Prebiotics are dietary ingredients used for enhancing all the beneficial components present in indigenous gut microbiota. Dietary fibers in prebiotics work as carbon sources for secondary and primary fermentation trails in the colon backing the digestive health in numerous ways. The concept of prebiotics was developed in the 1990s by Gibson and Roberfroid. The increasing consumer interest in dieting for better overall health has increased the awareness about prebiotics, which is propelling the global prebiotics market. Moreover, technological revolution, development of new products, and the rising number of health-conscious consumers are major growth drivers of the prebiotics market. Nowadays, approximately 60% of food items, such as biscuits, bread, yogurt, and cereals, contain probiotics or prebiotics. Prebiotics are also present in natural food items like onion, garlic, banana, and leek. Prebiotics help the body to fight against many diseases like diabetes, osteoporosis, etc.
The global prebiotics market is likely to witness notable growth in the years ahead, owing to the rising prevalence of diseases like diabetes, infections, IBD, immunomodulation, etc. and growing government funding for the discovery and development of new food products. Additionally, the increasing consumer concerns about the effectiveness of prebiotics and preventive healthcare is further propelling the prebiotics market growth globally. The prebiotic market is also experiencing substantial growth, owing to the growing awareness of low-calorie consumable products and their associated health benefits. The demand for prebiotics has also increased due to the increasing consumption of functional foods, which have positive effects on health apart from just providing basic nutrition.
The global prebiotics market is fragmented on the basis of product, disease, demography, distribution mode, and distribution channel. Based on product, the market includes fructo-oligosaccharides, insulin, pyrodextrins, galacto-oligosaccharides, isomalto-oligosaccharides, soya oligosaccharides, lactulose, and others. On the basis of disease type, the prebiotics market is divided into diabetes, infections, cardiovascular diseases, osteoporosis, IBD, immunomodulation, and others. By demography, the market includes pediatric, adult, and geriatric. By distribution mode, the prebiotics market comprises functional food and beverages, non-dairy beverages, dietary supplements, cereals, infant formula, and animal feed. The distribution channel of the market is classified into hypermarkets/supermarkets, pharmacies and drug stores, specialty stores, and online sales.
European and North American regions contributed significantly to the global prebiotics market growth in the last few years, owing to the initiatives taken by the regional governments to encourage innovation and development in the field of prebiotics. Additionally, the Federation of European Nutrition Societies (FENS) has invested in various businesses related to nutritional foods and nutricosmetics, which is further contributing to the prebiotics market in these regions. The Asia Pacific prebiotics market is likely to register the highest growth rate in the future, owing to the increasing awareness of prebiotics and rising disposable income of the regional population.
Some key players of the global prebiotics market are Kraft Foods Group, Bright Food, Cargill, Seed Health, Danone, Beneo, ENEO, Fonterra Co-Operative, Sensus America, and Jarrow Formulas.