Global Green Tea Market Size, Share, Growth Analysis Report - Forecast 2034

Global Green Tea Market Size

The global green tea market size was worth around USD 15.33 Billion in 2024 and is predicted to grow to around USD 29.59 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 6.8% between 2025 and 2034. The report analyzes the global green tea market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the green tea industry.

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Global Green Tea Market: Overview

Green tea is a type of tea that is made from the leaves of Camellia sinensis, which have not undergone any of the withering and oxidation applied when processing Camellia sinensis as in other types of tea. Although green tea originated in China, its production has proliferated in many countries in Asia. Green tea can be classified into various types based on different factors such as the variety of the tea plant, growing conditions, production processing, horticulture, and time of harvest. Some of the Japanese green teas are sencha, gyokuro, kabusecha, matcha, tencha, genmaicha, and hojicha.

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Key Insights

• As per the analysis shared by our research analyst, the global green tea market is estimated to grow annually at a CAGR of around 6.8% over the forecast period (2025-2034).
• Regarding revenue, the global green tea market size was valued at around USD 15.33 Billion in 2024 and is projected to reach USD 29.59 Billion by 2034.
• The green tea market is projected to grow at a significant rate due to Health benefits, antioxidant properties, and rising consumer interest in functional beverages drive demand. Increasing focus on weight management supports growth.
• Based on Type, the Green Tea Bags segment is expected to lead the global market.
• On the basis of Distribution Channel, the Supermarkets/Hypermarkets segment is growing at a high rate and will continue to dominate the global market.
• Based on region, Asia-Pacific is predicted to dominate the global market during the forecast period.

Global Green Tea Market: Growth Factors

Owing to its properties such as health benefits provided to consumers, green tea is witnessing high demand globally. Also, regular intake of green tea helps in reducing the overweight of body. Factors such as growing consumer awareness for healthy and safe products, the increasing number of people suffering from obesity, cancer digestive disorders, and many more diseases, and the advantages of the regular consumption of green tea are acting as growth driving factors of the global green tea market. Green tea also reduces the effect of cancer cells, and LDL cholesterol cures body and headaches and helps in fat reduction. These properties of green tea will spur the demand in the near future.

Green Tea Market: Opportunities

In recent years, the green tea market has grown steadily due to the rising demand for healthy and natural products. Here are some market opportunities for green tea:

• Health Benefits: Green tea is well-known for its health benefits, which include enhancing metabolism, lowering the risk of heart disease and cancer, and enhancing brain function. The growing awareness of green tea's health benefits is driving demand.
• Convenience: Green tea can be easily packaged in ready-to-drink bottles or tea bags in response to the growing demand for convenient, on-the-go products. This makes it a convenient option for consumers on the go who want to reap the health benefits of green tea.
• Flavored Green Tea: Natural flavors, such as lemon, honey, and mint, can be used to flavor green tea. These flavors may appeal to consumers who dislike the taste of traditional green tea but desire its health benefits.
• Functional Green Tea: Also gaining popularity are functional green tea products such as energy drinks and supplements. These items are promoted for their energy-enhancing and weight-loss properties.
• Organic and Fair Trade: Consumers are increasingly concerned about the impact of their purchases on the environment and are willing to pay more for organic and fair trade products. These consumers are interested in green tea that is grown organically and produced using fair trade practices.
• Online Sales: The green tea e-commerce market is expanding, with more consumers purchasing products online. This allows green tea brands to reach a larger audience and provides consumers with a convenient way to purchase their products.

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Overall, the market for green tea is anticipated to continue expanding due to rising health awareness and rising demand for natural and convenient products. Numerous opportunities exist for brands to differentiate themselves and appeal to a variety of consumer preferences.

Global Green Tea Market: Segmentation

The global green tea market is segmented on the basis of type, flavors, and region.

On the basis of type, the global green tea market size is segmented into green tea bags, green tea instant mixes, iced green tea, and other types.

Based on the flavors, the market is segmented as lemon, cinnamon, aloe vera, vanilla, basil, Jasmin, wild berry, and others.

On the basis of Distribution Channel, the global green tea market is bifurcated into Supermarkets/Hypermarkets, Convenience Stores/Specialty Stores, Online.

Geographically, the global green tea market is segmented as North America, Asia-Pacific, Europe, and the Rest of the World (RoW).

Green Tea Market: Report Scope

Global Green Tea Market: Regional Analysis

Asia Pacific is considered to represent the largest market for green tea. Also, China is the biggest producer and exporter of green tea. Countries such as China, the Middle East, Hong Kong, Taiwan, and Japan are the major markets for green tea in the Asia Pacific. Furthermore, Europe is anticipated to be the fastest-growing market for green tea due to rising health awareness among consumers.

Green Tea Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the green tea market on a global and regional basis.

The global green tea market is dominated by players like:

• Arizona Beverage Company
• AMORE Pacific Corp
• Associated British Foods LLC
• Celestial Seasonings
• Cape Natural Tea Products
• Finlays Beverages Ltd.
• Hambleden Herbs
• Hankook Tea
• Frontier Natural Products Co-Op
• Honest Tea Inc.
• Kirin Beverage Corp.
• ITO EN
• Metropolitan Tea Company
• Numi Organic Tea
• Northern Tea Merchants Ltd.
• and Oishi Group Plc.

The global green tea market is segmented as follows;

By Type

• Green Tea Bags
• Instant Tea Mixes
• Iced Green Tea
• Loose-Leaf
• Loose Leaf Powder
• Ready-to-Drink Tea
• Capsules & Tablets

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores/Specialty Stores
• Online

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America