Global B2B Sports Nutrition Market is Likely to Grow at a CAGR Value of 9.50% By 2028

17-Aug-2022 | Zion Market Research

The global B2B sports nutrition market was worth USD 2300 million in 2021 and is estimated to grow to USD 4000 million by 2028, with a compound annual growth rate (CAGR) of approximately 9.50 % for the forecast period. The report analyses the B2B sports nutrition market's drivers, restraints/challenges, and their effect on the demands during the projection period. In addition, the report explores emerging opportunities in the B2B sports nutrition market.

Sports nutrition plays a crucial part in enhancing the positive effects of exercise, which further enhances both physical and mental health. The ability to make informed decisions about nutrition and hydration can lead to improved performance, faster recovery, and injury prevention. Making decisions, however, is difficult because so much conflicting information is readily available. A wide range of services is readily available from nutritionists to assist health and other health-related objectives.

The global B2B sports nutrition market is expanding due to the rising demand for nutrition items such as protein bars, energy drinks, sports supplements, and other dietary supplements, particularly among athletes and recreational fitness enthusiasts. It is anticipated that the usage of sports nutrition will be constrained due to the bad reputation caused by goods degraded by employing substances that are illegal to possess, such as stimulants, anabolic steroids, and prohormones. In consequence, this is impeding market expansion throughout the anticipated timeframe. It is anticipated that increased product visibility due to manufacturers' increased attention to marketing their products at sporting events would present significant growth potential.

Global B2B Sports Nutrition Market

The global B2B sports nutrition market is segregated based on application, distribution channel, and region. The market, based on application, is divided into endurance, strength training, muscle growth, recovery, energy, weight management, immunity enhancement, and cognitive repairment. Among these, the recovery segment led the market in 2021 and is expected to maintain its dominance throughout the forecast period. Based on the distribution channel, the market is classified into gyms, fitness studios, and sports academics. In 2021, the gyms category will dominate the global market.

The global B2B sports nutrition market is divided into geographic regions: North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Due to the rising interest in leading a healthy, active lifestyle and rising awareness of the reliability of sports nutrition products, North America is predicted to dominate the market. Additionally, the growth of the market in North America is supported by the region's growing number of gyms and fitness centers. The B2B Sports Nutrition Market in North America is also expanding due to frequent product launches and the presence of well-known firms.

Key players in the global B2B sports nutrition market include Herbalife International of America, Inc., Glanbia PLC, Abbott, Iovate Health Sciences, PepsiCo, General Nutrition Centres, Inc, The Hut Group, The Bountiful Company, Clif Bar & Company, Science in Sport, Cardiff B2B Sports Nutrition Limited, Musclepharm, Post Holdings, Inc.

Recent Development:

  • February 2019: CytoSport, the company behind the protein drink brand Muscle Milk, was purchased by PepsiCo.
  • December 2020: Science Biotech and MYOS Corporation have agreed to an exclusive distribution arrangement for MYOS Corporation's Fortetropin product in the Australian and New Zealand markets. MYOS Corporation is a U.S.-based advanced nutrition company. The dietary supplement was created to hasten muscle mass increases, injury recovery, and mobility enhancement. Australia, known for being a sports-loving country, is said to be the market with the highest performance for fitness products, according to the company.

Browse the full B2B Sports Nutrition Market By Application (Endurance, Strength Training, Muscle Growth, Recovery, Energy, Weight Management, Immunity Enhancement, Cognitive Repairment), By Distribution Channel (Gyms, Fitness Studio, Sports Academics), and By Region-Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022–2028. Report at

Global B2B Sports Nutrition Market is segmented as follows:

By Application

  • Endurance
  • Strength Training
  • Muscle Growth
  • Recovery
  • Energy
  • Weight Management
  • Immunity Enhancement
  • Cognitive Repairment

By Type

  • Gyms
  • Fitness Studio
  • Sports Academics

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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