Digital Transformation Market (Cloud Computing, Big Data, Mobility, & Social Media) For Banking And Financial Services, Telecom And IT, Healthcare, Government, Manufacturing, Government, Manufacturing And Retails And Other Application: Global Industry Perspective, Comprehensive Analysis And Forecast, 2021 – 2028

Description

Market Overview   

The global Digital Transformation market accounted for USD 374.8 Billion in 2020 and is expected to reach USD 889.8 Billion by 2028, growing at a CAGR of 11.3% from 2021 to 2028.     

Companies like Google, Apple, and SAP AG are investing shares in R&D for increasing the organic development of their organization, thereby boosting the worldwide digital transformation market. Hence, the battle for the creation of strong brands and attaining brand positioning has clothed to be a core factor to power the digital transformation market growth. These prominent players offer digital transformation solutions and develop new items or enhance their service offerings & products to satisfy the rising user need, consequently affect the digital transformation market positively. This strategy permits these firms to draw in new users, validate the technology, and hold traditional users.
New product launches by these players also boost the margin of profit for the digital transformation market. For instance, in November 2017, Microsoft unrolled Azure location-supported services. This was a replacement azure cloud service to support the “location of things.” This service empowered Healthcare transformation from manufacturing to retail & Manufacturing because it included geographical info which will better link IoT solutions, smart cities, and infrastructure.

In the retail sector, increasing mobile application and Internet usage are elevating the need for a digital transformation market. Technological improvements in digital electronics paired with their rising application in several sectors like Manufacturing & construction are likely to elevate the digital transformation market growth within the years to return. Increasing marketplace for AR devices like eyeglasses, heads-up displays, and spatial AR is probably going to spice up the digital transformation market.

COVID-19 Impact Analysis:

The COVID-19 crisis has caused years of change within the way companies altogether sectors and regions do business. Companies have accelerated the digitization of their customer and supply-chain interactions and their internal operations by three to four years and therefore the share of digital or digitally enabled products in their portfolios has accelerated by a shocking seven years. Nearly all companies have stood up a minimum of temporary solutions to satisfy many of the new demands on them, and far more quickly than that they had thought possible before the crisis.

During the pandemic, Telecom & ITs have moved dramatically toward online channels, and corporations and industries have responded successively. The studies confirm the rapid shift toward interacting with customers through digital channels. They also show that rates of adoption are years before where they were when previous studies were conducted and even more in developed Asia than in other regions.

Growth Factors

The use of advanced technologies, like cloud, big data, IoT, and analytics, mobility, and social media, has led to transformation & innovation, thereby stimulating growth within the business ecosystem. Digital technologies have altered the legacy approach to business into a contemporary approach. Noticeably, organizations demand a moment, precise, and real-time response from the analysis of massive data to make new products and services, enhance existing ones, and formulate entirely new business models to realize a competitive edge. Enterprises have started incorporating big data and business intelligence to get real-time information, understand customer requirements, gain actionable insights, and facilitate growth in their overall productivity. Since the adoption of recent technology offers endless opportunities, customers often rate enterprises primarily in terms of digital customer experience. The bulk of companies are adopting digital transformation practices, which majorly specialize in digital interactions with their customers. This factor has led to a rise in demand for digital transformation solutions across various industry verticals.

Report Scope:

Solution Segment Analysis Preview

In terms of solutions, the market is sub-segmented into analytics, cloud computing, mobility, social media, etc. The expansion of the segment is often attributed to the rapidly developing technological landscape that needs businesses to timely upgrade their systems to take care of a viable edge. In 2020, analytics captured the most significant share due to the increased demand for deriving actionable insights from large volumes of business data generated by organizations. Extensive usage of smart devices & applications in processes resulted in an exponential rise in data generated across several industries and sectors.

Solution Deployment Segment Analysis Preview

The on-premises segment dominated the market in 2019 accounting for a revenue share of quite 60%. Numerous businesses selection-premise solutions due to the suitability of customizability offered during their implementation. On-premise solutions offer high-end data security and facilitate easy compliance with various government regulations. The on-premise deployment also offers large organizations better control over confidential data.  However, the hosted segment is predicted to steer the worldwide market registering the fastest CAGR from 2020 to 2028. This will be attributed to the vast advancements in information sharing technologies and therefore the increasing use of mobile devices. Hosted deployment offers increased flexibility, greater cost-effectiveness, and enables large-scale customization of products and services.

Vertical Segment Analysis Preview

The BFSI segment accounted for the very best revenue share of over 30% in 2019 and can remain dominant throughout the forecast period. However, the healthcare segment is projected to witness the fastest CAGR from 2020 to 2028. The increasing demand for electronic data across operation channels and patient outreach is probably going to accelerate the acceptance of digital transformation within the healthcare segment. The increasing volume of patient data has led to the event of scalable business models to facilitate efficient patient handling. These models are expected to facilitate new business strategies and help mitigate risks related to the value of implementing an equivalent. This is often estimated to function as a promising protein for the healthcare segment. Furthermore, digital transformation across the healthcare segment enables better decision-making and enhances the patient experience.

Regional Analysis Preview

North America has dominated the retail digital transformation market thus far. Factors like growing online payment options and high Internet penetration have had an interesting role in increasing the demand of the digital transformation market within the region for retail digital information. Rising demand from small-sized firms and surging service sector everywhere the Asia Pacific are likely to power the charts of the digital transformation market.
 

Key Market Players & Competitive Landscape

Some of the key players in the Digital Transformation market are NICE Systems Ltd., Axis Communications, Honeywell Security Group, Genetec Inc., EMC Corporation, Cisco Systems Inc. AB, McAfee Inc. Tyco International Ltd, Bosch Security Systems, and Morpho S.A.

The global Digital Transformation market is segmented as follows:   

By Solution Analysis

• Cloud computing
• Big data
• Mobility
• Social media

By Deployment Segment Analysis

• On-premises
• Hosted

By Vertical Segment Analysis

• BFSI
• Healthcare
• Telecom and IT
• Manufacturing
• Retail
• Manufacturing
• Government

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

Table Of Content

• Chapter No. 1 Introduction
  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. USP & Key Offerings
  • 1.2. Key Benefits for Stakehulders
  • 1.3. Target Audience
  • 1.4. Report Scope
• Chapter No. 2 Executive Summary
  • 2.1. Key Findings
    • 2.1.1. Top Investment Pockets
      • 2.1.1.1. Market Attractiveness Analysis, By Sulution
      • 2.1.1.2. Market Attractiveness Analysis, By Deployment
      • 2.1.1.3. Market Attractiveness Analysis, By Vertical
      • 2.1.1.4. Market Attractiveness Analysis, By Region
  • 2.2. Market Snapshot
  • 2.3. Global Digital Transformation Market, 2016 – 2028 (USD Billion)
  • 2.4. Insights from Primary Respondents
• Chapter No. 3 COVID 19 Impact Analysis
  • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
    • 3.1.1. North America
    • 3.1.2. Europe
    • 3.1.3. Asia Pacific
    • 3.1.4. Latin America
    • 3.1.5. The Middle-East and Africa
  • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
  • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Billion)
  • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Billion)
  • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
    • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
  • 3.6. Short Term Dynamics
  • 3.7. Long Term Dynamics
• Chapter No. 4 Digital Transformation Market – Sulution Segment Analysis
  • 4.1. Overview
    • 4.1.1. Market Revenue Share, By Sulution, 2020 & 2028
  • 4.2. Cloud Computing
    • 4.2.1. Market Size and Forecast, By Region (USD Billion)
    • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.3. Big data
    • 4.3.1. Market Size and Forecast, By Region (USD Billion)
    • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.4. Mobility
    • 4.4.1. Market Size and Forecast, By Region (USD Billion)
    • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.5. Social Media
    • 4.5.1. Market Size and Forecast, By Region (USD Billion)
    • 4.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.5.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 5 Digital Transformation Market – Deployment Segment Analysis
  • 5.1. Overview
    • 5.1.1. Market Revenue Share, By Deployment, 2020 & 2028
  • 5.2. On-Premises
    • 5.2.1. Market Size and Forecast, By Region (USD Billion)
    • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 5.3. Hosted
    • 5.3.1. Market Size and Forecast, By Region (USD Billion)
    • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 6 Digital Transformation Market – Vertical Segment Analysis
  • 6.1. Overview
    • 6.1.1. Market Revenue Share, By Vertical, 2020 & 2028
  • 6.2. BFSI
    • 6.2.1. Market Size and Forecast, By Region (USD Billion)
    • 6.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.3. Healthcare
    • 6.3.1. Market Size and Forecast, By Region (USD Billion)
    • 6.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.3.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.4. Telecom & IT
    • 6.4.1. Market Size and Forecast, By Region (USD Billion)
    • 6.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.4.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.5. Automotive
    • 6.5.1. Market Size and Forecast, By Region (USD Billion)
    • 6.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.5.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.6. Manufacturing
    • 6.6.1. Market Size and Forecast, By Region (USD Billion)
    • 6.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.6.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.7. Retail
    • 6.7.1. Market Size and Forecast, By Region (USD Billion)
    • 6.7.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.7.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.8. Government
    • 6.8.1. Market Size and Forecast, By Region (USD Billion)
    • 6.8.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.8.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 7 Digital Transformation Market – Regional Analysis
  • 7.1. Overview
    • 7.1.1. Global Market Revenue Share, By Region, 2020 & 2028
    • 7.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Billion)
  • 7.2. North America
    • 7.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Billion)
    • 7.2.2. North America Market Revenue, By Sulution, 2016 – 2028
    • 7.2.3. North America Market Revenue, By Deployment, 2016 – 2028
    • 7.2.4. North America Market Revenue, By Vertical, 2016 – 2028
    • 7.2.5. U.S.
      • 7.2.5.1. U.S. Market Revenue, By Sulution 2016 – 2028
      • 7.2.5.2. U.S. Market Revenue, By Deployment, 2016 – 2028
      • 7.2.5.3. U.S. Market Revenue, By Vertical, 2016 – 2028
    • 7.2.6. Canada
      • 7.2.6.1. Canada Market Revenue, By Sulution, 2016 – 2028
      • 7.2.6.2. Canada Market Revenue, By Deployment, 2016 – 2028
      • 7.2.6.3. Canada Market Revenue, By Vertical, 2016 – 2028
    • 7.2.7. Mexico
      • 7.2.7.1. Mexico Market Revenue, By Sulution, 2016 – 2028
      • 7.2.7.2. Mexico Market Revenue, By Deployment, 2016 – 2028
      • 7.2.7.3. Mexico Market Revenue, By Vertical, 2016 – 2028
  • 7.3. Europe
    • 7.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Billion)
    • 7.3.2. Europe Market Revenue, By Sulution, 2016 – 2028
    • 7.3.3. Europe Market Revenue, By Deployment 2016 – 2028
    • 7.3.4. Europe Market Revenue, By Vertical, 2016 – 2028
    • 7.3.5. Germany
      • 7.3.5.1. Germany Market Revenue, By Sulution, 2016 – 2028
      • 7.3.5.2. Germany Market Revenue, By Deployment, 2016 – 2028
      • 7.3.5.3. Germany Market Revenue, By Vertical, 2016 – 2028
    • 7.3.6. France
      • 7.3.6.1. France Market Revenue, By Sulution, 2016 – 2028
      • 7.3.6.2. France Market Revenue, By Deployment, 2016 – 2028
      • 7.3.6.3. France Market Revenue, By Vertical, 2016 – 2028
    • 7.3.7. U.K.
      • 7.3.7.1. U.K. Market Revenue, By Sulution, 2016 – 2028
      • 7.3.7.2. U.K. Market Revenue, By Deployment, 2016 – 2028
      • 7.3.7.3. U.K. Market Revenue, By Vertical, 2016 – 2028
    • 7.3.8. Italy
      • 7.3.8.1. Italy Market Revenue, By Sulution, 2016 – 2028
      • 7.3.8.2. Italy Market Revenue, By Deployment, 2016 – 2028
      • 7.3.8.3. Italy Market Revenue, By Vertical, 2016 – 2028
    • 7.3.9. Spain
      • 7.3.9.1. Spain Market Revenue, By Sulution, 2016 – 2028
      • 7.3.9.2. Spain Market Revenue, By Deployment, 2016 – 2028
      • 7.3.9.3. Spain Market Revenue, By Vertical, 2016 – 2028
    • 7.3.10. Rest of Europe
      • 7.3.10.1. Rest of Europe Market Revenue, By Sulution, 2016 – 2028
      • 7.3.10.2. Rest of Europe Market Revenue, By Deployment, 2016 – 2028
      • 7.3.10.3. Rest of Europe Market Revenue, By Vertical, 2016 – 2028
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Billion)
    • 7.4.2. Asia Pacific Market Revenue, By Sulution, 2016 – 2028
    • 7.4.3. Asia Pacific Market Revenue, By Deployment, 2016 – 2028
    • 7.4.4. Asia Pacific Market Revenue, By Vertical, 2016 – 2028
    • 7.4.5. China
      • 7.4.5.1. China Market Revenue, By Sulution, 2016 – 2028
      • 7.4.5.2. China Market Revenue, By Deployment, 2016 – 2028
      • 7.4.5.3. China Market Revenue, By Vertical, 2016 – 2028
    • 7.4.6. Japan
      • 7.4.6.1. Japan Market Revenue, By Sulution, 2016 – 2028
      • 7.4.6.2. Japan Market Revenue, By Deployment, 2016 – 2028
      • 7.4.6.3. Japan Market Revenue, By Vertical, 2016 – 2028
    • 7.4.7. India
      • 7.4.7.1. India Market Revenue, By Sulution, 2016 – 2028
      • 7.4.7.2. India Market Revenue, By Deployment, 2016 – 2028
      • 7.4.7.3. India Market Revenue, By Vertical, 2016 – 2028
    • 7.4.8. South Korea
      • 7.4.8.1. South Korea Market Revenue, By Sulution, 2016 – 2028
      • 7.4.8.2. South Korea Market Revenue, By Deployment, 2016 – 2028
      • 7.4.8.3. South Korea Market Revenue, By Vertical, 2016 – 2028
    • 7.4.9. South-East Asia
      • 7.4.9.1. South-East Asia Market Revenue, By Sulution, 2016 – 2028
      • 7.4.9.2. South-East Asia Market Revenue, By Deployment, 2016 – 2028
      • 7.4.9.3. South-East Asia Market Revenue, By Vertical, 2016 – 2028
    • 7.4.10. Rest of Asia Pacific
      • 7.4.10.1. Rest of Asia Pacific Market Revenue, By Sulution, 2016 – 2028
      • 7.4.10.2. Rest of Asia Pacific Market Revenue, By Deployment, 2016 – 2028
      • 7.4.10.3. Rest of Asia Pacific Market Revenue, By Vertical, 2016 – 2028
  • 7.5. Latin America
    • 7.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Billion)
    • 7.5.2. Latin America Market Revenue, By Sulution, 2016 – 2028
    • 7.5.3. Latin America Market Revenue, By Deployment, 2016 – 2028
    • 7.5.4. Latin America Market Revenue, By Vertical, 2016 – 2028
    • 7.5.5. Brazil
      • 7.5.5.1. Brazil Market Revenue, By Sulution, 2016 – 2028
      • 7.5.5.2. Brazil Market Revenue, By Deployment, 2016 – 2028
      • 7.5.5.3. Brazil Market Revenue, By Vertical, 2016 – 2028
    • 7.5.6. Argentina
      • 7.5.6.1. Argentina Market Revenue, By Sulution, 2016 – 2028
      • 7.5.6.2. Argentina Market Revenue, By Deployment, 2016 – 2028
      • 7.5.6.3. Argentina Market Revenue, By Vertical, 2016 – 2028
    • 7.5.7. Rest of Latin America
      • 7.5.7.1. Rest of Latin America Market Revenue, By Sulution, 2016 – 2028
      • 7.5.7.2. Rest of Latin America Market Revenue, By Deployment, 2016 – 2028
      • 7.5.7.3. Rest of Latin America Market Revenue, By Vertical, 2016 – 2028
  • 7.6. The Middle-East and Africa
    • 7.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Billion)
    • 7.6.2. The Middle-East and Africa Market Revenue, By Sulution, 2016 – 2028
    • 7.6.3. The Middle-East and Africa Market Revenue, By Deployment, 2016 – 2028
    • 7.6.4. The Middle-East and Africa Market Revenue, By Vertical, 2016 – 2028
    • 7.6.5. GCC Countries
      • 7.6.5.1. GCC Countries Market Revenue, By Sulution, 2016 – 2028
      • 7.6.5.2. GCC Countries Market Revenue, By Deployment, 2016 – 2028
      • 7.6.5.3. GCC Countries Market Revenue, By Vertical, 2016 – 2028
    • 7.6.6. South Africa
      • 7.6.6.1. South Africa Market Revenue, By Sulution, 2016 – 2028
      • 7.6.6.2. South Africa Market Revenue, By Deployment, 2016 – 2028
      • 7.6.6.3. South Africa Market Revenue, By Vertical, 2016 – 2028
    • 7.6.7. Rest of Middle-East Africa
      • 7.6.7.1. Rest of Middle-East Africa Market Revenue, By Sulution, 2016 – 2028
      • 7.6.7.2. Rest of Middle-East Africa Market Revenue, By Deployment, 2016 – 2028
      • 7.6.7.3. Rest of Middle-East Africa Market Revenue, By Vertical, 2016 – 2028
• Chapter No. 8 Digital Transformation Market – Industry Analysis
  • 8.1. Introduction
  • 8.2. Market Drivers
    • 8.2.1. Driving Factor 1 Analysis
    • 8.2.2. Driving Factor 2 Analysis
  • 8.3. Market Restraints
    • 8.3.1. Restraining Factor Analysis
  • 8.4. Market Opportunities
    • 8.4.1. Market Opportunity Analysis
  • 8.5. Porter’s Five Forces Analysis
  • 8.6. PEST Analysis
  • 8.7. Regulatory Landscape
  • 8.8. Technulogy Landscape
  • 8.9. Regional Market Trends
    • 8.9.1. North America
    • 8.9.2. Europe
    • 8.9.3. Asia Pacific
    • 8.9.4. Latin America
    • 8.9.5. The Middle-East and Africa
  • 8.10. Pricing Analysis
  • 8.11. Value Chain Analysis
  • 8.12. Downstream Buyers
  • 8.13. Distributors/Traders List
• Chapter No. 9 Competitive Landscape
  • 9.1. Company Market Share Analysis – 2019
    • 9.1.1. Global Digital Transformation Market: Company Market Share, 2019
    • 9.1.2. Global Digital Transformation Market, Company Market Revenue, 2016 – 2019 (USD Billion)
    • 9.1.3. Global Digital Transformation Market, Company Y-o-Y Growth, 2017 – 2019 (%)
    • 9.1.4. Global Digital Transformation Market: Radar Determinant Chart, 2019
  • 9.2. Strategic Developments
    • 9.2.1. Acquisitions & Mergers
    • 9.2.2. New Product Launch
    • 9.2.3. Regional Expansion
  • 9.3. Company Strategic Developments – Heat Map Analysis
• Chapter No. 10 Company Profiles
  • 10.1. NICE Systems Ltd.
    • 10.1.1. Company Overview
    • 10.1.2. Key Executives
    • 10.1.3. Product Portfulio
    • 10.1.4. Financial Overview
    • 10.1.5. Operating Business Segments
    • 10.1.6. Business Performance
    • 10.1.7. Recent Developments
  • 10.2. Axis Communications
  • 10.3 Honeywell Security Group
  • 10.4 Genetec Inc.
  • 10.5 EMC Corporation
  • 10.6 Cisco Systems Inc. AB
  • 10.7 McAfee Inc.
  • 10.8 Tyco International Ltd
  • 10.9 Bosch Security Systems
  • 10.10 Morpho S.A.
• Chapter No. 11 Marketing Strategy Analysis
  • 11.1. Marketing Channel
  • 11.2. Direct Marketing
  • 11.3. Indirect Marketing
  • 11.4. Marketing Channel Development Trends
  • 11.5. Economic/Pulitical Environmental Change
• Chapter No. 12 Research Methodulogy
  • 12.1. Research Methodulogy
  • 12.2. Phase I - Secondary Research
  • 12.3. Phase II - Data Modeling
    • 12.3.1. Company Share Analysis Model
    • 12.3.2. Revenue Based Modeling
  • 12.4. Phase III - Primary Research
  • 12.5. Research Limitations
    • 12.5.1. Assumptions

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Digital Transformation market. Zion Research has collected and analyzed key data belong to the global Digital Transformation market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Digital Transformation across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the Digital Transformation industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

• Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
• Helps in validating and strengthening the secondary research findings
• Further, develops the analysis team’s expertise and market understanding
• Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

• Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
• Purchasing managers, technical personnel, distributors and resellers
• Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

• Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
• IDC and other relevant magazines
• Internal and external proprietary databases, and relevant patent and regulatory databases
• National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Digital Transformation market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

• Demographic data: Population split by segments
• Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
• Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
• Data is then cross-checked by an expert panel.

Free Analysis

Digital transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way. It includes the use of digital technologies such as mobility, social media, and more. These technologies are used by enterprises to improve or add more features to their traditional business processes and also to deepen customer relationships.

The major factors which are driving the digital transformation market are technological innovation, growing customer demand, and ecosystem. Additionally, enterprises such as Google, Apple, SAP AG are spending a significant proportion of their revenue in research and development for increasing shares and the organic growth of their company. Therefore, the battle of gaining brand positioning and development of popular and strong brands has become a core factor to fuel the digital transformation market. However, increasing the competition of multiple brands by different enterprises in digital transformation is restraining the market growth. Rising technological awareness has encouraged consumers worldwide to use mobile applications and websites to shop online. In addition, competitive prices and ease of navigation among the wide range of products by access through websites have increased the popularity of online retailing.

Nonetheless, technological advancements in digital electronics coupled with their increasing application in various industries such as construction and automotive are expected to augment the market growth over the forecast period. Growing market for augmented reality devices such as heads-up displays, eyeglasses, and spatial augmented reality is anticipated to drive digital transformation market demand. Digital transformation market is segmented on the basis of solution, deployment, vertical and region. By solution, this market is segmented into cloud computing, big data mobility, and social media. These technologies are used to improve more features to their traditional systems and also to help in improving their customer relationships. The vertical segment is bifurcated into banking and financial services (BFSI), telecom and IT, government, automotive and retail. Increasing internet usage and rise in the number of mobile applications have led the upsurge in the demand for efficient online retail marketplaces.

The major vendors in the digital transformation market are Apple, Oracle Corporation, IBM Corporation, EMC Corporation, SAP AG, CA Technologies, Adobe Systems, Microsoft Corporation, Hewlett-Packard (HP), and Google, among others.