Digital Marketing Software Market - Global Industry Analysis

Digital Marketing Software Market: by Type (Software and Services), by Deployment (Cloud and On-premise), by End-use (Automotive, BFSI, Education, Government, Healthcare, Manufacturing, Media & Entertainment And Others) Global Industry Perspective, Comprehensive Analysis and Forecast, 2018 – 2025.

Published Date: 24-Oct-2019 Category: Technology & Media Report Format : PDF Pages: 120 Report Code: ZMR-4911 Status : Published

Description

Report Description

Digital Marketing is considered to be the marketing of product and services using technology, specifically on the internet, but also includes display advertising, mobile phone and other digital media.

Digital media market is expected to grow in the upcoming years. The market is likely to surge owing to the upward trend of personalized proliferation and marketing of mobile devices, this has shifted the market dealer’s strategy to improve customer experience. Organizations are leveraging digital marketing software to manage relationship with customer by analyzing customer’s behavior across numerous channels by incorporating information from several databases. Transportation and logistics, BFSI, education, manufacturing, healthcare, retail, consumer goods, telecom and IT verticals and media and entertainment are contributing largely to the growth of the market have contributed largely to the growth of the market.

Furthermore, rising growth of social media and social advertising is also anticipated to support growth for the market. Mobile device market has shown tremendous growth in the in almost all business application. Smartphones has become an important aspect of our daily life; they help us connect with each other, purchase products, weather forecast, read news etc. The usage of mobile devices has changed with the changing technology and it has also opened new opportunities for marketers to build relation with their customers. Business owners and organizations globally are transforming digitally into online business, leaving behind old and traditional way of doing business.

The digital marketing software market is segmented into type, deployment and end-use. The end-use segment is likely to support market growth for digital marketing software in the predicted period. The end-use segment is bifurcated into automotive, BFSI, education, government, healthcare, manufacturing, media & entertainment and others. The rising focus of media & entertainment and retail industries on developing online promotional strategies to capitalize proliferation of smartphones and internet usage is expected to stimulate market growth in the long run. Additionally, the government agencies are also utilizing digital media advertising to familiarize customers with numerous government schemes.

The digital marketing software market is segmented into North America, Europe, Asia- Pacific, Latin America & Middle East and Africa. Asia- Pacific is likely to show growth during the predicted period. It is anticipated to hold a significant share share owing to the rising penetration of internet in developing countries such as India and China. This will likely boost opportunity for digital marketing in Asia Pacific region. In the recent years, Indian market has shown remarkable investment in digital space, along with the digital India strategy is anticipated to bolster growth for the market.

Noticeable players included in digital marketing software market report are Oracle Corporation, SAP AG, Adobe Systems Incorporated, IBM Corporation, Marketo Inc, Microsoft Corporation, SAS Institute, Salesforce.com, Inc., Hubspot, Inc. and Hewlett-Packard Enterprise among others.

The report segment of global digital marketing software market as follows:

Global Digital Marketing Software Market: Type Segment Analysis

  • Software
    • CRM Software
    • Email Marketing
    • Social Media
    • Search Marketing
    • Content Management
    • Marketing Automation
    • Campaign Management
    • Others
  • Services
    • Professional Services
    • Managed Services

Global Digital Marketing Software Market: Deployment Segment Analysis

  • Cloud
  • On-premise

Global Digital Marketing Software Market: End-use Segment Analysis

  • Automotive
  • BFSI
  • Education
  • Government
  • Healthcare
  • Manufacturing
  • Media & Entertainment
  • Others

Global Digital Marketing Software Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1. Report Description and Scope
    • 1.2. Research Scope
    • 1.3. Research Methodology
      • 1.3.1. Market Research Process
      • 1.3.2. Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1. Digital Marketing Software Market, 2016-2025 (USD Million)
    • 2.2. Digital Marketing Software Market: Snapshot
  • Chapter 3. Digital Marketing Software Market - Industry Analysis
    • 3.1. Digital Marketing Software Market: Market Dynamics
    • 3.2. Market Drivers
      • 3.2.1. Driver 1
      • 3.2.2. Driver 2
    • 3.3. Restraints
      • 3.3.1. Restraint 1
      • 3.3.2. Restraint 2
    • 3.4. Opportunity
      • 3.4.1. Government funding and support
    • 3.5. Porter's Five Forces Analysis
    • 3.6. Market Attractiveness Analysis
      • 3.6.1. Market attractiveness analysis By Type
      • 3.6.2. Market attractiveness analysis By Dep3loyment
      • 3.6.3. Market attractiveness analysis By End-User
      • 3.6.4. Market attractiveness analysis by Region
  • Chapter 4. Digital Marketing Software Market- Competitive Landscape
    • 4.1. Company market share analysis
      • 4.1.1. Global Digital Marketing Software Market: company market share, 2018
    • 4.2. Strategic development
      • 4.2.1. Acquisitions & mergers
      • 4.2.2. New Type launches
      • 4.2.3. Agreements, partnerships, collaborations and joint ventures
      • 4.2.4. Research and development and Regional expansion
    • 4.3. Price trend analysis
  • Chapter 5. Global Digital Marketing Software Market -Type Analysis
    • 5.1. Global Digital Marketing Software Market overview: By Type type
      • 5.1.1. Global Digital Marketing Software Market share, By Type,2018 and 2025
    • 5.2. Software
      • 5.2.1. Global Digital Marketing Software Market by Software, 2016-2025 (USD Million)
    • 5.3. CRM Software
      • 5.3.1. Global Digital Marketing Software Market by CRM Software, 2016-2025 (USD Million)
    • 5.4. Email Marketing
      • 5.4.1. Global Digital Marketing Software Market by Email Marketing, 2016-2025 (USD Million)
    • 5.5. Social Media
      • 5.5.1. Global Digital Marketing Software Market by Social Media, 2016-2025 (USD Million)
    • 5.6. Search Marketing
      • 5.6.1. Global Digital Marketing Software Market by Search Marketing, 2016-2025 (USD Million)
    • 5.7. Content Management
      • 5.7.1. Global Digital Marketing Software Market by Content Management, 2016-2025 (USD Million)
    • 5.8. Marketing Automation
      • 5.8.1. Global Digital Marketing Software Market by Marketing Automation, 2016-2025 (USD Million)
    • 5.9. Campaign Management
      • 5.9.1. Global Digital Marketing Software Market by Campaign Management, 2016-2025 (USD Million)
    • 5.10. Others
      • 5.10.1. Global Digital Marketing Software Market by others, 2016-2025 (USD Million)
    • 5.11. Services
      • 5.11.1. Global Digital Marketing Software Market by Services, 2016-2025 (USD Million)
    • 5.12. Professional Services
      • 5.12.1. Global Digital Marketing Software Market by Professional Services, 2016-2025 (USD Million)
    • 5.13. Managed Services
      • 5.13.1. Global Digital Marketing Software Market by Managed Services, 2016-2025 (USD Million)
  • Chapter 6. Global Digital Marketing Software Market -Deployment Analysis
    • 6.1. Global Digital Marketing Software Market overview: By Deployment
      • 6.1.1. Global Digital Marketing Software Market share, By Deployment , 2018 and 2025
    • 6.2. Cloud
      • 6.2.1. Global Digital Marketing Software Market By Cloud, 2016-2025 (USD Million)
    • 6.3. On-premise
      • 6.3.1. Global Digital Marketing Software Market By On-premise, 2016-2025 (USD Million)
  • Chapter 7. Global Digital Marketing Software Market -End-User Analysis
    • 7.1. Global Digital Marketing Software Market overview: By End-User
      • 7.1.1. Global Digital Marketing Software Market share, By End-User, 2018 and 2025
    • 7.2. Automotive
      • 7.2.1. Global Digital Marketing Software Market by Automotive, 2016-2025 (USD Million)
    • 7.3. BFSI
      • 7.3.1. Global Digital Marketing Software Market by BFSI, 2016-2025 (USD Million)
    • 7.4. Education
      • 7.4.1. Global Digital Marketing Software Market by Education, 2016-2025 (USD Million)
    • 7.5. Government
      • 7.5.1. Global Digital Marketing Software Market by others, 2016-2025 (USD Million)
    • 7.6. Healthcare
      • 7.6.1. Global Digital Marketing Software Market by Healthcare, 2016-2025 (USD Million)
    • 7.7. Manufacturing
      • 7.7.1. Global Digital Marketing Software Market by Manufacturing, 2016-2025 (USD Million)
    • 7.8. Media & Entertainment
      • 7.8.1. Global Digital Marketing Software Market by Media & Entertainment, 2016-2025 (USD Million)
    • 7.9. Others
      • 7.9.1. Global Digital Marketing Software Market by others, 2016-2025 (USD Million)
  • Chapter 8. Global Digital Marketing Software Market - Regional Analysis
    • 8.1. Global Digital Marketing Software Market overview: by Region
      • 8.1.1. Global Digital Marketing Software Marketshare, by Region, 2018 and 2025
    • 8.2. North America
      • 8.2.1. North America Digital Marketing Software Market, 2016-2025 (USD Million)
      • 8.2.2. North America Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
      • 8.2.3. North America Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
      • 8.2.4. North America Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
      • 8.2.5. The U.S.
        • 8.2.5.1. The U.S.Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
        • 8.2.5.2. The U.S.Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
        • 8.2.5.3. The U.S.Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
      • 8.2.6. Rest of North America
        • 8.2.6.1. Rest of North America Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
        • 8.2.6.2. Rest of North America Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
        • 8.2.6.3. Rest of North America Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
    • 8.3. Europe
      • 8.3.1. Europe Digital Marketing Software Market, 2016-2025 (USD Million)
      • 8.3.2. Europe Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
      • 8.3.3. Europe Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
      • 8.3.4. Europe Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
      • 8.3.5. UK
        • 8.3.5.1. U.K.Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
        • 8.3.5.2. U.K.Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
        • 8.3.5.3. U.K. Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
      • 8.3.6. France
        • 8.3.6.1. France Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
        • 8.3.6.2. France Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
        • 8.3.6.3. France Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
      • 8.3.7. Germany
        • 8.3.7.1. Germany Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
        • 8.3.7.2. Germany Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
        • 8.3.7.3. Germany Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
      • 8.3.8. Rest of Europe
        • 8.3.8.1. Rest of EuropeDigital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
        • 8.3.8.2. Rest of EuropeDigital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
        • 8.3.8.3. Rest of Europe Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
    • 8.4. Asia Pacific
      • 8.4.1. Asia Pacific Digital Marketing Software Market, 2016-2025 (USD Million)
      • 8.4.2. Asia Pacific Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
      • 8.4.3. Asia Pacific Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
      • 8.4.4. Asia Pacific Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
      • 8.4.5. China
        • 8.4.5.1. China Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
        • 8.4.5.2. China Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
        • 8.4.5.3. China Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
      • 8.4.6. Japan
        • 8.4.6.1. Japan Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
        • 8.4.6.2. Japan Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
        • 8.4.6.3. Japan Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
      • 8.4.7. India
        • 8.4.7.1. India Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
        • 8.4.7.2. India Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
        • 8.4.7.3. India Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
      • 8.4.8. Rest of Asia Pacific
        • 8.4.8.1. Rest of Asia Pacific Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
        • 8.4.8.2. Rest of Asia Pacific Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
        • 8.4.8.3. Rest of Asia Pacific Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
    • 8.5. Latin America
      • 8.5.1. Latin America Digital Marketing Software Market, 2016-2025 (USD Million)
      • 8.5.2. Latin America Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
      • 8.5.3. Latin America Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
      • 8.5.4. Latin America Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
      • 8.5.5. Brazil
        • 8.5.5.1. Brazil Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
        • 8.5.5.2. Brazil Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
        • 8.5.5.3. Brazil Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
      • 8.5.6. Rest of LatinAmerica
        • 8.5.6.1. Rest of LatinAmerica Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
        • 8.5.6.2. Rest of LatinAmerica Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
        • 8.5.6.3. Rest of Latin America Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
    • 8.6. The Middle East and Africa
      • 8.6.1. The Middle East and Africa Digital Marketing Software Market, 2016-2025 (USD Million)
      • 8.6.2. The Middle East and Africa Digital Marketing Software Market revenue, By Type,2016-2025 (USD Million)
      • 8.6.3. The Middle East and Africa Digital Marketing Software Market revenue, By Deployment , 2016-2025 (USD Million)
      • 8.6.4. The Middle East and Africa Digital Marketing Software Market revenue, By End-User, 2016-2025 (USD Million)
  • Chapter 9. Company Profiles
    • 9.1. Oracle Corporation
      • 9.1.1. Overview
      • 9.1.2. Financials
      • 9.1.3. Type Portfolio
      • 9.1.4. Business Strategy
      • 9.1.5. Recent Developments
    • 9.2. SAP AG
      • 9.2.1. Overview
      • 9.2.2. Financials
      • 9.2.3. Type Portfolio
      • 9.2.4. Business Strategy
      • 9.2.5. Recent Developments
    • 9.3. Adobe Systems Incorporated
      • 9.3.1. Overview
      • 9.3.2. Financials
      • 9.3.3. Type Portfolio
      • 9.3.4. Business Strategy
      • 9.3.5. Recent Developments
    • 9.4. IBM Corporation
      • 9.4.1. Overview
      • 9.4.2. Financials
      • 9.4.3. Type Portfolio
      • 9.4.4. Business Strategy
      • 9.4.5. Recent Developments
    • 9.5. Marketo Inc
      • 9.5.1. Overview
      • 9.5.2. Financials
      • 9.5.3. Type Portfolio
      • 9.5.4. Business Strategy
      • 9.5.5. Recent Development
    • 9.6. Microsoft Corporation
      • 9.6.1. Overview
      • 9.6.2. Financials
      • 9.6.3. Type Portfolio
      • 9.6.4. Business Strategy
      • 9.6.5. Recent Development
    • 9.7. SAS Institute
      • 9.7.1. Overview
      • 9.7.2. Financials
      • 9.7.3. Type Portfolio
      • 9.7.4. Business Strategy
      • 9.7.5. Recent Development
    • 9.8. Salesforce.com, Inc.
      • 9.8.1. Overview
      • 9.8.2. Financials
      • 9.8.3. Type Portfolio
      • 9.8.4. Business Strategy
      • 9.8.5. Recent Development
    • 9.9. Hubspot, Inc.
      • 9.9.1. Overview
      • 9.9.2. Financials
      • 9.9.3. Type Portfolio
      • 9.9.4. Business Strategy
      • 9.9.5. Recent Development
    • 9.10. Hewlett-Packard Enterprise
      • 9.10.1. Overview
      • 9.10.2. Financials
      • 9.10.3. Type Portfolio
      • 9.10.4. Business Strategy
      • 9.10.5. Recent Development

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