Growing popularity of the sports & energy drinks among consumers is the major key factor driving the global sports & energy drinks market.
Sports & Energy Drinks Market
Global Sports & Energy Drinks Market: Overview
The sports and energy drinks come under the category of nutraceutical drinks. These drinks are varied kinds of beverages; sports drinks help athletes to replace water content, electrolytes and boost energy before and after training. It refills the fluid lost during exercise. An energy drink consists of stimulant drugs, which provides physical and mental stimulation. Sports and energy drinks are highly caffeinated drinks that provide additional energy and provides a nutritional boost. It helps to hydrate the body while performing physical activities. These products are available in the form of tablet, powder, and liquid.
Global Sports & Energy Drinks Market: Growth Factors
Growing popularity of the sports & energy drinks among consumers is the major key factor driving the global sports & energy drinks market. The companies are focusing on attracting the female consumers towards sugar-free or light drinks which anticipate fostering the growth of the market in future. Young people are inclining towards sports & energy drinks and constant innovation in the taste of these drinks are expected to fuel the growth of the market. The increase in the use of the natural ingredients in the sports & energy drinks is positively enhancing the market growth. Rising health concerns are encouraging the vendors to launch innovative drinks from the extract of organic raw green coffee beans and organic guarana. However, false claims that are done by few vendors about the sports drinks may hinder the global sports and energy drinks market growth to some extent.
Global Sports & Energy Drinks Market: Segmentation
The global sports and energy drinks market are bifurcated based on the distribution channel, top brands, and geography. The distribution channel is segmented into On-premise and off-premise. The on-premise segment is sub-segmented into vending, sports nutrition chain, and others. The off-premise segment is sub-segmented into supermarkets/hypermarkets, drug stores, convenience stores, mass merchandisers, and others. On the basis of top brands, the market is segregated into energy drinks and sports drinks. The energy drinks are further sub-segmented into red bull and others. The sports drinks are sub-categorized into powerade, gatorade, and others. Geographically the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
Global Sports & Energy Drinks Market: Regional Analysis
North America is the leading region for sports & energy drinks market, owing to increasing number of people that engaged in fitness activities. Most of the people in the US nation are engaged in outdoor activities. People in this region are more concerned about health thus they give equal importance to both taste profile and nutritional value, thus motivating the sports and energy drinks market growth. Another reason that attributes to this growth is the increasing number of diabetic patients and obese people.
Global Sports & Energy Drinks Market: Competitive Players
The leading market vendors in the global sports & energy drinks market include Monster Energy, PepsiCo, Coca-Cola, Red Bull Runa Beverages, All Sport, Gusto Organic, and Labrada Nutrition. Other influencing players in the market are Enerzal, Staminade, Amp Energy, Pacific Health Labs, Montage Promoters, Boost Drinks, Rockstar Energy, Bomb Energy Drink, Trend Food International, EAS, Hype Energy Drinks, Cytosport, Burn, Lucozade, and Frucor.
Global Sports & Energy Drinks Market: Regional Segment Analysis
What Report Provides