Mobiles and tablets have become an integral part of day-to-day life. All required services of the day-to-day life of human such as to communicate with each other through calls, messages, sending emails, video calls, and so on. are provided through these devices by service providers. Mobile value-added services (MVAS) are the bunch of such services. Anything that mobile provides to people apart from its core offerings comes under MVAS. These include services such as information or music applications, radio, banking, video calling, social media apps such as WhatsApp, FB Messenger, online gaming, sports, music, downloads, missed call alerts, and so on. All these services add significance to the use of mobile devices.
The global mobile value-added services market is growing with the introduction of 3G and 4G network services. Increasing demand for mobile devices in the market, fixed Internet subscription, Internet of Things (IoT), and increasing tendency among people to depend on the Internet are factors contributing to the growth of the MVAS market. People are willing to use mobile devices for gaming, booking tickets, watching movies, making payments, doing office works, and so on. Rather, the number of services made available to them on mobile devices, the more they want to use it.
These devices are handy and easy-to-carry and hence people are accustomed to using it for almost every day to day work. Mobile services providing companies are using this fact to attract more customers. This is leading to the growth of the MVAS market all over the world. However, lack of knowledge about the use of these services can challenge the growth of the market.
The global MVAS market is segmented on the basis of verticals, end-use, solutions, and regions. The main verticals include IT & telecom, media and entertainment, retail services, government, and healthcare. Major solutions consist of services such as mobile advertising, location-based services, mobile infotainment, multimedia messaging services along with mobile money, mobile email, and short message services. End-users of MVAS market are final consumers and enterprises.
The US dominates the MVAS worldwide market mainly owing to the increasing number of people using mobile devices in this region. In addition, the speed and availability of Internet services are efficient in this country. Owing to modernization and advanced technologies at their disposal, the US is able to cater to the variety of services to its users. Education and literacy about the use of these services are one more reason behind the growth of the market in this nation. This trend is followed by Asia Pacific owing to increasing use of mobile devices such as smartphones and tablets. The market in this region is expected to witness considerable growth in the near future. Governments in these regions are taking efforts to spread the use of such devices. Suitable infrastructure is being built for the growth of the market in these countries with a great speed.
Key companies in the global MVAS market include Google, Apple, ZTE Corp., Vodafone Group Plc, and Tech Mahindra Ltd. Other companies influencing the global market are Huawei Technologies Co. Ltd., Onmobile Global Ltd., Samsung, and AT&T.
Mobile Value-Added Services Market: Regional Segment Analysis
- North America
- Asia Pacific
- Latin America
- Middle East and Africa