Market Size, Share, Trends and Forecast, 2026

Global Green Tea Market Size

According to the report published by Zion Market Research, the global green tea market size was valued at approximately USD 15,550 million in 2019 and is expected to generate revenue of around USD 26,700 million by end of 2026, growing at a CAGR of around 8.1% between 2020 and 2026.

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Global Green Tea Market: Overview

Green tea is a type of tea that is made from the leaves of Camellia sinensis, which have not undergone any of the withering and oxidation applied when processing Camellia sinensis as in other types of tea. Although green tea originated in China, its production has proliferated in many countries in Asia. Green tea can be classified into various types based on different factors such as the variety of the tea plant, growing conditions, production processing, horticulture, and time of harvest. Some of the Japanese green teas are sencha, gyokuro, kabusecha, matcha, tencha, genmaicha, and hojicha.

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Global Green Tea Market: Growth Factors

Owing to its properties such as health benefits provided to consumers, green tea is witnessing high demand globally. Also, regular intake of green tea helps in reducing the overweight of body. Factors such as growing consumer awareness for healthy and safe products, the increasing number of people suffering from obesity, cancer digestive disorders, and many more diseases, and the advantages of the regular consumption of green tea are acting as growth driving factors of the global green tea market. Green tea also reduces the effect of cancer cells, and LDL cholesterol cures body and headaches and helps in fat reduction. These properties of green tea will spur the demand in the near future.

Green Tea Market: Opportunities

In recent years, the green tea market has grown steadily due to the rising demand for healthy and natural products. Here are some market opportunities for green tea:

• Health Benefits: Green tea is well-known for its health benefits, which include enhancing metabolism, lowering the risk of heart disease and cancer, and enhancing brain function. The growing awareness of green tea's health benefits is driving demand.
• Convenience: Green tea can be easily packaged in ready-to-drink bottles or tea bags in response to the growing demand for convenient, on-the-go products. This makes it a convenient option for consumers on the go who want to reap the health benefits of green tea.
• Flavored Green Tea: Natural flavors, such as lemon, honey, and mint, can be used to flavor green tea. These flavors may appeal to consumers who dislike the taste of traditional green tea but desire its health benefits.
• Functional Green Tea: Also gaining popularity are functional green tea products such as energy drinks and supplements. These items are promoted for their energy-enhancing and weight-loss properties.
• Organic and Fair Trade: Consumers are increasingly concerned about the impact of their purchases on the environment and are willing to pay more for organic and fair trade products. These consumers are interested in green tea that is grown organically and produced using fair trade practices.
• Online Sales: The green tea e-commerce market is expanding, with more consumers purchasing products online. This allows green tea brands to reach a larger audience and provides consumers with a convenient way to purchase their products.

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Overall, the market for green tea is anticipated to continue expanding due to rising health awareness and rising demand for natural and convenient products. Numerous opportunities exist for brands to differentiate themselves and appeal to a variety of consumer preferences.

Global Green Tea Market: Segmentation

The global green tea market is segmented on the basis of type, flavors, and region.

On the basis of type, the global green tea market size is segmented into green tea bags, green tea instant mixes, iced green tea, and other types.

Based on the flavors, the market is segmented as lemon, cinnamon, aloe vera, vanilla, basil, Jasmin, wild berry, and others.

Geographically, the global green tea market is segmented as North America, Asia-Pacific, Europe, and the Rest of the World (RoW).

Global Green Tea Market Report Scope:

Global Green Tea Market: Regional Analysis

Asia Pacific is considered to represent the largest market for green tea. Also, China is the biggest producer and exporter of green tea. Countries such as China, the Middle East, Hong Kong, Taiwan, and Japan are the major markets for green tea in the Asia Pacific. Furthermore, Europe is anticipated to be the fastest-growing market for green tea due to rising health awareness among consumers.

Global Green Tea Market: Competitive Players

Some of the major companies dominating the global green tea market are 

• Arizona Beverage Company
• AMORE Pacific Corp.
• Associated British Foods LLC
• Celestial Seasonings
• Cape Natural Tea Products
• Finlays Beverages Ltd.
• Hambleden Herbs
• Hankook Tea
• Frontier Natural Products Co-Op.
• Honest Tea, Inc.
• Kirin Beverage Corp.
• ITO EN
• Metropolitan Tea Company
• Numi Organic Tea
• Northern Tea Merchants Ltd.
• Oishi Group Plc. 

Othe key players influencing the global market are

• Oregon Chai Inc.
• Pukka Herbs Ltd.
• PG Tips
• Qi Teas
• The Republic Of Tea
• The Kent Tea & Trading Company
• The Stash Tea Company
• Yogi Tea
• Uncle Lee’s Tea, Inc.

This report segments the global tea market as follows:

By Type 

• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea And Others

By Flavors 

• Lemon
• Cinnamon
• Aloe Vera
• Vanilla
• Basil
• Jasmin
• Wild Berry And Others
   

Green Tea Market: Regional Segment Analysis

• North America

  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa