Over-The-Top Devices And Services Market By Content (VoIP, Text & Images, and Video), by Revenue Source (AVOD, SVOD, and TVOD), By Streaming Platform (Mobile Devices, Computers, Smart TVs and Set Tops, and Gaming Consoles): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2028

Published Date: 09-Jun-2021 Category: Semiconductor & Electronics Report Format : PDF Pages: 120 Report Code: ZMR-6139 Status : Published

The global OTT devices and services market accounted for USD 65,633.6 Million in 2020 and is expected to reach USD 254,118.2 Million by 2028, growing at a CAGR of 18.7% from 2021 to 2028.

Description

Market Overview

The global OTT devices and services market accounted for USD 65,633.6 Million in 2020 and is expected to reach USD 254,118.2 Million by 2028, growing at a CAGR of 18.7% from 2021 to 2028.

Over the top (OTT) market is a film and television content platform provided via a high-speed internet connection instead of a cable or satellite provider-based platform. Presently, the OTT devices and services aid the video, music, podcast, and audio streaming category significantly. Increasing adoption can be attributed to the narrow genre choices, packaging flexibility, wider device availability, Mobility and on the go facilities, internet penetration, and overall lower costs. Moreover, the rising demand for customized content led to significant adoption rates of OTT devices.

COVID-19 Impact Analysis

The onset of the COVID-19 pandemic created a positive impact on the OTT landscape, with audiences consuming more content at home via OTT devices. There has been a crippling effect of traditional media commutation but OTT platforms flourished like never before during the lockdown in entire world. The digitally-driven industry is becoming more consumer-centric and is emerging as one of those sections of the entertainment arena that has performed exceptionally well even in the current situation. The need for social distancing and non-availability of traditional media platforms like cinema halls, new TV episodes and shows and other entertainment avenues resulted in exponential surge in viewership of major streaming platforms.

Growth Factors

There has been a paradigm shift in the OTT devices and services market owing to large availability of options, connectivity, portability, convenience, advancement in technologies, and change in lifestyle. Surge in implementation of Artificial Intelligence, cloud services and deployment advanced technologies have led to a great hike in the market and is expected to accelerate further in projected 7 years. Increasing use of social media among consumers have made them more aware of recent productions and developed an interest in them which in turn demands for higher OTT subscriptions. Many of the conventional media houses, which own vast archives of television content and legacy movies, are intensifying and reviving their growth via OTT-based distribution models.

The increasing readiness of subscribers to pay for premium content has stimulated OTT service player to introduce “freemium” models, which provide free access to the selected content to grab selected subscriber base. Furthermore, the innovations in the communication infrastructure and snowballing internet penetration globally have resulted in huge demand for such services. This is expected to expand the industry growth over the forecast period. Along with providing messaging services, some OTT apps also provide the functionalities that a broadcast channel provides to its customers. With a high adoption rate, users broadcast entertaining videos, music, local or international news to a large group of other users. This wide range of applicability’s is accelerating its adopted growth.

Report Scope :

 

Content Segment Analysis Preview

The VoIP segment is expected to exhibit the highest growth of around 25% during forecasted period. A substantial hike in smartphone users globally has led to the increased popularity of mobile VoIP, with users across regions subscribing to VoIP services and apps offered by OTT service players. VoIP has witnessed substantial growth in developed countries as well as in emerging economies, such as India. VoIP's cost-saving rewards and abilities over conventional telecom are driving its prompt acceptance as a modern standard for voice communications.

Revenue Source Segment Analysis Preview

SVOD is a video monetization strategy based on recurring revenue, usually monthly or annual subscriptions. TVOD is usually a supplement to an SVOD strategy. YouTube is the most well-known AVOD platform for most creators. SVOD market is expected to grow significantly owing to high number pf content providers on this segment like Amazon Prime, Disney+Hotstar and others.

Regional Analysis Preview

North America held a share of over 30% in 2020. This is due to the presence of major market players such as Amazon and Netflix.

Asia Pacific region is projected to grow at a CAGR of around 20% over the forecast period. Asia Pacific is the highest growing region owing to growing number of mobile phone user and increase in adoption on internet of things in various industries and shift of consumer preference towards OTT platforms.

Key Market Players & Competitive Landscape

Some of key players in OTT devices and service market are Netflix, Amazon.com, Hulu LLC, Apple Inc., Facebook Inc., Roku Inc., Disney+ Hotstar, Mi, Indieflix, and Nimbuzz, among others. The market is becoming extremely competitive companies are focusing on product innovation to gain consumer attention. The OTT platform providers have taken charge of catering to the increasing entertainment needs of the audience to keep consumers hooked. In, October 2020 - Netflix Inc. partnered with Microsoft to help coders in their learning journey of Data Science and AI.

The global OTT devices and service market is segmented as follows:

By Content

  • VoIP
  • Text & Images
  • Video

By Revenue Source

  • AVOD
  • SVOD
  • TVOD

By Streaming Platform

  • Mobile Devices
  • Computers
  • Smart TVs and Set Tops
  • Gaming Consoles

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter No. 1 Introduction
    • 1.1. Report Description
      • 1.1.1. Purpose of the Report
      • 1.1.2. USP & Key Offerings
    • 1.2. Key Benefits for Stakehulders
    • 1.3. Target Audience
    • 1.4. Report Scope
  • Chapter No. 2 Executive Summary
    • 2.1. Key Findings
      • 2.1.1. Top Investment Pockets
        • 2.1.1.1. Market Attractiveness Analysis, By Content
        • 2.1.1.2. Market Attractiveness Analysis, By Revenue Source
        • 2.1.1.3. Market Attractiveness Analysis, By Streaming Platform
        • 2.1.1.4. Market Attractiveness Analysis, By Region
    • 2.2. Market Snapshot
    • 2.3. Global OTT Devices and services Market, 2016 – 2028 (USD Million)
    • 2.4. Insights from Primary Respondents
  • Chapter No. 3 COVID 19 Impact Analysis
    • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia Pacific
      • 3.1.4. Latin America
      • 3.1.5. The Middle-East and Africa
    • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
    • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
    • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
    • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
      • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
    • 3.6. Short Term Dynamics
    • 3.7. Long Term Dynamics
  • Chapter No. 4 OTT Devices and services Market – Content Segment Analysis
    • 4.1. Overview
      • 4.1.1. Market Revenue Share, By Content, 2020 & 2028
    • 4.2. VoIP
      • 4.2.1. Market Size and Forecast, By Region (USD Million)
      • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.3. Text & Images
      • 4.3.1. Market Size and Forecast, By Region (USD Million)
      • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.4. Video
      • 4.4.1. Market Size and Forecast, By Region (USD Million)
      • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 5 OTT Devices and services Market – Revenue Source Segment Analysis
    • 5.1. Overview
      • 5.1.1. Market Revenue Share, By Revenue Source, 2020 & 2028
    • 5.2. AVOD
      • 5.2.1. Market Size and Forecast, By Region (USD Million)
      • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.3. SVOD
      • 5.3.1. Market Size and Forecast, By Region (USD Million)
      • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.4. TVOD
      • 5.4.1. Market Size and Forecast, By Region (USD Million)
      • 5.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.4.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 6 OTT Devices and services Market – Streaming Platform Segment Analysis
    • 6.1. Overview
      • 6.1.1. Market Revenue Share, By Streaming Platform, 2020 & 2028
    • 6.2. Mobile devices
      • 6.2.1. Market Size and Forecast, By Region (USD Million)
      • 6.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.3. Computers
      • 6.3.1. Market Size and Forecast, By Region (USD Million)
      • 6.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.4. Smart TVs and Set tops
      • 6.4.1. Market Size and Forecast, By Region (USD Million)
      • 6.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.5. Gaming Consules
      • 6.5.1. Market Size and Forecast, By Region (USD Million)
      • 6.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 6.5.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 7 OTT Devices and services Market – Regional Analysis
    • 7.1. Overview
      • 7.1.1. Global Market Revenue Share, By Region, 2020 & 2028
      • 7.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million)
    • 7.2. North America
      • 7.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.2.2. North America Market Revenue, By Content, 2016 – 2028
      • 7.2.3. North America Market Revenue, By Revenue Source, 2016 – 2028
      • 7.2.4. North America Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.2.6. U.S.
        • 7.2.6.1. U.S. Market Revenue, By Content, 2016 – 2028
        • 7.2.6.2. U.S. Market Revenue, By Revenue Source, 2016 – 2028
        • 7.2.6.3. U.S. Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.2.7. Canada
        • 7.2.7.1. Canada Market Revenue, By Content, 2016 – 2028
        • 7.2.7.2. Canada Market Revenue, By Revenue Source, 2016 – 2028
        • 7.2.7.3. Canada Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.2.7. Mexico
        • 7.2.7.1. Mexico Market Revenue, By Content, 2016 – 2028
        • 7.2.7.2. Mexico Market Revenue, By Revenue Source, 2016 – 2028
        • 7.2.7.3. Mexico Market Revenue, By Streaming Platform, 2016 – 2028
    • 7.3. Europe
      • 7.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.3.2. Europe Market Revenue, By Content, 2016 – 2028
      • 7.3.3. Europe Market Revenue, By Revenue Source, 2016 – 2028
      • 7.3.4. Europe Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.3.6. Germany
        • 7.3.6.1. Germany Market Revenue, By Content, 2016 – 2028
        • 7.3.6.2. Germany Market Revenue, By Revenue Source, 2016 – 2028
        • 7.3.6.3. Germany Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.3.7. France
        • 7.3.7.1. France Market Revenue, By Content, 2016 – 2028
        • 7.3.7.2. France Market Revenue, By Revenue Source, 2016 – 2028
        • 7.3.7.3. France Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.3.7. U.K.
        • 7.3.7.1. U.K. Market Revenue, By Content, 2016 – 2028
        • 7.3.7.2. U.K. Market Revenue, By Revenue Source, 2016 – 2028
        • 7.3.7.3. U.K. Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.3.9. Italy
        • 7.3.9.1. Italy Market Revenue, By Content, 2016 – 2028
        • 7.3.9.2. Italy Market Revenue, By Revenue Source, 2016 – 2028
        • 7.3.9.3. Italy Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.3.10. Spain
        • 7.3.10.1. Spain Market Revenue, By Content, 2016 – 2028
        • 7.3.10.2. Spain Market Revenue, By Revenue Source, 2016 – 2028
        • 7.3.10.3. Spain Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.3.11. Rest of Europe
        • 7.3.11.1. Rest of Europe Market Revenue, By Content, 2016 – 2028
        • 7.3.11.2. Rest of Europe Market Revenue, By Revenue Source, 2016 – 2028
        • 7.3.11.3. Rest of Europe Market Revenue, By Streaming Platform, 2016 – 2028
    • 7.4. Asia Pacific
      • 7.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.4.2. Asia Pacific Market Revenue, By Content, 2016 – 2028
      • 7.4.3. Asia Pacific Market Revenue, By Revenue Source, 2016 – 2028
      • 7.4.4. Asia Pacific Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.4.6. China
        • 7.4.6.1. China Market Revenue, By Content, 2016 – 2028
        • 7.4.6.2. China Market Revenue, By Revenue Source, 2016 – 2028
        • 7.4.6.3. China Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.4.7. Japan
        • 7.4.7.1. Japan Market Revenue, By Content, 2016 – 2028
        • 7.4.7.2. Japan Market Revenue, By Revenue Source, 2016 – 2028
        • 7.4.7.3. Japan Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.4.7. India
        • 7.4.7.1. India Market Revenue, By Content, 2016 – 2028
        • 7.4.7.2. India Market Revenue, By Revenue Source, 2016 – 2028
        • 7.4.7.3. India Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.4.9. South Korea
        • 7.4.9.1. South Korea Market Revenue, By Content, 2016 – 2028
        • 7.4.9.2. South Korea Market Revenue, By Revenue Source, 2016 – 2028
        • 7.4.9.3. South Korea Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.4.10. South-East Asia
        • 7.4.10.1. South-East Asia Market Revenue, By Content, 2016 – 2028
        • 7.4.10.2. South-East Asia Market Revenue, By Revenue Source, 2016 – 2028
        • 7.4.10.3. South-East Asia Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.4.11. Rest of Asia Pacific
        • 7.4.11.1. Rest of Asia Pacific Market Revenue, By Content, 2016 – 2028
        • 7.4.11.2. Rest of Asia Pacific Market Revenue, By Revenue Source, 2016 – 2028
        • 7.4.11.3. Rest of Asia Pacific Market Revenue, By Streaming Platform, 2016 – 2028
    • 7.5. Latin America
      • 7.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.5.2. Latin America Market Revenue, By Content, 2016 – 2028
      • 7.5.3. Latin America Market Revenue, By Revenue Source, 2016 – 2028
      • 7.5.4. Latin America Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.5.6. Brazil
        • 7.5.6.1. Brazil Market Revenue, By Content, 2016 – 2028
        • 7.5.6.2. Brazil Market Revenue, By Revenue Source, 2016 – 2028
        • 7.5.6.3. Brazil Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.5.7. Argentina
        • 7.5.7.1. Argentina Market Revenue, By Content, 2016 – 2028
        • 7.5.7.2. Argentina Market Revenue, By Revenue Source, 2016 – 2028
        • 7.5.7.3. Argentina Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.5.7. Rest of Latin America
        • 7.5.7.1. Rest of Latin America Market Revenue, By Content, 2016 – 2028
        • 7.5.7.2. Rest of Latin America Market Revenue, By Revenue Source, 2016 – 2028
        • 7.5.7.3. Rest of Latin America Market Revenue, By Streaming Platform, 2016 – 2028
    • 7.6. The Middle-East and Africa
      • 7.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million)
      • 7.6.2. The Middle-East and Africa Market Revenue, By Content, 2016 – 2028
      • 7.6.3. The Middle-East and Africa Market Revenue, By Revenue Source, 2016 – 2028
      • 7.6.4. The Middle-East and Africa Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.6.6. GCC Countries
        • 7.6.6.1. GCC Countries Market Revenue, By Content, 2016 – 2028
        • 7.6.6.2. GCC Countries Market Revenue, By Revenue Source, 2016 – 2028
        • 7.6.6.3. GCC Countries Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.6.7. South Africa
        • 7.6.7.1. South Africa Market Revenue, By Content, 2016 – 2028
        • 7.6.7.2. South Africa Market Revenue, By Revenue Source, 2016 – 2028
        • 7.6.7.3. South Africa Market Revenue, By Streaming Platform, 2016 – 2028
      • 7.6.7. Rest of Middle-East Africa
        • 7.6.7.1. Rest of Middle-East Africa Market Revenue, By Content, 2016 – 2028
        • 7.6.7.2. Rest of Middle-East Africa Market Revenue, By Revenue Source, 2016 – 2028
        • 7.6.7.3. Rest of Middle-East Africa Market Revenue, By Streaming Platform, 2016 – 2028
  • Chapter No. 8 OTT Devices and services Market – Industry Analysis
    • 8.1. Introduction
    • 8.2. Market Drivers
    • 8.3. Market Restraints
    • 8.4. Market Opportunities
    • 8.5. Porter’s Five Forces Analysis
    • 8.6. PEST Analysis
    • 8.7. Regulatory Landscape
    • 8.8. Technulogy Landscape
    • 8.9. Regional Market Trends
  • Chapter No. 9 Competitive Landscape
    • 9.1. Company Market Share Analysis – 2019
      • 9.1.1. Global OTT Devices and services Market: Company Market Share, 2019
      • 9.1.2. Global OTT Devices and services Market, Company Market Revenue, 2016 – 2019 (USD Million)
      • 9.1.3. Global OTT Devices and services Market, Company Y-o-Y Growth, 2017 – 2019 (%)
      • 9.1.4. Global OTT Devices and services Market: Radar Determinant Chart, 2019
    • 9.2. Strategic Developments
      • 9.2.1. Acquisitions & Mergers
      • 9.2.2. New Product Launch
      • 9.2.3. Regional Expansion
    • 9.3. Company Strategic Developments – Heat Map Analysis
  • Chapter No. 10 Company Profiles
    • 10.1. Netflix
      • 10.2. Amazon.com
    • 10.3. Hulu LLC,Apple Inc.
    • 10.4. Facebook Inc.
    • 10.5. Roku Inc.
    • 10.6. Disney+ Hotstar
    • 10.7. Mi
    • 10.8. Indieflix
    • 10.9. Nimbuzz
  • Chapter No. 11 Marketing Strategy Analysis
    • 11.1. Marketing Channel
    • 11.2. Direct Marketing
    • 11.3. Indirect Marketing
    • 11.4. Marketing Channel Development Trends
    • 11.5. Economic/Pulitical Environmental Change
  • Chapter No. 12 Research Methodulogy
    • 12.1. Research Methodulogy
    • 12.2. Phase I - Secondary Research
    • 12.3. Phase II - Data Modeling
      • 12.3.1. Company Share Analysis Model
      • 12.3.2. Revenue Based Modeling
    • 12.4. Phase III - Primary Research
    • 12.5. Research Limitations
      • 12.5.1. Assumptions

Methodology


Frequently Asked Questions

The global OTT devices and services market was valued at USD 65,633.6 Million in 2020.
The global OTT devices and services market is expected to reach USD 254,118.2 Million by 2028, growing at a CAGR of 18.7% between 2021 to 2028.
Some of the key factors driving the global OTT devices and services market growth are increasing number of smartphone users, rising demand for technologically advanced devices, growing consumer preference for OTT media.

North America region held a substantial share of the OTT devices and services market in 2020. This is attributable to the presence of major players such Netflix, Amazon and HULU among others. Asia Pacific region is projected to grow at a significant rate owing to the rising demand for OTT devices and services in developing economies such as China and India.

Some of the major companies operating in the OTT devices and services market are Netflix, Amazon.com, Hulu LLC, Apple Inc., Facebook Inc., Roku Inc., Disney+ Hotstar, Mi, Indieflix, and Nimbuzz, among others.

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