Global Pet DNA Testing Market Size, Share, Growth Analysis Report - Forecast 2034

Pet DNA Testing Market: Industry Perspective

The global pet DNA testing market size was worth around USD 419.72 Million in 2024 and is predicted to grow to around USD 1026 Million by 2034 with a compound annual growth rate (CAGR) of roughly 9.35% between 2025 and 2034.

The report analyzes the global pet DNA testing market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the pet DNA testing industry.

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Pet DNA Testing Market: Overview

Deoxyribonucleic Acid (DNA) is the molecule that is responsible for encoding information related to genes in cells of living organisms including humans and animals. DNA consists of a long chain of nucleotides that are enriched with genetic information or a set of instructions that are used for the functioning and development of all living organisms along with some viruses. It controls the personal fundamental characteristics that get passed on from generation to generation which is achieved by protein synthesis.

DNA plays an extremely crucial role in the study of living organisms and is a critical tool of study in the scientific and research community. It helps to completely understand genetics and biology. DNA studies of humans and animals alike are used extensively to learn evolution and have applications in fields like forensic science, biotechnology, healthcare, pharmaceutical, and research. Animal, especially pet DNA testing is an important industry. It is usually carried out using samples like tissue, hair, or blood which undergo processing in the laboratory for DNA extraction. The analysis of extracted DNA is conducted using various techniques including DNA sequencing, restriction fragment length polymorphism (RFLP), or polymerase chain reaction (PCR).

Key Insights

• As per the analysis shared by our research analyst, the global pet DNA testing market is estimated to grow annually at a CAGR of around 9.35% over the forecast period (2025-2034).
• Regarding revenue, the global pet DNA testing market size was valued at around USD 419.72 Million in 2024 and is projected to reach USD 1026 Million by 2034.
• The pet DNA testing market is projected to grow at a significant rate due to increasing pet ownership and humanization of pets, rising awareness among owners about pet health and breed-specific insights, and growing advancements in genetic testing technologies, including accessible at-home kits.
• Based on Animal Type, the Dogs segment is expected to lead the global market.
• On the basis of Sample Type, the Blood segment is growing at a high rate and will continue to dominate the global market.
• Based on the Test Type, the Breed Profile segment is projected to swipe the largest market share.
• By End-user, the Pet Owners segment is expected to dominate the global market.
• Based on region, North America is predicted to dominate the global market during the forecast period.

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Pet DNA Testing Market: Growth Drivers

Growing rate of pet adoption and subsequent care to act as a major growth propeller

The global PET DNA testing market is projected to grow owing to the increasing rate of pet adoption and the subsequent care needed by them for a long and healthy life. Various countries are observing a rapidly rising rate of couples or single individuals preferring adopting pets instead of reproducing biological children.

The growing awareness amongst the population has allowed pets to be treated as important family members that are given the same attention as humans. This has helped to increase interest amongst pet owners in garnering genetic information about their pets. For instance, as per a study report posted on News Channel 8, almost 22% of surveyed millennials and gen Z prefer to have pets instead of kids. Similarly, a study by Rover reported that 1 in every 10 American parents admitted to having waited for reproducing a child and instead got a pet.

The lower associated upfront costs were a major reason for this behavior. Furthermore, the global industry can expect revenue due to constant research and development activities surrounding DNA testing technology. The recent advancements in DNA testing have helped in covering multiple drawbacks that previous technologies help and allow end-users to obtain accurate results in a short time along with excellent interpretation. This has made the systems in the global market become more accessible.

Pet DNA Testing Market: Restraints

High cost to restrict market expansion

One of the key reasons that could act as a restriction on global sales value is the high cost of undertaking pet DNA testing. This is especially applicable to pet owners who are on a tight budget. The starting price for dog DNA testing is around USD 100 with additional charges for detecting diseases. Furthermore, the pet DNA testing industry currently remains a highly unregulated market and there is a significant lack of standardization causing inconsistencies and inaccuracy in test results. 

Pet DNA Testing Market: Opportunities

Growing awareness to provide excellent growth opportunities

The global pet DNA testing market can expect high growth opportunities owing to the increasing awareness amongst the population about the benefits of pet DNA testing. The regional bodies regulating pet care in various countries have initiated various programs to educate people about the different facets of the test. In addition to this, untapped markets hold tremendous expansion potential and are likely to be explored during the forecast period. Developing countries are on the target list of various industry players.

Pet DNA Testing Market: Challenges

Privacy concerns to challenge the market expansion

Despite the various measures undertaken by professionals in the pet DNA testing industry, the risk of data leakage about pet genetics remains a primary concern amongst pet owners. Some people may not be comfortable with the DNA information about their pets being shared with other individuals. To curtail some issues, professionals have to ensure that the data remains secure and in no way leads to an invasion of privacy. The growing competitiveness, although a good trait, has caused many players to be left behind as there are no differentiating measures undertaken by them at the right time.

Pet DNA Testing Market: Segmentation

The global pet DNA testing market is segmented based on sample type, animal, end-user, test, and region

Based on sample-type, the global market is segmented into semen, saliva, blood, and others.

• The global market registered the highest growth in the saliva segment in 2021 and is expected to lead the growth during the forecast period
• It is preferred over the other sample options because it is easy to collect and remains stable even at room temperature. It does not require any advanced storage measures unlike blood or semen sample
• Furthermore, this sample type requires non-invasive methods for collection which means it is less painful to the animals
• If all other supportive measures like sample collection, storage, testing, and analysis are followed correctly, the saliva sample can provide over 99% accurate results

Based on animal, the pet DNA testing industry is segmented into dogs, cats, and others

Based on the test, the global market is divided into genetic diseases, breed profile, and health & wellness.

Based on end-user, the global market is segmented into veterinarians, breeders, and pet owners

• The global market registered the highest growth in the pet owners segment in 2021 and could generate higher revenue during the forecast period
• The growth is expected to be driven since they are the primary care-takers of pets and may require detailed DNA analysis for various medical or non-medical purposes
• These reports help them to understand the breed, health conditions, medical risks, and parentage amongst several other reasons
• In the US, average spending on pet care reached around USD 770 per year

Pet DNA Testing Market: Report Scope

Recent Developments:

• In December 2022, Urban Animal, India’s first DNA testing service provider that provides doorstep sample pick-up and kit delivery, announced the launch of its dog DNA testing kit. The company currently uses Next Generation Sequencing (NGS) technology for analyzing pet DNA and providing results. The test kit contains instruments that are pain-free and only a simple swab is required to generate the sample
• In October 2022, Embark Veterinary Inc., a leading player in the dog health and genetic industry, announced the launch of the Age test which is a first-of-its-kind product. The kit utilizes an Embark-designed algorithm to determine the dog’s age and relies on epigenetics as its core processing principle

Pet DNA Testing Market: Regional Analysis

North America to witness the highest revenue during the forecast period

The global pet DNA testing market is projected to register the highest growth in North America with the US emerging as the leading country. Several factors are responsible for regional market growth. The high pet adoption rates and a growing willingness to spend large amounts on pet healthcare are the critical driving factors. Additionally, the growing awareness about the importance and benefits of pet DNA testing has resulted in more people opting for garnering more information about their pets. It enhances pet care.

The country boasts of a highly advanced pet-related healthcare infrastructure along with the presence of multiple options for DNA testing which eases the entire process. Grooming services, and availability of veterinary, pet supplies, and food are abundantly present in the US making it the largest regional market worldwide. However, war-torn or economically backward countries may not be a viable option for the market due to a lack of infrastructure, less pet adoption, and pet care.

Pet DNA Testing Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the pet DNA testing market on a global and regional basis.

The global pet DNA testing market is dominated by players like:

• Zoetis Inc. (Basepaws Inc.)
• Mars Petcare (Wisdom Panel)
• Orivet Genetic Pet Care Limited
• Embark Veterinary Inc.
• Dognomics (public: Clinomics)
• DNA MY DOG (Canadian Dog Group Ltd.)
• Neogen Corporation
• EasyDNA (Genetic Technologies)
• CirclePaw (Prenetics Global Limited)
• Macrogen Inc

The global pet DNA testing market is segmented as follows;

By Animal Type

• Dogs
• Cats
• Other Animals

By Sample Type

• Blood
• Saliva
• Fecal
• Others

By Test Type

• Breed Profile
• Genetic Diseases
• Health and Wellness

By End-user

• Pet Owners
• Breeders
• Veterinarians

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America