|Market Size in 2022
|Market Forecast in 2030
|CAGR (in %)
|USD 3.6 Billion
|USD 10.21 Billion
The global hummus market size was worth around USD 3.6 Billion in 2022 and is predicted to grow to around USD 10.21 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 14.7% between 2023 and 2030. The report analyzes the global hummus market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the hummus market.
Hummus is a traditional and highly popular dip that has its origins in the Middle East. The edible items are prepared using cooked and mashed garbanzo beans, also known as chickpeas, along with some amount of tahini, olive oil, garlic, and lemon juice. Tahini refers to the paste of sesame seeds. It is creamy in texture and tastes savory along with exhibiting tangy flavor. It is served along with many other dishes namely crackers, pita, bread, and raw vegetables.
The popularity of hummus is attributed to the high nutritional value of the ingredients involved in the production of the process. While being a good source of protein, it also imparts healthy fats and fiber to the consumer. Although a Middle-Eastern food item, hummus has gained attention worldwide and is served across eateries while some people prefer to make it at home for personal use due to the simple steps involved in the process.
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Growing health consciousness to propel market demand
The global hummus market is projected to grow owing to the increasing health consciousness amongst the population. Hummus is exceptionally healthy due to the variety of raw materials required to produce edible items. These ingredients can be found in local stores which means that the accessibility to raw materials is not a concern. Furthermore, the steps are extremely simple and do not require advanced utensils for preparation. Since it is one of the few dips available in the market that enhance the taste of the food without being harmful to the human body, it is a preferred choice of seasoning amongst health enthusiasts.
Furthermore, the versatility of hummus allows it to be consumed with almost all types of food and there are no limitations in terms of edibility. In addition to this, with the growing number of commercial suppliers with inputs from large food corporations to domestic players, the availability of commercial-grade hummus has increased over the years and is now fast-reaching unexplored areas or regions that are at a point in economic growth where they are rapidly moving toward urban lifestyle.
Changing prices of raw materials to restrict market expansion
Despite registering massive growth in the last couple of years, the hummus industry may face certain growth restrictions due to the constantly fluctuating prices of raw materials. The main ingredient of hummus is chickpeas and the price of the raw material can vary depending on the export-import status of the trading nations influenced by geo-political and economic factors. Crop yield, changing weather conditions, supply chain, and other factors can cause a drastic change in the final price of the ingredient. The combined effect is observed in the profit margin and impacts business decisions.
Product portfolio diversification to provide excellent growth opportunities
One of the key measures that businesses provide mass consumer items is the way they handle the diversification of the product portfolio. More growth opportunities can be expected if the market players can roll out more variants of hummus that go along with the varied versions of pita bread, vegetable sticks, and crackers. This will help companies create a new version of snacking experience allowing them to generate a dedicated consumer database. Additionally, continuous research and innovation for ingredients and flavors could help companies stay ahead of their competitors.
Increase in competition to challenge the market expansion
Given the tremendous potential of the global market, it has recently become increasingly competitive with the addition of several domestic players along with product innovation undertaken by already existing international companies. In addition to this, many people prefer to make hummus at home and sell it locally as a way of operating as a small business thus breaking the market value.
The global hummus market is segmented based on distribution channel, flavor, packaging, and others
Based on distribution channels, the global market is segmented into grocery stores, convenience stores, supermarkets & hypermarkets, and online retail.
Based on flavor, the hummus industry divisions are roasted red pepper, roasted garlic white bean, creamy avocado, black bean, smoky sweet potato, and others
Based on packaging, the global market divisions are jars, bottles, cups, and tubs.
|Hummus Market Market Research Report
|Market Size in 2022
|USD 3.6 Billion
|Market Forecast in 2030
|USD 10.21 Billion
|Compound Annual Growth Rate
|CAGR of 14.7%
|Number of Pages
|Value (USD Billion), and Volume (Units)
|Key Companies Covered
|Nestle SA, Agro Tech Foods Ltd., Cedars Mediterranean Foods Inc., Haliburton International Foods Inc., Bakkavor Group PLC, Harvest Moon Foods, Boars Head Brand, Hummus Goodness, Damai International, Lakeview Farms LLC, Fountain of Health, Kasih Food Production Co., and Hope Foods LLC.
|By Distribution Channel, By Flavor, By Packaging, And By Region
|North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA)
|North America: U.S and Canada
Europe: Germany, Italy, Russia, U.K, Spain, France, Rest of Europe
APAC: China, Australia, Japan, India, South Korea, South East Asia, Rest of Asia Pacific
Latin America: Brazil, Argentina, Chile
The Middle East And Africa: South Africa, GCC, Rest of MEA
|2017 to 2021
|2023 - 2030
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Middle East to continue leading market growth
The global hummus market is currently led by the Middle East region. Hummus is originally from the same area and still finds the largest consumer database in the countries of Turkey, Israel, and Lebanon to name a few. The food item is a part of the diet culture and is served along with normal meals. Almost all families in the Middle East consume hummus one or more times per week. North America trails second in terms of regional growth.
Hummus has recently become popular in the US but the rate of expansion has been tremendous with the entry of many domestic players staying ahead in the game with the help of constant innovation and product development. In a matter of few years, hummus has become a common edible item in the US market which is also termed as a leading manufacturing hub that is responsible for product export in many other countries. In summary, although the Middle East continues to be the home of hummus, the global market is expected to gain revenue from across the world.
The global hummus market is led by players like:
By Distribution Channel
Hummus is a traditional and highly popular dip that has its origins in the Middle East. The edible items are prepared using cooked and mashed garbanzo beans, also known as chickpeas, along with some amount of tahini, olive oil, garlic, and lemon juice.
The global hummus market is projected to grow owing to the increasing health consciousness amongst the population. Hummus is exceptionally healthy due to the variety of raw materials required to produce edible items.
According to study, the global hummus market size was worth around USD 3.6 billion in 2022 and is predicted to grow to around USD 10.21 billion by 2030.
The CAGR value of the hummus market is expected to be around 14.7% during 2022-2030.
The global hummus market is currently led by the Middle East region. Hummus is originally from the same area and still finds the largest consumer database in the countries of Turkey, Israel, and Lebanon to name a few.
The global hummus market is led by players like Nestle SA, Agro Tech Foods Ltd., Cedars Mediterranean Foods Inc., Haliburton International Foods Inc., Bakkavor Group PLC, Harvest Moon Foods, Boars Head Brand, Hummus Goodness, Damai International, Lakeview Farms LLC, Fountain of Health, Kasih Food Production Co., and Hope Foods LLC.