Instant Tea Premix Consumption Market - Global Industry Analysis

Global Instant Tea Premix Consumption Market: Overview

The global market for instant tea premix consumption was worth USD 1,554.3 million in 2020, the market is expected to expand at a CAGR of 7.1% to reach USD 2,735.6 million by the forecasted period. Instant tea premixes, which comprise vegetable extracts, edible acids, aromatizing agents, vitamins, and fruit powders, are widely available in the form of powder, paste, and granule form. They are available in both sugar-based and sugar-free drinks. Furthermore, due to their extended shelf life and lower prices, instant tea premixes are in high demand throughout the world and are predicted to rise significantly, particularly in emerging nations, during the projection period.

Report Scope:

Global Instant Tea Premix Consumption Market: Growth Factors

The rise in obesity-related issues is a primary element factor contributing to the growth of the global instant tea premix consumption market. Green tea is one of the most popular instant tea premixes, and it has several health advantages, including improved glucose management and weight loss. Furthermore, increased demand for ready-mixed beverages leads to quick acceptance of instant tea premixes, particularly in the business sector, fueling market expansion. Additionally, changing consumer lifestyles have significantly impacted dietary habits, increasing demand for instant tea premixes throughout the world, which is driving the market expansion. In addition to this, due to the predominance of tea culture, instant tea premix has become popular in emerging economies. Furthermore, a rise in health consciousness and a rising disposable income have fueled the growth of the instant tea premix consumption market. Further, the introduction of new beneficial components in instant tea premix by various market competitors contributes to the industry's growth. However, the rising trend of coffee consumption may limit the growth of the global instant tea premix consumption market. On the contrary, during the forecast period, the global instant tea premix consumption market is expected to grow due to an increase in demand for herbal tea and the launch of new flavors & variations of instant tea premix. For instance, Sariwangi, an Indonesian tea brand owned by Unilever, revealed the introduction of its new 3-in-1 instant tea premix products in June 2019.

The instant tea premix consumption market managed to keep steady growth during the pandemic period. During the pandemic period, most people turned to natural remedies to reduce the symptoms and intensity of the viral infection. This factor maintained the steady demand for the product during the pandemic period. Besides, the local vendors and retailers recorded an increased sale of the instant tea premix in developing countries, primarily in Asian countries.

Global Instant Tea Premix Consumption Market: Segmentation

The global market for instant tea premix consumption is categorized into form, product type, distribution channel, and region. Based on the form, the market is bifurcated into paste, powder, and granules. The product type segment of the industry is bifurcated into ginger tea premix, cardamom tea premix, masala tea premix, lemongrass tea premix, lemon tea premix, and other tea premixes. The distribution channels of the market are categorized into retail stores, e-commerce, hypermarket & supermarket, specialty stores, and others.

Global Instant Tea Premix Consumption Market: Regional Analysis

Europe is the market leader, instant tea is one of the popular products in European countries. Also, the percentage of tea lovers is increasing in the region and which is why the market share of Europe for instant tea premix consumption is projected to remain high during the forecast period. The market in the Asia Pacific is expected to grow at a rapid rate during the forecast period. Some of the key factors such as major tea-producing countries such as India & China, daily uptake of tea products even in middle-class population, increase in disposable income, and large consumer base is likely to boost the market expansion in APAC at a rapid pace.

Global Instant Tea Premix Consumption Market: Competitive Players

The major players functioning in the global instant tea premix consumption market include The Coca-Cola Company, Ajinomoto General Foods Inc., The Republic of Tea Inc., Suntory Beverage & Food Ltd., Keurig Green Mountain Inc., Unilever (Lipton), Wagh Bakri Tea Group, PepsiCo Inc., Monster Beverage Company, and Dunkin Brands Group Inc.

Global Instant Tea Premix Consumption Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.