Hand Blender Market Size, Share, Growth Report 2030

Industry Prospective:

The global hand blender market size was worth around USD 318.4 Million in 2022 and is predicted to grow to around USD 611.5 Million by 2030 with a compound annual growth rate (CAGR) of roughly 8.5% between 2023 and 2030. The report analyzes the global hand blender market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the hand blender industry.               

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Hand Blender Market: Overview

The hand blender is a kitchen and laboratory tool that can be used to crush, combine, and blend various materials, including food. It has a revolving metal blade at the bottom that is driven by an electric motor and is common in commercial kitchens. The device is frequently used to chop vegetables and other foods, as well as to make soups, juices, and other dishes because it aids in fully stirring the ingredients. The important factors for the market expansion include expanding adoption of smart kitchens in families and growing interest in home-cooked dishes among a sizable population of health-conscious people. Additionally, a key factor in the market's expansion is the appliance's widespread use in the bakery and small food-stall industries of the commercial sector.

Key Insights

• As per the analysis shared by our research analyst, the global hand blender market is estimated to grow annually at a CAGR of around 8.5% over the forecast period (2023-2030).
• In terms of revenue, the global hand blender market size was valued at around USD 318.4 million in 2022 and is projected to reach USD 611.5 million, by 2030.
• The increasing adoption of smart kitchen appliances along with growing population income particularly in developing countries is expected to drive the hand blender market growth during the forecast period.
• Based on the product, the corded segment captures the largest market share during the forecast period.
• Based on the application, the residential segment is growing at a significant rate during the forecast period.
• Based on the distribution channel, the offline segment is expected to capture the largest revenue share over the forecast period.
• Based on region, North America is expected to dominate the market during the forecast period.

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Hand Blender Market: Growth Drivers

Increasing residential and commercial housing facilities drive the market growth

The demand for installing modern kitchen equipment for multiple purposes in various residential and commercial settings is driven by the expanding infrastructure sector. This is driving up demand for cutting-edge home appliances all across the world. According to data released by the US Census Bureau, the housing authority approved 1.55 million new privately owned housing units in September 2020 at various locations across the United States that issue building permits. The need for cutting-edge home appliance products is probably going to have a long-term opportunity due to the expanding home remodeling and renovation activities around the world. Thus, driving the global hand blender market growth over the forecast period.

Hand Blender Market: Restraints

Lack of power and functionality impedes the market growth

The lack of power and functionality in the hand blender is expected to hamper the hand blender industry growth during the forecast period. Standard blender motors are naturally more powerful because they are bigger. More power than an expensive immersion blender can likely be found in even the most basic, low-end blender. Less power means that hand blending will take a little longer. Thus, acting as a major restraint.

Hand Blender Market: Opportunities

The increasing trend of urbanization provides a significant opportunity

Urbanization is a major factor in the hand blender market's growth since it created a burgeoning middle class and increased the need for convenience amid busy metropolitan lifestyles. In the urban market, particularly in wealthy cities, there is a greater demand for kitchen appliances. Increasing urbanization and product innovation are two other major drivers of the market expansion for kitchen appliances. Demand for luxury and high-end residences is driven by rising urbanization levels, creating a promising future for high-end kitchen appliances. The demand for kitchen equipment is expected to be driven by an increase in excess cash and a rise in the working population in metropolitan countries. A potential market for lifestyle goods is high-income groups. Thus, the increasing trend of urbanization is expected to provide a lucrative opportunity for market growth.

Hand Blender Market: Challenges

Safety concern poses a major challenge

The safety concern is expected to be the most challenging factor for the hand blender market growth over the forecast period because some blenders don’t have plastic safety.

Hand Blender Market: Segmentation

The global hand blender industry is segmented based on product, application, distribution channel, and region.

Based on the product, the global market is bifurcated into corded and cordless. The corded segment captures the largest market share during the forecast period. The high-power rating labels on these products are taken as evidence that they are energy-consuming machinery. Additionally, corded items offer direct home supply and great work productivity. The popularity of cordless items is rising as a result of the devices' use and convenience. As these devices need high voltage, manufacturers are creating high-rating label batteries. Besides, the cordless segment is expected to grow at the highest CAGR over the forecast period. The growth in the segment is attributed to the easiness in the portability of the product. Moreover, the increasing battery life is expected to provide a potential opportunity for segmental growth over the forecast period.

Based on the application, the global hand blender industry is divided into residential and commercial. The residential segment is expected to dominate the market over the forecast period because most homes utilize kitchen appliances for their everyday culinary requirements, and the residential segment generates more revenue. Moreover, the growing number of working women populations which leads to adopting smart appliances such as hand blenders is expected to drive segmental growth during the projected period.

Based on the distribution channel, the market is segmented into online and offline. The offline segment is expected to capture the largest revenue share during the forecast period. Shoppers prefer offline channels because they allow them to see the products in-person, which makes it easier to check the products' quality and materials.

Recent Developments:

• In October 2017, the technologically cutting-edge portable and compact device was introduced by Smeg S.p.a., an Italian producer of home appliances, under the trade name "HBF02 hand blender." The business has ergonomically designed it and given it a non-slip grip. The device has a variable speed controller and a 700 W motor.
• In April 2018, a significant Indian manufacturer of electrical appliances, Bajaj Electricals Limited, debuted its new hand blender under the name "Bajaj HB10." These important actions can help the market grow in the upcoming years.
• In March 2018, one of the most popular hand blenders was introduced by Braun GmbH under the name "Braun MultiQuick 5 Baby." The company debuted these goods at the International Home + Housewares Show in Chicago, Illinois, in March 2018. The product visibility is increased by these cutting-edge product introductions. The device has numerous speed settings and 350 watts of electricity.
• In March 2022, a new line of motor options from Power Motor is presented for cordless hand blenders. A complete motion solution is offered by the PT2730 series and PT555PM series for cordless hand blenders and mixers. The low-voltage permanent magnet DC motor, motor driver, and rechargeable battery pack are all included in the highly integrated product assembly.

Hand Blender Market: Report Scope:

Hand Blender Market: Regional Analysis

North America is expected to dominate the market during the forecast period

North America is expected to dominate the global hand blender market during the forecast period. The regional growth is attributed to the growing demand for modular kitchen appliances in US and Canada. Moreover, the rising disposable income of the countries like Canada is expected to fuel the growth of the market. For instance, as per Statistics Canada, in the fourth quarter of 2022, Canada's disposable personal income climbed to 1561752 CAD million from 1526100 CAD million in the third quarter. Additionally, consumers are embracing portable and technologically advanced kitchen equipment, such as cookware and kitchenware, at a growing rate.

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The Asia Pacific is expected to grow at the fastest rate during the forecast period. The growth in the region is owing to the presence of the fastest-growing economies including China and India. Moreover, the escalating middle-class population income and growing urbanization are significant factors that rises the demand for the blender market. For instance, as per United Nations Human Settlements Programme, Asia's urban population is projected to increase by approximately 50% by 2050, which is an additional 1.2 billion people. Furthermore, the growing trend of the modular kitchen along with the increasing adoption of smart appliances is expected to drive the demand for the hand blender market over the forecast period.

Hand Blender Market: Competitive Analysis

The global hand blender market is dominated by players like:

• Siroca
• Braun
• TESCOM
• Iris Ohyama
• Conair
• Whirlpool
• Breville
• Philips
• Vitamix
• Panasonic
• Vitantonio
• JVC Kenwood
• Electrolux
• Twinbird
• ESGE
• Vremi
• Russell Hobbs
• Hamilton Beach
• Krups
• Calphalon among others.

The global hand blender market is segmented as follows:

By Product

• Corded
• Cordless

By Application

• Residential
• Commercial

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa