to the convenience offered by these products for rapidly urbanizing cities.

Breakfast Drinks Market Competitive Analysis

Some key players of the global breakfast drinks market are

• Kellogg
• Quaker Oats
• MOMA
• General Mills
• Sanitarium
• Anchor
• Nosh Drinks
• Arla Foods
• Whole Foods Market
• SmithKline Beecham

This report segments the global breakfast drinks market into:

Global Breakfast Drinks Market: Product Offering Analysis

• Gluten Free
• Starch
• Lactose Free
• High Fiber
• High Protein

Global Breakfast Drinks Market: Packaging Analysis

• Carton
• P.E.T.

Global Breakfast Drinks Market: Flavor Analysis

• Banana
• Strawberry
• Coffee
• Chocolate
• Others

Global Breakfast Drinks Market: Regional Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa