Pumpkin Seed Oil Market Size, Share, Trends, Growth and Forecast 2034

Pumpkin Seed Oil Industry Prospective:

The global pumpkin seed oil market size was worth around USD 1.35 billion in 2024 and is predicted to grow to around USD 3.65 billion by 2034 with a compound annual growth rate (CAGR) of roughly 10.50% between 2025 and 2034.

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Pumpkin Seed Oil Market: Overview

Pumpkin seed oil is extracted from the seeds of pumpkins. It is also known as pepita oil and has several end-user applications across major industries. One of the largest applications of pumpkin seed oil is in cooking and is used for preparing several unique recipes.

However, extended applications of pumpkin seed oil are also found in cosmetic products and supplements. Market research indicates that pumpkin seed oil is a highly versatile ingredient. It has an extremely rich flavor and several health benefits.

According to industry experts, pumpkin seed oil is an excellent source of healthy fats and linoleic acid, which is known to aid blood sugar management. During the forecast period, the demand for pumpkin seed oil is expected to deliver exceptional results owing to several favorable reasons.

For instance, the growing health consciousness among the general population, along with increased access to a wide range of food ingredients, will aid market growth. Market players must focus on incorporating sustainable production practices for producing pumpkin seed oil to ensure long-term survival.

One of the major areas of concern for the industry is the form of raw materials, supply chain disruption, and changing global trade relationships, impacting product availability worldwide.

Key Insights:

• As per the analysis shared by our research analyst, the global pumpkin seed oil market is estimated to grow annually at a CAGR of around 10.50% over the forecast period (2025-2034)
• In terms of revenue, the global pumpkin seed oil market size was valued at around USD 1.35 billion in 2024 and is projected to reach USD 3.65 billion by 2034. 
• The pumpkin seed oil market is projected to grow at a significant rate due to the increasing health consciousness among the general population.
• Based on the type, the cold-pressed segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the application, the food segment is anticipated to command the largest market share.
• Based on region, Europe is projected to dominate the global market during the forecast period.

Pumpkin Seed Oil Market: Growth Drivers

Increasing health consciousness among the general population to boost market revenue

The global pumpkin seed oil market is expected to be led by the rising health consciousness among the general population. People worldwide are actively changing their lifestyle and eating habits to promote good health. The trend has picked up momentum, especially since COVID-19.

As per several official studies, consumers are shifting more toward naturally sourced food ingredients such as pumpkin seed oil to manage critical health conditions. Oil produced from pumpkin seeds is known to have several health advantages. Frequent consumption of pepita oil is known to improve heart health.

For instance, consuming around 3 grams of pumpkin seed oil every day can help prevent high blood pressure in postmenopausal women. In addition, versatile food ingredients can also support improving urinary tract health and promote hair growth. Public awareness about the several benefits of pumpkin seed oil has been on the rise, helping the industry thrive. 

Growing food tourism globally to promote the use of pepita oil during the forecast period

One of the most significant propellers for pumpkin seed oil demand and consumption is the rapid expansion of food tourism around the globe. It deals with travel plans specially designed to experience local cuisine. Social media influence has been pivotal to the rapid growth observed in food tourism worldwide.

According to extensive industry-based analysis, more than 9.01% of travelers to European countries have shown interest in curating their itinerary around food & drinks available in the region.

In addition to this, food globalization has also impacted the use of pumpkin seed oil in recipe preparation. Food enthusiasts are seeking new gastronomic restaurants serving global cuisines. Food tourism and globalization are expected to emerge as significant growth contributors to the global pumpkin seed oil industry in the coming years.

Pumpkin Seed Oil Market: Restraints

Supply chain disruptions and fluctuations in raw material availability to limit market expansion

The global pumpkin seed oil industry is expected to be restricted by the disruption in the supply chain of raw materials or final goods. For instance, in 2021, Europe and Austria reported scarce availability of pumpkin seeds affected by the impact of the pandemic and the Russia-Ukraine war. In the coming years, market experts believe that Europe will register stagnant availability of land for pumpkin seed cultivation.

Furthermore, the raw material supply for pumpkin seed oil production may also be affected by changes in climate conditions or overall global trade relationships.

Pumpkin Seed Oil Market: Opportunities

Surge in demand for organic and clean-label products to create opportunities for industry leaders

The global pumpkin seed oil market is expected to generate growth opportunities due to the rising demand for organic food solutions. These items are prepared using minimal to zero synthetic chemicals and are known to have higher health benefits.

Organically produced pumpkin seed oil is free of harmful chemicals, pesticides, and other preservatives, making it healthier and environmentally friendly.

In addition, modern consumers have shown a preference for brands that adopt sustainable practices in pumpkin seed oil production. It includes activities such as ecologically responsible processing, sustainable farming practices, eco-conscious packing, and the use of renewable energy. 

Emergence of food and grocery e-commerce to open new avenues for future growth

Food and grocery e-commerce companies have managed to change consumer buying behavior, especially in urban areas. Food e-commerce channels are increasingly incorporating advanced technologies such as Artificial Intelligence to enhance customer experience and ensure a better return for grocery-selling brands on the channel.

The increasing shift of food or grocery buyers to digital portals such as AmazonFresh and other regional applications will be critical to the overall revenue in the pumpkin seed oil industry.

Pumpkin Seed Oil Market: Challenges

Competition from alternatives and limited adoption to challenge the market growth trajectory

The global pumpkin seed oil industry is expected to be challenged by the high competition it faces from alternative oil solutions. Some of the other more popular alternatives include walnut oil, olive oil, flaxseed oil, and hemp oil. These substitutes are more readily available at similar prices.

Moreover, the application of pumpkin seed oil is mostly concentrated in European countries, and the product enjoys limited adoption across consumer groups. These parameters further restrict the final revenue generated by the market players.

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Pumpkin Seed Oil Market: Report Scope

Pumpkin Seed Oil Market: Segmentation

The global pumpkin seed oil market is segmented based on type, application, and region.

Based on the type, the global market segments are traditional/processed and cold-pressed. In 2024, the highest demand was witnessed in the cold-pressed segment, which held over 62% of the final revenue. The superior nutritional content of cold-pressed variants, such as antioxidant properties and richness in essential fatty acids, will promote segmental demand in the coming years. During the forecast period, the traditional/processed segment is projected to deliver a CAGR of over 10.01%.

Based on the application, the global market segments are nutraceuticals, food, pharmaceuticals, and cosmetics. In 2024, the highest revenue was listed in the food segment, accounting for over 53% of the market share. Pumpkin seed oil is widely used in several popular cuisines due to its health benefits. The growing cultivation of pumpkins in major parts of the world will promote the production of vegetable oil during the projection period.

Pumpkin Seed Oil Market: Regional Analysis

Europe to lead the market during the forecast period, according to research

The global pumpkin seed oil market is expected to be led by Europe during the forecast period. In 2024, the region accounted for nearly 25% of the global revenue, with Austria and Germany acting as the leading revenue generators. The former is one of the world’s largest consumers of pumpkin seed oil used in food products and cosmetic items.

In 2024, the country produced an average of 21,000 tons of pumpkin seed oil. Factors such as higher health awareness and improved use of oil from pumpkin seed in culinary items and personal care products are critical to the region’s dominance.

Asia-Pacific is expected to emerge as one of the fastest-growing regions, with China taking the lead. Recently, China has focused on improving the production of pumpkins as items derived from the vegetable.

According to research, China is investing heavily in contract-based farming to promote pumpkin production in the region as global demand soars.

Furthermore, the rising production of organic cosmetic and personal care items such as moisturizers and body creams across major Asian countries will propel regional market expansion.

Pumpkin Seed Oil Market: Competitive Analysis

The global pumpkin seed oil market is led by players like:

• SVA Organics
• Leven Rose
• Mountain Rose Herbs
• Pödör Premium Oils
• Best Naturals
• NOW Foods
• Micro Ingredients
• La Tourangelle
• Hesthetic Life Private Limited
• NutriONN
• Carlyle
• Kräuterland Natur Ölmühle GmbH
• Piping Rock
• Gustav Heess
• Life Extension

The global pumpkin seed oil market is segmented as follows:

By Type 

• Traditional/Processed
• Cold-Pressed

By Application 

• Nutraceuticals
• Food
• Pharmaceuticals
• Cosmetics

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa