Breakfast Drinks Market
Breakfast drinks as the name suggests are products used in the morning, such as a healthy drink to rejuvenate the body early in the day to be energetic throughout the day. These drinks are formulated by processing cereals with milk or any other liquid ingredient. Breakfast is the most important meal of the day that often gets skipped most of the times, which has an eventual degrading effect on one’s health. Additionally, breakfast that we usually have lacks all the vitamins and minerals that one needs. This is the primary factor propelling the breakfast drinks market globally. The growing health consciousness is also driving the global breakfast drinks market. Moreover, the rising awareness about the benefits of nutritious breakfast drinks coupled with rapid distribution on e-commerce websites is likely to further aid this market. However, consumer preference for fresh drinks over packaged ones and high product demand with low availability may restrain the breakfast drinks market. Technological advancements along with growing demand for niche market products are expected to provide new growth opportunities for the key market players in the upcoming years.
The breakfast drinks market is fragmented based on product offering, packaging, and flavor. By product offering, the market includes gluten-free, starch, lactose-free, high fiber, and high protein. The packaging segment of the breakfast drinks market includes carton and P.E.T. Packaged drinks have a slightly low preference over a fresh drink among the consumers. But the ease provided by these packaging styles has made the consumers trust these products and alter their preference.
Based on flavor, the market includes banana, strawberry, coffee, chocolate, and others. The various available flavors give consumers a wide range of options to choose from and enable them to taste and enjoy the variety. The rising demand from the younger generation for different flavors is one of the major reasons to expand this segment, as they do not like the basic taste of these formulated drinks.
North America is dominating the global breakfast drinks market, due to the high income per capita of the region’s population. The regional consumers prefer quality products and have full faith in packaged products, which, in turn, increases the regional demand for premium-priced breakfast drinks. Moreover, the regional technological advancements are expected to further drive the North American breakfast drinks market in the future. The Asia Pacific region is expected to witness significant growth, owing to the convenience offered by these products for rapidly urbanizing cities.
Some key players of the global breakfast drinks market are Kellogg, Quaker Oats, MOMA, General Mills, Sanitarium, Anchor, Nosh Drinks, Arla Foods, Whole Foods Market, and SmithKline Beecham.