Hair Mask Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020-2026

Description

Global Hair Mask Market: Overview

A hair mask is a hair nourishing product that works to improve the condition and health of an individual’s hair. Hair masks do the work that a deep or intensive hair conditioner can do. The difference between a deep hair conditioning treatment and a simple hair mask is that a hair mask contains concentrated, high-quality ingredients, and affects the hair for a longer period, usually ranging from 20 minutes to several hours.

The Centers for Disease Control and Prevention (CDC) investigation has revealed that hair loss is one of the key long-term effects among patients who have recovered from COVID-19. Due to this, concerns regarding hair health have risen considerably amongst patients of all ages. The presence of several brands providing natural and ready-made hair masks that can be bought online or offline can foster the global hair mask market size.

Global Hair Mask Market: Growth Factors

The increasing urge among men and women, and teenagers in particular, to have healthier and more luscious hair is a major factor pushing the global hair mask market share. Using hair masks on a regular basis has several positive effects on hair health such as lesser frizz, shinier, stronger, and softer hair, reduced hair breakage and damage, healthier scalp, less environmental damage, and added moisture. The alarming degree of pollution and diminishing water quality have been negatively affecting hair health.   

Additionally, since past few years, organic and chemical-free products have been gaining considerable attention in the global hair mask market. Hair masks are also integrated with natural ingredients such as plant extracts, vitamin E, argan oil, tea tree oil, aloe vera, avocado oil, coconut oil, honey, milk protein, rosemary oil, hibiscus flower extracts, brahmi, shikakai, and banana pulp. The availability of organic, natural, and nutrient-rich products is attracting more customers due to their anti-aging and healing properties.

However, the rising awareness regarding the multiple disadvantages chemicals could have on hair is a factor predicted to hamper the development of the global hair mask market. These chemicals include triclosan, parabens, polyethylene glycol, sodium lauryl sulfate (SLS), phthalates, triethanolamine, and dimethicone, which are harmful for hair health in the long-term. Also, the rising number of hair care influencers on social media and bloggers promoting DIY hair masks and home remedies for hair health which can delay market growth.

On the other hand, organic hair grooming products are being increasingly utilized by people who need paraben-free and preservative-free hair masks and other hair products. There has been a major transition in the hair care products manufacturing industry and the companies are now focusing on innovating natural products which are also nutrient-rich to meet the growing requirements of the customers.

Global Hair Mask Market: Segmentation

The global hair mask market has been segregated on the basis of end-user, nature, distribution channel, and region. By end-user, the market can be differentiated into household and commercial. Based on nature, the global hair mask market can be classified as organic and conventional. On the basis of distribution channel, the market has been bifurcated into specialty stores, supermarkets & hypermarkets, online platforms, and others.

Global Hair Mask Market: Regional Analysis

Asia Pacific is projected to record a fast growth rate over the forecast times, boosting the overall global hair mask market outlook. Supported by the fast spread of awareness regarding hair health and physical appearance, hair masks have been gaining traction especially among men, due to prevalence of hair loss, grey hair, dandruff, dry & frizzy hair, and split ends.

North America holds the largest market share due to the fully automated technological sector, booming grooming industry, high awareness regarding physical appearance among people, higher standard of living, and presence of giant hair mask manufacturing companies in the region, accelerating the global hair masks market size.

Europe is also set to garner considerable traction over the upcoming times due to awareness regarding harmful environmental factors which include prolonged exposure to UVA and UVB rays, alongside the upscaling of product quality by leading manufacturers.

Global Hair Mask Market: Competitive Players

The major players competing in the global hair mask market are focusing on the male segment by innovating newer and nutrient-rich products.

Some of the major market participants operating in the global hair mask market are Oriflame, NuSkin, Henkel, Avon, Amway, RYOE, The Procter and Gamble Company, KMS, Eva NYC, AVEDA CORP., LOreal, OLAPLEX, KAO, Unilever, Revlon, Inc., Shiseido Co., Ltd., and Kevin Murphy, Arvazallia.

Global Hair Mask Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.

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