|Market Size in 2022
|Market Forecast in 2030
|CAGR (in %)
|USD 82 Billion
|USD 135.51 Billion
Tissue Paper Market
The global tissue paper market size was worth around USD 82 billion in 2022 and is predicted to grow to around USD 135.51 billion by 2030 with a compound annual growth rate (CAGR) of roughly 6.48% between 2023 and 2030. The report delves deeper into several crucial aspects of the global tissue paper market. It includes a detailed discussion of existing growth factors and restraints. Future growth opportunities and challenges that impact the tissue paper industry are comprehensively addressed in the report.
Tissue Paper Market: Overview
Tissue papers are lightweight, thin, absorbent papers that are commonly used for various purposes, particularly for maintaining personal hygiene or cleaning. Typically, they are made using recycled paper fibers or wood pulp and are designed to be disposable after one-time use. There are several types of tissue papers available in the commercial market with each variant offering specific characteristics that determine the final use of the papers. However, there is no certain rule that defines the exact applications of tissue papers and hence they are considered extremely versatile in terms of functional attributes. The growing consumption of tissue papers can be associated with properties such as convenience, absorbency, and disposability. They are also available in various sizes, thicknesses, and textures, depending on their intended purpose. The global tissue paper market is highly competitive due to the presence of multiple domestic and international players.
Tissue Paper Market: Growth Drivers
Growing emphasis on personal hygiene and cleanliness to drive market expansion
The global tissue paper market is projected to grow owing to the increasing emphasis on maintaining personal hygiene and cleanliness in surrounding areas. Although personal care has always been a priority for a large part of the population, it has become more important after Covid-19. This was a result of public awareness that increased led by government initiatives and awareness programs undertaken by regional healthcare agencies along with participation from non-government organizations. The contents of tissue papers allow them to suck dirt and oil in one swipe which aids in keeping the surface germ-free. Companies operating in the segment have managed to introduce several variants of tissue papers so that they can be for more personal reasons such as wiping dust off hands, face, and other body parts. The recent development of anti-virus tissues is a primary example of how businesses are targeting new consumers.
Tissue Paper Market: Restraints
Growing concerns over the environmental impact of tissue paper use to restrict market expansion
The production of tissue papers relies extensively on wood pulp. This can lead to severe negative impacts on the environment due to deforestation which in turn destroys natural habitat. Excessive use of wood pulp-based tissue papers is not considered sustainable and many agencies are against the production of tissue papers on large-scale. The tissue paper industry already faced severe criticisms from environmental agencies and the changing consumer preference demanding eco-friendly alternatives could result in declined growth.
Tissue Paper Market: Opportunities
Development of eco-friendly tissue papers could deliver better results
Companies and businesses have invested in the development of eco-friendly tissue papers as the consumer group demanding sustainable solutions has increased over the years. This includes tissue papers made using recycled fibers or adopting sustainable production practices along with offering biodegradable or compostable tissue paper products. Such marketing initiatives are likely to garner more trust among environment-conscious and responsible consumer groups. A prime example is the availability of 100% organic bamboo-based tissue rolls that are known to contain no toxins and biodegrade in a span of a few months.
Tissue Paper Market: Challenges
Intense competition within the industry to challenge market growth
The global tissue paper market is one of the most competitive commercial industries. This is primarily due to the availability of abundant options across tissue paper-selling platforms, both online and offline. Moreover, multiple domestic producers of tissue papers do not spend more resources on branding or advertising but use strategies ideal for the mass market. In such conditions, it is difficult for companies to achieve efficient product differentiations leading to a lack of consumer loyalty.
Tissue Paper Market: Segmentation
The global tissue paper market is segmented based on application, product type, and region.
Based on application, the global market is segmented into commercial and household. The former segment is inclusive of public places such as cafes and restaurants. It also encompasses office places. The tissue paper industry share for the commercial segment is significantly higher than the household segment. Hotels, cafes, and restaurants are obligated to provide visitors with a hygienic place to spend their time and enjoy the services provided. Every eatery, including small outlets to premium restaurants, is supposed to keep tissues during food service activities. Moreover, corporate consumption of tissues has grown at a rapid rate due to the growing demand for hand and facial tissues. The residential segment is expected to grow at a steady rate and demand for biodegradable tissues is projected to rise in the coming years. As per official estimates, producing tissue papers using virgin pulp leads to the emission of 30% more green gasses when compared to tissue paper production using recycled waste paper.
Based on product type, the tissue paper industry is divided into bath & toilet tissues, facial tissues, wipes, paper towels, and others. The highest CAGR was observed in the bath & toilet tissues segment in 2022 driven by the large consumption of toilet tissues for bathroom sanitation purposes. Moreover, the increase in tourism, domestic and international, has caused higher demand for disposable personal care products across hotels. Facial tissues and paper towels are growing at a steady pace due to high demand for these products in urban regions as pollution rate across the globe is on the rise. Moreover, the demand for baby wipes has increased due to a higher number of births in the last few years. India registered more than 23 million births in 2022. Factors such as ease of use and convenience offered by wipes and other forms of tissue paper are the main reasons for the higher growth rate.
Tissue Paper Market: Report Scope
|Tissue Paper Market Research Report
|Market Size in 2022
|USD 82 Billion
|Market Forecast in 2030
|USD 135.51 Billion
|CAGR of 6.48%
|Number of Pages
|Value (USD Billion), and Volume (Units)
|Key Companies Covered
|Sofidel Group, Kimberly-Clark Corporation, Procter & Gamble Co., Georgia-Pacific LLC, Essity AB, Svenska Cellulosa Aktiebolaget (SCA), Cascades Inc., Kruger Products L.P., Asia Pulp & Paper (APP), Metsä Tissue, WEPA Group, Clearwater Paper Corporation, Hengan International Group Company Limited, Orchids Paper Products Company, C&S Paper Co., Ltd., Resolute Forest Products Inc., Wausau Paper Corp., Industrie Cartarie Tronchetti S.p.A. (ICT), Vinda International Holdings Limited, Paper Source International (PSI), Nova Tissue, Cellynne Holdings, LLC, Asia Pacific Resources International Limited (APRIL), Cartiera di Pietramelara S.p.A., and Lucart Group.
|By Product Type, By Application, By Region
|North America, Europe, Asia Pacific (APAC), Latin America, Middle East and Africa (MEA)
|2017 to 2021
|2023 - 2030
|Avail customized purchase options to meet your exact research needs. Request For Customization
Tissue Paper Market: Regional Analysis
Asia-Pacific to register the highest growth rate
The global tissue paper market is expected to be led by Asia-Pacific during the forecast period mainly driven by the presence of a large consumer base in the regions of China, India, Japan, South Korea, Australia, and other Asian countries. India and China are currently the most populated countries in the world which means more takers and consumers of tissue paper. Increasing the number of commercial spaces such as offices, restaurants, hotels, and other local eateries is a driving factor for regional expansion. Moreover, Asian countries have shown tremendous growth in terms of the production of wood-based products due to the presence of an excellent manufacturing industry. In addition to this, the rise in domestic tourism as a direct consequence of Covid-19 resulting in higher investments in hospitality has caused higher demand for quality tissue papers. As per the official government website, India recorded nearly 6.19 million foreign tourist arrivals (FTAs) in 2022.
Tissue Paper Market: Competitive Analysis
The global tissue paper market is led by players like:
The global tissue paper market is segmented as follows:
By Product Type
Tissue papers are lightweight, thin, absorbent papers that are commonly used for various purposes, particularly for maintaining personal hygiene or cleaning.
The global tissue paper market is projected to grow owing to the increasing emphasis on maintaining personal hygiene and cleanliness in surrounding areas.
According to study, the global tissue paper market size was worth around USD 82 billion in 2022 and is predicted to grow to around USD 135.51 billion by 2030.
The CAGR value of the tissue paper market is expected to be around 6.48% during 2023-2030.
The global tissue paper market is expected to be led by Asia-Pacific during the forecast period mainly driven by the presence of a large consumer base in the regions of China, India, Japan, South Korea, Australia, and other Asian countries.
The global tissue paper market is led by players like Sofidel Group, Kimberly-Clark Corporation, Procter & Gamble Co., Georgia-Pacific LLC, Essity AB, Svenska Cellulosa Aktiebolaget (SCA), Cascades Inc., Kruger Products L.P., Asia Pulp & Paper (APP), Metsä Tissue, WEPA Group, Clearwater Paper Corporation, Hengan International Group Company Limited, Orchids Paper Products Company, C&S Paper Co., Ltd., Resolute Forest Products Inc., Wausau Paper Corp., Industrie Cartarie Tronchetti S.p.A. (ICT), Vinda International Holdings Limited, Paper Source International (PSI), Nova Tissue, Cellynne Holdings, LLC, Asia Pacific Resources International Limited (APRIL), Cartiera di Pietramelara S.p.A., and Lucart Group.