Global Hair Care Market Size, Share, Growth Analysis Report - Forecast 2034

Hair Care Market Size

The global hair care market size was worth around USD 51.73 Billion in 2024 and is predicted to grow to around USD 124.21 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 9.3% between 2025 and 2034.

The report analyzes the global hair care market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the hair care industry.

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Hair care Market: Overview

In today’s glamorous world, a major portion of the global population has become beauty-conscious and thus people are opting for various beauty-enhancing products available in the market. Hair care products repair and reduce hair damage, as well as protect and nourish the hair from pollution, dryness, and several other factors. Hair care products have come a long way over the years and there are a number of brands offering hair oils, hair colorants, shampoos, and other hairstyling products. All these products are mainly composed of natural and synthetic ingredients. The major consumption of these products is by hair care professionals in salons, beauty parlors, and at homes by individuals.

The hair care market is expected to pick up pace in demand over the forecast period, owing to a rising focus on personal care among the general population. Increasing awareness about the ill effects of bad eating habits and the rising prevalence of unhealthy lifestyle habits have led to multiple hair problems, hence the demand for hair care is expected to be high. Increasing focus on personal care, rising per capita disposable income, and rising focus on appearance are some of the major trends that influence the hair care market demand through 2028.

However, allergic reactions to sensitive hair and sensitive scalp are expected to restrain the sales of hair care over the forecast period.

Key Insights

• As per the analysis shared by our research analyst, the global hair care market is estimated to grow annually at a CAGR of around 9.3% over the forecast period (2025-2034).
• Regarding revenue, the global hair care market size was valued at around USD 51.73 Billion in 2024 and is projected to reach USD 124.21 Billion by 2034.
• The hair care market is projected to grow at a significant rate due to increasing demand for organic and personalized hair care products.
• Based on Product Type, the Shampoo segment is expected to lead the global market.
• On the basis of Distribution channel, the Supermarkets and Hypermarkets segment is growing at a high rate and will continue to dominate the global market.
• Based on region, Asia-Pacific & North America is predicted to dominate the global market during the forecast period.

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Hair care Market: Growth Drivers

Increasing Focus on Personal Care

The general population has seen a substantial increase in focus on personal care over the past few years as the importance of aesthetic appearance has become paramount. Moreover, the increasing per capita disposable income of the population has also propelled the demand for multiple hair care products, and these factors are primly driving the hair care market potential over the forecast period. Increasing demand for organic products is also expected to drive the hair care market's potential

Hair care Market: Restraints

Sensitive Hair and Scalp to Restrain Haircare market potential

Hair care is crucial, but certain chemicals used can be harmful to people with sensitive hair and scalp, and this restrains the overall hair care market growth in the long run. Hair care companies are trying to develop more eco-friendly products to deal with this and boost their sales revenue, but this factor will be prominent through the forecast period as no proper plan is in place to combat this.

Hair care Market: Opportunities

Increasing Preference for Sustainable Products

Sustainability has been a popular trend across all industry verticals, and this is expected to be popular in the hair care market as well. Consumers are opting for organic and natural products as awareness about the ill effects of chemicals is increasing, and hence hair care companies are focusing on launching these new products to fulfill consumer demand.

Hair Care Market: Segmentation Analysis

The global hair care market is segmented based on Product Type, Distribution channel, and region.

Based on Product Type, the global hair care market is divided into Shampoo, Hair Color, Conditioner, Hair Styling Products, Others.

On the basis of Distribution channel, the global hair care market is bifurcated into Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Retailers, Others.

Hair Care Market: Report Scope

Recent Developments

• In July 2019 – Henkel AG a German chemical and consumer goods organization announced the purchasing of a major stake of 51% in eSalon.com LLC which is engaged in providing quality hair coloring solutions to the world.

Regional Landscape

The Europe region leads the global hair care market in terms of revenue and volume share and is anticipated to maintain this stance over the forecast period as well. The increasing availability of hair care products, rising consumer awareness for personal care, presence of key hair care companies, and increasing beauty consciousness are some of the major trends propelling the hair care market potential in this region through 2028. The nations of France, Italy, Germany, and the United Kingdom are expected to be the most prominent markets in this region.

Increasing per capita disposable income in the Asia Pacific region will also boost the demand for hair care products. India and China will be the most significant markets in this region through the forecast period.

Hair Care Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the hair care market on a global and regional basis.

The global hair care market is dominated by players like:

• KAO Group
• L’Oréal USA
• The Procter & Gamble (P&G) Company
• Unilever PLC
• Johnson & Johnson Inc

The global hair care market is segmented as follows;

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Others

By Distribution channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America