Global Watermelon Seeds Market Size, Share, Growth Analysis Report - Forecast 2034

Watermelon Seeds Industry Prospective:

The global watermelon seeds market size was worth around USD 832.8 Million in 2024 and is predicted to grow to around USD 1543.17 Million by 2034 with a compound annual growth rate (CAGR) of roughly 5.9% between 2025 and 2034. The report analyzes the global watermelon seeds market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the watermelon seeds industry.

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Watermelon Seeds Market: Overview

Watermelon seeds comprise key nutrients that include amino acids and proteins. Furthermore, these products comprise omega-3 and omega-6 fatty acids as well as vitamins. Reportedly, omega-6 and omega-3 fatty acids are rich in phosphorous, magnesium, copper, potassium, and zinc. Apart from this, rising awareness about product benefits including increased digestion, asthma prevention, reduced blood pressure, and nourishment of skin. In addition to this, watermelon seeds consist of fewer calories with high nutritive contents, and hence they are consumed more by health-conscious people.

Key Insights

• As per the analysis shared by our research analyst, the global watermelon seeds market is estimated to grow annually at a CAGR of around 5.9% over the forecast period (2025-2034).
• Regarding revenue, the global watermelon seeds market size was valued at around USD 832.8 Million in 2024 and is projected to reach USD 1543.17 Million by 2034.
• The watermelon seeds market is projected to grow at a significant rate due to increasing consumer awareness of their high nutritional value, rising demand for plant-based and healthy snack options, growing adoption in the food and nutraceutical industries.
• Based on Type, the Roasted segment is expected to lead the global market.
• On the basis of Distribution Channel, the Online segment is growing at a high rate and will continue to dominate the global market.
• Based on region, Asia-Pacific is predicted to dominate the global market during the forecast period.

Watermelon Seeds Market: Growth Factors

Escalating consumer inclination towards highly nutritious diet to accentuate the global market surge over 2023-2030

Surging customer preference towards low-calorie and high-nutritive food substitutes will steer the expansion of the global watermelon seeds market. Apart from this, the surge in the demand for gluten-free and organic products along with the rising vegan population across the globe will prompt the growth of the global market. The changing lifestyle of people is likely to further add to the global market proceeds in the coming years. Escalating health concerns such as heart disorders, diabetes, and obesity will embellish the market trends across the globe. Growing demand for non-genetically modified food products is likely to propel the business space in the coming years.

The humungous use of watermelon seeds in the food sector as dietary supplements and nutraceuticals will proliferate the size of the market in the coming years. Launching of new products is predicted to make notable contributions towards the global market demand. For instance, in the first quarter of 2023, East-West Seed India Private Limited, a key Indian firm breeding and producing high-quality vegetable seeds for tropical regions, introduced Yellow Munch F1 and Orange Munch watermelons in the specialty color flesh segment for summer. The move is aimed at fulfilling consumer preference for high-quality innovative products with rich flavor & taste and available in different colors.  

Watermelon Seeds Market: Restraints

The availability of cost-effective alternatives for products can retard the global industry expansion by 2030

Easy access to product substitutes offering the same health benefits to consumers along with cheaper rates can downsize the growth of the global watermelon seeds industry. Growing costs of watermelons due to supply chain disruptions can further curtail the growth of the industry in the coming years.

Watermelon Seeds Market: Opportunities

Growing health benefits experienced by the obese population on intake of products has enhanced the global market demand

Sedentary lifestyles and unhealthy diets have resulted in obesity and heart disorders, thereby leading to huge demand for watermelon seeds. This, in turn, will open new growth avenues for the global watermelon seeds market. Numerous health benefits accrued due to the intake of watermelon seeds for the obese population, diabetics, and people suffering from heart ailments will steer the market scope in the coming years.  

Watermelon Seeds Market: Challenges

A surge in the export and import duties can deter the expansion of the global industry over the upcoming years

A rise in import, as well as export duties, is likely to pose a threat to the global watermelon seeds industry surge in the upcoming years. In addition to this, a prominent surge in product processing costs can prove detrimental to the expansion of the industry across the globe.  

Watermelon Seeds Market: Segmentation

The watermelon seeds market is sectored into type, distribution channel, and region.                                 

In type terms, the watermelon seeds market across the globe is segregated into raw, roasted, and dried segments. Furthermore, the raw segment, which acquired nearly 59% of the global market earnings in 2024, is predicted to register the fastest CAGR over the forecast timeline. The expansion of the segment during 2025-2034 can be due to the large-scale use of raw material seeds as an apt fat alternative in the food sector. In addition to this, a humungous intake of low-fat and calorie cookies, bread, wafers, and other kind of snacks will steer the segmental surge. Furthermore, the need to reduce fat content has prompted food producers to make use of raw watermelon seed flour as a substitute for fat owing to the high nutritive value of raw watermelon seeds.  

Based on the distribution channel, the global watermelon seeds industry is sectored into offline and online segments. Additionally, the offline segment, which acquired a key share of the global industry share in 2024, is predicted to lead the industry growth in the coming eight years. The segmental expansion over the forecast timeline can be subject to easy access to varied brands at discounted costs in various offline retail stores. Apart from this, a prominent surge in organized retail stores including supermarkets as well as hypermarkets will boost the segmental surge in the upcoming years.  

Watermelon Seeds Market: Report Scope

Watermelon Seeds Market: Regional Insights

North America is predicted to retain its leading position in the global Watermelon Seeds market over the forecast timespan

North America, which contributed about half of the global watermelon seeds market revenue in 2024, will be a leading region over the forecast timeline. Moreover, the regional market surge over the coming eight years with a large number of the population in the U.S. consuming the product along with a rise in the vegan populace in the region. In addition to this, the humungous presence of key firms in the region will steer the regional market growth. A rise in the consciousness about good health among the population in countries such as the U.S. and Canada will steer the regional market expansion.  

The Asia-Pacific watermelon seeds industry is set to record the highest CAGR in the coming eight years. The regional industry expansion over 2025-2034 can be attributed to surging health consciousness along with a rise in customer disposable income in countries such as India and China. Apart from this, high living standards are likely to enhance product penetration in the sub-continent. Thriving e-commerce activities in the APAC region will steer the expansion of the industry in the region.

Moreover, rising awareness about the benefits of watermelon consumption along with growing urbanization in the Middle East and Africa has increased the regional market demand.  

Watermelon Seeds Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the watermelon seeds market on a global and regional basis.

The global watermelon seeds market is dominated by players like:

• Bayer CropScience Limited
• Vilmorin & Cie
• Syngenta
• ORIGENE SEEDS
• Rizhao Golden Nut Group
• RIZWAN SEED COMPANY
• GoldSupplier
• TOKITA SEED Co. Ltd
• Emerald Seed Company
• Hazera

The global watermelon seeds market is segmented as follows;

By Type

• Roasted
• Raw
• Dried

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America