Global B2B Sports Nutrition Market Size, Share, Growth Analysis Report - Forecast 2034

B2B Sports Nutrition Market: Industry Perspective

The global B2B sports nutrition market size was worth around USD 2.01 Billion in 2024 and is predicted to grow to around USD 5.25 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 10.07% between 2025 and 2034. The report analyzes the global B2B sports nutrition market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the B2B sports nutrition industry.

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B2B Sports Nutrition Market: Overview

Exercise has favorable impacts that can be enhanced by sports nutrition, which benefits both physical and mental health. This can range from keeping a daily food journal to eating after an exercise session or even creating an extensive diet plan for training and tournaments. Particularly for people who regularly participate in sports, maintaining the proper nutrition ratio in meals is important; they need to be aware that the right nutrition ratio can improve results. Providing the body with the proper nutrients, particularly lipids, carbs, and protein that keep the body's energy level stable, is crucial for improved performance.

Key Insights

• As per the analysis shared by our research analyst, the global B2B sports nutrition market is estimated to grow annually at a CAGR of around 10.07% over the forecast period (2025-2034).
• Regarding revenue, the global B2B sports nutrition market size was valued at around USD 2.01 Billion in 2024 and is projected to reach USD 5.25 Billion by 2034.
• The B2B sports nutrition market is projected to grow at a significant rate due to rising health and fitness awareness among consumers, the increasing participation in sports and fitness activities, the growing number of gyms and fitness centers, the expanding availability of sports nutrition products through various channels, and the rising demand for specialized nutrition to enhance athletic performance and recovery.
• Based on Application, the Endurance segment is expected to lead the global market.
• On the basis of Distribution Channel, the Gyms segment is growing at a high rate and will continue to dominate the global market.
• Based on region, North America is predicted to dominate the global market during the forecast period..

B2B Sports Nutrition Market: Growth Drivers

An increase in consumer base to drive market growth

The market for sports nutrition is anticipated to develop due to the growing consumer base, which includes athletes, bodybuilders, and non-athletes who desire healthy lifestyles. Over the forecast period, it is anticipated that the number of consumers who use sports nutrition products to meet their everyday nutritional needs rather than for physical exercise would increase. It is anticipated that the rising retail channel will make sports nutrition products easily accessible, fostering industry expansion. Consumers spent USD 601.75 million with American retailers online in 2019, up 14.9 percent from USD 523.64 million in 2018. This information is obtained from the U.S. Department of Commerce. Therefore, it is anticipated that the increase in the retail channel will promote the market for sports nutrition.

B2B Sports Nutrition Market: Restraints

The bad reputation due to goods adulteration likely to hamper market expansion

It is anticipated that the usage of sports nutrition will be constrained due to the bad reputation caused by goods degraded by employing substances that are illegal to possess, such as stimulants, anabolic steroids, and prohormones. In consequence, this is impeding market expansion throughout the anticipated timeframe. Sports nutrition's market expansion is anticipated to be constrained by the low acceptance of the product due to the widespread negative customer impression.

B2B Sports Nutrition Market: Segmentation Analysis

The global B2B sports nutrition market is segmented based on Application, Distribution Channel, and region.

Based on Application, the global B2B sports nutrition market is divided into Endurance, Strength Training, Muscle Growth, Recovery, Energy, Weight Management, Immunity Enhancement, Cognitive Repairment.

On the basis of Distribution Channel, the global B2B sports nutrition market is bifurcated into Gyms, Fitness Studio, Sports Academies.

B2B Sports Nutrition Market: Report Scope

B2B Sports Nutrition Market: Regional Landscape

North America is the fastest growing region in the B2B sports nutrition market in 2021

to the rising interest in leading a healthy, active lifestyle and rising awareness of the reliability of sports nutrition products, North America is predicted to dominate the market. Additionally, the growth of the market in North America is supported by the region's growing number of gyms and fitness centers. The B2B Sports Nutrition Market in North America is also expanding due to frequent product launches and the presence of well-known firms.

Due to the region's growing awareness of the value of leading a healthy lifestyle, the B2B sports nutrition market in Europe is predicted to expand quickly throughout the forecast period. The demand is being positively impacted by an increase in European athletes and recreational sports enthusiasts. Demand for sports nutrition products in Europe is anticipated to increase as consumers look for new, innovative, and scientifically validated components to help them grow muscle and increase endurance. Additionally, internet sales channels are expanding to give customers greater accessibility and viability, which will greatly boost the B2B sports nutrition industry. The B2B sports nutrition market is anticipated to be driven by the rising popularity of outdoor sporting events.

Recent Developments

• July 2020: The football team Chelsea unveiled "Blue Fuel," a new sports nutrition service that allows users to create custom meal plans that can be managed through a mobile app. It is a subscription-based business that offers a variety of products that have been tried and tested for use in sports, such as protein powders, hydration sachets, gummies, and protein bars. To help the players perform better, it also addresses fitness.
• December 2020: For the Australian and New Zealand markets, Science Biotech and MYOS Corporation have agreed to an exclusive distribution agreement for MYOS Corporation's Fortetropin product. Advanced nutrition company MYOS Corporation is situated in the United States. The dietary supplement was developed to speed up the growth of muscle mass, the healing of injuries, and the improvement of mobility. According to the company, Australia, recognized for being a sports-loving nation, is the market with the greatest performance for fitness products.

B2B Sports Nutrition Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the B2B sports nutrition market on a global and regional basis.

The global B2B sports nutrition market is dominated by players like:

• Glanbia Plc.
• Abbott
• PepsiCo
• The Hut Group
• Cardiff B2B Sports Nutrition Limited
• Iovate Health Sciences
• MUSCLEPHARM
• General Nutrition Centers Inc.
• The Bountiful Company
• Post Holdings Inc.
• Herbalife International of America Inc.
• The Bountiful Company
• Clif Bar & Company
• Science in Sport

The global B2B sports nutrition market is segmented as follows;

By Application

• Endurance
• Strength Training
• Muscle Growth
• Recovery
• Energy
• Weight Management
• Immunity Enhancement
• Cognitive Repairment

By Distribution Channel

• Gyms
• Fitness Studio
• Sports Academies

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa