Makeup Base Market - Global Industry Analysis

The makeup base market is set for a rapid growth over the forecast period. In terms of revenue, the global makeup base market accounted for USD 12.4 Billion in 2019 and is expected to reach USD 13.3 Billion by 2026, growing at a CAGR of 4.8%.

Global Makeup Base Market: Overview

Makeup base consists of various cosmetic products such as foundation, concealer, powder, and primer, among others. They are applied to smoothen the skin, hide wrinkles, or blemishes. These are widely used by professional makeup artists, in beauty salons, and by individuals.

Global Makeup Base Market: Growth Factors

Growing awareness about physical appearance among women coupled with growing purchasing power in developing economies such as Brazil, China, and India, is anticipated to propel the demand for makeup base globally. Additionally, growing female participation in workforce is positively impacting the market growth.

Companies are adopting multichannel distribution that includes both brick and mortar, and online channels to enhance their sales and develop a strong relationship with their customers. The adoption of online beauty tutorials over various social media platforms such as YouTube, and Instagram has been inspiring consumers to use new cosmetic products such as makeup base. With the number of social media users increasing annually, it is expected that the market will grow over the coming years.

Global Makeup Base Market: Segmentation

The makeup base market is segmented based on product, distribution channel, end use, and region. The product segment is further divided into foundation, concealer, powder, primer, and others. The distribution channel segment is further bifurcated into online, and brick & mortar. Based on end use, the market is segregated into individual and professional.

Global Makeup Base Market: Regional Analysis

Based on regions, the global makeup base market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The North America region held a large share in 2019. This is due to the presence of key companies such as Avon Products, Inc., Coty Inc., and Mary Kay Inc., among others. Moreover, increasing number of beauty salons coupled with the increasing physical appearance consciousness among millennial is augmenting the market growth.

The Asia Pacific region is one of the most lucrative regions and is projected to grow at a significant rate from 2020 to 2026. This upsurge is due to the increasing disposable income among developing economies such as China and India. Moreover, companies are opting for social media as a tool to market their products and gain advantage in the market. According to GSMA, by 2025, about 663 million people in Asia Pacific will be using mobile internet for the first time. This creates huge potential for companies to promote their products over the internet and augment their market share over the coming years.

Global Makeup Base Market: Competitive Players

Some of key players in makeup base market are L'Oréal S.A., Avon Products, Inc., Coty Inc., Shiseido Company, Limited, Chanel S.A., LVMH Moët Hennessy Louis Vuitton, Unilever, Estée Lauder Companies, Mary Kay Inc., and Amorepacific Corporation, among others. 

Global Makeup Base Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

• Chapter 1.Preface
  • 1.1.Report Description
  • 1.2.Report Scope
• Chapter 2.Research Methodology
  • 2.1.Research Methodology
  • 2.2.Secondary Research
  • 2.3.Primary Research
  • 2.4.Models
    • 2.4.1.Company Share Analysis Model
    • 2.4.2.Revenue Based Modeling
  • 2.5.Research Limitations
• Chapter 3.Executive Summary
  • 3.1.Global Makeup Base Market, 2016 – 2026 (USD Billion)
  • 3.2.Global Makeup Base Market: Snapshot
• Chapter 4.Makeup Base Market – Industry Analysis
  • 4.1.Introduction
  • 4.2.Market Drivers
  • 4.3.Market Restraints
  • 4.4.Market Opportunities
  • 4.5.Porter’s Five Forces Analysis
  • 4.6.COVID 19 Impact Analysis
• Chapter 5.Investment Proposition Analysis
  • 5.1.Global Makeup Base Market Attractiveness, By Product
  • 5.2.Global Makeup Base Market Attractiveness, By Distribution Channel
  • 5.3.Global Makeup Base Market Attractiveness, By End Use
  • 5.4.Global Makeup Base Market Attractiveness, By Region
• Chapter 6.Competitive Landscape
  • 6.1.Company Market Share Analysis - 2019
    • 6.1.1.Global Makeup Base Market: Company Market Share, 2019
  • 6.2.Strategic Developments
• Chapter 7.Makeup Base Market – Product Segment Analysis
  • 7.1.Global Makeup Base Market Overview: by Product
    • 7.1.1.Global Makeup Base Market Revenue Share, by Product, 2019 & 2026
  • 7.2.Global Makeup Base Market Analysis/Overview – By Product
    • 7.2.1.Foundation – Overview/Analysis
    • 7.2.2.Concealer – Overview/Analysis
    • 7.2.3.Powder – Overview/Analysis
    • 7.2.4.Primer – Overview/Analysis
    • 7.2.5.Others – Overview/Analysis
  • 7.3.Foundation
    • 7.3.1.Global Makeup Base Market for Foundation, Revenue (USD Billion) 2016 - 2026
  • 7.4.Concealer
    • 7.4.1.Global Makeup Base Market for Concealer, Revenue (USD Billion) 2016 - 2026
  • 7.5.Powder
    • 7.5.1.Global Makeup Base Market for Powder, Revenue (USD Billion) 2016 - 2026
  • 7.6.Primer
    • 7.6.1.Global Makeup Base Market for Primer, Revenue (USD Billion) 2016 - 2026
  • 7.7.Others
    • 7.7.1.Global Makeup Base Market for Others, Revenue (USD Billion) 2016 - 2026
• Chapter 8.Makeup Base Market – Distribution Channel Segment Analysis
  • 8.1.Global Makeup Base Market Overview: by Distribution Channel
    • 8.1.1.Global Makeup Base Market Revenue Share, by Distribution Channel, 2019 & 2026
  • 8.2.Global Makeup Base Market Analysis/Overview – By Distribution Channel
    • 8.2.1.Online – Overview/Analysis
    • 8.2.2.Brick & Mortar – Overview/Analysis
  • 8.3.Online
    • 8.3.1.Global Makeup Base Market for Online, Revenue (USD Billion) 2016 - 2026
  • 8.4.Brick & Mortar
    • 8.4.1.Global Makeup Base Market for Brick & Mortar, Revenue (USD Billion) 2016 - 2026
• Chapter 9.Makeup Base Market – End Use Segment Analysis
  • 9.1.Global Makeup Base Market Overview: by End Use
    • 9.1.1.Global Makeup Base Market Revenue Share, by End Use, 2019 & 2026
  • 9.2.Global Makeup Base Market Analysis/Overview – By End Use
    • 9.2.1.Individual – Overview/Analysis
    • 9.2.2.Professional – Overview/Analysis
  • 9.3.Individual
    • 9.3.1.Global Makeup Base Market for Individual, Revenue (USD Billion) 2016 - 2026
  • 9.4.Professional
    • 9.4.1.Global Makeup Base Market for Professional, Revenue (USD Billion) 2016 - 2026
• Chapter 10.Makeup Base Market – Regional Analysis
  • 10.1.Global Makeup Base Market: Regional Overview
    • 10.1.1.Global Makeup Base Market Revenue Share, by Region, 2019 & 2026
    • 10.1.2.Global Makeup Base Market Revenue, by Region, 2016 – 2026 (USD Billion)
  • 10.2.North America
    • 10.2.1.North America Makeup Base Market Revenue, 2016 - 2026 (USD Billion)
    • 10.2.2.North America Makeup Base Market Revenue, by Country, 2016 – 2026 (USD Billion)
    • 10.2.3.North America Makeup Base Market Revenue, by Product, 2016 – 2026
    • 10.2.4.North America Makeup Base Market Revenue, by Distribution Channel, 2016 – 2026
    • 10.2.5.North America Makeup Base Market Revenue, by End Use, 2016 – 2026
    • 10.2.6. U.S.
    • 10.2.7.Canada
  • 10.3.Europe
    • 10.3.1.Europe Makeup Base Market Revenue, 2016 - 2026 (USD Billion)
    • 10.3.2.Europe Makeup Base Market Revenue, by Country, 2016 – 2026 (USD Billion)
    • 10.3.3.Europe Makeup Base Market Revenue, by Product, 2016 – 2026
    • 10.3.4.Europe Makeup Base Market Revenue, by Distribution Channel, 2016 – 2026
    • 10.3.5.Europe Makeup Base Market Revenue, by End Use, 2016 – 2026
    • 10.3.6.Germany
    • 10.3.7.France
    • 10.3.8. U.K.
    • 10.3.9.Italy
    • 10.3.10.Spain
    • 10.3.11.Rest of Europe
  • 10.4.Asia Pacific
    • 10.4.1.Asia Pacific Makeup Base Market Revenue, 2016 - 2026 (USD Billion)
    • 10.4.2.Asia Pacific Makeup Base Market Revenue, by Country, 2016 – 2026 (USD Billion)
    • 10.4.3.Asia Pacific Makeup Base Market Revenue, by Product, 2016 – 2026
    • 10.4.4.Asia Pacific Makeup Base Market Revenue, by Distribution Channel, 2016 – 2026
    • 10.4.5.Asia Pacific Makeup Base Market Revenue, by End Use, 2016 – 2026
    • 10.4.6.China
    • 10.4.7.Japan
    • 10.4.8.India
    • 10.4.9.South Korea
    • 10.4.10.South-East Asia
    • 10.4.11.Rest of Asia Pacific
  • 10.5.Latin America
    • 10.5.1.Latin America Makeup Base Market Revenue, 2016 - 2026 (USD Billion)
    • 10.5.2.Latin America Makeup Base Market Revenue, by Country, 2016 – 2026 (USD Billion)
    • 10.5.3.Latin America Makeup Base Market Revenue, by Product, 2016 – 2026
    • 10.5.4.Latin America Makeup Base Market Revenue, by Distribution Channel, 2016 – 2026
    • 10.5.5.Latin America Makeup Base Market Revenue, by End Use, 2016 – 2026
    • 10.5.6.Brazil
    • 10.5.7.Mexico
    • 10.5.8.Rest of Latin America
  • 10.6.The Middle-East and Africa
    • 10.6.1.The Middle-East and Africa Makeup Base Market Revenue, 2016 - 2026 (USD Billion)
    • 10.6.2.The Middle-East and Africa Makeup Base Market Revenue, by Country, 2016 – 2026 (USD Billion)
    • 10.6.3.The Middle-East and Africa Makeup Base Market Revenue, by Product, 2016 – 2026
    • 10.6.4.The Middle-East and Africa Makeup Base Market Revenue, by Distribution Channel, 2016 – 2026
    • 10.6.5.The Middle-East and Africa Makeup Base Market Revenue, by End Use, 2016 – 2026
    • 10.6.6.GCC Countries
    • 10.6.7.South Africa
    • 10.6.8.Rest of Middle-East Africa
• Chapter 11.Company Profiles
  • 11.1.L'Oréal S.A.
  • 11.2.Avon Products, Inc.
  • 11.3.Coty Inc.
  • 11.4.Shiseido Company, Limited
  • 11.5.Chanel S.A.
  • 11.6.LVMH Moët Hennessy Louis Vuitton
  • 11.7.Unilever
  • 11.8.Estée Lauder Companies
  • 11.9.Mary Kay Inc.
  • 11.1.Amorepacific Corporation

Table Of Figures

List of Figures 

FIG. 1 Research Methodology
FIG. 2 Research Methodology – Basic Overview
FIG. 3 Research Methodology – Detailed View
FIG. 4 Global Makeup Base Market Revenue, 2016 - 2026 (USD Billion)
FIG. 5 Porter’s Five Forces Analysis for Global Makeup Base Market
FIG. 6 Global Makeup Base Market Attractiveness, By Product
FIG. 7 Global Makeup Base Market Attractiveness, By Distribution Channel
FIG. 8 Global Makeup Base Market Attractiveness, By End Use
FIG. 9 Global Makeup Base Market Attractiveness, By Region
FIG. 10 Company Share Analysis, 2019
FIG. 11 Global Makeup Base Market Revenue Share, by Product, 2019 & 2026
FIG. 12 Global Makeup Base Market for Foundation, Revenue (USD Billion) 2016 - 2026
FIG. 13 Global Makeup Base Market for Concealer, Revenue (USD Billion) 2016 - 2026
FIG. 14 Global Makeup Base Market for Powder, Revenue (USD Billion) 2016 - 2026
FIG. 15 Global Makeup Base Market for Primer, Revenue (USD Billion) 2016 - 2026
FIG. 16 Global Makeup Base Market for Others, Revenue (USD Billion) 2016 - 2026
FIG. 17 Global Makeup Base Market Revenue Share, by Distribution Channel, 2019 & 2026
FIG. 18 Global Makeup Base Market for Online, Revenue (USD Billion) 2016 - 2026
FIG. 19 Global Makeup Base Market for Brick & Mortar, Revenue (USD Billion) 2016 - 2026
FIG. 20 Global Makeup Base Market Revenue Share, by End Use, 2019 & 2026
FIG. 21 Global Makeup Base Market for Individual, Revenue (USD Billion) 2016 - 2026
FIG. 22 Global Makeup Base Market for Professional, Revenue (USD Billion) 2016 - 2026
FIG. 23 Global Makeup Base Market Revenue Share, by Region, 2019 & 2026
FIG. 24 North America Makeup Base Market Revenue, 2016 - 2026 (USD Billion)
FIG. 25 Europe Makeup Base Market Revenue, 2016 - 2026 (USD Billion)
FIG. 26 Asia Pacific Makeup Base Market Revenue, 2016 - 2026 (USD Billion)
FIG. 27 Latin America Makeup Base Market Revenue, 2016 - 2026 (USD Billion)
FIG. 28 The Middle-East and Africa Makeup Base Market Revenue, 2016 - 2026 (USD Billion)

Table Of Tables

List of Tables

TABLE 1 Global Makeup Base Market: Snapshot
TABLE 2 Drivers of the Makeup Base Market: Impact Analysis
TABLE 3 Restraints for the Makeup Base Market: Impact Analysis
TABLE 4 Global Makeup Base Market Revenue, by Region, 2016 – 2026 (USD Billion)
TABLE 5 North America Makeup Base Market Revenue, by Country, 2016 – 2026 (USD Billion)
TABLE 6 North America Makeup Base Market Revenue, by Product, 2016 – 2026 (USD Billion)
TABLE 7 North America Makeup Base Market Revenue, by Distribution Channel, 2016 – 2026 (USD Billion)
TABLE 8 North America Makeup Base Market Revenue, by End Use, 2016 – 2026 (USD Billion)
TABLE 9 Europe Makeup Base Market Revenue, by Country, 2016 – 2026 (USD Billion)
TABLE 10 Europe Makeup Base Market Revenue, by Product, 2016 – 2026 (USD Billion)
TABLE 11 Europe Makeup Base Market Revenue, by Distribution Channel, 2016 – 2026 (USD Billion)
TABLE 12 Europe Makeup Base Market Revenue, by End Use, 2016 – 2026 (USD Billion)
TABLE 13 Asia Pacific Makeup Base Market Revenue, by Country, 2016 – 2026 (USD Billion)
TABLE 14 Asia Pacific Makeup Base Market Revenue, by Product, 2016 – 2026 (USD Billion)
TABLE 15 Asia Pacific Makeup Base Market Revenue, by Distribution Channel, 2016 – 2026 (USD Billion)
TABLE 16 Asia Pacific Makeup Base Market Revenue, by End Use, 2016 – 2026 (USD Billion)
TABLE 17 Latin America Makeup Base Market Revenue, by Country, 2016 – 2026 (USD Billion)
TABLE 18 Latin America Makeup Base Market Revenue, by Product, 2016 – 2026 (USD Billion)
TABLE 19 Latin America Makeup Base Market Revenue, by Distribution Channel, 2016 – 2026 (USD Billion)
TABLE 20 Latin America Makeup Base Market Revenue, by End Use, 2016 – 2026 (USD Billion)
TABLE 21 The Middle-East and Africa Makeup Base Market Revenue, by Country, 2016 – 2026 (USD Billion)
TABLE 22 The Middle-East and Africa Makeup Base Market Revenue, by Product, 2016 – 2026 (USD Billion)
TABLE 23 The Middle-East and Africa Makeup Base Market Revenue, by Distribution Channel, 2016 – 2026 (USD Billion)
TABLE 24 The Middle-East and Africa Makeup Base Market Revenue, by End Use, 2016 – 2026 (USD Billion)