Press Resease

Social Media Management Market By End-Users (Travel & Hospitality, Manufacturing, Media & Entertainment, Telecom & IT, Government & Public Sector, Healthcare & Life Sciences, Retail & Ecommerce, BFSI, and Others), By Application (Risk Management & Fraud Detection, Competitive Intelligence, Customer Experience Management, Sales & Marketing Management, and Others), By Service (Managed Services and Professional Services): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2028

Published Date: 14-Jun-2021 Category: Technology & Media Report Format : PDF Pages: 150 Report Code: ZMR-6217 Status : Published

The global Social Media Management market accounted for USD 12.70 Billion in 2020 and is expected to reach USD 43.07 Billion by 2028, growing at a CAGR of 15.2% from 2021 to 2028.

Description

Market Overview

The global Social Media Management market accounted for USD 12.70 Billion in 2020 and is expected to reach USD 43.07 Billion by 2028, growing at a CAGR of 15.2% from 2021 to 2028.

The act of participating, evaluating, scheduling, and creating content on various social media platforms like as Twitter, Instagram, and Facebook are known as social media management. To build a strong social media presence, social media management services and solutions are used. It also serves as a means of engaging with and interacting with the intended audience. Individuals and organisations can expand their reach and visibility with the help of social media management. The need for cloud social media management systems is predicted to rise over the next five years, owing to a number of causes, including widespread adoption of social media and vast volumes of data created across a variety of industries, including banking, finance, retail, and ecommerce, government and public sector, and manufacturing. Key growth factors for the market include a growing requirement to realise an increased ROI on social media strategy, a growing focus on market and competitive intelligence, and an expanding requirement for social media measurement to improve the customer experience.

COVID-19 Impact Analysis

The COVID-19 epidemic has proven the importance of data and how analytics can help with pandemic planning. Significant prospects for social media analytics vendors can be identified as organisations try for sustainability and survive the effects of this epidemic. Notable efforts are being made to use advanced analytics to better grasp the real-time pandemic scenario through social media interactions around the world. In addition, the government, public agencies, and hospitals are using social media platforms to interact with the public and raise awareness about the precautions that must be taken in the event of a pandemic. Media firms and stakeholders are also looking for new methods to communicate with their audiences, and they have rejuvenated their business strategies by using social media to do it. In order to keep connected with their audience, many content creators are working from home. Analytics-driven social media management is a terrific approach to anticipate viewer demand and create new methods to communicate with them.

Growth Factors

The two major growth factors of Social Media Management Market are: Enhanced market awareness and competitive knowledge, Profit margins are continuing to be impacted by global competition, and businesses are continually looking for ways to cut costs. To surpass their competitors, companies must combine demographic, competitive, and business information with consumer data to uncover the complexities. Organizations are attempting to find gaps by examining sales and various markets. Customers have been more brand aware in recent years. They want higher quality, lower pricing, and faster product and service delivery. Advanced analytics is being used to aid in the achievement of market objectives.

Cloud use is on the rise, because companies are using Software-as-a-Service (SaaS) to supply cloud computing solutions, cloud adoption is believed to have surged recently. Business users are constantly on the search for the most effective yet cost-efficient solutions. Cloud computing allows businesses to outsource their operational IT tasks to a third-party provider. All of the risks and responsibilities are assumed by cloud service providers. Due to its range of benefits, such as flexibility, reliability, scalability, and low costs, cloud computing is likely to develop at an even faster rate in the next years, according to industry experts and cloud suppliers. The cloud deployment mode is used for SaaS, Infrastructure-as-a-Service (IaaS), and Platform-as-a-Service (PaaS).

Report Scope:

Travel & hospitality, manufacturing, media & entertainment, telecom & IT, government & public sector, healthcare & life sciences, retail & ecommerce, BFSI, and others are some of the end-user segments of the industry. Because social media platforms have considerably impacted banking connections with their users in a variety of ways, which has resulted in greatly improved customer service, the BFSI segment accounts for the highest share in the worldwide social media management market. In addition, to improve functioning, BFSI companies listen in on customer discussions for consumer complaints in brand references. Only social media management tools can provide such measuring, analysing, and monitoring capabilities. As a result, the developing possibilities have greatly improved the segment's growth.

Application Segment Analysis

Risk management and fraud detection, competitive intelligence, customer experience management, sales and marketing management, and others are some of the applications that the market can be divided into. Due to the growing requirement for intelligence solutions to obtain a competitive edge in the social media management market, the competitive intelligence segment has a hegemony over others. It encompasses all of the operations that a company engages in to track competitors' actions, monitor client engagement and dialogue, and so on. Social media platforms provide a wealth of information about customers, including their experiences, attitudes, and needs. Due to the ability of analytics tools to extract and analyse data from numerous data sources, which gives chances for the identification and mitigation of fraudulent actions, the risk management and fraud detection application is predicted to be the fastest-growing application in the social media analytics market during the projection period.

Regional Segment Analysis

North America holds the greatest share of 35%, the worldwide social media management market, because of the greater adoption rate of social media platforms in the area. The most significant revenue contributor to the worldwide social media analytics industry is North America. The social media analytics market in the region is undergoing substantial changes. The strong growth rate in North America can be ascribed to the expanding use of big data technology, the expanding volume of data across sectors, and rising company investments in real-time analytics. Because of the large number of people who use social media, firms like Amazon, IBM, and Oracle have been using social media analytics to produce insights and acquire a better understanding of customer behaviour, which helps them make better commercial and strategic decisions.

The Asia Pacific region is projected to grow at a CAGR of 18.3% over the forecast period. Asia Pacific is predicted to rise rapidly during the projection period due to the increasing penetration rate of smartphones and internet connections in growing and growing regions. The Asia Pacific market is likely to contribute significantly to global revenue growth. Increased penetration of SMEs in developing nations like China and India, as well as a growing desire to expand prospective consumer bases in this region, are predicted to fuel the expansion of social media management software, tools, services, and solutions in Asia Pacific.

Key Market Players & Competitive Landscape

The social media analytics market is highly competitive, with multiple companies contributing to the market's fragmentation. In the market under investigation, there are a number of players who specialise in a specific vertical of the market business, as well as others who only provide monitoring services.

Some of key players in Social Media Management market are Amazon, IBM, Oracle, Falcon.io ApS, Google, Hootsuite Media Inc., Salesforce.com, Sprout Social, Inc., Sysomos, Zoho Corporation Pvt. Ltd., among others. 

The global Social Media Management market is segmented as follows:

By End-Users

  • Travel & Hospitality
  • Manufacturing
  • Media & Entertainment
  • Telecom & IT
  • Government & Public Sector
  • Healthcare & Life Sciences
  • Retail & Ecommerce
  • BFSI
  • Others

By Application

  • Risk Management & Fraud Detection
  • Competitive Intelligence
  • Customer Experience Management
  • Sales & Marketing Management
  • Others

By Service

  • Managed Services
  • Professional Services

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter No. 1: Introduction
    • 1.1. Report Description
      • 1.1.1. Purpose of the Report
      • 1.1.2. USP & Key Offerings
    • 1.2. Key Benefits for Stakehulders
    • 1.3. Target Audience
    • 1.4. Report Scope
  • Chapter No. 2: Executive Summary
    • 2.1. Key Findings
      • 2.1.1. Top Investment Pockets
        • 2.1.1.1. Market Attractiveness Analysis, By End Users
        • 2.1.1.2. Market Attractiveness Analysis, By Application
        • 2.1.1.3. Market Attractiveness Analysis, By Service
        • 2.1.1.4. Market Attractiveness Analysis, By Region
    • 2.2. Market Snapshot
    • 2.3. Global Social Media Management Market, 2016 – 2028 (USD)
    • 2.4. Insights from Primary Respondents
  • Chapter No. 3: COVID 19 Impact Analysis
    • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia Pacific
      • 3.1.4. Latin America
      • 3.1.5. The Middle-East and Africa
    • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
    • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD)
    • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD)
    • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
      • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
    • 3.6. Short Term Dynamics
    • 3.7. Long Term Dynamics
  • Chapter No. 4: Social Media Management Market – End Users Segment Analysis
    • 4.1. Overview
      • 4.1.1. Market Revenue Share, By End Users, 2020 & 2028
    • 4.2. Travel & Hospitality
      • 4.2.1. Market Size and Forecast, By Region (USD)
      • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.3. Manufacturing
      • 4.3.1. Market Size and Forecast, By Region (USD)
      • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.4. Media & Entertainment
      • 4.4.1. Market Size and Forecast, By Region (USD)
      • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.5. Telecom & IT
      • 4.5.1. Market Size and Forecast, By Region (USD)
      • 4.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.5.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.6. Government & Public Sector
      • 4.6.1. Market Size and Forecast, By Region (USD)
      • 4.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.6.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.7. Healthcare & Life Sciences
      • 4.7.1. Market Size and Forecast, By Region (USD)
      • 4.7.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.7.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.8. Retail & Ecommerce
      • 4.8.1. Market Size and Forecast, By Region (USD)
      • 4.8.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.8.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.9. BFSI
      • 4.9.1. Market Size and Forecast, By Region (USD)
      • 4.9.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.9.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.10. Others
      • 4.10.1. Market Size and Forecast, By Region (USD)
      • 4.10.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.10.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 5: Social Media Management Market – Application Segment Analysis
    • 5.1. Overview
      • 5.1.1. Market Revenue Share, By Application, 2020 & 2028
    • 5.2. Risk Management & Fraud Detection
      • 5.2.1. Market Size and Forecast, By Region (USD)
      • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.3. Competitive Intelligence
      • 5.3.1. Market Size and Forecast, By Region (USD)
      • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.4. Customer Experience Management
      • 5.4.1. Market Size and Forecast, By Region (USD)
      • 5.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.5. Sales & Marketing Management
      • 5.5.1. Market Size and Forecast, By Region (USD)
      • 5.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.5.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.6. Others
      • 5.6.1. Market Size and Forecast, By Region (USD)
      • 5.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.6.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 6: Social Media Management Market – Service Segment Analysis
    • 6.1. Overview
      • 6.1.1. Market Revenue Share, By Service, 2020 & 2028
    • 6.2. Managed Services
      • 6.2.1. Market Size and Forecast, By Region (USD)
      • 6.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.3. Professional Services
      • 6.3.1. Market Size and Forecast, By Region (USD)
      • 6.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.3.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 7: Social Media Management Market – Regional Analysis
    • 7.1. Overview
      • 7.1.1. Global Market Revenue Share, By Region, 2020 & 2028
      • 7.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD)
    • 7.2. North America
      • 7.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD)
      • 7.2.2. North America Market Revenue, By End Users, 2016 – 2028
      • 7.2.3. North America Market Revenue, By Application, 2016 – 2028
      • 7.2.4. North America Market Revenue, By Service, 2016 – 2028
      • 7.2.5. U.S.
        • 7.2.5.1. U.S. Market Revenue, By End Users, 2016 – 2028
        • 7.2.5.2. U.S. Market Revenue, By Application, 2016 – 2028
        • 7.2.5.3. U.S. Market Revenue, By Service, 2016 – 2028
      • 7.2.6. Canada
        • 7.2.6.1. Canada Market Revenue, By End Users, 2016 – 2028
        • 7.2.6.2. Canada Market Revenue, By Application, 2016 – 2028
        • 7.2.6.3. Canada Market Revenue, By Service, 2016 – 2028
      • 7.2.7. Mexico
        • 7.2.7.1. Mexico Market Revenue, By End Users, 2016 – 2028
        • 7.2.7.2. Mexico Market Revenue, By Application, 2016 – 2028
        • 7.2.7.3. Mexico Market Revenue, By Service, 2016 – 2028
    • 7.3. Europe
      • 7.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD)
      • 7.3.2. Europe Market Revenue, By End Users, 2016 – 2028
      • 7.3.3. Europe Market Revenue, By Application, 2016 – 2028
      • 7.3.4. Europe Market Revenue, By Service, 2016 – 2028
      • 7.3.5. Germany
        • 7.3.5.1. Germany Market Revenue, By End Users, 2016 – 2028
        • 7.3.5.2. Germany Market Revenue, By Application, 2016 – 2028
        • 7.3.5.3. Germany Market Revenue, By Service, 2016 – 2028
      • 7.3.6. France
        • 7.3.6.1. France Market Revenue, By End Users, 2016 – 2028
        • 7.3.6.2. France Market Revenue, By Application, 2016 – 2028
        • 7.3.6.3. France Market Revenue, By Service, 2016 – 2028
      • 7.3.7. U.K.
        • 7.3.7.1. U.K. Market Revenue, By End Users, 2016 – 2028
        • 7.3.7.2. U.K. Market Revenue, By Application, 2016 – 2028
        • 7.3.7.3. U.K. Market Revenue, By Service, 2016 – 2028
      • 7.3.8. Italy
        • 7.3.8.1. Italy Market Revenue, By End Users, 2016 – 2028
        • 7.3.8.2. Italy Market Revenue, By Application, 2016 – 2028
        • 7.3.8.3. Italy Market Revenue, By Service, 2016 – 2028
      • 7.3.9. Spain
        • 7.3.9.1. Spain Market Revenue, By End Users, 2016 – 2028
        • 7.3.9.2. Spain Market Revenue, By Application, 2016 – 2028
        • 7.3.9.3. Spain Market Revenue, By Service, 2016 – 2028
      • 7.3.10. Rest of Europe
        • 7.3.10.1. Rest of Europe Market Revenue, By End Users, 2016 – 2028
        • 7.3.10.2. Rest of Europe Market Revenue, By Application, 2016 – 2028
        • 7.3.10.3. Rest of Europe Market Revenue, By Service, 2016 – 2028
    • 7.4. Asia Pacific
      • 7.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD)
      • 7.4.2. Asia Pacific Market Revenue, By End Users, 2016 – 2028
      • 7.4.3. Asia Pacific Market Revenue, By Application, 2016 – 2028
      • 7.4.4. Asia Pacific Market Revenue, By Service, 2016 – 2028
      • 7.4.5. China
        • 7.4.5.1. China Market Revenue, By End Users, 2016 – 2028
        • 7.4.5.2. China Market Revenue, By Application, 2016 – 2028
        • 7.4.5.3. China Market Revenue, By Service, 2016 – 2028
      • 7.4.6. Japan
        • 7.4.6.1. Japan Market Revenue, By End Users, 2016 – 2028
        • 7.4.6.2. Japan Market Revenue, By Application, 2016 – 2028
        • 7.4.6.3. Japan Market Revenue, By Service, 2016 – 2028
      • 7.4.7. India
        • 7.4.7.1. India Market Revenue, By End Users, 2016 – 2028
        • 7.4.7.2. India Market Revenue, By Application, 2016 – 2028
        • 7.4.7.3. India Market Revenue, By Service, 2016 – 2028
      • 7.4.8. South Korea
        • 7.4.8.1. South Korea Market Revenue, By End Users, 2016 – 2028
        • 7.4.8.2. South Korea Market Revenue, By Application, 2016 – 2028
        • 7.4.8.3. South Korea Market Revenue, By Service, 2016 – 2028
      • 7.4.9. South-East Asia
        • 7.4.9.1. South-East Asia Market Revenue, By End Users, 2016 – 2028
        • 7.4.9.2. South-East Asia Market Revenue, By Application, 2016 – 2028
        • 7.4.9.3. South-East Asia Market Revenue, By Service, 2016 – 2028
      • 7.4.10. Rest of Asia Pacific
        • 7.4.10.1. Rest of Asia Pacific Market Revenue, By End Users, 2016 – 2028
        • 7.4.10.2. Rest of Asia Pacific Market Revenue, By Application, 2016 – 2028
        • 7.4.10.3. Rest of Asia Pacific Market Revenue, By Service, 2016 – 2028
    • 7.5. Latin America
      • 7.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD)
      • 7.5.2. Latin America Market Revenue, By End Users, 2016 – 2028
      • 7.5.3. Latin America Market Revenue, By Application, 2016 – 2028
      • 7.5.4. Latin America Market Revenue, By Service, 2016 – 2028
      • 7.5.5. Brazil
        • 7.5.5.1. Brazil Market Revenue, By End Users, 2016 – 2028
        • 7.5.5.2. Brazil Market Revenue, By Application, 2016 – 2028
        • 7.5.5.3. Brazil Market Revenue, By Service, 2016 – 2028
      • 7.5.6. Argentina
        • 7.5.6.1. Argentina Market Revenue, By End Users, 2016 – 2028
        • 7.5.6.2. Argentina Market Revenue, By Application, 2016 – 2028
        • 7.5.6.3. Argentina Market Revenue, By Service, 2016 – 2028
      • 7.5.7. Rest of Latin America
        • 7.5.7.1. Rest of Latin America Market Revenue, By End Users, 2016 – 2028
        • 7.5.7.2. Rest of Latin America Market Revenue, By Application, 2016 – 2028
        • 7.5.7.3. Rest of Latin America Market Revenue, By Service, 2016 – 2028
    • 7.6. The Middle-East and Africa
      • 7.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD)
      • 7.6.2. The Middle-East and Africa Market Revenue, By End Users, 2016 – 2028
      • 7.6.3. The Middle-East and Africa Market Revenue, By Application, 2016 – 2028
      • 7.6.4. The Middle-East and Africa Market Revenue, By Service, 2016 – 2028
      • 7.6.5. GCC Countries
        • 7.6.5.1. GCC Countries Market Revenue, By End Users, 2016 – 2028
        • 7.6.5.2. GCC Countries Market Revenue, By Application, 2016 – 2028
        • 7.6.5.3. GCC Countries Market Revenue, By Service, 2016 – 2028
      • 7.6.6. South Africa
        • 7.6.6.1. South Africa Market Revenue, By End Users, 2016 – 2028
        • 7.6.6.2. South Africa Market Revenue, By Application, 2016 – 2028
        • 7.6.6.3. South Africa Market Revenue, By Service, 2016 – 2028
      • 7.6.7. Rest of Middle-East Africa
        • 7.6.7.1. Rest of Middle-East Africa Market Revenue, By End Users, 2016 – 2028
        • 7.6.7.2. Rest of Middle-East Africa Market Revenue, By Application, 2016 – 2028
        • 7.6.7.3. Rest of Middle-East Africa Market Revenue, By Service, 2016 – 2028
  • Chapter No. 8: Social Media Management Market – Industry Analysis
    • 8.1. Introduction
    • 8.2. Market Drivers
      • 8.2.1. Driving Factor 1 Analysis
      • 8.2.2. Driving Factor 2 Analysis
    • 8.3. Market Restraints
      • 8.3.1. Restraining Factor Analysis
    • 8.4. Market Opportunities
      • 8.4.1. Market Opportunity Analysis
    • 8.5. Porter’s Five Forces Analysis
    • 8.6. PEST Analysis
    • 8.7. Regulatory Landscape
    • 8.8. Technulogy Landscape
    • 8.9. Regional Market Trends
      • 8.9.1. North America
      • 8.9.2. Europe
      • 8.9.3. Asia Pacific
      • 8.9.4. Latin America
      • 8.9.5. The Middle-East and Africa
    • 8.10. Pricing Analysis
    • 8.11. Value Chain Analysis
    • 8.12. Downstream Buyers
    • 8.13. Distributors/Traders List
  • Chapter No. 9: Competitive Landscape
    • 9.1. Company Market Share Analysis – 2019
      • 9.1.1. Global Social Media Management Market: Company Market Share, 2019
      • 9.1.2. Global Social Media Management Market, Company Market Revenue, 2016 – 2019 (USD)
      • 9.1.3. Global Social Media Management Market, Company Y-o-Y Growth, 2017 – 2019 (%)
      • 9.1.4. Global Social Media Management Market: Radar Determinant Chart, 2019
    • 9.2. Strategic Developments
      • 9.2.1. Acquisitions & Mergers
      • 9.2.2. New Product Launch
      • 9.2.3. Regional Expansion
    • 9.3. Company Strategic Developments – Heat Map Analysis
  • Chapter No. 10: Company Profiles
    • 10.1. Amazon
      • 10.1.1. Company Overview
      • 10.1.2. Key Executives
      • 10.1.3. Product Portfulio
      • 10.1.4. Financial Overview
      • 10.1.5. Operating Business Segments
      • 10.1.6. Business Performance
      • 10.1.7. Recent Developments
    • 10.2. IBM
    • 10.3. Oracle
    • 10.4. Falcon.io ApS
    • 10.5. Google
    • 10.6. Hootsuite Media Inc.
    • 10.7. Salesforce.com
    • 10.8. Sprout Social Inc.
    • 10.9. Sysomos
    • 10.10. Zoho Corporation Pvt. Ltd.
  • Chapter No. 11: Marketing Strategy Analysis
    • 11.1. Marketing Channel
    • 11.2. Direct Marketing
    • 11.3. Indirect Marketing
    • 11.4. Marketing Channel Development Trends
    • 11.5. Economic/Pulitical Environmental Change
  • Chapter No. 12: Research Methodulogy
    • 12.1. Research Methodulogy
    • 12.2. Phase I - Secondary Research
    • 12.3. Phase II - Data Modeling
      • 12.3.1. Company Share Analysis Model
      • 12.3.2. Revenue Based Modeling
    • 12.4. Phase III - Primary Research
    • 12.5. Research Limitations
      • 12.5.1. Assumptions

Methodology


Frequently Asked Questions

The global Social Media Management market was valued at USD 12.70 Billion in 2020.
The global Social Media Management market is expected to reach USD 43.07 Billion by 2028, growing at a CAGR of 15.2% between 2021 to 2028.
Some of the key factors driving the global Social Media Management market growth are the increased popularity of social media platforms, as well as the collection of enormous amounts of data across various industries such as e-commerce, retail, public, enhanced market awareness and competitive knowledge and government, are important factors driving the worldwide social media management market.

The Asia Pacific region is projected to grow at a CAGR of 8.2% over the forecast period. Due to the increasing penetration rate of smartphones and internet connections in developing and developing regions, Asia Pacific is expected to increase fast during the forecast period. The Asia Pacific region is expected to make a considerable contribution to global sales growth.

Some of the major companies operating in the Social Media Management market are Amazon, IBM, Oracle, Falcon.io ApS, Google, Hootsuite Media Inc., Salesforce.com, Sprout Social, Inc., Sysomos, Zoho Corporation Pvt. Ltd., among others.

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