Global Hair Spray Market Is Predicted to Grow Around USD 20.5 Billion By 2030

15-Mar-2023 | Zion Market Research

Global Hair Spray Market Size is Slated Record the CAGR of 7.89% From 2023 to 2030

The global hair spray market size was worth around USD 10.1 Billion in 2022 and is predicted to grow to around USD 20.5 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 7.89% between 2023 and 2030.

Global Hair Spray Market Size

Hair spray is an extremely commonly used cosmetic product that is applied to the hair to achieve volume or styling. It is sprayed onto the hair to achieve desired results and protect the hair against external environments like wind or humidity. A typical hair spray consists of different hair components and comes along with a propellant. There are two main types of hair spray, namely synthetic and natural. The former is made of plasticizers, chemical concentrates, fragrances, luster agents, and propellants.

The latter comprises natural resources like essential oil and plant extract. The earliest hairspray was developed in Europe and can be dated as early as the 1920s. However, with the help of influence from the entertainment and fashion industry, it is one of the most significantly used cosmetic products across the world. Sometimes, hairspray is also used on body areas apart from the hair. For instance, it is, in certain cases, sprayed on the leg and sometimes inside a dress to avoid it from riding up.

The global hair spray market is projected to grow owing to the increasing influence of the entertainment industry as well as knowledge availability amongst consumers about the different types of hairstyles that can be achieved with the help of hair spray. Consumerism has led people to try almost all new products that are launched in the market driven by the excellent advertising strategies adopted by businesses. This is a major reason the new generation is keen on experimenting with products and services to stay in sync with the ever-changing trends in the fashion industry. Furthermore, the constant pumping of new products into the commercial market attracts more consumers.

This is fueled by the growing advancements in the hair care segment as companies offer new and improved products that cater to the individual demands or needs of the consumer. There are plenty of brands and associated products available in stores and online that are meant to deliver different types of results including assistance in maintaining hairstyle, preventing frizziness, or improving hair texture. Additionally, the growing preference for online shopping with the aid of e-commerce platforms and social media could lead to higher revenue during the projection period.

Although the growth is expected to be continuous, there could be certain restraints in terms of the price sensitivity of the products since hair sprays generally tend to be expensive as compared to other hair care products like hair oil and gels. Moreover, currently, hair spray is typically considered the product most used amongst the urban population. Hair sprays are subject to regulatory measures owing to the chemical content found in the products. Regulatory compliances can sometimes be expensive in certain parts of the world and require product providers to change the components depending on regulatory requirements.

The growing demand for organic products may provide excellent growth opportunities while the intense competition could challenge hair spray industry growth

The global hair spray market is segregated based on nature, packaging type, distribution channel, end-user, and region.

Based on nature, the global market is segmented into natural and synthetic.

Based on packaging type, the global market divisions are metal and plastic.

  • The global market registered the highest growth in the metal segment in 2020 since most of the products are sold in the form of an aerosol can
  • They are typically made of steel or aluminum and the design allows the contents to be held in the right form along with the propellent
  • The ease of use along with consistent and user-friendly spray pattern is the driving force behind the use of metal containers as opposed to plastic since they are not eco-friendly
  • Aluminum takes around 200 to 500 years before completely degrading in the landfill

Based on distribution channel, the global market is divided into online retailers, wholesale distributors, beauty stores, supermarkets & hypermarkets, and others.

Based on end-user, the global market is divided into women, men, and unisex.

  • In the modern world, hair spray is used by all genders since it is meant to be used by all
  • However, traditionally the product was initially marketed for the women segment and hence more women use the product
  • Although, the number of men who use hair spray has consistently grown over the years as a grooming tool
  • For instance, the Indian men grooming market stood at USD 640 million in 2019

North America is the most dominating region in the global hair spray market with the US acting as the most influential region across the world in terms of fashion trends and styling. Europe generated significant revenue in 2022 owing to the massive cosmetic industry housed in countries like Italy, France, and Paris. World cosmetic leaders with billion-dollar revenue originate from Europe making it the hub of new cosmetic production innovation and launch. Asia-Pacific is one of the most lucrative markets for global sales volume owing to the increasing population and newer generation that is most likely to experiment with grooming tools. South Korea is currently a hub spot for the cosmetic industry and the products coming out from the country and generating popularity worldwide.

This review is based on a report by Zion Market Research, titled Hair Spray Market By Nature (Natural and Synthetic), By Packaging Type(Metal and Plastic), By Distribution Channel (Online Retailers, Wholesale Distributors, Beauty Stores, Supermarkets & Hypermarkets, and Others), By End-User (Women, Men, and Unisex), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2030.”- Report at

Recent Developments:

  • In December 2021, BBLUNT, an India-based hair care company with multiple hair salons across the region, introduced Jennifer Winget, a popular Indian actress, as the face of the company
  • In October 2022, Henkel launched the first-of-its-kind B2B2C hair care brand that is hyper-personalized. The new brand is called SalonLab&Me under its Schwarzkopf Professional hair care range
  • In September 2022, Schwarzkopf Professional launched a new program in collaboration with TerraCycle aimed at the packaging recycling of hair care

The global hair spray market is led by players like:

  • Revlon
  • LOreal
  • Beardo
  • Estee Lauder
  • Procter & Gamble
  • Godrej
  • Henkel AG & Co.
  • Coty Inc
  • Unilever
  • John Paul Mitchell Systems
  • Sally Beauty Supply LLC.
  • Kao Corporation
  • Graftobian Make-Up Company
  • Bumble 
  • Bumble Products LLC.

The global hair spray market is segmented as follows:

By Nature

  • Natural
  • Synthetic

By Packaging Type

  • Metal
  • Plastic

By Distribution Channel

  • Online Retailers
  • Wholesale Distributors
  • Beauty Stores
  • Supermarkets & Hypermarkets
  • Others

By End-User

  • Women
  • Men
  • Unisex

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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