Coconut water is obtained from fruits of the coconut palm. It is the clear liquid inside young green coconuts. Coconut water is marketed as a natural energy or sports drink that have low levels of carbohydrates, fat, and calories, along with the considerable amount of electrolyte content. They are available easily and are even sold fresh by street vendors. They are also available in packaged form. Packaged coconut water is produced by extracting the liquid from selected fresh coconuts which undergo various processes and then is packaged in pet bottles, food grade cans, and cartons. The shelf life of such packaged coconut water is almost 9 to 18 months.
Factors such as its health benefits, antioxidants capacity, micronutrients content, better taste and others are driving the growth of the global organic coconut water market. Another main advantage of organic coconut water is that it can be frozen that enhances its taste; it is very handy since it is available in small bottles and tetra packs. Rising demand for organic coconut water globally and increasing awareness for a healthy lifestyle are some other key factors anticipated to boost the global organic coconut water market growth in the future.
On the basis of product category, the global organic coconut water market is segmented as sweetened coconut water and unsweetened coconut water. On the basis of flavors, the global market is segmented as natural, white grape, aloe vera, grape and pear, mango, pineapple, and coffee. Based on the distribution channels through which the sales of coconut water takes place globally, the global market is further segmented as hypermarkets and supermarkets, convenience stores, specialist retailers, and others. The others segment is further sub-segmented as gas stations, discounters, vending machines, cash and carry retailers, and other small places. On the basis of packaging method used, the global organic coconut water market is further segmented as plastic bottles, tetra packs, and cans.
South Africa is anticipated to be the fastest growing market in the packed coconut water market owing to the population in this region to be more hygienic conscious. In addition, consumption of organic coconut water is also high in the UK. In other countries such as India, Sri Lanka, and Brazil, Thailand, and Japan production and consumption of coconuts is also high, which in turns boosts the growth of organic coconut water market.
Some of the major players dominating the global organic coconut water market are Purity Organic, CocoJal, Pulse Beverage,H2COCO, Coco Libre, C-Coconut Water, FOCO, Amy & Brian Naturals, Jax Coco, Green Coco, Celebes Coconut Corporation, INVO Coconut Water, Temple Lifestyle, Whole Foods, Ducoco, COCOZIA, Bush Farm Trading, Harmless Harvest, CHI Coconut Water, Bai, and COPRA Inc. Other key players influencing the global market are Edward & Sons, Nudie, Pure Brazilian Coconut Water, VITA COCO, Zola, Raw C, Taste Nirvana, Frolic Foods, C20 Pure Coconut Water, Navitas Naturals, Thai Agri Foods, ITI Tropicals, Blue Monkey Waters, GNC, Organic Avenue, Coco Zumi, Naked Juice, and The Coca-Cola Company.
Organic Coconut Water Market: Regional Segment Analysis
- North America
- Asia Pacific
- Latin America
- Middle East & Africa