Sports Nutrition Market Size, Share, Growth & Trends 2034

Sports Nutrition Market: Industry Perspective

The global sports nutrition market size was worth around USD 59.56 Billion in 2024 and is predicted to grow to around USD 126.23 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 7.8% between 2025 and 2034. The report analyzes the global sports nutrition market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the sports nutrition industry.

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Sports Nutrition Market: Overview

Sports nutrition optimizes the beneficial effects of exercise to enhance your physical and mental health. Nutrition specialists offer a number of services to support your health goals. It includes tips for eating after workouts and a nutrition plan for competitions and training. Consuming the right balance of drinks and food is necessary for all and those who follow a good sports nutrition plan can also see an improvement in their performance.

Sports nutrition market has witnessed a robust growth in past few years.The major consumers of sports nutrition products were athletes and body builders however nowadays, the non-traditional consumer group are also shifting towards sports nutrition especially the younger demographic profile. Sports nutrition products include energy bars and drinks, protein bars and dietary supplements which are manufactured by using ingredients: creatine, caffeine, linoleic acid, and taurine and etc. The sports nutrition market is gaining pace due to the increase in health awareness among the population, new product development, the rapid increase in urbanization, and growth in a number of sales outlets, health clubs, fitness centers and gyms.

Athletes and bodybuilders have been the major consumers for the global sports nutrition products over the years, however, there is tremendous adoption among lifestyle users. The major factors driving the demand for sports nutrition products globally are rapid urbanization, increasing health awareness among the consumers and rise in disposable income of the consumers.In developed countries, a higher percentage of the obese population is also a driving factor for this market. In addition, an increasing number of youngsters choosing a career in sports is also raising substantial demand for sports nutrition products coupled with an immense rise in national and international sports events is also expected to fuel this market within the forecast period.Availability of cheap counterfeit products and food safety issues are expected to restrain the growth in this market.Increasing demand from developing can be an opportunity for the growth in the sports nutrition market within the forecast period.

Key Insights

• As per the analysis shared by our research analyst, the global sports nutrition market is estimated to grow annually at a CAGR of around 7.8% over the forecast period (2025-2034).
• Regarding revenue, the global sports nutrition market size was valued at around USD 59.56 Billion in 2024 and is projected to reach USD 126.23 Billion by 2034.
• The sports nutrition market is projected to grow at a significant rate due to Increased fitness awareness and growing participation in physical activities.
• Based on Product Type, the Sports Drinks segment is expected to lead the global market.
• On the basis of Raw Material, the Animal-based segment is growing at a high rate and will continue to dominate the global market.
• Based on the Distribution Channel, the Hypermarkets/Supermarkets segment is projected to swipe the largest market share.
• By Consumer Group, the Athletes segment is expected to dominate the global market.
• Based on region, North America is predicted to dominate the global market during the forecast period.

Global Sports Nutrition Market Size: Growth Factors

In the Sports Nutrition Market Size Report, Consumers are becoming aware of the benefits of consuming nutrients, thereby driving the demand for sports nutrition products. The rising significance of leading a healthy & active life is positively affecting the endorsement of these products. Active participation of consumers in fitness activities is increasing at a rapid pace. Changing demographic base from athletes who regularly consume nutrition products to recreational users and lifestyle users aiming for a healthy lifestyle.

Growing awareness of the advantages of nutrition among athletes is also driving the market. Athletes aim on accomplishing their nutritional needs with proper exercise for improving fitness. Athletes, trainers, coaches, and fitness enthusiasts stress nutritional needs, as it influences recovery and training and hence improves performance.

Type Segment Analysis Preview

The supplements segment held a share of over 60% in 2020 owing to increasing awareness regarding fitness and health, also ease of availability in the market. An increasing number of fitness centers and gyms is one of the important factors complementing the market share of nutrition products. New product development in the sports supplements category is driving the demand for these products.

In the Sports Nutrition Market Size Report, The food segment is anticipated to witness a substantial rise in the market over the forecast period owing to the trend of energy bars and protein bars.

On the basis of product type, sports nutrition market can be categorized into; sports food, sports drink &sports supplements. Major consumers of this market are athletes and body builders, however, the consumption of these products has increased among recreational and lifestyle users due to increased health awareness and disposable income. The global sports nutrition market was dominated by sports food and drinks with a market share of more than 81% in 2016. Sports food segment is expected to witness the fastest growing market at a CAGR of 9.4% within the forecast period fueled by the increasing demand for sports nutrition products among the recre3ational and lifestyle users. Sports supplements market is expected to be fueled by the increasing number of health clubs and fitness centers.

In terms of geography, North America is expected to lead sports nutrition market due to the public openness to supplementation and increasing investment in fitness. Europe is also, expected to witness a significant growth in this market in coming six years fueled by the attractive lifestyle users who thinks sports nutrition products fits in with a healthy, active lifestyle. In Asia-Pacific, China and India are expected to witness a notable market growth which is expected to boost by the increasing consumption of sports nutrition products amongst lifestyle & recreational users.Latin America is estimated to show a massive growth in coming six years due to the increasing number of middle-class consumers.

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Distribution Channel Segment Analysis Preview

The online segment is projected to grow at a CAGR of around 10% from 2021 to 2028. A growing number of self-complacent customers is a key factor driving the endorsement of an online platform for the purchase of nutritional products as they offer various benefits over an offline seller such as discounts and cashback to attract the customer.

Moreover, online sellers are developing strategies such as customization in the products according to the requirements, and delivering at the doorstep is also helping in growing the market share.

Regional Analysis Preview

North America accounted for a share of over 35% in 2020. an increasing number of health centers and gyms along with government activities promoting sports-related events is driving demand for the products in this region. Moreover, growing new product launches in the sports nutrition segment with the presence of major market players in the region drive the regional market growth.

In the Sports Nutrition Market Size Report, High demand for supplements and an increase in the number of athletes are anticipated for the regional market growth. Moreover, various companies in the region offer sports supplement products through online platforms. Changing demographic base from athletes who regularly consume nutrition products to recreational users and lifestyle users aiming for a healthy lifestyle, thereby driving the market growth.

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Sports Nutrition Market: Report Scope

Sports Nutrition Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the sports nutrition market on a global and regional basis.

Some of the key players in the Sports Nutrition Market are

• The Coca-Cola Company
• Abbott Nutrition Inc.
• PepsiCo Inc.
• Glanbia Plc.
• Reckitt Benckiser Group plc
• Yakult Honsha Co Ltd.
• Post Holdings, Inc.
• GNC Holdings
• Clif Bar & Company
• Otsuka Pharmaceuticals Co., Ltd., among others.

The industry players are focusing on joint ventures and new product development.

The Sports Nutrition Market is segmented as follows:

Sports Nutrition Market By Type

• Drinks
• Supplements
• Foods

Sports Nutrition Market By Distribution Channel

• Large Retail & Mass Merchandisers
• Small Retail
• Drug & Specialty Stores
• Online
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa