Baby food Market Size, Share, Growth Report 2032

Global Baby food Market Size: Overview

The global baby food market size was USD 72.01 billion in 2020 and is expected to reach USD 109.7 billion by 2028, growing at a CAGR of 6.2% from 2021 to 2028.

Consumers nowadays prefer superfood flavors for their babies, such as beetroot, and blueberry-flavored food products, as these contain additional antioxidants and higher levels of nutrition. Moreover, while opting for baby food, consumers are also focused on examining the nutritional value of the food and aim to choose food products that are free from additives. The rising population of working women globally is expected to boost the overall growth of the baby food market during the forecast period. For instance, in the year 2020, the employment rate of women in Europe will account for 67%, which is a major factor contributing to the growth of the global baby food market.

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Major manufacturers in the baby food market are focusing on various strategies, such as new product launches, and mergers and acquisitions, to strengthen their position in the market. For instance, in January 2021, Timios, an India based health snacks brand, entered the baby food market by launching a new "Made to Order" porridge range for infants and toddlers. The new product was designed keeping in mind the nutritional requirements of babies between the ages of 6 and 18 months and is available in 12 variants. Additionally, in February 2020, Happy Family Organics, one of the leading baby food markets in the U.S., launched a new product line of baby food. Happy Baby Organics Regenerative and Organic Baby Food is recommended for babies aged 6 months and up.

COVID-19 Impact Analysis

The sudden outbreak of the novel coronavirus has impacted almost all industries globally, including the food and beverage industry. The global baby food market witnessed an increase in sales, owing to rising health awareness among consumers. Moreover, the pandemic has increased the demand for packaged food products due to rising hygiene and health awareness. The U.S. Census Bureau suggests that, in October 2020, the sales of the grocery sector shot up by 26.9% compared to September 2020.

Growth Factors

New and improved packaging adopted by major manufacturers is boosting the growth of the market. For instance, recently, Nestle launched first of its kind single-material pouch packaging for its baby food products. The new, designed-to-be-recyclable pouch is made from polypropylene (PP). With the launch of new packaging, the company aims to manufacture 100% of its packaging that is recyclable or reusable by 2025. Additionally, to attract retail customers, key manufacturers are launching new and improved products in the market, which in turn is driving the growth of the global baby food market. For instance, in April 2021, Heinz launched three new plant-based baby food products on the market. The new products include saucy pasta stars with beans and carrots, risotto with chickpeas and pumpkin, and potato bake with green beans and sweet garden peas.

Vegetables and other green plant proteins are key ingredients in baby foods that are low in sugar and high in nutrition. Therefore, rising demand for vegetable content in baby food is expected to bolster the growth of the baby food market during the forecast period. Additionally, growing concerns about added chemicals and increasing health awareness are contributing to increased demand for natural and organic food products among consumers.

Report Scope:

Product Type Segment Analysis

The cereal segment dominated the market in 2020 and is expected to continue its dominance over the forecast period. Cereals are the dry grains such as maize, wheat, rice, and barley, among others. Cereal grains are considered the most important source of the world’s total food supply. Infant cereals are among the first foods that are introduced at the beginning of the complementary feeding period. The aforesaid factors are key reasons contributing to the growth of the segment.

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The frozen baby food segment is expected to grow at a noteworthy rate during the forecast period owing to an increase in the trend of on-the-go food due to rapid urbanization and an increase in the disposable market. Frozen baby foods are considered a healthier option as compared to other packed food products, which is supported by the ease of accessibility of frozen baby foods owing to the increase in the number of large format retail stores.

Regional Analysis

The Asia Pacific region held a dominant share in the overall baby food market owing to increasing birth rates in the region. For instance, in 2019, around 14.65 million babies were born in China alone. Moreover, rising per capita income in the region is one of the key factors contributing to the growth of the market.

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Further, the baby food market in India has experienced prominent growth over the past few years due to growing concerns regarding the proper nutrition in baby food and a changing consumer mindset. The North American region is projected to grow at a significant rate over the forecast period.

Global Baby food Market: Key Players And Competitive Landscape

Some of the key players in the baby food market are Abbott Laboratories, Bledina SA, Danone SA, Hain Celestial Group, H. J. Heinz Company, Ella's Kitchen Group Ltd, Nestlé S.A., Semper AB, Mead Johnson Nutrition Company, and Morinaga Milk Industry Co., Ltd.

The Global Baby Food Market is segmented as follows:

By Product Type

• Bottled Baby Food
• Baby Food Cereals
• Baby Food Snacks
• Baby Food Soup
• Frozen Baby Food

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa