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Global Gluten-Free Product Market Set For Rapid Growth, To Reach USD 7.60 Billion By 2024

Gluten-Free Product Market - Global Industry Analysis

Gluten-Free Product Market - By Product (Bakery Products, Pasta & Pizza, Snacks & RTE Meals, Baby Food, Condiments & Dressings, and Other) and By Distribution Channel (Business To Business [Hospitality Services, Hotels & Restaurants, and Online Channel] and Business To Consumer [Supermarket/Hypermarket, Conventional Stores, Specialty Services, and Online Channel]): Global Industry Perspective, Comprehensive Analysis, And Forecast, 2020–2026

Published Date: 13-Nov-2018 Category: Food & Beverage Report Format : PDF Pages: 110 Report Code: ZMR-3508 Status : Published

Global Gluten-Free Product market, which was estimated at approximately 5.1 (USD Billion) in 2019 and is predicted to accrue earnings worth nearly 8.1 (USD Billion) by 2026, is set to record a CAGR of nearly 7.12% over 2020-2026.

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Description

The global Gluten-Free Product market, which was estimated at approximately 5.1 (USD Billion) in 2019 and is predicted to accrue earnings worth nearly 8.1 (USD Billion) by 2026, is set to record a CAGR of nearly 7.12% over 2020-2026. The report offers valuation and analysis of Gluten-Free Product market on a global as well as regional level. The study offers a comprehensive assessment of the industry competition, limitations, sales estimates, avenues, current & emerging trends, and industry-validated market data. The report offers historical data from 2017 to 2019 along with a forecast from 2020 to 2026 based on value (USD Billion).

Introduction

Gluten is the protein which is present in rye, barley, and wheat. The main aim of using gluten is to impart elasticity to dough, which is used for manufacturing many other products possessing chewy texture along with retaining shape of the product. However, a survey has unleashed that nearly twenty percent of customers across the globe do not intake certain kinds of diet due to allergies and gluten is one of such diet to which some of the consumers are allergenic. Furthermore, persons who are intolerant to gluten can suffer from myriad kinds of autoimmune disorders.

Global Gluten Free Product Market

Market Growth Drivers

Surge in the populace of the working women resulting in their massive dependence on gluten-free diet as well as convenience foods will bolster the expansion of gluten-free product market over the forthcoming years. In addition to this, rise in the occurrence of imitable bowel syndrome and celiac is expected to create lucrative demand for gluten-free products over the forecasting timeline. Apart from this, surge in the incidences of heart ailments, stroke, metabolic syndrome, obesity, and chronic pulmonary disorder will prompt the business trends.

Furthermore, adoption of healthy diets and disciplined lifestyles in the developed countries like the U.S. is projected to help the market record a thumping growth over the years to come. Apart from this, rise in the retail outlets, specialty stores, and convenience stores as well as easy availability of product in hypermarkets, malls, and supermarkets will prompt the business growth over the forthcoming years.

Europe To Make Notable Contributions Towards Overall Market Size By 2026

The expansion of the industry in Europe over the estimated timeline is owing to strict laws passed by EU over intake of food items. Furthermore, gluten-free items are utilized for preparing European food items like rolls, strudels, baklava, and pastries. In addition to this, these products have the texture & taste and possess large proportion of low density lipoprotein and help in controlling routine metabolic activities of the body.

Key participants influencing the market growth are Uncle Tobys, General Mills, MOMA, Alara Wholefoods Ltd., Sanitarium Health & Wellbeing Company, Country Choice, Nature’s Path, Weetabix, Amy’s Kitchen, Bagrrys India Ltd., Kellogg’s, Nestle, Raisio, and Quaker Oats Company.

This report segments the global gluten-free product market as follows:

Global Gluten-Free Product Market: Product Category Segment Analysis

Bakery Products
Pasta & Pizza
Snacks & RTE Meals
Baby Food
Condiments & Dressings
Others

Global Gluten-Free Product Market: Distribution ChannelSegment Analysis

Business To Business
- Hospitality Services
- Hotels & Restaurants
- Online Channel
Business To Consumer
- Supermarket/Hypermarket
- Conventional Stores
- Specialty Services
- Online Channel

By Region

North America
- The U.S.
- Canada
Europe
- France
- The UK
- Spain
- Germany
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Southeast Asia
- Rest of Asia Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa

Table Of Content

Chapter 1. Introduction
- 1.1. Report Description and Scope
- 1.2. Research Scope
- 1.3. Research Methodology
  - 1.3.1. Market Research Process
  - 1.3.2. Market Research Methodology
Chapter 2. Executive Summary
- 2.1. Global Gluten-Free Product Market, 2015 - 2024(USD Billion)
- 2.2. Global Gluten-Free Product Market: Snapshot
Chapter 3. Gluten-Free Product Market - Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
  - 3.2.1. Global Gluten-Free Product Market Drivers: Impact Analysis
  - 3.2.2. Increasing demand for Gluten Free Products.
  - 3.2.3. Growing occurrence of Celiac disease among the population
  - 3.2.4. Developing the trend for Bakery Gluten-Free Product
- 3.3. Market Restraints
  - 3.3.1. Global Gluten-Free Product Market Restraints: Impact Analysis
  - 3.3.2. Unawareness among rural population regarding celiac disease
- 3.4. Opportunities
  - 3.4.1. Increasing investment by manufacturers in marketing and research & development
- 3.5. Porter's Five Forces Analysis
  - 3.5.1. Bargaining power of suppliers
  - 3.5.2. Bargaining power of buyers
  - 3.5.3. The threat from new entrants
  - 3.5.4. The threat from new substitutes
  - 3.5.5. Degree of competition
- 3.6. Market Attractiveness Analysis
  - 3.6.1. Market Attractiveness Analysis, by Product Category Segment
  - 3.6.2. Market Attractiveness Analysis, by Distribution Channel Segment
  - 3.6.3. Market Attractiveness Analysis, by Regional Segment
Chapter 4. Global Gluten-Free Product Market- Competitive Landscape
- 4.1. Company Market Share, 2017 (Subject To Data Availability)
  - 4.1.1. Global Gluten-Free Product Market: Company Market Share, 2017
- 4.2. Strategic Development
  - 4.2.1. Acquisitions & Mergers
  - 4.2.2. New Product Launch
  - 4.2.3. Agreements, Partnerships, Collaborations and Joint Ventures
  - 4.2.4. Research and Development, Product and Regional Expansion
- 4.3. Product Portfolio
Chapter 5. Global Gluten-Free Product Market- Product Category Analysis
- 5.1. Global Gluten-Free Product Market: Product Category Overview
  - 5.1.1. Global Gluten-Free Product Market Revenue Share, by Product Category, 2017 -2024
- 5.2. Bakery Products
  - 5.2.1. Global Gluten-Free Product Market for Bakery Products Gluten-Free Product, 2015 -2024 (USD Billion)
- 5.3. Pasta & Pizza
  - 5.3.1. Global Gluten-Free Product Market for Pasta & Pizza Gluten-Free Product, 2015 - 2024 (USD Billion)
- 5.4. Snacks & RTE Meals
  - 5.4.1. Global Gluten-Free Product Market for Snacks & RTE Meals Gluten-Free Product, 2015 - 2024 (USD Billion)
- 5.5. Baby Food
  - 5.5.1. Global Gluten-Free Product Market for Baby Food Gluten-Free Product, 2015 - 2024 (USD Billion)
- 5.6. Condiments & Dressings
  - 5.6.1. Global Gluten-Free Product Market for Condiments & Dressings Gluten-Free Product, 2015 - 2024 (USD Billion)
- 5.7. Other
  - 5.7.1. Global Gluten-Free Product Market for Other Gluten-Free Product, 2015 - 2024 (USD Billion)
Chapter 6. Global Gluten-Free Product Market- Distribution Channel Analysis
- 6.1. Global Gluten-Free Product Market: Distribution Channel Overview
  - 6.1.1. Global Gluten-Free Product Market Revenue Share, by Distribution Channel, 2017 - 2024
- 6.2. Business To Business
  - 6.2.1. Global Gluten-Free Product Market for Business To Business, 2015 - 2024 (USD Billion)
- 6.3. Business To Consumer
  - 6.3.1. Global Gluten-Free Product Market for Business To Consumer, 2015 - 2024 (USD Billion)
Chapter 7. Global Gluten-Free Product Market - Regional Segment Analysis
- 7.1. Global Gluten-Free Product Market: Regional Overview
  - 7.1.1. Global Gluten-Free Product Market Revenue Share, by Region, 2017 -2024
- 7.2. North America
  - 7.2.1. North America Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
  - 7.2.2. North America Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
  - 7.2.3. The U.S.
    - 7.2.3.1. The U.S. Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
    - 7.2.3.2. The U.S. Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
  - 7.2.4. Rest of North America
    - 7.2.4.1. Rest of North America Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
    - 7.2.4.2. Rest of North America Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
- 7.3. Europe
  - 7.3.1. Europe Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
  - 7.3.2. Europe Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
  - 7.3.3. UK
    - 7.3.3.1. UK Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
    - 7.3.3.2. UK Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
  - 7.3.4. France
    - 7.3.4.1. France Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
    - 7.3.4.2. France Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
  - 7.3.5. Germany
    - 7.3.5.1. Germany Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
    - 7.3.5.2. Germany Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
  - 7.3.6. Rest of Europe
    - 7.3.6.1. Rest of Europe Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
    - 7.3.6.2. Distribution Channel, 2015 - 2024 (USD Billion)
- 7.4. Asia Pacific
  - 7.4.1. Asia Pacific Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
  - 7.4.2. Asia Pacific Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
  - 7.4.3. China
    - 7.4.3.1. China Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
    - 7.4.3.2. China Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
  - 7.4.4. Japan
    - 7.4.4.1. Japan Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
    - 7.4.4.2. Japan Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
  - 7.4.5. India
    - 7.4.5.1. India Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
    - 7.4.5.2. India Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
  - 7.4.6. Rest of Asia Pacific
    - 7.4.6.1. Rest of Asia Pacific Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
    - 7.4.6.2. Rest of Asia Pacific Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
- 7.5. Latin America
  - 7.5.1. Latin America Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
  - 7.5.2. Latin America Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
  - 7.5.3. Brazil
    - 7.5.3.1. Brazil Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
    - 7.5.3.2. Brazil Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
  - 7.5.4. Rest of Latin America
    - 7.5.4.1. Rest of Latin America Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
    - 7.5.4.2. Rest of Latin America Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
- 7.6. The Middle East and Africa
  - 7.6.1. The Middle East and Africa Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
  - 7.6.2. The Middle East and Africa Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
Chapter 8. Global Gluten-Free Product Market - Company Profile
- 8.1. Sanitarium Health & Wellbeing Company
  - 8.1.1. Overview
  - 8.1.2. Financials
  - 8.1.3. Type portfolio
  - 8.1.4. Business strategy
  - 8.1.5. Recent developments
- 8.2. Alara Wholefoods Ltd.
  - 8.2.1. Overview
  - 8.2.2. Financials
  - 8.2.3. Type portfolio
  - 8.2.4. Business strategy
  - 8.2.5. Recent developments
- 8.3. General Mills
  - 8.3.1. Overview
  - 8.3.2. Financials
  - 8.3.3. Type portfolio
  - 8.3.4. Business strategy
  - 8.3.5. Recent developments
- 8.4. Bagrrys India Ltd.
  - 8.4.1. Overview
  - 8.4.2. Financials
  - 8.4.3. Type portfolio
  - 8.4.4. Business strategy
  - 8.4.5. Recent developments
- 8.5. Country Choice
  - 8.5.1. Overview
  - 8.5.2. Financials
  - 8.5.3. Type portfolio
  - 8.5.4. Business strategy
  - 8.5.5. Recent developments
- 8.6. Kellogg's
  - 8.6.1. Overview
  - 8.6.2. Financials
  - 8.6.3. Type portfolio
  - 8.6.4. Business strategy
  - 8.6.5. Recent developments

List of Figures

1. Market Research Process
2. Market Research Methodology
3. Global Gluten-Free Product Market Revenue, 2015 - 2024 (USD Billion)
4. Porter’s Five Forces Analysis
5. Global Gluten-Free Product Market: Market Attractiveness Analysis, By Product Category Segment
6. Global Gluten-Free Product Market: Market Attractiveness Analysis, By Distribution ChannelSegment
7. Global Gluten-Free Product Market: Market Attractiveness Analysis, By Regional Segment
8. Company Market Share Analysis, 2017
9. Global Gluten-Free Product Market Revenue Share, By Product Category, 2017 - 2024
10. Global Gluten-Free Product Market For Bakery Products, 2015 - 2024, (USD Billion)
11. Global Gluten-Free Product Market for Pasta & Pizza, 2015 - 2024, (USD Billion)
12. Global Gluten-Free Product Market for Snacks & RTE Meals, 2015 - 2024, (USD Billion)
13. Global Gluten-Free Product Market for Baby Food, 2015 - 2024, (USD Billion)
14. Global Gluten-Free Product Market for Condiments & Dressings, 2015 - 2024, (USD Billion)
15. Global Gluten-Free Product Market for Others, 2015 - 2024, (USD Billion)
16. Global Gluten-Free Product Market Revenue Share, By Distribution Channel, 2017 - 2024
17. Global Gluten-Free Product Market for Business To Business, 2015 - 2024, (USD Billion)
18. Global Gluten-Free Product Market for Business To Consumer, 2015 - 2024, (USD Billion)

List of Tables

1. Gluten-Free Product Market: Market Snapshot
2. Drivers of Global Gluten-Free Product Market: Impact Analysis
3. Restraints of Global Gluten-Free Product Market: Impact Analysis
4. North America Gluten-Free ProductMarket Revenue, by Product Category, 2015 - 2024 (USD Billion)
5. North America Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
6. The U.S. Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
7. The U.S. Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
8. Rest of North AmericaGluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
9. Rest of North AmericaGluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
10. Europe Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
11. Europe Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
12. UK Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
13. UK Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
14. France Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
15. France Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
16. Germany Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
17. Germany Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
18. Rest of Europe Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
19. Rest of Europe Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
20. Asia PacificGluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
21. Asia PacificGluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
22. China Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
23. China Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
24. Japan Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
25. Japan Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
26. India Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
27. India Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
28. Rest of Asia PacificGluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
29. Rest of Asia PacificGluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
30. Latin America Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
31. Latin America Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
32. Brazil Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
33. Brazil Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
34. Rest of Latin America Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
35. Rest of Latin America Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)
36. The Middle East and Africa Gluten-Free Product Market Revenue, by Product Category, 2015 - 2024 (USD Billion)
37. The Middle East and Africa Gluten-Free Product Market Revenue, by Distribution Channel, 2015 - 2024 (USD Billion)

Methodology

Free Analysis

Gluten-free products are protein-free gluten in nature found in grains, such as wheat, rye, barley, and their by-products. Gluten is responsible for damage of small intestine in celiac patients and can cause mild to severe symptoms. Untreated and undiagnosed celiac disease might result in the development of various autoimmune disorders, such as neurological conditions, infertility, osteoporosis, and cancer in rare cases. In addition, a lifelong gluten-free diet is the only treatment for celiac disease. According to the study by NCBI in 2011, approximately 1% of individuals worldwide are affected by celiac disease. In addition, according to the Celiac Disease Foundation, 2.5 million Americans are unaware of celiac disease and can face serious health risks caused by gluten in their diet. This, in turn, is creating a huge demand for gluten-free food products. The demand for gluten-free products is relatively high among the urban population, owing to the growing incidences of celiac disease and gluten intolerance.

The global gluten-free product market is anticipated to show considerable growth, owing to the increasing awareness of consumers regarding gluten-free products and its importance. In addition, increasing awareness among the population to limit gluten consumption to prevent diseases, such as celiac and irresistible bowel syndrome, is projected to accelerate the gluten-free product market expansion in the near future.

Global Gluten Free Product Market

By product, the gluten-free product market is segmented into bakery products, pasta and pizza, snacks and RTE meals, baby food, condiments and dressings, and others. The bakery products segment is anticipated to be the fastest growing in the gluten-free product market. By distribution channel, the gluten-free product market is segmented into business to business and business to consumer segments. Business to business distribution channel is further sub-segmented into hospitality services, hotels and restaurants, and the online channel. Business to consumer distribution channel is further sub-segmented into supermarket/hypermarket, conventional stores, specialty services, and online channel. Business to consumer segment is anticipated to show significant expansion in the forecast timeframe, owing to growing popularity and ease and convenience associated with it.

By geography, Europe and North America are anticipated to lead the global gluten-free product market, owing to the growing intolerance for gluten among the population. The Asia Pacific is anticipated to show significant growth in the gluten-free product market. Economic growth, emerging economies, and rising per capita income is anticipated to boost the gluten-free product market in this region during the forecast timeframe. However, the Middle Eastern and African gluten-free product market is anticipated to show slow growth in the global market over the forecast period. Latin America is anticipated to show a moderate growth in the gluten-free product market in the forecast timeframe. This moderate growth is fuelled by the consumers’ tendency to stick to their traditional breakfast habits. Chilean and Argentinian population prefer traditional bread, toast, biscuit, tea, coffee, and pastries, which are responsible for lethargic, thus, contributing toward the gluten-free products market expansion in the region. However, the market in the region is driven by increasing tourism.

Some key players of the gluten-free product market are Alara Wholefoods Ltd., Sanitarium Health & Wellbeing Company, Amy’s Kitchen, Bagrrys India Ltd., Country Choice, General Mills, Kellogg’s, Nestle, Nature’s Path, Raisio, Uncle Tobys, Weetabix, MOMA, and Quaker Oats Company, among others.

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FrequentlyAsked Questions

What are the key factors driving Gluten-Free Product Market expansion over forecast timeline?

What will be the value of Gluten Free Product Market over 2020- 2026?

According to Zion market research report, The global Gluten-Free Product market, which was estimated at approximately 5.1 (USD Billion) in 2019 and is predicted to accrue earnings worth nearly 8.1 (USD Billion) by 2026, is set to record a CAGR of nearly 7.12% over 2020-2026.

Which region will make notable contributions towards global Gluten Free Product Market revenue?

Europe is likely to make noteworthy contributions towards overall market revenue during 2020-2026. The regional market growth over 2020-2026 can be credited to strict laws passed by EU over intake of food items. Furthermore, gluten-free items are utilized for preparing European food items like rolls, strudels, baklava, and pastries. In addition to this, these products have the texture & taste and possess large proportion of low density lipoprotein and help in controlling routine metabolic activities of the body.

What are the key players leveraging Gluten Free Product Market growth?

The key players profiled in the report include Uncle Tobys, General Mills, MOMA, Alara Wholefoods Ltd., Sanitarium Health & Wellbeing Company, Country Choice, Nature’s Path, Weetabix, Amy’s Kitchen, Bagrrys India Ltd., Kellogg’s, Nestle, Raisio, and Quaker Oats Company.