Global Watermelon Seeds Market: Overview
Increased demand for watermelon seeds is due to its high nutritional value. The watermelon seeds are rich in fibers, minerals, vitamins, essential fatty acids, proteins, among others. Owing to its excellent health benefits such as maintaining a healthy heart, lowering the blood cholesterol, and insulin resistance have increased the demand for watermelon seeds is growing globally.
Global Watermelon Seeds Market: Growth Factors
Watermelon seeds are having an increasing demand from the nutraceutical and food industries owing to its benefit in weight and obesity management. In the last few years, the graph for health problems such as obesity, diabetes, and cardiovascular issues has grown exponentially. The reason for this being a sedentary lifestyle and inappropriate diet. Thus, the consumers are shifting towards food alternatives that are high in nutritional value and have low calories. This is the major factor that is driving the watermelon seeds market since they are rich in essential fatty acids such as omega-6 and omega-3. Furthermore, they are also a rich source of micronutrients such as zinc, potassium, magnesium, copper, phosphorous, among others. This nutritional factor of the watermelon seeds has caught the attention of various market players thus increasing the demand of the product in the nutraceutical and food industries. Health-conscious consumers are seeking food alternatives that satisfy their nutritional balance and is also organic in nature. The market players are increasingly highlighting the organic ingredients that are present in their product portfolio to attract the customers. Availability of watermelon seed powder and oils in the market is triggering the demand of the global market.
Global Watermelon Seeds Market: Segmentation
The market segmentation of watermelon seeds includes its source, form, type, distribution channel, and end-use. In terms of source, the market is segmented into conventional and natural. The form segment includes oil and powder. Different types of watermelon seeds include roasted and raw. The distribution channel is bifurcated into direct and indirect. The indirect sales channel is further sub-segmented into supermarkets, e-commerce, hypermarkets, and retailers. Based on end-use, the market is categorized into nutraceuticals, food, and dietary supplements.
Global Watermelon Seeds Market: Regional Analysis
Top regions in the watermelon market are Europe and North America. The highest producer of watermelon seeds is Europe. The increased demand for the product anticipates high-profit margins for the investors in the region. Major consumption of processed foods is registered in the North American region. Furthermore, the increase in the vegan population and presence of the majority of the market players in the region support the growth of the watermelon seeds market. Increasing inclination toward animal protection, rise in adoption of a healthy lifestyle, and the emerging awareness about benefits of vegan products is propelling the growth of the watermelon seeds market. Growth in the vegan population was recorded in countries such as China, Australia, the UK, and the US. In the Middle East and Africa, the market anticipates registering a sluggish growth, thus giving the market players potential opportunities in this region.
Global Watermelon Seeds Market: Competitive Players
Key industry players in the watermelon seeds market include Rizhao Golden Nut Group, Tokita Seed, Vilmorin, Syngenta, Emerald Seed, Origene Seeds, Syngenta, Taj Agro, Rizwan Seed Company, Hazera, and Qiaqia Food, among others.
Global Watermelon Seeds Market: Regional Segment Analysis
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