Online Video Platforms Market - Global Industry Analysis

Online Video Platforms Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020-2026

Category: Technology & Media Report Format : PDF Report Code: ZMR-5392 Status : Upcoming


Global Online Video Platforms Market: Overview

Online video platforms are the software that facilitates the publishers to create, upload, transcode, and publish the videos. Online video platforms have built-in CMS (content management software) that enables users to view video analytics like watch time, unique views, impressions, and the visitor's demographics and geography on the site. It allows users to set up the monetization facility and use it as a marketing tool to generate leads and convert sales. They also facilitate the customized video players and video sharing facility.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Global Online Video Platforms Market: Growth Factors

The global online video platforms market has undergone significant growth in recent years. Many growth factors contribute to the spike in the popularity of online video platforms.

The free viewership subscriptions of online platforms are transcending and outdoing the traditional entertainment platforms like satellite and cable modes. The on-demand and live streaming videos are at the apex of the entertainment industry.

Increased penetration of advanced wireless telecom networks and affordable internet access shift the masses to the online world. Superfast internet browsing and better reach of 4G networks in the developing and underdeveloped nations increased the crowd on the online platforms.

Business strategists use online video platforms to increase brand awareness and convert the leads had increased user engagements. Brands are chasing users with online shopping events to increase customer retention rates and user engagements. The online events boost the demand for live streaming and broadcasting videos.

The education sector is the major contributor to the spike in online video platforms today. The emergence of E-learning due to covid-19 had added an exclusive new user group to the demographics.

Global Online Video Platforms Market: Segmentation

The market can be segmented on the basis of component, streaming type, and end use.

On the basis of streaming type, video-on-demand accounts for the largest market share owing to the freedom of easily accessible online videos and real-time processing at any location.

The live streaming video segment is the rising star dominating the market with sports streaming online facility having customized chat rooms to interact with each other. Many platforms like Hotstar are gathering the masses by building online communities.

The on-streaming video games are increasing traction in the markets.

Among the various sectors, the entertainment and media sector holds the largest market share. On the basis of end users, the education sector is the second growing sector to overtake market dominance with the highest expected CAGR.

Global Online Video Platforms Market: Regional Analysis

North America holds the largest market for the online video platform market. The US, Canada, Mexico are the largest growing markets to use online video for promoting their products and services.

Europe to become the second region to dominate the online video markets. The market is forecasted to grow steadily in the coming years.

The Asia Pacific region is likely to strengthen the online video platform markets. They demonstrated the highest CAGR forecast. With a large population, the Asia Pacific region is emerging as the largest contributor in the online video platform market.

South America and Middle East Africa are the potential areas of video market development.

Global Online Video Platforms Market: Competitive Players

The key players in the industry are using online video platforms to increase brand awareness and customer base. Many companies are undergoing collaborations, acquisitions, mergers, and partnerships to enhance their deliverable capabilities.

Akamai is a US-based firm that collaborated with a cybersecurity company Verimatrix, from the US. The collaboration will help the Akamai in protecting its watermarking capabilities. It will prevent the unauthorized distribution of the content.

The prominent players in the online video marketing industry are Brighthove Inc., Endavo media,, Inc., Akamai Technologies, Limelight Networks, Media Melon Inc., Wistia Inc., SpotX, Inc., Panopto, Kaltura Inc, Comcast Cable Communications Management, LLC, Longtail Ad Solutions, Inc., and Ooyala Inc.

Global Online Video Platforms Market: Regional Segment Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

What Reports Provides

  • Full in-depth analysis of the parent market
  • Important changes in market dynamics
  • Segmentation details of the market
  • Former, on-going, and projected market analysis in terms of volume and value
  • Assessment of niche industry developments
  • Market share analysis
  • Key strategies of major players
  • Emerging segments and regional markets
  • Testimonials to companies in order to fortify their foothold in the market.

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