Global Packaged Coconut Water Market: Overview
Coconut water is consumed across the globe as a refreshing drink and is generally extracted from fresh and green coconuts. It has generated a substantial demand among the customers due to high concentrations of natural electrolytes, minerals, and vitamins. The low proportion of calorie in coconut water has enhanced its popularity and has made it the best alternative for high-calorie drinks such as juice and sodas. Packaging of coconut water helps in maintaining the nutrient value of the product. The escalating popularity of organic beverages will push industry expansion.
Global Packaged Coconut Water Market: Growth Factors
The market is anticipated to gain traction over the coming years, owing to the burgeoning demand for the product along with its ability to enhance the shelf life of coconut water. Apart from this, the growing significance of coconut water as a natural performance-enhancing drink in sports events with its natural electrolyte proportion will propel the expansion of packaged coconut industry over the estimated timeline. In addition to this, coconut water provides myriad health benefits like reduction in high blood pressure. This aspect will further steer the growth of packaged coconut water industry.
With thriving eCommerce activities and consumer trend for online purchase, the packaged coconut water market is foreseen to experience a remarkable surge over the next few years. Additionally, a strong product appeal and promotion as a result of lucrative packaging as well as easy accessibility will augment the business scope over the ensuing years.
Global Packaged Coconut Water Market: Segmentation
The packaged coconut water market can be sectored into a category, packaging type, and distribution channel. Based on the category, the packaged coconut water industry can be segregated into organic and conventional categories. On the basis of packaging type, the market can be divided into bottles, cans, pouches, and cartons. In terms of the distribution channel, the packaged coconut water industry can be classified into the store and non-store-based distribution channels. The store-based distribution channel can be divided into hypermarkets, supermarkets, convenience stores, and specialty stores.
Global Packaged Coconut Water Market: Regional Analysis
Region-wise, the packaged coconut water market can be divided into five main regions: Europe, Latin America, North America, Asia Pacific, and the Middle East and Africa. Asia Pacific region is slated to dominate the overall industry growth over the assessment timespan. The regional growth can be credited to rapid urbanization and huge health consciousness among the customers about the coconut water. Apart from this, the humungous production of coconuts in India, the Philippines, and Indonesia will substantially leverage the growth rate of the market in the region during the forecast timeline. Additionally, easy availability of coconut water in varied flavors like lime, litchi, and mango in India along with an increase in working-class consumer pool and organized retail activities are some of the aspects driving the regional market expansion. Moreover, major players in the region are trying to launch new flavors of the product along with the adoption of new methods for promoting their brands. This will further inflate the scope of the business in the Asia Pacific zone.
The European continent is anticipated to register highest gains over the next few years, subject to growing consumer inclination towards healthy drinks. Apparently, reduction in intake of aerated & high carbonated calorie drinks due to artificial additives & flavors along with rise in the intake of coconut water as a result of the customer awareness of the product being a key source of vitamins, minerals, natural electrolyte, potassium, and magnesium will spearhead the growth of the European packaged coconut water market. Moreover, a massive sale of the product in countries such as France and Germany with coconut water considered to be a functional drink will boost the regional market expansion.
Global Packaged Coconut Water Market: Competitive Players
Few of the main participants in packaged coconut water market are Taste Nirvana, Bai Brands, GraceKennedy, green coco Europe gmbh, Jain Agro Food Products Private Limited, All Market Inc., Pure Tropic, Amy & Brian Naturals, Coca-Cola Company (US), PepsiCo, Inc., Dabur India Limited, Blue Monkey , Harmless Harvest, and Exotic Superfoods.
Global Packaged Coconut Water Market: Regional Segment Analysis
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