Plus Size Clothing Market Size, Share, Trends, Growth & Forecast 2034

Plus Size Clothing Industry Perspective:

The global plus size clothing market size was worth around USD 35.74 billion in 2024 and is predicted to grow to around USD 51.11 billion by 2034, with a compound annual growth rate (CAGR) of roughly 7.10% between 2025 and 2034.

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Plus Size Clothing Market: Overview

Plus-size clothes refer to garments designed for people who are larger than the average sizing range. The industry aims to offer comfortable clothing to people who are categorized by heavier physical attributes as compared to the size range that is conventionally considered standard. The range of plus-size clothing may differ between countries. For instance, in the US, the plus-size range may vary between sizes 12 and 18. In addition to this, the dimensions of plus-size clothing may vary between brands and cultural interpretations. Hence, the market for plus-size clothing is highly dynamic. However, the ultimate goal of the industry is to offer clothing solutions for people irrespective of their body shape and size.

During the forecast period, demand for plus-size clothing is expected to continue growing due to rising awareness among brands and consumers about the importance of inclusivity. In addition to this, social media influence may emerge as a key contributor to the industry’s steady growth during the forecast period. Expansion through e-commerce portals and online websites is expected to open new avenues for higher growth. Dynamic sizing standards and a limited number of players in the market will affect the final growth rate of the industry during the projection period.

Key Insights:

• As per the analysis shared by our research analyst, the global plus size clothing market is estimated to grow annually at a CAGR of around 7.10% over the forecast period (2025-2034)
• In terms of revenue, the global plus size clothing market size was valued at around USD 35.74 billion in 2024 and is projected to reach USD 51.11 billion by 2034.
• The plus size clothing market is projected to grow at a significant rate due to the growing awareness about the importance of inclusivity in the fashion industry.
• Based on the product type, the casual wear segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the sales channel, the offline stores segment is anticipated to command the largest market share.
• Based on region, Europe is projected to dominate the global market during the forecast period.

Plus Size Clothing Market: Growth Drivers

How will growing awareness about the importance of inclusivity in the fashion industry fuel plus size clothing market expansion?

The global plus size clothing market is expected to benefit from the rising awareness about the importance of body positivity and inclusivity in the fashion industry. In recent times, several initiatives have emerged across the globe encouraging fashion labels and brands to expand their services for people of all sizes and body shapes. The fashion industry has been subject to several controversies and security concerns in the last decade as most influential brand offerings tend to propagate the idea that only certain body types are beautiful.

For instance, in February 2025, the University of Colorado Denver launched Love Your Body Week. The university aimed to challenge harmful body-related stereotypes while also promoting body positivity. The week-long activity was filled with several events and activities influencing self-care and self-compassion. Consumer goods brand Dove has recently launched the Self-Esteem project, which aims to aid customers and young people in managing and overcoming anxiety caused by body image issues.

Social media influence is expected to emerge as a key contributor to raising awareness and further propagating the idea of accepting all body types and sizes as beautiful. Offering plus-size clothing is an excellent way of encouraging the idea of body positivity among people of all age groups and genders.

Increased offerings in the sportswear segment to generate significant revenue for the industry in the coming years

According to recent trends, the sportswear industry is one of the fastest-growing contributors to increased revenue from plus-size clothing. It includes designing and providing access to sports bras, t-shirts, shorts, pants, and other sports-related clothing items. The growing health consciousness among the general population is one of the key drivers for plus-size clothing in the sports clothing sector. 

For instance, in a recent event, Nike, one of the world’s most prominent sportswear companies, announced the launch of a new range of plus-size offerings. The company has introduced sports bras in the range of 32C to 38E along with sizes 1X to 3X. The global plus-size clothing market can benefit as more sportswear companies redesign their approach to fit and comfort.

Plus Size Clothing Market: Restraints

Does a limited number of brands operating in the industry affect the plus size clothing market expansion?

The global plus-size clothing industry is expected to be restricted due to the limited number of companies offering a wide range of inclusive clothes. For instance, market analysis suggests that a large number of brands providing plus-size clothing offer only a limited range in terms of fit. This is especially applicable among luxury fashion houses. Most brands offer clothing solutions below size 12, while others charge an extra fee for the additional garments used for preparing plus-size clothes. These factors can impact the final growth rate of the industry in the coming years.

Plus Size Clothing Market: Opportunities

Will the use of advanced technologies to design plus-size clothes and celebrity-backed lines generate growth opportunities for plus size clothing market?

The global plus size clothing market players can generate growth opportunities due to the rising use of advanced technologies such as Artificial Intelligence (AI) and 3D printing while designing and producing clothes. These novel technologies can help brands better understand different body types and accommodate the needs of customers in the plus-size range. According to recent findings, AI is anticipated to emerge as a crucial catalyst for the plus-size clothing sector as it can assist in predicting cuts, styles, and fabrics that may appeal more to plus-size customers.

On the other hand, 3D body scanning and printing can help companies achieve the required quality of fit and ensure higher comfort for the customers. The growing use of sustainable and smart fabrics in the fashion industry, combined with the adoption of virtual fitting rooms, will further aid higher market expansion during the projection period.

In addition to this, a growing number of clothing brands are partnering with celebrities to appeal to a larger consumer base. In May 2025, JCPenney, a leading American department store chain, announced a partnership with Ashley Graham, a popular celebrity. JCPenney will launch a plus-size collection under the celebrity’s namesake.

Plus Size Clothing Market: Challenges

Increasing concerns over the rising transition to smaller sizes may challenge market demand

The global plus-size clothing industry is expected to be challenged by the rising concerns over an increasing number of people transitioning to smaller sizes. In the last 2 years, the rampant use of Ozempic, which is otherwise a prescription drug for diabetes but also sold as an off-label drug for weight loss, has led to users rapidly losing weight and dropping in size category. It poses a threat to the growing plus-size clothing sector worldwide.

Plus Size Clothing Market: Report Scope

Plus Size Clothing Market: Segmentation

The global plus size clothing market is segmented based on product type, consumer orientation, sales channel, and region.

Based on the product type, the global market segments are sportswear, formal wear, casual wear, and others. In 2024, the highest growth was listed in the casual wear segment. The range offers comfortable clothing for everyday wear, including loose t-shirts, shirts, leggings, and other pants. The sportswear sector is expected to deliver a higher CAGR during the forecast period as compared to the last few years due to rising health consciousness among citizens. More than 24% of American citizens over 18 years old indulge in regular exercise, according to recent data.

Based on consumer orientation, the global plus-size clothing industry is divided into female and male.

Based on the sales channel, the global market divisions are offline stores and online portals. In 2024, the highest revenue was listed in the offline stores segment. Ensuring the right fit through digital mediums can be particularly challenging for plus-size clothing. Offline stores enable customers to try on and purchase products that are ideal for buying clothes in larger sizes. In the United Kingdom, sizes above 16 are considered in the plus range.

Plus Size Clothing Market: Regional Analysis

What factors will help Europe deliver higher revenue in the plus size clothing market?

The global plus size clothing market will be led by Europe during the projection period. Cities such as Florence, Pari, and London are considered some of the prominent regions offering clothing solutions across sizes. In May 2025, CMAT, a popular singer from Ireland, announced the launch of a new song written in response to being fat-shamed at a festival she appeared at in 2024.

The song, "Take A Sexy Picture Of Me," aims to highlight the challenges faced by women in the entertainment industry or the public eye. The ongoing efforts by regional luxury brand houses to offer plus-size clothing for global clients may further facilitate higher regional market expansion.

North America is another growing region in the plus size clothing industry, with Canada and the US leading the regional revenue. Canada, for instance, offers a wide number of domestic and international brands delivering plus-size clothing to the male and female population.

Additionally, the rising number of celebrity-owned highly inclusive clothing brands, along with the increasing proliferation of online sales channels, will further contribute to the region’s ultimate revenue. The increasing demand among the regional population for inclusive clothing lines is encouraging North American brands to design and deliver a wide range of clothes across sizes.

Plus Size Clothing Market: Competitive Analysis

The global plus size clothing market is led by players like:

• ModCloth
• Torrid
• Good American
• Target (AVA & VIV)
• City Chic
• Fashion to Figure
• J.Crew
• Lane Bryant
• Old Navy
• ELOQUII
• Universal Standard
• Avenue
• Chic Soul
• ASOS Curve
• Anthropologie

The global plus size clothing market is segmented as follows:

By Product Type

• Sportswear
• Formal Wear
• Casual Wear
• Others

By Consumer Orientation

• Female
• Male

By Sales Channel

• Offline Stores
• Online Portals

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa