The global B2B sports nutrition market size was valued USD 2300 million in 2021 and is expected to reach USD 4000 million by 2028, growing at a 9.50% CAGR.
B2B Sports Nutrition Market
The global B2B sports nutrition market size was worth USD 2300 million in 2021 and is estimated to grow to USD 4000 million by 2028, with a compound annual growth rate (CAGR) of approximately 9.50% over the forecast period. The report analyses the B2B sports nutrition market's drivers, restraints/challenges, and their effect on the demands during the projection period. In addition, the report explores emerging opportunities in the B2B sports nutrition market.
Exercise has favorable impacts that can be enhanced by sports nutrition, which benefits both physical and mental health. This can range from keeping a daily food journal to eating after an exercise session or even creating an extensive diet plan for training and tournaments. Particularly for people who regularly participate in sports, maintaining the proper nutrition ratio in meals is important; they need to be aware that the right nutrition ratio can improve results. Providing the body with the proper nutrients, particularly lipids, carbs, and protein that keep the body's energy level stable, is crucial for improved performance.
The COVID-19 outbreak has changed the growth expectations for various industries and companies. The Covid-19 pandemic outbreak, which led to brief lockdowns, the closing of gyms and fitness centers, and the rescheduling of athletic events, has had a detrimental effect on the expansion of the B2B sports nutrition sector.
An increase in consumer base to drive market growth
The market for sports nutrition is anticipated to develop due to the growing consumer base, which includes athletes, bodybuilders, and non-athletes who desire healthy lifestyles. Over the forecast period, it is anticipated that the number of consumers who use sports nutrition products to meet their everyday nutritional needs rather than for physical exercise would increase. It is anticipated that the rising retail channel will make sports nutrition products easily accessible, fostering industry expansion. Consumers spent USD 601.75 million with American retailers online in 2019, up 14.9 percent from USD 523.64 million in 2018. This information is obtained from the U.S. Department of Commerce. Therefore, it is anticipated that the increase in the retail channel will promote the market for sports nutrition.
The bad reputation due to goods adulteration likely to hamper market expansion
It is anticipated that the usage of sports nutrition will be constrained due to the bad reputation caused by goods degraded by employing substances that are illegal to possess, such as stimulants, anabolic steroids, and prohormones. In consequence, this is impeding market expansion throughout the anticipated timeframe. Sports nutrition's market expansion is anticipated to be constrained by the low acceptance of the product due to the widespread negative customer impression.
The global B2B sports nutrition market has been segmented into application and distribution channels.
Based on application, the market is classified into endurance, strength training, muscle growth, recovery, energy, weight management, immunity enhancement, and cognitive repairment. In 2021, the recovery category dominated the global market. One of the key elements influencing the market is the growing awareness of the importance of living a healthy, physically fit lifestyle and the widespread availability of commercial sports recovery goods on store shelves and online. In addition, the global proliferation of gyms and fitness centers is another important driver promoting category growth. One of the key drivers of the segment's expansion is the endorsement of nutritional and dietary supplements by gyms and fitness facilities.
Based on the distribution channel, the global B2B sports nutrition market is segmented into gyms, fitness studios, and sports academics based on distribution channels. The main driver for the segment is an increase in gym memberships. Gym-goers are becoming more health-conscious, affecting the demand for sports nutrition products. It has been projected that at least 50.0 percent of gym-goers utilize sports supplements, according to studies done in 2020. Gyms have been endorsing a wide range of sports nutrition products in recent years and offering counseling services to customers before purchasing. Collaborations between well-known gyms and sports nutrition businesses to meet the dietary requirements of their members are aiding in the segment's expansion.
|Report Attributes||Report Details|
|Report Name||B2B Sports Nutrition Market Size Report|
|Market Size in 2021||USD 2300 million|
|Market Forecast in 2028||USD 4000 million|
|Compound Annual Growth Rate||CAGR of 9.50 %|
|Number of Pages||266|
|Forecast Units||Value (USD Billion), and Volume (Units)|
|Key Companies Covered||Herbalife International of America, Inc., Glanbia PLC, Abbott, Iovate Health Sciences, PepsiCo, General Nutrition Centers, Inc, The Hut Group, The Bountiful Company, Clif Bar & Company, Science in Sport, Cardiff B2B Sports Nutrition Limited, Musclepharm, Post Holdings|
|Segments Covered||By Type,By end-user, And By Region|
|Regions Covered||North America, Europe, Asia Pacific (APAC), Latin America, Middle East and Africa (MEA)|
|Countries Covered||North America: U.S and Canada
Europe: Germany, Italy, Russia, U.K, Spain, France, Rest of Europe
APAC: China, Australia, Japan, India, South Korea, South East Asia, Rest of Asia Pacific
Latin America: Brazil, Argentina, Chile
The Middle East And Africa: South Africa, GCC, Rest of MEA
|Historical Year||2016 to 2020|
|Forecast Year||2022 - 2030|
|Customization Scope||Avail customized purchase options to meet your exact research needs. Request For Customization|
North America is the fastest growing region in the B2B sports nutrition market in 2021
to the rising interest in leading a healthy, active lifestyle and rising awareness of the reliability of sports nutrition products, North America is predicted to dominate the market. Additionally, the growth of the market in North America is supported by the region's growing number of gyms and fitness centers. The B2B Sports Nutrition Market in North America is also expanding due to frequent product launches and the presence of well-known firms.
Due to the region's growing awareness of the value of leading a healthy lifestyle, the B2B sports nutrition market in Europe is predicted to expand quickly throughout the forecast period. The demand is being positively impacted by an increase in European athletes and recreational sports enthusiasts. Demand for sports nutrition products in Europe is anticipated to increase as consumers look for new, innovative, and scientifically validated components to help them grow muscle and increase endurance. Additionally, internet sales channels are expanding to give customers greater accessibility and viability, which will greatly boost the B2B sports nutrition industry. The B2B sports nutrition market is anticipated to be driven by the rising popularity of outdoor sporting events.
Key players in the global B2B sports nutrition market include Herbalife International of America, Inc., Glanbia PLC, Abbott, Iovate Health Sciences, PepsiCo, General Nutrition Centers, Inc, The Hut Group, The Bountiful Company, Clif Bar & Company, Science in Sport, Cardiff B2B Sports Nutrition Limited, Musclepharm, Post Holdings, Inc
Food items known as "sports nutrition" are created especially for athletes and bodybuilders to improve their general health. These goods provide the fuel needed during challenging workouts to improve performance and speed recovery. Sports nutrition is a convenient food that athletes can ingest to increase their nutrient intake.
The global B2B sports nutrition market size was worth USD 2300 million in 2021 and is estimated to grow to USD 4000 million by 2028, with a compound annual growth rate (CAGR) of approximately 9.50 percent over the forecast period.
North America is anticipated to be the fastest growing region in the B2B sports nutrition market throughout the projected period.
Some of the main competitors dominating the global B2B sports nutrition market include - Glanbia PLC, Abbott, PepsiCo, General Nutrition Centers, Inc, The Bountiful Company, Clif Bar & Company, Science in Sport, The Hut Group, Cardiff B2B Sports Nutrition Limited, Iovate Health Sciences, Musclepharm, Post Holdings, Inc, Herbalife International of America, Inc.
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