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Test Automation Market - Global Industry Analysis

Test Automation Market By Test Type (Functional Testing, Configuration Testing, Web Services Testing, Acceptance Testing, Compatibility Testing, Integration Testing, Load Testing, Security Testing, Mobile Testing, Migration Testing, Platform Testing, Usability Testing, Network Testing And QA Process Design): Global Industry Perspective, Comprehensive Analysis, And Forecast, 2020 – 2028

Published Date: 20-Aug-2021 Category: Technology & Media Report Format : PDF Pages: 150 Report Code: ZMR-1937 Status : Published

The Global Test Automation Market was accounted for USD 22.34 Billion in 2020 and is expected to reach USD 54 Billion by 2028, growing at a CAGR of around 12.3% between 2021 and 2028.

Description

Market Overview     

The Global Test Automation Market was accounted for USD 22.34 Billion in 2020 and is expected to reach USD 54 Billion by 2028, growing at a CAGR of around 12.3% between 2021 and 2028.    

The test automation market is probably going to witness noteworthy development due to the rising trend of digital transformation everywhere on the planet. Rising investment in the IT sector elevates the expansion of the test automation market. The main towering factor for the test automation market is that the advantages provided by these tools like easy to check for multi-lingual websites, cost & time saving, enhancing the test speed, and no need for human intervention, which elevates the event of test automation market. Moreover, test automation enhances the event procedure of a software item that elevates the acceptance of testing tools in the IT sector and power the event of the test automation market.

Acceptance of cloud platform solutions from firms is anticipated to unlock new growth opportunists for the test automation market within the near future. Additionally, various mergers & acquisitions by market players also are set to boost the test automation market. for instance, in March 2017, Amplicon was hired by Virginia Panel Corporation as its partner for the UK. This endeavor will offer both the firms new business avenues and additionally assist in intensifying the test automation market.

COVID-19 Impact Analysis

The global economy took a severe hard hit by the outbreak of the COVID-19 pandemic which also features a subsequent impact on the industry. Complete lockdown measures by the respective governments during the first half of 2020 haven't only eased ongoing projects but also impacted the worldwide. At the time of the pandemic situation, the significant vendors operating within the market area were concentrating on automating IT operations to get over the crisis. Firms will invest more in cognitive capabilities and AI and robotic process automation as businesses recover post-COVID-19. The pandemic has made automation including testing a boardroom imperative as companies expand business continuity plans and take new risks.

Global Test Automation Market Size

Growth Factors

With the increased usage of AI within the development of test tools, the tools can self-heal at runtime. Self-healing automation testing is anticipated to be one of the most important automation testing trends over the forecast period, owing to these, the market is witnessing new launches. The new solution is expected to leverage machine learning to optimize testing and quality delivery, help quality engineers be more efficient, reduce the necessity for specific tests, remove bottlenecks, and enhance risk-based testing protocols. Consistent with Qualitest, companies using Qualisense have seen a quite sixfold increase in release velocity.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Test Type Segment Analysis Preview   

Based on test types, global test automation market is segmented into configuration testing, functional testing, acceptance testing, web services testing, integration testing, compatibility testing, security testing, load testing, migration testing, mobile testing, usability testing, platform testing, QA process design, and network testing.

Regional Segment Analysis Preview   

Globally, North America is probably going to remain the leader in the test automation market within the near future. The fast deployment of SaaS (Software as a Service) and mobile applications on the cloud is one of the main factors for the event of North America test automation market. The rapidly developing IT sector in emerging nations of Australia, China, Japan, Singapore, and India is probably going to spice up the Asia Pacific test automation market. The region is witnessing rapidly increasing connectivity and accelerating growth of digital transformation. Factors contributing to the high rate of growth is that the presence of multinational companies based in North America and Europe. In recent years, the APAC region has undergone tremendous economic processes, political transformations, and social changes.

Global Test Automation Market Regional Analysis

Key Market Players & Competitive Landscape

The key companies operating in the Test Automation Market include  IBM Corporation, Wipro Ltd., Capgemini S.A., Cognizant Technology, Infosys Ltd., Hewlett-Packard. TCS Ltd. The detailed description of players includes parameters such as company overview, financial overview, business and recent developments of the company.

The global Test Automation Market is segmented as follows:

By Test Type

  • Functional Testing
  • Configuration Testing
  • Web Services Testing
  • Acceptance Testing
  • Compatibility Testing
  • Integration Testing
  • Load Testing
  • Security Testing
  • Mobile Testing
  • Migration Testing
  • Platform Testing
  • Usability Testing
  • Network Testing
  • QA Process Design

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter No. 1: Introduction
    • 1.1. Report Description
      • 1.1.1. Purpose of the Report
      • 1.1.2. USP & Key Offerings
    • 1.2. Key Benefits for Stakehulders
    • 1.3. Target Audience
    • 1.4. Report Scope
  • Chapter No. 2: Executive Summary
    • 2.1. Key Findings
      • 2.1.1. Top Investment Pockets
        • 2.1.1.1. Market Attractiveness Analysis, By Test Type
        • 2.1.1.2. Market Attractiveness Analysis, By Region
    • 2.2. Market Snapshot
    • 2.3. Global Test Automation Market, 2016 – 2028 (USD Billion)
    • 2.4. Insights from Primary Respondents
  • Chapter No. 3: COVID 19 Impact Analysis
    • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia Pacific
      • 3.1.4. Latin America
      • 3.1.5. The Middle-East and Africa
    • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
    • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Billion)
    • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Billion)
    • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
      • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
    • 3.6. Short Term Dynamics
    • 3.7. Long Term Dynamics
  • Chapter No. 4: Test Automation Market – Test Type Segment Analysis
    • 4.1. Overview
      • 4.1.1. Market Revenue Share, By Test Type, 2020 & 2028
    • 4.2. Functional Testing
      • 4.2.1. Market Size and Forecast, By Region (USD Billion)
      • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.3. Configuration Testing
      • 4.3.1. Market Size and Forecast, By Region (USD Billion)
      • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.4. Web Services Testing
      • 4.4.1. Market Size and Forecast, By Region (USD Billion)
      • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.5. Acceptance Testing
      • 4.5.1. Market Size and Forecast, By Region (USD Billion)
      • 4.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.5.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.6. Compatibility Testing
      • 4.6.1. Market Size and Forecast, By Region (USD Billion)
      • 4.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.6.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.7. Integration Testing
      • 4.7.1. Market Size and Forecast, By Region (USD Billion)
      • 4.7.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.7.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.8. Load Testing
      • 4.8.1. Market Size and Forecast, By Region (USD Billion)
      • 4.8.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.8.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.9. Security Testing
      • 4.9.1. Market Size and Forecast, By Region (USD Billion)
      • 4.9.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.9.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.10. Mobile Testing
      • 4.10.1. Market Size and Forecast, By Region (USD Billion)
      • 4.10.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.10.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.11. Migration Testing
      • 4.11.1. Market Size and Forecast, By Region (USD Billion)
      • 4.11.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.1.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.12. Platform Testing
      • 4.12.1. Market Size and Forecast, By Region (USD Billion)
      • 4.12.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.12.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.13. Usability Testing
      • 4.13.1. Market Size and Forecast, By Region (USD Billion)
      • 4.13.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.13.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.14. Network Testing
      • 4.14.1. Market Size and Forecast, By Region (USD Billion)
      • 4.14.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.14.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.15. QA Process Design
      • 4.15.1. Market Size and Forecast, By Region (USD Billion)
      • 4.15.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.15.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 5: Test Automation Market – Region Segment Analysis
    • 5.1. Overview
      • 5.1.1. Global Market Revenue Share, By Region, 2020 & 2028
      • 5.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Billion)
    • 5.2. North America
      • 5.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.2.2. North America Market Revenue, By Test Type, 2016 – 2028
      • 5.2.5. U.S.
        • 5.2.5.1. U.S. Market Revenue, By Test Type, 2016 – 2028
      • 5.2.6. Canada
        • 5.2.6.1. Canada Market Revenue, By Test Type, 2016 – 2028
      • 5.2.7. Mexico
        • 5.2.7.1. Mexico Market Revenue, By Test Type, 2016 – 2028
    • 5.3. Europe
      • 5.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.3.2. Europe Market Revenue, By Test Type, 2016 – 2028
      • 5.3.5. Germany
        • 5.3.5.1. Germany Market Revenue, By Test Type, 2016 – 2028
      • 5.3.6. France
        • 5.3.6.1. France Market Revenue, By Test Type, 2016 – 2028
      • 5.3.7. U.K.
        • 5.3.7.1. U.K. Market Revenue, By Test Type, 2016 – 2028
      • 5.3.8. Italy
        • 5.3.8.1. Italy Market Revenue, By Test Type, 2016 – 2028
      • 5.3.9. Spain
        • 5.3.9.1. Spain Market Revenue, By Test Type, 2016 – 2028
      • 5.3.10. Rest of Europe
        • 5.3.10.1. Rest of Europe Market Revenue, By Test Type, 2016 – 2028
    • 5.4. Asia Pacific
      • 5.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.4.2. Asia Pacific Market Revenue, By Test Type, 2016 – 2028
      • 5.4.5. China
        • 5.4.5.1. China Market Revenue, By Test Type, 2016 – 2028
      • 5.4.6. Japan
        • 5.4.6.1. Japan Market Revenue, By Test Type, 2016 – 2028
      • 5.4.7. India
        • 5.4.7.1. India Market Revenue, By Test Type, 2016 – 2028
      • 5.4.8. South Korea
        • 5.4.8.1. South Korea Market Revenue, By Test Type, 2016 – 2028
      • 5.4.9. South-East Asia
        • 5.4.9.1. South-East Asia Market Revenue, By Test Type, 2016 – 2028
      • 5.4.10. Rest of Asia Pacific
        • 5.4.10.1. Rest of Asia Pacific Market Revenue, By Test Type, 2016 – 2028
    • 5.5. Latin America
      • 5.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.5.2. Latin America Market Revenue, By Test Type, 2016 – 2028
      • 5.5.5. Brazil
        • 5.5.5.1. Brazil Market Revenue, By Test Type, 2016 – 2028
      • 5.5.6. Argentina
        • 5.5.6.1. Argentina Market Revenue, By Test Type, 2016 – 2028
      • 5.5.7. Rest of Latin America
        • 5.5.7.2. Rest of Latin America Market Revenue, By Test Type, 2016 – 20285
    • 5.6. The Middle-East and Africa
      • 5.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.6.2. The Middle-East and Africa Market Revenue, By Test Type, 2016 – 2028
      • 5.6.5. GCC Countries
        • 5.6.5.1. GCC Countries Market Revenue, By Test Type, 2016 – 2028
      • 5.6.6. South Africa
        • 5.6.6.1. South Africa Market Revenue, By Test Type, 2016 – 2028
      • 5.6.7. Rest of Middle-East Africa
        • 5.6.7.1. Rest of Middle-East Africa Market Revenue, By Test Type, 2016 – 2028
  • Chapter No. 6: Test Automation Market – Industry Analysis
    • 6.1. Introduction
    • 6.2. Market Drivers
      • 6.2.1. Driving Factor 1 Analysis
      • 6.2.2. Driving Factor 2 Analysis
    • 6.3. Market Restraints
      • 6.3.1. Restraining Factor Analysis
    • 6.4. Market Opportunities
      • 6.4.1. Market Opportunity Analysis
    • 6.5. Porter’s Five Forces Analysis
    • 6.6. PEST Analysis
    • 6.7. Regulatory Landscape
    • 6.8. Technulogy Landscape
    • 6.9. Regional Market Trends
      • 6.9.1. North America
      • 6.9.2. Europe
      • 6.9.3. Asia Pacific
      • 6.9.4. Latin America
      • 6.9.5. The Middle-East and Africa
    • 6.10. Pricing Analysis
    • 6.11. Value Chain Analysis
    • 6.12. Downstream Buyers
    • 6.13. Distributors/Traders List
  • Chapter No. 7: Competitive Landscape
    • 7.1. Company Market Share Analysis – 2019
      • 7.1.1. Global Test Automation Market : Company Market Share, 2019
      • 7.1.2. Global Test Automation Market , Company Market Revenue, 2016 – 2019 (USD Billion)
      • 7.1.3. Global Test Automation Market , Company Y-o-Y Growth, 2017 – 2028 (%)
      • 7.1.4. Global Test Automation Market : Radar Determinant Chart, 2019
    • 7.2. Strategic Developments
      • 7.2.1. Acquisitions & Mergers
      • 7.2.2. New Product Launch
      • 7.2.3. Regional Expansion
    • 7.3. Company Strategic Developments – Heat Map Analysis
  • Chapter No. 8: Company Profiles
    • 8.1. IBM Corporation
      • 8.1.1. Company Overview
      • 8.1.2. Key Executives
      • 8.1.3. Product Portfulio
      • 8.1.4. Financial Overview
      • 8.1.5. Operating Business Segments
      • 8.1.6. Business Performance
      • 8.1.7. Recent Developments
    • 8.2. Wipro Ltd.
    • 8.3. Capgemini S.A.
    • 8.4. Cognizant Technulogy
    • 8.5 Infosys Ltd.
    • 8.6 TCS Ltd.
    • 8.7 Hewlett-Packard
    • 8.8 Company 8
    • 8.9 Company 9
    • 8.10 Company 10
  • Chapter No. 9: Marketing Strategy Analysis
    • 9.1. Marketing Channel
    • 9.2. Direct Marketing
    • 9.3. Indirect Marketing
    • 9.4. Marketing Channel Development Trends
    • 9.5. Economic/Pulitical Environmental Change
  • Chapter No. 10: Research Methodulogy
    • 10.1. Research Methodulogy
    • 10.2. Phase I - Secondary Research
    • 10.3. Phase II - Data Modeling
      • 10.3.1. Company Share Analysis Model
      • 10.3.2. Revenue Based Modeling
    • 10.4. Phase III - Primary Research
    • 10.5. Research Limitations
      • 10.5.1. Assumptions

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Test Automation market. Zion Research has collected and analyzed key data belong to the global Test Automation market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account, while estimating market size. The revenue generated by the leading industry participants in from the sales of Test Automation across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in validation of findings from secondary research and to understand key trends in the Test Automation industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Test Automation market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Free Analysis

Manual testing is executed by a human who operates through computer carefully executing the test steps. Automation testing uses testing tools to execute the test case set. These tools demand considerable investments of money and resources. These tools record the test suite so that user can replay it if required. A manual test is very time consuming and may occur an error. Test automation overcomes these disadvantages. Test tool selection, the scope of automation, planning, designing and development, test execution and maintenance are the steps involved in automates the test. The test tool selection mainly depends on the technology the application under test is built on.

Increasing trend of digital transformation is the major driving factor for the demand of test automation market. Continuous adoption and development of the mobile application are expected to propel market growth over the forecast period. The need for digital transformation in the majority of organizations is expected to shift the focus towards automated testing. Additionally, the evolution of high-speed networking technologies and IoT across different organizations has driven the demand for test automation which helps to boost up the growth of this market.

Global-Test-automation-Market.

Functional testing, configuration testing, web services testing, acceptance testing, compatibility testing, integration testing, load testing, security testing, mobile testing, migration testing, platform testing, usability testing, network testing and QA process design are the different testing types of the test automation.

The functional testing segment is one of the leading segments of test automation market and acquired about 24.03% share of the global market in 2016. Functional testing provides continuity and application-grade tests. It also helps to automate the QA testing process. TestComplete is the one of the popular functional automated testing platform developed by SmartBear Software. Functional testing is widely used in Microsoft windows, web, Android (operating system), and iOS applications. The increased demand for automation is trending in software testing industry drives the demand of the automated functional testing market.

North America was one of the largest markets for test automation in 2016 due to the matured IT industry. The presence of leading test automation tool developer in U.S. like IBM Corporation, SmartBear Software contributes the major share in global test automation market. Asia Pacific is expected to grow at a significant rate due to the growing industrialization in the region. Asia Pacific is expected to emerge as a fastest growing region within forecast period due to the rapid growth of emerging economies like India and China.

The key players for global test automation market include IBM Corporation, Wipro Ltd., Capgemini S.A., Cognizant Technology, Infosys Ltd., Hewlett-Packard. TCS Ltd.


Frequently Asked Questions

The global Test Automation Market was valued at USD 22.34 Billion in 2020.

The global Test Automation Market is expected to reach USD 54 Billion by 2028, growing at a CAGR of 12.3% between 2021 to 2028.

Rapid urbanization, the popularity of automation testing services among large and small scale enterprises due to less turnaround time, and enhanced efficiency of testing services in the software is driving test automation market growth.

North America region held a substantial share of the Test Automation Market in 2020.

The key companies operating in the Test Automation Market include IBM Corporation, Wipro Ltd., Capgemini S.A., Cognizant Technology, Infosys Ltd., Hewlett-Packard. TCS Ltd. The detailed description of players includes parameters such as company overview, financial overview, business and recent developments of the company.

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