Powdered Soft Drinks Market Size, Share, Trends, Growth 2032

Powdered Soft Drinks Industry Prospective:

The global powdered soft drinks market size was evaluated at $12.28 billion in 2023 and is slated to hit $16.73 billion by the end of 2032 with a CAGR of nearly 3.5% between 2024 and 2032.

The study includes the drivers and restraints of the powdered soft drinks market along with their impact on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the powdered soft drinks market on a global level.

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Powdered Soft Drinks Market: Growth Factors

Powdered soft drinks are basically characterized by the seasoned fruit concentrate, which is mixed with the water to have a revitalizing soft drink. The powdered soft drink market has remained pretty stagnant for the last decade, due to the advent of many alternate drinks in the beverage sector. Today, the consumers are trying more varieties of drinks and consumer disinterest, which has caused a decline in the powdered soft drink market growth.

Product innovation and launch of different powdered soft drinks flavors are expected to propel the powdered soft drink market growth over the forecast timeline. Rising consumption of powdered while traveling and on long summer days will also drive the powdered soft drinks market in the future.

Growing consumer demand for ready-to-go products is the chief factor anticipated to propel the powdered soft drinks market development over the forecast time period. Hectic schedules and busy lives of people reduce the time spent on preparing tasty, healthy, and preservative-free beverages. Therefore, packed and convenient products like powdered soft drinks are predicted to become a favored option among the consumers in different age groups.

In order to give the users a comprehensive view of the powdered soft drinks market, we have included a detailed value chain analysis. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the powdered soft drinks market has also been included. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.

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Powdered Soft Drinks Market: Segmentation

The study provides a decisive view of the powdered soft drinks market by segmenting it based on flavor, packaging, distribution channel, and region.

On the basis of flavor, the market comprises mixed fruit, mango, cola, orange, apple, lemon, and others.

By packaging, the powdered soft drinks market includes pouches, carton boxes, sachets, and cans. The innovation in the packaging has considerably boosted this market in the last few years. Packaging with enhanced convenience has proven helpful in improving the consumer base of this market. One of the major packaging formats that are popular among consumers is sachets. A sachet complements the ease of carrying and is available in a variety of sizes to cater to the varying consumer needs. Thus, the sachet segment is expected to grow rapidly in the years ahead.

By distribution channel, the powdered soft drinks market includes online retail and store-based retailing. The store-based retailing segment further includes modern and traditional grocery retail options.

Powdered Soft Drinks Market: Report Scope

Powdered Soft Drinks Market: Regional Insights

The regional segment includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

North America will witness a low demand for powdered soft drinks in the years ahead, as the regional consumers are becoming more and more health-conscious and looking for healthier beverages options. This is the major reason for the diminished North American powdered soft drinks market growth in the future.

Key Market Players & Competitive Landscape

Some key players operating in the powdered soft drinks market are:

• Cargill Incorporated
• Insta Foods
• Firmenich
• Tate & Lyle
• Bemis Company
• Sugam Products
• Coperion
• Kraft Foods
• Gatorade
• SMC Enterprise.

This report segments the global powdered soft drinks market into:

Global Powdered Soft Drinks Market: Flavor Analysis

• Mango
• Orange
• Cola
• Lemon
• Apple
• Mixed Fruit
• Others

Global Powdered Soft Drinks Market: Packaging Analysis

• Carton Boxes
• Pouches
• Cans
• Sachets

Global Powdered Soft Drinks Market: Distribution Channel Analysis

• Store-Based Retailing
• Online Retail

Global Powdered Soft Drinks Market: Regional Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa