Global Podcasting Market: Overview
Podcasting is a digital broadcast for delivering the content to the audience. It is a growing service trend that allows users to listen to the audio file on their handheld devices. It is the latest way to share your voice with the end-users. Podcasting is creating a community across the world and has become a revolutionized way of communicating and connecting with people.
|Historic Years||2016 - 2020|
|Forecast Years||2021 - 2028|
|Segments Covered||By Product Type, By Application, and By End Use|
|Forecast Units||Value (USD Billion), and Volume (Units)|
|Quantitative Units||Revenue in USD million/billion and CAGR from 2021 to 2028|
|Regions Covered||North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World|
|Countries Covered||U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others|
|Number of Companies Covered||10 companies with scope for including additional 15 companies upon request|
|Report Coverage||Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.|
|Customization Scope||Avail customized purchase options to meet your exact research needs.|
Global Podcasting Market: Growth Factors
Many factors are driving the global podcast market. The major growth factor for the podcast is its ease of accessibility during multitasking like transit times, gardening, walking, driving, and cleaning. The ease in broadcasting a podcast anytime, anywhere without much stuff, had bolstered its growth.
The advent of high-speed internet browsing capacity and larger storage spaces in the latest devices paved the way for its popularity. One can easily listen to it live or can download it on their devices with advanced technology anywhere and anytime.
Even being in its nascent stage, this product had shown tremendous growth in the market. With the outbreak of covid-19, podcasting became an easier way to overcome boredom and carry on lazy household tasks.
Podcasting is much in the trend in younger aged individuals.
Global Podcasting Market: Segmentation
The global podcasting market can be segmented on the basis of genre, formats, and region.
On the basis of genre, the news and politics segment hold a larger market share in the podcasting industry. Print journalism and broadcasting media are embracing podcasting over traditional media. The sports sector is forecasted to expand with the highest CAGR.
All the formats of podcasting are trending, be it a discussion panel, an interview, solo news announcements, and many more. The interview format is dominating the market because creators bring rawness in the podcasting, and the invitation to new guests to share their thoughts attributed to the tight holdings in the market.
The solo host is an emerging format in podcasting.
Independent publishers are entering the room due to its growing popularity and ease in launching the episodes. The repurposed content podcasting is the emerging segment in the industry. People are trying to reach a much larger audience with their existing content.
Global Podcasting Market: Regional Analysis
Podcasting acquires its largest market in North America. The US alone dominates North America in podcasting markets. The diversified listeners of varied age groups attributed to its growth in the US. Latin America witnessed the fastest CAGR in recent years. The podcasting in the Spanish language made a high consumer base in Hispanic Latin America.
In the Asia Pacific region, podcasts are empowering people with untapped potential themselves. Being heavily populated regions, these are the potential areas to drive the podcasting industry.
Global Podcasting Market: Competitive Players
The podcasting market has many leaders like the audiovisual groups skilled in creating original content and the independent studio trying to build native podcasting.
YouTube, Inc and other US-based video streaming platforms are permitted to upload the podcast with static images to land up in the industry. Many existing entertainment platforms are trying to motivate the podcast creators on their software to expand their legs and benchmark as the initial platforms in the podcasting industry.
The key players are expanding their business by collaborating with the independent publishers and content creators to come up with a new audio set to attract an audience and establish a benchmark in the industry. Spotify AB acquired podcasting company The Ringer; it creates content for culture, social, and sports genre to expand its catalog. The industry has a low entry barrier, and thus many independent creators and publishers are extending their business in the podcasting industry.
Some of the prominent leaders in the global podcasting market are Apple, Inc., Amazon.com, Inc., Pandora Media, Inc., iHeartmedia. Inc., Spotify AB, and Sound Cloud Limited.
Global Podcasting Market: Regional Segment Analysis
What Reports Provides
Request the coronavirus impact analysis across industries and markets