Global Tissue Paper Market Generated USD 82 Billion In 2022

15-Jun-2023 | Zion Market Research

The global tissue paper market size was worth around USD 82 billion in 2022 and is predicted to grow to around USD 135.51 billion by 2030 with a compound annual growth rate (CAGR) of roughly 6.48% between 2023 and 2030.

Global Tissue Paper Market Size

Tissue paper is simply referred to as tissue. It is lightweight paper and can be made using recycled paper pulp. It is an extremely versatile consumer product that is available in different formats serving specific functions. However, the main application of tissue paper is to help individuals achieve a degree of cleanliness or sanitation in either their neighboring surroundings or to maintain personal hygiene. The primary properties of tissue paper include thickness, brightness, absorbency, appearance, comfort, stretch, and bulk. Some common types of tissues available in the commercial market are table napkins, toilet paper, wrapping tissue, paper towels, facial tissues, feminine hygiene tissue and many more. The tissue paper industry players can expect a steady growth rate during the forecast period.

This review is based on a report by Zion Market Research, titled "Tissue Paper Market By Application (Commercial And Household), By Product Type (Bath & Toilet Tissues, Facial Tissue, Wipes, Paper Towel, And Others), And By Region - Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030"- Report at

The global tissue paper market is projected to grow owing to an increasing consumer awareness rate along with rapid urbanization. Tissue paper is extensively used in developed countries when compared to other nations. In addition to this, consumption patterns indicate that urban populations are more likely to spend on tissue papers for various purposes. Thus, a growing urbanization rate is indicative of the expanding consumer base which in the future is likely to turn into active users of tissue papers. Moreover, changes in lifestyle habits as the focus is shifting rapidly toward achieving comfort and convenience will further drive the market expansion. Tissue papers are known to be excellent providers of both crucial aspects.

The growing hospitality sector along with the healthcare industry is propelling tissue consumption at a high rate. Units such as hotels, restaurants, and commercial establishments are known to be significant consumers of tissue papers as they are used to maintain cleanliness and basic hygiene in the facility premises. Other factors such as growing product innovation rate, expansion in emerging economies, collaboration with commercial centers, and rising sales revenue through online or e-commerce portals could lead to higher market growth.

The tissue paper industry is expected to register certain growth restrictions due to the fluctuating prices of raw materials used in tissue paper production. This is particularly applicable to wood pulp and recycled paper. Moreover, increasing competition from sustainable alternate solutions such as hand dryers, bidets, and electronic devices along with the influence of traditional and cultural practices can impact demand for tissue.

The development of eco-friendly tissue papers could deliver better results while intense competition within the industry may challenge market growth.

Tissue Paper Market Size

The global tissue paper market is segmented based on application, product type, and region.

Based on application, the global market is segmented into commercial and household. The former segment is inclusive of public places such as cafes and restaurants. It also encompasses office places. The market share for the commercial segment is significantly higher than the household segment. Hotels, cafes, and restaurants are obligated to provide visitors with a hygienic place to spend their time and enjoy the services provided. Every eatery, including small outlets to premium restaurants, is supposed to keep tissues during food service activities. Moreover, corporate consumption of tissues has grown at a rapid rate due to the growing demand for hand and facial tissues. The residential segment is expected to grow at a steady rate and demand for biodegradable tissues is projected to rise in the coming years. As per official estimates, producing tissue papers using virgin pulp leads to the emission of 30% more green gasses when compared to tissue paper production using recycled waste paper.

Based on product type, the tissue paper industry is divided into bath & toilet tissues, facial tissues, wipes, paper towels, and others. The highest CAGR was observed in the bath & toilet tissues segment in 2022 driven by the large consumption of toilet tissues for bathroom sanitation purposes. Moreover, the increase in tourism, domestic and international, has caused higher demand for disposable personal care products across hotels. Facial tissues and paper towels are growing at a steady pace due to high demand for these products in urban regions as pollution rate across the globe is on the rise. Moreover, the demand for baby wipes has increased due to a higher number of births in the last few years. India registered more than 23 million births in 2022. Factors such as ease of use and convenience offered by wipes and other forms of tissue paper are the main reasons for the higher growth rate.

The global tissue paper market is projected to be dominated by Asia-Pacific during the forecast period. The high growth rate is a result of rapid urbanization and industrialization in countries such as China and India along with a growing consumer awareness rate and rising disposable income. These countries along with nations such as South Korea and Japan are filled with numerous domestic players which assist in the greater sale of tissue paper. Moreover, increasing tourism in Malaysia, Thailand, Bangkok, Australia, and other Asian nations is likely to drive higher consumption of tissue variants in the regional market. North America is a significant global tissue paper market share holder. The region is characterized by a strong focus on hygiene, convenience, and premium quality products. There is a growing segment for sustainable and eco-friendly tissue products.

Recent Developments:

  • In December 2021, Saudi Arabia’s leading paper manufacturer, The Middle East Paper Co., commenced operations at its new manufacturing facility for jumbo tissue roll and with a production rate of 60,000 tons per annum
  • In February 2022, Kruger Products announced the launch of its line of Bonterra household papers in the Canadian market. The products include facial tissue, bath tissue, paper towel, and other items
  • In January 2023, Bampooh LLC announced the launch of Bisphenol-A (BPA)-free toilet paper in the US region. These papers are made of sustainable bamboo

Tissue Paper Market: Competitive Analysis

The global tissue paper market is led by players like:

  • Sofidel Group
  • Kimberly-Clark Corporation
  • Procter & Gamble Co.
  • Georgia-Pacific LLC
  • Essity AB
  • Svenska Cellulosa Aktiebolaget (SCA)
  • Cascades Inc.
  • Kruger Products L.P.
  • Asia Pulp & Paper (APP)
  • Metsä Tissue
  • WEPA Group
  • Clearwater Paper Corporation
  • Hengan International Group Company Limited
  • Orchids Paper Products Company
  • C&S Paper Co. Ltd.
  • Resolute Forest Products Inc.
  • Wausau Paper Corp.
  • Industrie Cartarie Tronchetti S.p.A. (ICT)
  • Vinda International Holdings Limited
  • Paper Source International (PSI)
  • Nova Tissue
  • Cellynne Holdings LLC
  • Asia Pacific Resources International Limited (APRIL)
  • Cartiera di Pietramelara S.p.A.
  • Lucart Group.

The global tissue paper market is segmented as follows:

By Application

  • Commercial
  • Household

By Product Type

  • Bath & Toilet Tissues
  • Facial Tissue
  • Wipes
  • Paper Towel
  • Others

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France 
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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