Hair Spray Market
The global hair spray market size was worth around USD 10.1 Billion in 2022 and is predicted to grow to around USD 20.5 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 7.89% between 2023 and 2030. The report analyzes the global hair spray market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the hair spray market.
Hair spray is a beauty aesthetic-enhancing product that is typically used to hold the hair in a desired manner or appearance. It is used to provide the necessary shine, texture, or volume to the hair. The global industry refers to the production, buying, and selling of products. It can be considered a sub-segment of the hair care industry which consists of a variety of products related to hair care including conditioners, masks, shampoos, serums, and hair coloring products. Generally, hair sprays are sold in pump bottles or aerosol cans and are available in the commercial market with different levels of finishes, strengths, and formulations that suit different preferences of the consumers depending on styling needs and hair types. It is an extremely competitive market with the presence of multiple small and large-scale players that offer a large range of products encouraged by constant product innovation due to the volatile nature of consumer choices. Several factors are driving the demand in the global market and it is projected to reach new heights in the coming years.
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Growing demand in the fashion industry to propel market demand
The global hair spray market is projected to benefit from the growing demand for the product in the fashion industry which is one of the largest consumers of the product. The fashion industry is dependent on the ever-changing trends and consumer adoption of these trends. Hair styling plays an important role in determining the overall look of the person and hence it is given high priority in terms of styling.
The growing influence of social media has assisted in generating mass awareness amongst the population about the different types of products available in the market. Businesses are currently investing in resources to make maximum use of the potential that social media marketing holds. In 2021, L’Oreal, a cosmetics giant, spent more than 10.6 billion on marketing and advertising. Furthermore, the growing population with dual income families has helped in increasing the disposable income of consumers allowing them to spend on leisure items. The global market benefits from the rising consumer pattern involving changing or experimenting with the cosmetics products available for use.
Health concerns to restrict the market growth
The global sales volume may take a dip due to the increasing awareness amongst consumers about the health concerns associated with the regular use of hair spray. Since these products are made of harsh chemicals, excess use of the products over some time is known to severely impact hair quality by destroying the natural texture of hair. In some cases, certain products are known to cause respiratory issues when inhaled. It can also cause skin irritation amongst some people who have highly sensitive skin. This could cause decreased demand for the product in the coming years as people may avoid using the product.
Growing demand for organic products provides excellent growth opportunities
One of the key opportunities that the global hair spray industry players can grab is the growing segment of people who prefer to use organic or natural products as opposed to chemical products which are known to cause health concerns. Furthermore, consumers are becoming environmentally conscious and are proactively undertaking consumerism-related decisions that have little to no impact on the environment. Companies that offer eco-friendly products that are also beneficial to the health of the consumer are gaining more momentum.
The intense competition to challenge market growth
Since hair spray can be manufactured easily and requires only a few resources, there are a lot of brands pushing out products at a rapid rate. The global hair spray market is full of small to large-scale players that are continuously investing in product development. With the use of the internet and e-commerce platforms like Amazon and Alibaba, it has become less stressful to operate a business which is leading to increased competition in the market. The smaller companies tend to suffer the most under such intense competition.
The global hair spray market is segmented based on nature, packaging type, distribution channel, end-user, and region
Based on nature, the global market is segmented into natural and synthetic.
Based on packaging type, the global market divisions are metal and plastic.
Based on distribution channel, the global market is divided into online retailers, wholesale distributors, beauty stores, supermarkets & hypermarkets, and others.
Based on end-user, the global market is divided into women, men, and unisex.
|Report Attributes||Report Details|
|Report Name||Hair Spray Market Research Report|
|Market Size in 2022||USD 10.1 Billion|
|Market Forecast in 2030||USD 20.5 Billion|
|Compound Annual Growth Rate||CAGR of 7.89%|
|Number of Pages||190|
|Key Companies Covered||
Revlon, LOreal, Beardo, Estee Lauder, Procter & Gamble, Godrej, Henkel AG & Co., Coty Inc, Unilever, John Paul Mitchell Systems, Sally Beauty Supply LLC.,COLORSMASH, Kao Corporation, Graftobian Make-Up Company, and Bumble and Bumble Products LLC.
|Segments Covered||By Nature, By Packaging Type, By Distribution Channel, By End-User, And By Region|
|Regions Covered||North America, Europe, Asia Pacific (APAC), Latin America, Middle East and Africa (MEA)|
|Historical Year||2017 to 2021|
|Forecast Year||2023 - 2030|
|Customization Scope||Avail customized purchase options to meet your exact research needs. Request For Customization|
North America to register highest CAGR during the projection period
The global hair spray market is projected to register the highest growth in North America with the US leading the regional market growth. Several factors influence the high product adoption rate and some of them are high disposable income, greater product awareness rate, and availability in the country. The US has, for a long time, been the center of cultural influence, especially in the fashion or entertainment industry. American personalities are known to be highly influential in changing fashion trends. For instance, Rachel, the leading character from ‘FRIENDs’ a popular American sitcom, donned a hair look in the initial seasons. The hairstyle came to be known as ‘The Rachel Cut’ and since its first appearance on TV, it has become the most requested haircut style of all time. Furthermore, the presence of the most dominating brands available worldwide with head offices in the US is a major reason for regional expansion.
The global hair spray market is led by players like:
By Packaging Type
By Distribution Channel
Hair spray is a beauty aesthetic-enhancing product that is typically used to hold the hair in a desired manner or appearance.
The global hair spray market is projected to benefit from the growing demand for the product in the fashion industry which is one of the largest consumers of the product.
According to study, the global hair spray market size was worth around USD 10.1 billion in 2022 and is predicted to grow to around USD 20.5 billion by 2030.
The CAGR value of the hair spray market is expected to be around 7.89% during 2022-2030.
The global hair spray market is projected to register the highest growth in North America with the US leading the regional market growth.
The global hair spray market is led by players like Revlon, LOreal, Beardo, Estee Lauder, Procter & Gamble, Godrej, Henkel AG & Co., Coty Inc, Unilever, John Paul Mitchell Systems, Sally Beauty Supply LLC., COLORSMASH, Kao Corporation, Graftobian Make-Up Company, and Bumble and Bumble Products LLC.