Press Resease

Baby food market By Product Type (Bottled Baby Food, Baby Food Cereals, Baby Food Snacks, Baby Food Cereals and Frozen Baby Food): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2028

Published Date: 07-May-2021 Category: Food & Beverage Report Format : PDF Pages: 140 Report Code: ZMR-79 Status : Published

The Global Baby Food Market accounted for USD 72.01 Billion in 2020 and is expected to reach USD 109.7 Billion by 2028, growing at a CAGR of 6.2% from 2021 to 2028.

Description

Market Overview

The Global Baby Food Market accounted for USD 72.01 Billion in 2020 and is expected to reach USD 109.7 Billion by 2028, growing at a CAGR of 6.2% from 2021 to 2028.

Consumers nowadays prefer super food flavoured for their babies such as beetroot, blueberry flavoured food products, as these contain additional anti-oxidants and higher levels of nutrition. Moreover, while opting for baby food, consumers are also focused to examine the nutritional value of the food and aims to choose food products that are free from additives. Rising population of working women globally is expected to boost the overall growth of the baby food market during the forecast period. For instance, in the year 2020, the employment rate of women in the Europe accounted for 67%, which is a major factor contributing to the growth of the global baby food market.

Major manufacturers in the baby food market are focusing on various strategies such as new product launches, and merger & acquisition to strengthen their position in the market. For instance, in January 2021, Timios, a India based health snacks brand entered into baby food market by launching new baby food ‘Made to Order’ Porridge range for infants and toddlers. The new product is designed by keeping in mind the nutritional requirements of babies between ages of 6 to 18 months, and is available in 12 variants. Additionally, in February 2020, Happy Family Organics, one of the leading baby food market in the U.S., launched a new product line of baby food. The Happy Baby Organics Regenerative & Organic baby food is available for 6+ months of babies.

COVID-19 Impact Analysis

The sudden outbreak of the novel coronavirus has impacted almost all industries globally including the food & beverage industry. The Global Baby Food Market witnessed an increase in the sales, owing to rising health awareness among consumers. Moreover, the pandemic has increased the demand for packed food products due to rising hygiene and health awareness. The U.S. Census Bureau suggests that, in October 2020, the sales of grocery sector shot by 26.9% compared to September 2020.

Growth Factors

New and improved packaging adopted by major manufactures is boosting the growth of the market. For instance, recently, Nestle launched first of its kind single material pouch packaging for its baby food products. The new designed-to-be-recyclable pouch is made from polypropylene (PP). With the launch of new packaging the company aims to manufacture 100% of its packaging recyclable or reusable by 2025. Additionally, to attract and retail customers, key manufacturers are launching new and improved products in the market which in turns is driving the growth of the global baby food market. For instance, in April 2021, Heinz launched three new plant-based baby food products in the market. The new products include saucy pasta stars with beans & carrot, risotto with chickpeas & pumpkin and potato bake with green beans & sweet garden peas.

Vegetables and other green plant proteins are key ingredients in baby foods that are low in sugar and high in nutrition. Therefore, rising demand of vegetable content in baby food is expected to bolster the growth of baby food market during the forecast period. Additionally, growing concerns about added chemicals and increasing health awareness is contributing towards increased demand for natural and organic food products among consumers.

Report Scope:

Product Type Segment Analysis Preview

The cereal segment dominated the market in the year 2020 and expected to continue its dominance over the forecast period. Cereals are the dry grains such as maize, wheat, rice and barley among others. Cereal grains are considered most important source of world’s total food. Infant cereals are among the first foods that are familiarised at the beginning of the complementary feeding period. The aforesaid factors are key reasons contributing to the growth of segment.

The frozen baby food segment is expected to grow at a noteworthy rate during the forecast period owing to increase in trend of on-the-go food due to rapid urbanization and increase disposable market. Frozen baby foods are considered as healthier option as compared to other packed food products supported by easy accessibility of frozen baby food owing to the increase in number of large format retail stores.

Regional Analysis Preview

The Asia Pacific region held a dominant share in the overall baby food market owing to increasing birth rates in the region. For instance, in 2019, around 14.65 million babies were born in China alone. Moreover, rising per capita income in the region is one of the key factors contributing to the growth of the market. Further, the baby food market in India has experienced prominent growth over the past few years due to growing concerns regarding the proper nutrition in baby’s food and changing consumer mind-set. The North American region is projected to grow at a significant rate over the forecast period.

Key Market Players & Competitive Landscape

Some of key players in baby food market are Abbott Laboratories, Bledina SA, Danone SA, Hain Celestial Group, H. J. Heinz Company, Ella's Kitchen Group Ltd, Nestlé S.A., Semper AB, Mead Johnson Nutrition Company and Morinaga Milk Industry Co., Ltd.

The Global Baby Food Market is segmented as follows:

By Product Type

  • Bottled Baby Food
  • Baby Food Cereals
  • Baby Food Snacks
  • Baby Food Soup
  • Frozen Baby Food

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter 1: Introduction
    • 1.1. Report Description
      • 1.1.1. Purpose of the Report
      • 1.1.2. USP & Key Offerings
    • 1.2. Key Benefits for Stakehulders
    • 1.3. Target Audience
    • 1.4. Report Scope
  • Chapter 2: Executive Summary
    • 2.1. Key Findings
      • 2.1.1. Top Investment Pockets
      • 2.1.2. Market Attractiveness Analysis, By Product Type
      • 2.1.3. Market Attractiveness Analysis, By Region
    • 2.2. Market Snapshot
    • 2.3. Global Baby Food Market, 2016 – 2028 (USD Billion)
    • 2.4. Insights from Primary Respondents
  • Chapter 3: COVID 19 Impact Analysis
    • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia Pacific
      • 3.1.4. Latin America
      • 3.1.5. The Middle-East and Africa
    • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
    • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Billion)
    • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Billion)
    • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
      • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
    • 3.6. Short Term Dynamics
    • 3.7. Long Term Dynamics
  • Chapter 4: Baby Food Market –Product Type Segment Analysis
    • 4.1. Overview
      • 4.1.1. Market Revenue Share, By Product Type, 2020 & 2028
    • 4.2. Bottled Baby Food
      • 4.2.1. Market Size and Forecast, By Region (USD Billion)
      • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.3. Baby Food Cereal
      • 4.3.1. Market Size and Forecast, By Region (USD Billion)
      • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.4. Baby Food Snacks
      • 4.4.1. Market Size and Forecast, By Region (USD Billion)
      • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.5. Baby Food Soups
      • 4.5.1. Market Size and Forecast, By Region (USD Billion)
      • 4.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.5.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.6. Frozen Baby Food
      • 4.6.1. Market Size and Forecast, By Region (USD Billion)
      • 4.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.6.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter 5: Baby Food Market – Regional Analysis
    • 5.1. Overview
      • 5.1.1. Global Market Revenue Share, By Region, 2020 & 2028
      • 5.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Billion)
    • 5.2. North America
      • 5.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.2.2. North America Market Revenue, By Product Type, 2016 – 2028
      • 5.2.3. U.S.
        • 5.2.3.1. U.S. Market Revenue, By Product Type, 2016 – 2028
      • 5.2.4. Canada
        • 5.2.4.1. Canada Market Revenue, By Product Type, 2016 – 2028
      • 5.2.5. Mexico
        • 5.2.5.1. Mexico Market Revenue, By Product Type, 2016 – 2028
    • 5.3. Europe
      • 5.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.3.2. Europe Market Revenue, By Product Type, 2016 – 2028
      • 5.3.3. Germany
        • 5.3.3.1. Germany Market Revenue, By Product Type, 2016 – 2028
      • 5.3.4. France
        • 5.3.4.1. France Market Revenue, By Product Type, 2016 – 2028
      • 5.3.5. U.K.
        • 5.3.5.1. U.K. Market Revenue, By Product Type, 2016 – 2028
      • 5.3.6. Italy
        • 5.3.6.1. Italy Market Revenue, By Product Type, 2016 – 2028
      • 5.3.7. Spain
        • 5.3.7.1. Spain Market Revenue, By Product Type, 2016 – 2028
      • 5.3.8. Rest of Europe
        • 5.3.8.1. Rest of Europe Market Revenue, By Product Type, 2016 – 2028
    • 5.4. Asia Pacific
      • 5.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.4.2. Asia Pacific Market Revenue, By Product Type, 2016 – 2028
      • 5.4.3. China
        • 5.4.3.1. China Market Revenue, By Product Type, 2016 – 2028
      • 5.4.4. Japan
        • 5.4.4.1. Japan Market Revenue, By Product Type, 2016 – 2028
      • 5.4.5. India
        • 5.4.5.1. India Market Revenue, By Product Type, 2016 – 2028
      • 5.4.6. South Korea
        • 5.4.6.1. South Korea Market Revenue, By Product Type, 2016 – 2028
      • 5.4.7. South-East Asia
        • 5.4.7.1. South-East Asia Market Revenue, By Product Type, 2016 – 2028
      • 5.4.8. Rest of Asia Pacific
        • 5.4.8.1. Rest of Asia Pacific Market Revenue, By Product Type, 2016 – 2028
    • 5.5. Latin America
      • 5.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.5.2. Latin America Market Revenue, By Product Type, 2016 – 2028
      • 5.5.3. Brazil
        • 5.5.3.1. Brazil Market Revenue, By Product Type, 2016 – 2028
        • 5.5.3.2. Brazil Market Revenue, By Technulogy, 2016 – 2028
        • 5.5.3.3. Brazil Market Revenue, By End Use Industry, 2016 – 2028
      • 5.5.4. Argentina
        • 5.5.4.1. Argentina Market Revenue, By Product Type, 2016 – 2028
      • 5.5.5. Rest of Latin America
        • 5.5.5.1. Rest of Latin America Market Revenue, By Product Type, 2016 – 2028
    • 5.6. Middle-East and Africa
      • 5.6.1. Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 5.6.2. Middle-East and Africa Market Revenue, By Product Type, 2016 – 2028
      • 5.6.3. GCC Countries
        • 5.6.3.1. GCC Countries Market Revenue, By Product Type, 2016 – 2028
      • 5.6.4. South Africa
        • 5.6.4.1. South Africa Market Revenue, By Product Type, 2016 – 2028
      • 5.6.5. Rest of Middle-East and Africa
        • 5.6.5.1. Rest of Middle-East and Africa Market Revenue, By Product Type, 2016 – 2028
  • Chapter 6: Baby Food Market – Industry Analysis
    • 6.1. Introduction
    • 6.2. Market Drivers
      • 6.2.1. Driving Factor 1 Analysis
      • 6.2.2. Driving Factor 2 Analysis
    • 6.3. Market Restraints
      • 6.3.1. Restraining Factor Analysis
    • 6.4. Market Opportunities
      • 6.4.1. Market Opportunity Analysis
    • 6.5. Porter’s Five Forces Analysis
    • 6.6. PEST Analysis
    • 6.7. Regulatory Landscape
    • 6.8. Technulogy Landscape
    • 6.9. Regional Market Trends
      • 6.9.1. North America
      • 6.9.2. Europe
      • 6.9.3. Asia Pacific
      • 6.9.4. Latin America
      • 6.9.5. The Middle-East and Africa
    • 6.10. Pricing Analysis
    • 6.11. Value Chain Analysis
    • 6.12. Downstream Buyers
    • 6.13. Distributors/Traders List
  • Chapter 7: Competitive Landscape
    • 7.1. Company Market Share Analysis – 2019
      • 7.1.1. Global Baby Food Market: Company Market Share, 2019
      • 7.1.2. Global Baby Food Market, Company Market Revenue, 2016 – 2019 (USD Billion)
      • 7.1.3. Global Baby Food Market, Company Y-o-Y Growth, 2017 – 2019 (%)
      • 7.1.4. Global Baby Food Market: Radar Determinant Chart, 2019
    • 7.2. Strategic Developments
      • 7.2.1. Acquisitions & Mergers
      • 7.2.2. New Product Launch
      • 7.2.3. Regional Expansion
    • 7.3. Company Strategic Developments – Heat Map Analysis
  • Chapter 8: Company Profiles
    • 8.1. Abbott Laboratories
      • 8.1.1. Company Overview
      • 8.1.2. Key Executives
      • 8.1.3. Product Portfulio
      • 8.1.4. Financial Overview
      • 8.1.5. Operating Business Segments
      • 8.1.6. Business Performance
      • 8.1.7. Recent Developments
    • 8.2. Blendia SA
    • 8.3. Danone SA
    • 8.4. Hain Celestial Group
    • 8.5. H.J. Heinz Company
    • 8.6. Ella’s KitchenGroup Ltd.
    • 8.7. Semper AB
    • 8.8. Mead Johnson Nutrition Company
    • 8.9. Morinaga Milk Industries Co., Ltd.
  • Chapter 9: Marketing Strategy Analysis
    • 9.1. Marketing Channel
    • 9.2. Direct Marketing
    • 9.3. Indirect Marketing
    • 9.4. Marketing Channel Development Trends
    • 9.5. Economic/Pulitical Environmental Change
  • Chapter 10: Research Methodulogy
    • 10.1. Research Methodulogy
    • 10.2. Phase I - Secondary Research
    • 10.3. Phase II - Data Modelling
      • 10.3.1. Company Share Analysis Model
      • 10.3.2. Revenue Based Modelling
    • 10.4. Phase III - Primary Research
    • 10.5. Research Limitations
      • 10.5.1. Assumptions

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Baby Food market. Zion Research has collected and analyzed key data belong to the global Baby Food market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Baby Food across the world has been calculated through primary and secondary research.

Zion Research employs a combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the Baby Food industry. Primary research makes up a major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Baby Food market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Free Analysis

Baby food is a soft, easily consumed food, other than breastmilk or infant formula that is made specifically for babies, roughly between the ages of four to six months and two years. Baby food is available in multiple varieties, tastes, and forms. It includes table food that has been mashed or readily available and purchased from the retail shop. As a result of the increase in a number of working women and increase in parental concerns for nutrition, the global baby food market has been growing faster pace. The baby food is made by the professional way which helps working women to manage their feeding time. Professionally made baby food is considered as one of the best solutions for breastfeeding problems. Due to the fulfillment of nutrition requirements of babies, it also helps to prevent under nutrition problem in babies.

The increase in disposable income and adoption of the modern lifestyle in developing economies demand for baby food has increased. Moreover, increasing global urbanization is expected to be a major opportunity for the manufacturers of baby food. New product development is likely to attract more consumers. Furthermore, declining birth rates and milk intolerance in babies are expected to be a big challenge for the baby food market.

Baby Food Market

Baby food product includes frozen baby foods, baby snacks, soups, bottled baby foods and baby cereals. In 2015, bottled baby food held the dominant share of the global market followed by baby cereals. Due to easy availability and ease of handling of bottled baby food, consumers tend to prefer bottled baby food. However, frozen baby food is expected to have the highest growth potential within the forecast period. Baby food market can further be segmented by the health benefits derived from it and the basic ingredients used in baby food preparation. However, the product range is the more attractive segment by the consumer.

In baby food market, North America has the largest share in the baby food market, followed by Europe, Asia-Pacific, Latin America and the Middle East & Africa. Major players have been targeting the emerging and heavily populated economies such as China, India, and Vietnam since there may be low growth opportunities in the U.S. and countries in Europe because of low birth rates and static market conditions. Asia Pacific is expected to be fastest growing regional segment owing to the growing urbanization in this region.  Germany has been the largest producer Asia Pacific is expected to be fastest growing regional segment owing to the growing urbanization in this region in Europe.

Increasing disposable incomes and high birth rates are especially relevant in a number of North African and the Middle East markets are anticipated to fuel the baby food products market growth. Despite declining birth rates, baby food scenario is strong.  In the developed markets, innovation remains significant factor which is expected to create new growth opportunities for the market.

Some of the main companies operating in global baby food market are  Abbott Laboratories, Bledina SA, Danone SA, Hain Celestial Group,  H. J. Heinz Company, Ella's Kitchen Group Ltd, Nestlé S.A., Semper AB, Mead Johnson Nutrition Company and Morinaga Milk Industry Co., Ltd.


Frequently Asked Questions

The Global Baby Food Market was valued at USD 72.01 Billion in 2020.

The Global Baby Food Market is expected to reach USD 109.72 Billion by 2028, growing at a CAGR of 6.2% between 2021 to 2028.

Some of the key factors driving the Global Baby Food Market growth are, rising birth rates along with rising working women population.

Asia Pacific region held a substantial share of the baby food market in 2020. This is attributable to the presence of top companies such Nestle, Heinz Company and among others.

Some of key players in baby food market are Abbott Laboratories, Bledina SA, Danone SA, Hain Celestial Group, H. J. Heinz Company, Ella's Kitchen Group Ltd, Nestlé S.A., Semper AB, Mead Johnson Nutrition Company and Morinaga Milk Industry Co., Ltd.
}