15-Mar-2023 | Zion Market Research
The global hummus market size was worth around USD 3.6 Billion in 2022 and is predicted to grow to around USD 10.21 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 14.7% between 2023 and 2030.
Hummus, which is sometimes also spelled as houmous or hommus, is a dip that originated in the Middle East but has become a common household edible item across the world in the last few decades. It can be used as a savory dish, spread, or dip. The main ingredient required to prepare hummus is chickpeas which are blended with garlic, lemon juice, and tahini. However, food items have undergone a massive transformation over the years especially in terms of ingredients since at present, there are innumerable flavors of hummus available for consumption.
Chickpeas have a good amount of vitamin B6, dietary fiber, protein, and manganese along with other nutrients which makes hummus, an exceptionally healthy dip as opposed to its counterparts which are generally high in calories and unhealthy fats. In traditional hummus, 100 grams contain 170 calories which act as a supplier of essential nutrients. Fat content in hummus is around 14%, which is imparted from olive oil and tahini used during the preparation.
The global hummus market is projected to be driven due to the exponentially rising demand for clean protein derived from plants. Many consumers prefer to get their daily dose of protein from plants since they have higher health benefits as compared to animal-based protein. Additionally, more people are opting for a plant-based diet. Hummus has managed to benefit from this trend since it is an excellent source of plant protein owing to the main ingredient being chickpeas.
Hummus is generally regarded as one of the healthiest dips available in the commercial market due to its limited calories and relatively low cholesterol level. The rising number of people who are proactively making decisions that positively impact their health is expected to help in increasing the demand for hummus. It is also an extremely easy food item to prepare since it requires minimum ingredients and the cooking involves an easy-to-follow process. Hence it has become a popular snacking item as it does not require extensive efforts for preparation. The global market is full of brands and each brand has to offer multiple types of hummus variants ranging in flavor, size, and additional ingredients. This acts as an excellent marketing technique to attract more consumers.
However, the hummus industry could come across certain growth restrictions during the forecast period mainly due to the high price sensitivity of the raw materials and the final product. Additionally, hummus is relatively higher priced as compared to other available dips making it a part of the luxury segment of food items. It also has an extremely short shelf life as compared to other packaged goods. It means that the product has to be consumed within a few days of preparation and cannot be stored for a long time. Other factors like sustainability issues due to chickpeas being a water-intensive crop and growing cases of intolerances or allergies could further impact the global industry.
Product portfolio diversification may provide excellent growth opportunities whereas the increase in competition could challenge the market expansion
The global hummus market is segmented based on distribution channel, flavor, packaging, and others
Based on distribution channel, the global market is segmented into grocery stores, convenience stores, supermarkets & hypermarkets, and online retail.
Based on flavor, the global market divisions are roasted red pepper, roasted garlic white bean, creamy avocado, black bean, smoky sweet potato, and others
Based on packaging, the global market divisions are jars, bottles, cups, and tubs.
The Middle East dominated the global hummus market in 2022 and may continue to do so during the projection period. The growth can be attributed to the high consumption rate of food products in various parts of the region. Hummus originated in the Middle East and continues to be an important part of the staple diet. Growth in the US could be propelled due to the increasing popularity amongst the population. Every year the number of hummus consumers grows tremendously, especially in the health-conscious segment. Europe is an important region for the global industry since the sales volume for the product is very high. Germany recorded more than 70.9 million in sales of hummus in 2018 and by 2026, the number is projected to reach 143.9 million.
This review is based on a report by Zion Market Research, titled “Hummus Market By Distribution Channel (Grocery Stores, Convenience Stores, Supermarkets & Hypermarkets, and Online Retail), By Flavor (Roasted Red Pepper, Roasted Garlic White Bean, Creamy Avocado, Black Bean, Smoky Sweet Potato, and Others), By Packaging (Jars, Bottles, Cups, and Tubs), By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2030.”- Report at https://www.zionmarketresearch.com/report/hummus-market
By Distribution Channel
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